PR 20/20

JUNE 6, 2023

HubSpot started as a marketing automation platform in 2006, and users have experienced a treasure trove of growth since. The platform is now a comprehensive suite of tools and services to help businesses with their marketing, sales, customer service, and operations. And that’s a great question.

Knowledge Base 52

Knowledge Base Customer Service System Analytics 52

PR 20/20

JUNE 27, 2023

Your members are constantly evolving, and with competition for attention at an all-time premium, your marketing efforts need to stand out. In today’s individualized world, a one-size-fits-all approach no longer suffices when it comes to marketing, and that’s where personalization comes into play. What else does this mean?

Tools 71

Tools Analytics Report Google 71

Sword and the Script

MARCH 14, 2023

Former PR agency leader is a building software product focused on improving PR pitches with two different types of artificial intelligence I’ve started to use ChatGPT to rewrite and suggest alternate headlines. In the review process, my client was presented with two such headlines: one that I wrote and one that ChatGPT re-wrote.

Software 85

Software Media Relations Pitching Media 85

Sword and the Script

FEBRUARY 14, 2017

Businesses that engage corporate blogging with professionalism and process can boost visibility, grow a community, and ultimately, have a meaningful influence on sales. For example, I once worked for a company that found visitors that engaged the blog were 50% more likely to make a purchase. Directional Indications of Success.

B2B 67

B2B Measurement Blogging Community 67

Newsfile

JUNE 28, 2023

Utilizing the 7 best ways to accomplish media monitoring will help increase the success of your press release and your overall PR and marketing efforts. In addition, conducting media monitoring will help position you as a leading public relations or marketing professional. Why is media monitoring so important? What Is Media Monitoring?

Media 52

Media Analytics Radio Google 52

Sword and the Script

DECEMBER 30, 2017

The news cycle was faster, social media was hitting the early majority in the Geoffrey Moore sense, and blogs…blogs were everywhere. We started a blog for our employer, a startup in the IT operations space. Some of the newer and smaller startups that had been blogging for a while ran circles around us.

Blogging 72

Blogging B2B Content Marketing Trade Shows 72

Sword and the Script

AUGUST 4, 2020

This created demand for better tools to reach the originators of these potential new sources of persuasion – and to track any coverage that might follow. This created demand for better tools to reach the originators of these potential new sources of persuasion – and to track any coverage that might follow. Earned media is sexy.

Media Relations 149

Media Relations Media Print Software 149

PR 20/20

JUNE 14, 2021

At a previous stop in my career while working in development for a major research university, I gained an appreciation for just how critical data was in guiding our overall content strategy. Databox is a data visualization tool that allows marketers to simplify and streamline KPI reporting through the use of charts and graphs.

Report 81

Report Data SEO Analytics 81

PR 20/20

NOVEMBER 30, 2022

A s marketers, a failed campaign is our worst nightmare. But sadly, failed marketing attempts happen every day and everywhere. So, how can teams pinpoint what went wrong and redirect marketing energy? The time is now to transform your marketing program. Data analyst. Email specialist.

Marketing 52

Marketing Technology Internal International 52

Buzzstream

APRIL 25, 2024

I’ll walk you through how to turn your unlinked mentions into links. According to uSERP’s 2024 State of Backlinks Report , unlinked mentions are the fourth most commonly used link building tactic (tied with link insertions and link exchanges). Keep all of the default settings except for “How many.”

Brand 62

Brand Branding How To SEO 62

Sword and the Script

APRIL 7, 2020

Some PR technology vendors have made pandemic-related announcements, but there’s a bit of “business as usual” too On the first Tuesday of the month, I publish a summary of news from the vendors building PR technology tool ( PR tech sum ). The company promises to “build and deliver your site within 30 mins.” Both Falcon.io

Technology 118

Technology System Tools Government 118

Sword and the Script

JANUARY 3, 2023

Public relations is the practice of building and maintaining relationships between an organization and its stakeholders. Public relations professionals create and maintain a positive image for their organization, often through the use of marketing, branding, and communication strategies. How is public relations defined?

Interviews 99

Interviews Publicity Technology Social Media 99

Cision

SEPTEMBER 23, 2015

We attend webinars, dabble with Google Analytics and follow the latest blogs to learn how to move from traditional to relevant measurement. If you still secretly dread questions about how to measure PR or if you feel in over your head at times, don’t lose hope. How can you enhance this process and add value through PR?

Measurement 120

Measurement Comparison Analytics Nonprofit 120

The Awards Blog

SEPTEMBER 11, 2019

When clients win an award, they may not know how best to use it as leverage to increase sales and brand equity. What are some best practices for marketing your award wins? Tell your story about how you won the award and your experience applying in a carefully crafted and thorough blog post. on this page. Incredible.

Google 59

Google Social Media Course Blogging 59

The Resolution Blog

FEBRUARY 2, 2018

We’re looking for a Customer Success Representative to join our team in Brighton, UK and take ownership of Customer Support. You’ll be the 7th person on our team. We’ve not hired despite our growth to 1500 customers in 3 years. So this is a big move for us & you. Or sometimes on rare occasions a private grimace. We’re only human.

Education 136

Education Tools Creativity Writing 136

Bianchi Biz Blog

MARCH 18, 2021

This post originally appeared on the Public Relations Global Network (PRGN) blog. Doing your first ESG (environmental, social and governance) report is not as simple or straight-forward as it seems. In no way are we trying to deter you from producing your first ESG report. This gives the report focus.

Report 79

Report Company Data System 79

The Resolution Blog

FEBRUARY 1, 2018

Born out from the simple idea that there must be a better way to do PR coverage reporting, using technology. The tool started life as a side project from our day jobs at the marketing agency Propellernet. We dreamt of building our own software business. CoverageBook was founded in late 2014 and is based in Brighton, UK.

Education 120

Education Technology Creativity Measurement 120

PR 20/20

JUNE 14, 2021

At a previous stop in my career while working in development for a major research university, I gained an appreciation for just how critical data was in guiding our overall content strategy. Databox is a data visualization tool that allows marketers to simplify and streamline KPI reporting through the use of charts and graphs.

Report 52

Report Data SEO Analytics 52

PR 20/20

SEPTEMBER 16, 2020

“We expect global spending on marketing automation tools to surpass $25 billion by 2023,” according to Forrester. After all, the software is only as good as how well you use it. You can still leverage most of these strategies with any marketing automation platform. That’s why we helped to.

Strategy 72

Strategy Marketing Data Software 72

PR 20/20

MAY 8, 2019

Today, we’re introducing three new services— Automated Press Releases , Automated Performance Reports and Piloting AI ™ Workshops —but, first, the backstory. Brands will need to become more human with greater resources dedicated to listening, relationship building, ethics, empathy, creativity, culture and community. Change is coming.

Agency 84

Agency Enterprise Technology Analytics 84

Sword and the Script

AUGUST 17, 2019

Because PR isn’t a list of names or a document, it’s a process, and skill that requires both art and science. Because PR isn’t a list of names or a document, it’s a process, and skill that requires both art and science. And that’s the theme for this week’s Unscripted Marketing Links (UML). The answer is no.

Study 61

Study Survey B2B Advertising 61

The Resolution Blog

OCTOBER 13, 2015

"We're on a mission to track down the world’s most amazing comms teams to discover their secrets, methods and philosophy" We’re not selfish at CoverageBook. "I normally run a mile from marketing and PR profiles when hiring for new openings within my team" Do you follow a creative process?

Digital PR 120

Digital PR Creativity Travel Media Relations 120

Katie Paine's Measurement Blog

MARCH 9, 2023

Making up Metrics I was recently on a conference call with a respected nternational measurement organization and a new member of the group was explaining how she’d been pressured by her CEO to put a dollar value on her efforts. “So There should be a special place in measurement hell for people who make up bad metrics.

Measurement 52

Measurement How To System Comparison 52

PR 20/20

JANUARY 20, 2020

HubSpot is a marketer’s dream, empowering us to manage our contact databases, list segmentation, content, website, social, ads (the list goes on) in one place. And in recent years, HubSpot has invited sales and service teams to the party, too. The truth is though, there are hundreds of thousands of other tools available at our fingertips.

System 65

System Data Facebook Tools 65

PR 20/20

OCTOBER 11, 2018

This post originally appeared on the Marketing Artificial Intelligence Institute's blog. The Marketing AI Institute was created and is powered by PR 20/20. Marketers always have the same question when it comes to artificial intelligence: “How do I get started with AI?”. But there are a lot of vendors out there.

Tools 71

Tools Marketing Enterprise Software 71

Sword and the Script

JUNE 7, 2022

Scale to compete with incumbents; Prowly adds media monitoring; Cision releases internal DE&I report; World’s First-Ever NFT Press Release. There’s another factor at play here too – and that’s the track record of M&A in PR software. On one hand, dealmaking has brought sizable new competitors to the market.

Software 85

Software Internal International Pitching 85

wiredPRworks

SEPTEMBER 30, 2020

Wondering how to navigate the fast-paced world of social media without getting lost to your competition? Taught in a quick-start format, this masterclass is ideal for creative professionals who want to advance digital branding, content marketing and social media skills as they accelerate success. Digital Decode: BRAVE Online Marketing.

LinkedIn 52

LinkedIn Storytelling Facebook Measurement 52

Onclusive

FEBRUARY 17, 2021

Working with a PR agency can help you better understand your market, expand your network of valuable connections, bring in fresh ideas and extra resources, and, as a result, run a more successful communications operation. Reporting structure (e.g. who and how often). media relations, crisis management, social media, etc.)

Agency 51

Agency Measurement Resources Report 51

Sword and the Script

JUNE 3, 2020

Tell them what you saw, what you think and how you feel. Make all of this an on-going process, not just a one-time review. to push real-time, actionable alerts to market-moving news as it breaks. to push real-time, actionable alerts to market-moving news as it breaks. Out of respect, yesterday, I did not publish.

Product Launch 95

Product Launch Survey Banking Pharmaceuticals 95

Karen Freberg

JANUARY 9, 2023

In order to get leadership buy in, there are certain aspects to consider: Outlining how the student agency aligns with university and community goals (for us, engaged learning is one of our grand challenges for the next few decades, so tying this in is key!). Cost (how much is needed and how much needs to be fundraised).

Agency 75

Agency Social Media Community Course 75

Sword and the Script

MARCH 19, 2019

Marketing with a quota. Those are the words and phrases Lacey Ford uses to describe marketing today. She got her start as an entry-level marketing associate for SBC Communications, which is now AT&T. Today she’s the senior vice president of marketing for insightsoftware. 2) What hasn’t changed about marketing?

Marketing 70

Marketing Measurement Analysis Data 70

Journalistics

JUNE 18, 2012

There are hard costs associated with the process. There has to be a better way, and I think that way is a news blog. There has to be a better way, and I think that way is a news blog. What would happen if you stopped writing press releases and instead started a blog dedicated to your company news?

Blogging 52

Blogging Writing Engineering Video 52

The Resolution Blog

MAY 11, 2016

We’re on a mission to meet talented PR teams around the world to find out how they do things differently. "Silos just don’t make sense in modern PR" Through the wider Ogilvy group, we’re also in a fortunate position to work alongside other areas of marketing beyond earned media. the list is endless.

Creativity 120

Creativity Comparison Consumer Examples 120

Critical Mention

APRIL 12, 2019

Before digital marketing techniques came about, word of mouth was the key to brand awareness. Through this phenomenon, viral and buzz marketing were born. The question becomes, how do marketers use each strategy, and is there a difference between the two? A more in-depth look at viral marketing. Superbowl ads.

Viral 73

Viral Marketing Real Estate Travel 73

Sword and the Script

MAY 14, 2019

The breadth of the Onclusive newscrawler is what enabled the company to report that the number of tier 3 publications have both grown, and have been publishing more articles on average, even as the volume has dropped in the top two tiers. This is the basis of the company’s 2018 Global Media Report which I summarized here.

Case Study 117

Case Study Software Data Web 117

Sword and the Script

OCTOBER 4, 2022

On one side, we have giants, which are backed by PE firms, holding companies, and in a couple of cases have access to the liquidity of public markets. They may in fact have the decisiveness to spend marketing or R&D where it matters. The PR technology space can be in some respects, divided into Davids and Goliaths.

Technology 81

Technology Company Analytics Writing 81

Sword and the Script

AUGUST 8, 2017

Did the reporter get the email? Was it lost in the deluge that is the modern reporter’s inbox? With a few exceptions, many reporters will say they prefer PR pros didn’t follow up , but then the same reporters will simply not respond. Did your big story get topped by even bigger news? Do you follow up?

Software 69

Software Tools Pitching Media Relations 69