Onclusive

AUGUST 9, 2021

PR is always evolving. If the past 2 years have shown us anything, it’s that the way we work and live is changing, including the job description of the PR professional. See how many fall under your current role or save this list of PR responsibilities for the next time you’re updating yours or a report’s job description.

Training 370

Training Media Training Reputation Crisis Communications 370

Contently - Strategy

JANUARY 26, 2023

Any organization can deliver thought leadership content if it has a system for generating ideas and a process for turning them into engaging assets. Those ideas can really move the needle. The good news is that many companies have already cracked the thought leadership code using strategies that content marketers can emulate.

Leadership 145

Leadership Content Marketing Healthcare Google 145

Deirdre Breakenridge

OCTOBER 5, 2016

ET, the #PRStudChat Community will gather to discuss PR, Twitter and Politics from local cities to the state houses to the national government, all while reaching and communicating to a global audience focused on this year’s election. How do we decide who is influential or not? Hope to “see” you on the 11th!

Twitter 293

Twitter Community Ethics Radio 293

Bianchi Biz Blog

SEPTEMBER 1, 2022

We’ve found many PR professionals are making simple but crucial mistakes that are causing their pitches to be tossed or ignored based on a review of the input Bianchi PR has been collecting from journalists through our “Meet the Media” blog series. If there’s a way to clean up your lists periodically, please do!”.

Automotive 87

Automotive Pitching Meeting Healthcare 87

Sword and the Script

AUGUST 1, 2022

Karen Swim , PR, Marketing and Social Media Consultant, Words For Hire , LLC and President of Solo PR Pro. Michelle Garrett , PR consultant, Garrett Public Relations. To that end, we owe a special thanks to Gini and Karen who also polled their respective communities – Spin Sucks and Solo PR Pro – for the survey this year.

Survey 132

Survey Communications Measurement Internal 132

Rock the Status Quo

SEPTEMBER 9, 2014

Agencies, PR and marketing professionals, bloggers and anyone doing social media (who doesn’t?) The lesson can be expensive, with lawsuit costs and fines stacking up in a horrifying way. Or when you scan then post your honor roll student’s school photo on Instagram. Did that last point grab you?

Blogging 194

Blogging Agency Social Media Content Marketing 194

Bianchi Biz Blog

FEBRUARY 12, 2024

Can you tell us what types of stories, trends or issues are on your radar now? Describe the craziest or most fun story you have written. What story or stories are you most proud of? That’s what I strive to do in my work as well. What elements or characteristics do you look for in a story?

Meeting 86

Meeting Report Transportation Automotive 86

Onclusive

FEBRUARY 22, 2018

Today, Mika runs TMI (The Mas Ink), a boutique PR firm. AirPR sat down with Mika and discussed unique communications strategies, moving from journalism to PR: AirPR: Tell us about TMI and how you help brands and organizations gain visibility and manage reputation. Mika: TMI (The MAS Ink) is the name of my new boutique PR firm.

Interviews 284

Interviews Radio Small Business Pitching 284

Bianchi Biz Blog

JULY 10, 2023

These days, I’m a freelance reporter, editor and consultant. If you know anyone looking to build something new, send them my way!) Can you tell us what types of stories, trends or issues are on your radar now? Describe the craziest or most fun story you have written.

Meeting 84

Meeting Report Automotive Media 84

Flack's Revenge

FEBRUARY 21, 2019

It has been almost a year since I blogged about common startup PR myths. That post drew from NY Tech Meetup mail list discussions and cited arguments for and against PR. You Don’t Need PR if you have a Great Product. A corollary is that said firm can help you get famous near instantly.

Agency 168

Agency Writing Blogging Report 168

Onclusive

FEBRUARY 9, 2021

A strong PR agency that aligns with and understands your business can be an invaluable strategic adviser and resource for your brand in this endeavor. However, not all brand and PR agency relationships are created equal. Why work with a PR agency, and is it right for your organization?

Agency 195

Agency Strategy Communications How To 195

Bianchi Biz Blog

FEBRUARY 20, 2023

Can you tell us what types of stories, trends or issues are on your radar now? Anything to do with car technology and at the moment I’m focusing on subjects such as software-defined vehicles, autonomy, electronic architectures, EVs and issues surrounding them, such as charging, ownership, policy and infrastructure.

Automotive 85

Automotive Meeting Media Mobile 85

Burrelles Fresh Ideas

JANUARY 9, 2024

Doing more with less seems to be a never-ending trend in the public relations profession. Today’s PR pros must not only navigate, research and pitch in an increasingly complex media environment but also track (monitor) and measure the results in a way that resonates with stakeholders. These mentions can then be reported as usual.

Pitching 95

Pitching Print Measurement Report 95

Bianchi Biz Blog

MARCH 2, 2023

Maybe you bought the bargain pliers at the discount store, and the third time you used them, they broke and sliced your hand open — costing you a visit to the Emergency Room and six stitches. So, why are some Purchasing and Procurement buyers still making decisions based on the lowest PR agency rates? Easy-peasy.

Agency 108

Agency Automotive Engineering Education 108

The Proactive Report

JUNE 18, 2021

I was invited to be a panelist on the DesignHill webinar about PR for small businesses today. So, it was a great opportunity for the attendees to get advice from a group of PR experts. When is the best time to do PR? It is always the right time to do PR. It is always the right time to do PR.

Small Business 213

Small Business Fashion Groups Local 213

Bianchi Biz Blog

NOVEMBER 20, 2023

Can you tell us what types of stories, trends or issues are on your radar now? Describe the craziest or most fun story you have written. What story or stories are you most proud of? Writing that kind of piece is challenging as an EV enthusiast, but I felt compelled to do it. There’s a difference.

Journalism 115

Journalism Automotive Interviews Writing 115

Flack's Revenge

APRIL 24, 2018

It’s a noisy list, and the debate can get heated. So, I was eager when I saw a post about PR but also anxious about the crowd reaction, as I find that there can be a lot of confusion about the topic. It felt lonely until some others chimed in with eloquent thoughts about the value of PR and how to best put it to work.

Agency 159

Agency Strategy Crisis Management Pitching 159

Bianchi Biz Blog

JUNE 7, 2021

I am a freelance automotive and tech journalist. Can you tell us what types of stories, trends or issues are on your radar now? Describe the craziest or most fun story you have written. What story or stories are you most proud of? What elements or characteristics do you look for in a story?

Automotive 97

Automotive Meeting Media Journalism 97

Presspage

SEPTEMBER 22, 2020

As companies seek to reduce costs for 2021 –or at least keep them under control–, the PR budget is often one of the first to face cuts. Addressing this dilemma means taking a ruthless look at where you’re spending right now, and finding out where cost reductions can be made without sacrificing results.

Software 78

Software Resources Tools Agency 78

Presspage

SEPTEMBER 22, 2020

As companies seek to reduce costs for 2021 –or at least keep them under control–, the PR budget is often one of the first to face cuts. Addressing this dilemma means taking a ruthless look at where you’re spending right now, and finding out where cost reductions can be made without sacrificing results.

Software 78

Software Resources Tools Agency 78

Barokas

JULY 6, 2020

This rule of thumb manifests itself perhaps most visibly in the time we provide helping seed and early stage startups understand the why, the when and the how to engage with a PR partner. We wanted to share some of these insights with you, our blog followers, so I asked our consumer tech guru, Jason Michael, to participate in a Q&A.

Consumer 131

Consumer Product Launch Agency Sports 131

Flack's Revenge

SEPTEMBER 3, 2014

But I have noticed a trend in which armchair flacks such as VCs , journalists and CEOs spew forth about PR (saying things like you don’t need PR, or an agency, or you’re doing it all wrong, etc.). I’ll be the first to admit that there are no guarantees in PR. Agencies are too expensive.

Skype 266

Skype Agency Pinterest Social Media 266

Bianchi Biz Blog

AUGUST 21, 2023

I assign articles to our in-house and freelance staff, work with our graphic artist for our print layout and designs, and work with our sales and management team to ensure our content meets our editorial mission and help with sales. Can you tell us what types of stories, trends or issues are on your radar now?

Meeting 73

Meeting Automotive Engineering Journalism 73

Sword and the Script

MARCH 2, 2021

Cision announces plans to acquire Brandwatch; BuzzSumo introduces journalist profiles; Forbes contributor compares PR tech tools; PR tech vendor posts supporting Black History Month. You can add the top lines together when a deal closes – and presto – you’ve grown faster. Did you know? Check out our services.].

Company 151

Company Tools Technology Software 151

Polaris

NOVEMBER 17, 2014

According to a 2013 Technorati study , blogs are one of the most important online sources of purchase influence. This provides opportunities for you to engage those communities and turn them into fans of your products (and hopefully brand advocates). or mess up a blogger outreach program with poor targeting and lazy execution.

Media Relations 232

Media Relations Marketing Media Fashion 232

Barokas

MAY 31, 2019

No matter how fast you go, how long you keep at it or how beautiful your stride, the wheel keeps right on spinning. You must stay competitive, relevant and timely. Internal resources can quickly be tapped. Even getting a clear scope of the range of content needs can be challenging for many teams.

Case Study 100

Case Study B2B Resources Web 100

Bianchi Biz Blog

SEPTEMBER 7, 2021

Can you tell us what types of stories, trends or issues are on your radar now? Can you tell us what types of stories, trends or issues are on your radar now? Describe the craziest or most fun story you have written. What story or stories are you most proud of? That’s a great message for any leader.

Meeting 90

Meeting Transportation Media Journalism 90

Bianchi Biz Blog

JULY 13, 2023

Visibility, branding, PR and networking opportunities abound for automotive and mobility suppliers from July 31-August 3 at one of the North American auto industry’s top thought leadership events, the 58 th annual Center for Automotive Research’s Management Briefing Seminars. Click here for sponsorship/exhibit details.

Automotive 80

Automotive Transportation Conference Mobile 80

Bianchi Biz Blog

MAY 8, 2023

Can you tell us what types of stories, trends or issues are on your radar now? Describe the craziest or most fun story you have worked on. What story or stories are you most proud of? What elements or characteristics do you look for in a story, and why? I did some freelancing and eventually started at AN!

Automotive 85

Automotive Report Meeting Radio 85

Bianchi Biz Blog

JANUARY 11, 2021

Please provide your job title and media outlet(s), as well as a brief description of your duties: I’m a freelance writer with a focus on electric vehicles and other alternative powertrains. Can you tell us what types of stories, trends or issues are on your radar now? What story or stories are you most proud of?

Automotive 55

Automotive Meeting Report Media 55

Deirdre Breakenridge

JUNE 8, 2016

Are you a recent graduate or a young professional looking for the next exciting opportunity to advance your career? Social media can open new doors and might even land you that dream job or connection. Do recruiters find candidates via social media and what qualities do they look for? Is PR Right for me?”

Social Media 150

Social Media Pitching How To Media 150

Deirdre Breakenridge

NOVEMBER 3, 2016

If you are a student looking to make a successful transition to the workplace, this month’s #PRStudChat is for you. Learn how to best prepare yourself to become the PR pro you hope to be! Do you feel overwhelmed by the prospect of having to look for a job after graduation?

Trade Shows 150

Trade Shows Community Social Media Resources 150

Buzzstream

FEBRUARY 5, 2020

So, you want to work in digital PR, content marketing, or link building, and you’re looking for an edge over the competition. . When it comes to improving skills or growing professionally, a lot of us in the industry look up to marketing superstars and emulate what they’re doing. Some of the best PR campaigns offer adventure.

Digital PR 132

Digital PR Content Marketing Twitter Industry 132

Sword and the Script

JUNE 4, 2022

It was a nascent consulting firm I had joined just four months earlier as the second or third employee (I can’t remember which). My previous employer had sold a mid-sized PR firm, her husband had started this business, and recruited me to join. He said you might have noticed your colleague isn’t here. I was elated.

Survey 78

Survey Public Affairs Government Community 78

Critical Mention

SEPTEMBER 25, 2018

Every piece of content, from a brief Instagram blurb to a lengthy blog post represents your company’s brand to the public. It must be stunning and project the image you want. Needless to say, you need a content writer who can deliver this for you. Here’s a checklist for you to execute your search!

Writing 66

Writing Interviews Creativity Small Business 66

Bianchi Biz Blog

MAY 3, 2021

I’m a freelance automotive journalist with a focus on new vehicles, technology and how the two come together to create the cars we love to drive. Can you tell us what types of stories, trends or issues are on your radar now? Describe the craziest or most fun story you have written.

Automotive 86

Automotive Meeting Media Pitching 86

Flack's Revenge

MARCH 30, 2017

PR folks know the feeling. You put a press release over the wire – and then duck. You duck to avoid the flood of offers from pay-to-play opportunities. Each one needs to be vetted and explained to the client or manager, who sometimes brings you the “opportunity”, accompanied by words like: “Hey!

Pitching 120

Pitching Advertising Advertising System 120