Onclusive

AUGUST 22, 2017

The flipside of earned media is owned media: publishing content on brand-owned channels such as a customer-facing blog, Medium publication, and the like. The PR pro either writes some of this content themselves or helps drive strategy with a team of writers/editors and/or guest blog contributors. Corporate Communications.

Media Training 397

Media Training Crisis Communications Conference Training 397

Mindful Marketing

SEPTEMBER 19, 2020

Among its unique attributes, the store featured an open layout, low-glare surfaces, and employees who knew American Sign Language (ASL). ” For many companies, asserting such exclusivity is merely a matter of marketing communication, i.e., they simply say that they “specialize” and do nothing to support the claim.

Corporate 102

Corporate Consumer Employee Print 102

Presspage

MAY 22, 2024

Learning from Experience As Alastair McCapra, CEO of CIPR, points out, poor employee retention, burnout, and downsizing are only making the problem worse. Moving Forward Together Employers must take these findings seriously and make meaningful changes to support their employees' mental health. So, what are we waiting for?

Public Affairs 78

Public Affairs Policies Employee Survey 78

Shift Communications

JUNE 28, 2022

When it comes to engaging in social justice conversations, your employees, partners, stakeholders, customers, and neighbors want to understand who your organization is and what it stands for, sincerely. How does it relate to the business, employees, clients, or community? Let actions speak louder than words. “Be

Employee 124

Employee Local Community Policies 124

MaccaPR

OCTOBER 3, 2016

I’m going to give it to you straight – developing a Corporate Sustainability Report for your company is a ton of work. What is a Corporate Sustainability Report? Yes, corporate sustainability reports are a valuable communications tool. Corporate Sustainability Reports Rise in Popularity. General Mills.

Corporate 71

Corporate Report Survey Government 71

5W PR

FEBRUARY 26, 2024

Creating a community Loyalty thrives in communities, and brands can orchestrate this by crafting engaging opportunities. Partnering with relevant social causes and offering opportunities to contribute demonstrates corporate responsibility and taps into their desire to make a difference.

Strategy 78

Strategy Brand Branding Product Launch 78

Communications Conversations

OCTOBER 13, 2015

When it comes to corporate volunteerism and social media, isn’t this what we normally see from brands? Great, model employee. Posts like these are all too common when it comes to corporate volunteerism and social media for big brands. Employee engagement? I blogged about it earlier this year. Good story.

Corporate 60

Corporate Creativity Employee Instagram 60

Barokas

MAY 8, 2017

We care about our clients, we care about each other, and we care about our communities. Today, we are proud to launch our official Barokas PR Corporate Social Responsibility program outlining our commitment and offerings as a company. Volunteering. it’s refreshing to work for an agency that is doing it because it’s part of who we are.

Corporate 60

Corporate Employee Community Banking 60

Waxing UnLyrical

JANUARY 8, 2013

I was surprised to get a Facebook request from my company ( Six Degrees PR ) to join its Page named “Six Degrees PR bunker.” I never thought that any company would step up to connect and engage with its employees through a private Facebook Page – this was quite a surprise to me. Facebook: Improving Employee Communications?

Employee 104

Employee Facebook Communications Travel 104

5W PR

MARCH 15, 2023

UGC also helps create a sense of community and authenticity around the brand. Highlighting the day-to-day operations of the company, its employees, and its values can help build a personal connection with the audience. Brands can share photos and videos of employees at work. Companies can also leverage user polls and surveys.

Social Media 88

Social Media Media Education Survey 88

Landis PR

APRIL 29, 2024

According to the people of Finland, communications is the world’s most powerful tool for change. In this week’s blog, our Public Relations Global Network partner, Taru Tujunen from Ellun Kanat , writes about the business environment in Finland. For the original blog, please visit here.

Radio 64

Radio Pinterest Television Government 64

PRSay

OCTOBER 16, 2020

Please join the #PRDiversity discussion via @PRSADiversity and follow along with our D&I-related blog posts, webinars and Twitter Chats throughout the month. which is one of many companies giving employees time off to vote. This year’s theme is “Transforming the Landscape.”

Communications 202

Communications Nonprofit Employee Local 202

Bianchi Biz Blog

OCTOBER 14, 2021

related to Employee Health / Safety. related to Community. 56% covered Employee Health / Safety. While not covering these seven key topics: 60% did not cover Community. 92% did not cover Leadership / Corporate Governance. Here’s the category breakdown. related to Environment / Energy. related to Recruitment – HR.

Report 79

Report Automotive Government Energy 79

Sword and the Script

AUGUST 1, 2022

Stacey Miller , Vice President, Communications, Auto Care Association. To that end, we owe a special thanks to Gini and Karen who also polled their respective communities – Spin Sucks and Solo PR Pro – for the survey this year. The lack of employee experience is a new challenge near the top of the list for the first time.

Survey 137

Survey Communications Measurement Internal 137

Doctor Spin

FEBRUARY 22, 2024

Through consistent and effective communication, PR can sway public opinion in favour of the organisation, enhancing its reputation and standing in the community. In an era where consumers are increasingly sceptical of advertising and corporate speak, PR offers a more authentic and credible way to communicate with the public.

Publicity 52

Publicity Public Affairs Journalism Corporate 52

Cision

MAY 26, 2017

Blog about it. In addition to the media exposure you will likely gain from supporting a chosen cause, be sure to thoroughly blog about everything you do to help the cause. Blogging is a great way to show how invested you are in the cause. Blogging is a great way to show how invested you are in the cause.

Blogging 150

Blogging Community Retail Consumer 150

PRSay

JULY 14, 2020

Should corporate leaders share their own beliefs? Here are some of the ways transparency plays a major role, whether you’re a PR or marketing organization, a major conglomerate or a community business: Transparency within your team. For every business and every leader, the answers to those questions are different.

System 158

System Community Social Media Employee 158

Reputation Us

DECEMBER 14, 2022

Horoscopes aside, with the breadth of pressures on companies and their employees, it’s no surprise that more than half of our Eight Reputation Enhancement Actions to Take are people-centric this year. By posing open-ended questions, you can determine what improvements your employees think should be made. < Action 2: Explore Web3.

Reputation 78

Reputation Insurance Insurance Employee 78

MaccaPR

AUGUST 26, 2015

Corporate histories are important to customers, employees, business partners, and community members. Your corporate story can prove that sound business decisions have been made along the way, pay respect to your employees, build goodwill, and demonstrate long-lasting corporate strength. Source: Unzipped ).

Corporate 48

Corporate Examples Storytelling Brand 48

Mindful Marketing

JUNE 27, 2020

By interacting intentionally with their surrounding communities, businesses can help heal broken relationships, including those that cross racial lines. I believe businesses are uniquely equipped to propel entire communities forward, thereby closing the wealth gap and making a lasting difference for people of color.

Real Estate 111

Real Estate Community Employee Education 111

Newsfile

MAY 11, 2023

Examples: The Walt Disney Company Reinforces Its Commitment to Use Its Broad Global Reach and Unique Platforms to Promote Social Responsibility City of Fort Worth partners with Cisco to promote digital inclusion in underserved neighborhoods New Benevity Report Finds DEI Initiatives Remain Top Priority for Employees 5.

Writing 52

Writing Energy Training Education 52

MaccaPR

JANUARY 8, 2021

Listen To and Welcome Employees on Social. Brands know they should listen to consumers, but what about listening to employees? Arik highlighted the cautionary tale of Sherwin-Williams, which fired an Ohio employee whose TikTok channel of paint mixing was mesmerizing his 1.2 Corporate Blogs Are Making a Comeback – Big Time.

Social Media 62

Social Media Trends Marketing Viral 62

Deirdre Breakenridge

NOVEMBER 21, 2018

Huckins, Graduate Student, American University, PR Expanded Blog Contest Winner. Patagonia Community Board: Credit Ginny Lefler. I was interested in Patagonia’s Corporate Social Responsibility , so early on I worked to learn more about the company’s environmental programs. A Guest Post By Sarah D. Know when it’s time to move on.

Communications 171

Communications Nonprofit Training Study 171

Landis PR

DECEMBER 12, 2022

Note: This is a reposted blog by our Public Relations Global Network Party, Mark Paterson – Currie. For the original blog, please visit here. Photo courtesy of Pexels. Something any public relations person or business can do today that will make a difference is to embrace sustainable development.

Financial 52

Financial Government Storytelling System 52

5W PR

OCTOBER 20, 2020

A Porter-Novelli survey of 150 business leaders this July revealed that 85% feel it’s no longer acceptable for corporations to simply make money but must also make a positive impact on society. What’s important for CEOs, their boards, and CMOs to know is that there’s a clear difference between corporate mission and brand purpose.

Brand 88

Brand Branding Survey Study 88

ImPRessions - Crenshaw Communications

MAY 22, 2017

Earned coverage offers a credibility that can’t be matched by paid media like ads or “owned” content like company blog posts or creative social videos. In fact, employees can be both a rich source of stories and a powerful channel through which to tell them. That is another benefit that PR delivers very well.

Brand 185

Brand Branding Marketing Wireless 185

Shift Communications

NOVEMBER 9, 2022

Among them are Meta (at 11,000 employees), Twitter, Salesforce, Stripe and Zendesk. It left the public (and likely Twitter’s remaining employees) wondering about, well, everything. Billions of people use our services to connect, and our communities keep growing. By Sarah Babbitt, VP, Agency Marketing. Salesforce kept it private.

Employee 78

Employee Twitter Policies Agency 78

Communications Conversations

NOVEMBER 12, 2020

Today’s a first for this blog–and series. You had a vibrant and long career in PR, working in almost every possible setting–from corporate to agency to non-profit. Corporations and non-profits are not that different from each other. I was a solo corporate comm.

Publicity 174

Publicity Leadership Corporate Agency 174

Bianchi Biz Blog

JUNE 15, 2023

With three months until the show opens, organizers report there are ample opportunities for suppliers of all sizes to engage with customers, automakers, media, analysts, investors and potential employees at one of the industry’s premier events. Technology Days/AutoMobili-D and the Mobility Global Forum are slated for Wednesday, Sept.

Automotive 79

Automotive Mobile Technology Transportation 79

Landis PR

JUNE 28, 2021

Guest blog by Rhonda Bassett-Spiers, CEO, iTradeNetwork (client). It happened because of a renewed commitment to corporate social responsibility and a new commitment to build a culture of care for customers. Employees were more than just workers; they were people, some like family, going through trauma. Restaurants.

Industry 85

Industry Retail Employee Crisis 85

Shift Communications

JANUARY 3, 2022

As employees continue to look for opportunities to do more within their role, achieve internal mobility and/or find ways to pursue their passions (since the pandemic ignited pretty strong feelings of “living your best life”), learning a new skill(s) is one way they’re finding happiness in their current roles. Stop going into the office.

Technology 78

Technology Trends Employee Mobile 78

Sword and the Script

DECEMBER 21, 2021

As I’ve done for the last several years , I solicited and compiled a list of predictions from professionals across the PR and marketing community. As anyone with even a slightly popular blog knows, ‘guest post pitching’ has gotten out of hand. Year of the employee. 2022 is going to be known as the year of the employee.

Marketing 215

Marketing Content Marketing Social Media Employee 215

Cision

FEBRUARY 11, 2016

In fact, if you don’t give customers, clients and potential employees a peak at what truly drives your organization, you are losing loyalty, sales and your business’s future thought leaders and valuable role players. Trade publications often seek out unique corporate cultures or events to add some spice amongst the more jargon-based coverage.

How To 120

How To Media Employee Policies 120

Sword and the Script

SEPTEMBER 8, 2020

Some of the studies are surveys I’ve helped field, like the annual JOTW survey , however, most are by contributors or organizations from around the community. Blogs, including independent and corporate blogs, can be credible. Advertising is a distant third. How much money do PR professionals earn? The results?

Survey 98

Survey Industry Leadership Study 98

Sword and the Script

JUNE 4, 2022

It was a nascent consulting firm I had joined just four months earlier as the second or third employee (I can’t remember which). He’s really done wonderful service for the communications field and has built a 6,000-person strong community in the process. Now in its fifth year, the survey is open to respondents.

Survey 78

Survey Public Affairs Government Community 78

Sword and the Script

AUGUST 20, 2019

Fortunately for the public relations community, her subsequent experiences in education and internships persuaded her instead to pursue a career in PR. We are asking business executives, supervisors, and individual employees to all join in with HR to fix workplace cultures. When you have engaged employees, you have happy customers.

Employee 89

Employee Internal International Training 89

Shift Communications

DECEMBER 6, 2022

Historically, you could get away with the executive team acting as “bullhorns” for company news, pushing product-level messaging and jargon-filled communications and a distinctly corporate voice. In 2023, this approach won’t work; worse, it can severely damage the brand and company positioning.

Communications 78

Communications Leadership B2C LinkedIn 78