5W PR

APRIL 8, 2024

The world of financial services is experiencing a seismic shift. Instead, today’s consumer finance landscape is ripe with innovation, digital engagement, and a spotlight on financial literacy. From intimidation to inclusion For many years, the financial services industry was wrapped in an intricate web of complexity.

Consumer 78

Consumer Financial Ethics Banking 78

5W PR

MAY 27, 2024

Legal and financial risks Crises can lead to significant legal and financial consequences. An active crisis management plan can help keep these risks at bay by ensuring the brand responds appropriately and communicates effectively with the relevant authorities. Learning curve Every crisis offers a chance to learn and evolve.

Crisis Management 88

Crisis Management Crisis Brand Branding 88

5W PR

MAY 24, 2024

A strategic communication approach, clear and consistent, is fundamental. These stories dive into the company’s mission, its influence on the financial ecosystem, and its future vision. PR can alleviate these concerns by underscoring stringent security measures, adherence to industry regulations, and commitment to data privacy.

Financial 78

Financial Privacy Infographics Leadership 78

Onclusive

JANUARY 26, 2022

Savvy communicators know that there is more to a perfect pitch than simply good writing, and media relations is not just about distributing these stories to the media. This means that pitching must start with the right data and end with measurement. Where do you find impactful journalists? Earning their attention.

Pitching 370

Pitching Data Privacy Writing 370

The Resolution Blog

MAY 24, 2017

How refusing to offer AVE’s led to two global AMEC awards and very happy clients On May 17th, 2017 AMEC announced the winners for their International Communication Effectiveness awards. Great evaluation case of an original PR campaign and a good example of how research can help define and measure outputs and outreach.”

Measurement 136

Measurement B2B Google Financial 136

Onclusive

JUNE 15, 2022

While many consider communications to be part of marketing, PR has fallen behind in being able to measure and prove its value to key stakeholders. Director, Global Corporate Communications, Mimecast What’s the secret to success? However, the integration process can be challenging.

Marketing 195

Marketing Measurement Advertising Advertising 195

Onclusive

JUNE 15, 2022

While many consider communications to be part of marketing, PR has fallen behind in being able to measure and prove its value to key stakeholders. Director, Global Corporate Communications, Mimecast. Communications embraces all of the company’s stakeholders — customers, employees, the media and the public at large.

Marketing 195

Marketing Measurement Advertising Advertising 195

5W PR

JUNE 13, 2024

It ranges from financial records to intellectual property. Transparency as a cornerstone Cyber tech companies must navigate the challenge of showcasing their advanced security measures effectively. In addition, PR plays a key role in managing the aftermath of security breaches, ensuring clear communication with stakeholders.

Industry 78

Industry Banking Interviews Reputation 78

PR in High Definition

MARCH 28, 2023

However, Europe is comprised of over 40 countries and 23 languages, and subsequently requires a lot of nuanced thought, particularly as it relates to measuring success. It’s true you should always look to maximise the impact of your content, but there are a few important aspects to consider when measuring success. Want to hear more?

Measurement 62

Measurement Comparison Local Examples 62

Presspage

FEBRUARY 8, 2024

This demonstrates Nationale Nederlanden’s commitment to responsible business practices, while also conveying this stance to its investors through ESG-driven investor communications. One centralized platform also gives communication teams a better overview over media inquiries, further strengthening a company’s commitment to transparency.

Report 109

Report Government Financial Trends 109

Newsfile

OCTOBER 24, 2023

Avoiding PR communication mistakes in this important market is paramount for PR pros. This means that avoiding PR communication mistakes is probably high on your list of priorities. This means that avoiding PR communication mistakes is probably high on your list of priorities. in the coming years.

Communications 52

Communications How To Corporate Training 52

Shift Communications

OCTOBER 26, 2022

Like most communications agencies, this process at SHIFT includes calls with business leaders, spokespeople and the marketing team to hear about company goals, market opportunities, topics of interest and larger campaigns that will support lead generation and awareness. PR Plans Performance Communications.

Communications 78

Communications Analysis Leadership SEO 78

Onclusive

FEBRUARY 9, 2021

A successful communications strategy is the driving force behind building trust among all of your stakeholders, enhancing your corporate reputation and establishing your company as a leader in your industry. A strong agency will help you shape a communications plan that supports your corporate objectives.

Agency 195

Agency Strategy Communications How To 195

Onclusive

DECEMBER 10, 2020

There are several metrics that can be used to measure the cost-benefit analysis of any technology platform. It’s particularly important for communications professionals to measure ROI so that they can continue to get a seat at the table, get the credit they deserve, and secure a budget for future initiatives. Lona Therrien.

Media 195

Media Software Analytics Measurement 195

PR in High Definition

MAY 31, 2017

Whilst the marketing automation revolution has led to a formalisation of marketing measurement for inbound, the concept of sourcing MQLs has led many PRs up the garden path. What PR does is generate awareness in a market, so to measure success, we should aim to measure this awareness. Again, this is true and not true.

Measurement 48

Measurement Financial Advertising Advertising 48

5W PR

JANUARY 3, 2024

Professionals in this field strategize communication during challenging times to protect the reputation of the client. PR ensures effective communication with these groups to foster positive relationships. Being adept at managing communication during crises or challenging situations.

Marketing 78

Marketing Engineering Reputation Product Launch 78

Onclusive

DECEMBER 16, 2020

As we enter 2021, the world at large and communications professionals in particular find themselves at a significant turning point. PR will be expected to shift the focus toward value-based communications, including the prevalent topic of health and safety, and corporate reputation will start taking center stage as a key success metric.

Industry 221

Industry Content Marketing Corporate Analytics 221

Doctor Spin

FEBRUARY 14, 2024

Some organisations have Communications Departments for their public relations needs and some have Marketing Departments for their promotional needs. In this blog post, let’s look at the differences between public relations and marketing. It aims to communicate with these groups to create a favourable overall company image.

Publicity 52

Publicity Marketing eBook Public Affairs 52

MaccaPR

JUNE 11, 2020

With over 50% of employees fearful of contracting COVID-19 upon returning to the workplace, effective internal communications must go beyond addressing the safety procedures being put into place. Below, we dive deeper into how to deliver effective, empathetic employee communication. Perfecting Delivery and Tone of Your Message.

Internal 62

Internal International Communications Employee 62

Presspage

OCTOBER 24, 2023

A well-crafted press release or a viral social media campaign can translate into measurable financial gains. As audiences become more digitally adept and online communication channels multiply, PR pros are embracing digital strategies in their PR endeavours. Businesses can no longer rely on a one-size-fits-all approach.

Analytics 78

Analytics Digital PR Storytelling Local 78

Onclusive

MAY 1, 2018

Three essentials of measuring your financial earnings news and developing the right message. For investor relations and communications professionals, it is this color and insight that can make or break their company’s reputation in the market. Understanding how these messages are received is paramount for future success.

Software 150

Software Financial Measurement Report 150

Stephen Waddington

DECEMBER 3, 2020

Transparency on metrics such as financial performance, diversity, staff wellbeing and societal contribution would improve the standing of PR practice. Neil Backworth’s book Managing Professional Communication Agencies (PRCA, 2007) and Grow, Build, Sell, Live (Emerald Publishing, 2019) by Crispin Manners and Richard Houghton are useful reads.

Agency 124

Agency Insurance Insurance Financial 124

Sword and the Script

APRIL 2, 2024

This latest move may make financial sense, but it’s the second serious crisis communications distraction for the company in Europe. A spokesperson later contacted this blog to say the disruption of service was limited to European customers – that no U.S. Measurement templates.

Reddit 178

Reddit Software B2B Technology 178

5W PR

MAY 24, 2023

Here are some of the team’s picks: “We measure the success based on SoV, our NPS score, and the quality of media placements they secure. Communications Strategist, Financial Tech Company Learn more about our team and the services we provide by contacting us today!

Industry 88

Industry Enterprise Fashion Financial 88

ImPRessions - Crenshaw Communications

JANUARY 6, 2021

A business leader or subject-matter expert (SME) who posts content in the form of bylined pieces, white papers, blog posts, or explainer videos can help differentiate a company and add personality to its brand. Influencer content and measurement goals . – Write a series or blog together. Influencer marketing creates trust.

B2B 191

B2B Social Media Radio Fashion 191

Onclusive

MARCH 6, 2019

We have all been on the front lines of the convergence of marketing and communications, but the transformation has not been without challenges: cultural challenges, organizational design challenges and measurement challenges. Becky Saeger, Board of Directors, E*Trade Financial. “I

Banking 199

Banking Marketing Measurement Leadership 199

Bianchi Biz Blog

AUGUST 5, 2021

As mentioned in our recent Three Reasons ESG Communications Are Crucial for Automotive & Vehicle Technology Suppliers blog, ESG (environmental, social, and governance) reporting is rapidly becoming the hottest trend for mobility, automotive and vehicle technology suppliers. Insight 2: Sustainability reports are most common.

Automotive 95

Automotive Report Mobile Technology 95

Cision

JANUARY 5, 2017

Luckily, the PESO model makes it easy to define an effective plan, and ensure your content will produce measurable results. What are the measurable, time-bound goals you need to accomplish through your efforts? How will you measure your results against your goals? Who are you trying to reach with your content? SMARTER goals.

Strategy 298

Strategy Measurement Content Marketing Meeting 298

Bianchi Biz Blog

SEPTEMBER 16, 2021

On the other hand, ESG focuses more on the quantitative results, as an ESG approach makes a business’ efforts measurable. Sustainability reports are generally written for a broad stakeholder base and communicate the company’s impacts on the economy, environment and social issues. Types of ESG Reports. So, what’s the difference?

Report 69

Report Automotive Financial Government 69

Bianchi Biz Blog

MARCH 4, 2021

The study was conducted by our Public Relations Global Network partners cometis AG in Germany, Currie Communications in Australia, and Xenophon Strategies in Washington DC, with help from Mileage Communications India and KOHORTEN, a German research institute. companies need to step up their game in ESG reporting.

Report 87

Report Company Financial Study 87

Shift Communications

JULY 26, 2022

And that includes adapting their external communications strategy. Should a recession hit, the narrative around the labor market and the impact it has on businesses, the workforce and our communities will undoubtedly change. During the “Great Recession” of 2008, nearly eight million people lost their jobs.

Brand 78

Brand Branding SEO Employee 78

The Resolution Blog

MAY 17, 2017

PR, influencer outreach, content marketing, link-builders, social and digital marketing set-ups are all winning communications briefs. With better measurement. There are multiple lines of communication between brands and audience (just this week UK PR blogger Stephen Waddington outlined this). How can PR agencies compete?

How To 120

How To Measurement Financial Report 120

Sword and the Script

JANUARY 9, 2024

A blogger from some tech company’s blog will always be included. Further, some vendors, like HubSpot, actually run their blogs like a news site. Recap of recent money moves This is just the latest move in a string of corporate financial transactions the company has made of late. This is an age-old debate within HARO.

Brand 155

Brand Branding Reddit Pitching 155

Sword and the Script

MAY 11, 2019

PR measurement can be a bit like a self-fulfilling prophecy. On one hand, it gets dinged for a lack of measurement. On the other hand, measuring some PR activities, like earned media , is far more challenging than other forms of marketing and communications. c) Financial transaction releases do not underperform.

Study 144

Study Media Relations Media Measurement 144

Landis PR

APRIL 22, 2024

Companies use sustainability reporting as a tool to communicate their efforts transparently and comprehensively to stakeholders. This blog highlights the essential elements that constitute a good sustainability report, including transparency, a focused curriculum and clarity of information. For the original blog, please visit here.

Report 59

Report Comparison Data Corporate 59

Sword and the Script

DECEMBER 22, 2020

Here’s a look at statistics across PR, marketing, and social media that were surfaced in the various reports and studies covered on this blog throughout 2020. Many of the blog posts published here are based on survey research, analytical studies or other sources of data. Politics complicated PR and business communications.

Survey 178

Survey Marketing B2B Study 178

PRSay

JANUARY 3, 2018

Throughout January, PRsay will feature posts by a variety of thought leaders on the year ahead for communicators and the PR profession. In 2018, discussions about the future for PR and communications pros will likely include the topic of robots. Tech companies have made huge financial bets on all of these innovations.

Publicity 167

Publicity Social Media Television Measurement 167