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Financial Stardumb?  Celebrities Endorsing Investments

Mindful Marketing

Cryptocurrencies recently tapped celebrity associations with great success, but a notable bankruptcy and the industry’s slide have led to serious financial fallout for many investors. I asked each to share his thoughts about celebrities endorsing financial products. Babe Ruth promoted tobacco products.

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Research, Communication Crucial Before Collaborating With Influencers

PRSay

Each September, PRSA recognizes Ethics Month to bring increased attention to the core foundation of the communications profession. Professional communicators might encounter the same challenges when promoting their organizations via think tanks, academic intuitions, nonprofit organizations and traditional media. In May 2023, the U.S.

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The #PRStudChat Community Discusses Financial Services & Social Media on April 19th

Deirdre Breakenridge

Social media participation in the financial services industry is expected to increase as social networks expand in the coming years. Understanding your business purpose and approach on social media is imperative and financial services companies are investing in their infrastructure, guidelines, and engagement best practices.

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The Impact of Regulatory Changes on Fintech PR

5W PR

The dynamism of the financial technology industry is fueled by disruptive thinking and innovation. A vibrant playground for agile start-ups, the sector continually challenges traditional institutions with its slick applications and unique financial products. This scenario generates a task of tightrope balancing for fintech companies.

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Top Websites, Blogs and Magazines for PR pros

Landis PR

We decided to publish an updated version of this popular blog since it provides valuable information for PR and marketing professionals. This blog originally appeared on the Public Relations Global Network (PRGN) website in May 2019. Related Articles: Top 10 PR Blogs You Should Be Reading – Forbes. Let's Talk.

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From Traditional Banking to Fintech: The PR Transition

5W PR

The financial sector is undergoing a seismic shift. Towering brick-and-mortar branches symbolized financial permanence, while friendly tellers fostered a sense of trust. PR efforts reinforced this image, highlighting personalized service, financial expertise, and a commitment to safeguarding customer assets.

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Understanding the purpose and contribution of the communications team to organizational success

Onclusive

In many organizations, a major fragmentation exists between executive leadership and the communications function. As a result, communications professionals often become vulnerable to budget and headcount cuts. As a result, communications professionals often become vulnerable to budget and headcount cuts.