The Resolution Blog

JANUARY 8, 2018

She always explains clearly how to demonstrate organisational impact from your PR work. Check out this interview to begin to improve your measurement today. Do you or one of your team members have their first client meeting coming up? Yes, they can help you add a financial value to your reporting.

Tools 136

Tools Publicity SEO Measurement 136

PR 20/20

NOVEMBER 8, 2018

This post originally appeared on the Marketing Artificial Intelligence Institute's blog. The Marketing AI Institute was created and is powered by PR 20/20. Almost all marketers have the same question about artificial intelligence: How do I get started? Use Cases for Artificial Intelligence in B2B Marketing.

Marketing 40

Marketing Case Study Conference Tools 40

PR 20/20

DECEMBER 11, 2018

If this is the AI news you’re hearing, you need a better source. I recommend the Marketing Artificial Intelligence Institute.) But AI is poised to massively influence how marketers work. As a savvy marketer, you’re right to think you should get ahead of the curve. Check out this blog post for tips.

Enterprise 48

Enterprise Marketing SEO Analytics 48

PR 20/20

AUGUST 17, 2017

The marketing team is consistently blogging, distributing content across their social networks, and producing high-quality premium content pieces monthly. I t’s the universal marketing performance struggle. In fall 2015 we introduced Marketing Growth Hackathons as a planning model to do just that. Sound familiar?

Marketing 49

Marketing eBook Case Study Comparison 49

PR 20/20

JULY 24, 2018

Unless you’re a marketer stuck in the Stone Age, you’ve likely heard of marketing automation. At its core, marketing automation is designed to automate marketing actions, reduce repetitive tasks, better nurture leads and ultimately, close more sales. Marketing automation: Improves productivity.

Marketing 40

Marketing Data Software Social Media 40

Buzzstream

DECEMBER 1, 2023

Link building is integral to getting your business online exposure. The right link can attract new customers in a way that other forms of organic marketing simply cannot. Yet, many SaaS marketers don’t utilize it in their marketing mix. Link building for SaaS is actively or passively acquiring links to your website.

Examples 133

Examples Software Pitching Tools 133

PR 20/20

MAY 16, 2023

In today's fast-paced business landscape, associations and organizations face the constant challenge of maximizing their marketing and sales efforts while operating within limited resources. In this post, we'll explore six effective strategies associations can implement to optimize their marketing and sales efforts.

Marketing 69

Marketing eBook Resources Tools 69

Cision

DECEMBER 19, 2017

According to research from Content Marketing Institute, 65 percent of businesses using content marketing have experienced an increase in ROI compared to a year ago. For content marketers, this is good news — as it indicates that content marketing is still as effective as it has always been.

Content Marketing 0

Content Marketing Marketing SEO Engineering 0

Waxing UnLyrical

DECEMBER 6, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Walking the Social Talk December 6th, 2010 Tweet These boots were made for talking As editor of Women Grow Business (disclosure: client, which I love ), I come across remarkable blog posts every day.

Facebook 84

Facebook Twitter Social Media Blogging 84

Buzzstream

DECEMBER 1, 2023

Link building is integral to getting your business online exposure. The right link can attract new customers in a way that other forms of organic marketing simply cannot. Yet, many SaaS marketers don’t utilize it in their marketing mix. Link building for SaaS is actively or passively acquiring links to your website.

Examples 62

Examples Software Pitching Tools 62

Buzzstream

DECEMBER 1, 2023

Link building is integral to getting your business online exposure. The right link can attract new customers in a way that other forms of organic marketing simply cannot. Yet, many SaaS marketers don’t utilize it in their marketing mix. Link building for SaaS is actively or passively acquiring links to your website.

Examples 62

Examples Software Pitching Tools 62

Sword and the Script

DECEMBER 10, 2019

As I’ve done in recent years, I’ve asked a whole bunch of smart people for their marketing predictions or PR predictions for the next year. The responses are nothing short of an eccentric collection of exceptional contributions – truly interesting perspectives worth your while to peruse. 1) Marketing embraces sustainability.

Marketing 100

Marketing Content Marketing Advertising Advertising 100

Sword and the Script

SEPTEMBER 17, 2019

and I thought it could be a useful tool for content marketing. I signed up for the newsletter, which is very good by the way, and traded DMs with the company. There more sources than you’ll ever need in the set and you add your own content or your own content sources. click any image for higher resolution).

Marketing 75

Marketing System Analytics Content Marketing 75

PR Fuel

OCTOBER 23, 2020

Every once in awhile, your small business has some exciting news to share. This could be an event targeting your current and potential customers. Or you’re making improved changes to your products or services. Whatever the reason may be, you need to spread the word to the right people. Focus on Quality. Ease of Use.

Software 105

Software Engineering Writing Video 105

Sword and the Script

NOVEMBER 9, 2021

This month, as I perused through the vendor websites and blogs, I noticed a lot more of it. Bitcoin Cash briefly spiked about 5%.”. Similarly, “the fake news release set off a short-lived surge of more than 30% in Litecoin before Walmart said the information was false and the statement was taken down.”.

Software 93

Software Banking Technology Data 93

Sword and the Script

AUGUST 5, 2014

There’s an old saying in advertising that half of the budget is wasted, but marketers don’t know which half. Today, there are enough analytical tools today to avoid wasting half of the marketing spend. Eight-five percent of marketers said the pressure to demonstrate business value had increased this year over the previous year.

Measurement 118

Measurement Analytics Tools SEO 118

Sword and the Script

JANUARY 9, 2018

Here are some things you or PR team should consider doing to extend your investment in PR. In the fray that is the day in the life of marketing, we sometimes forget to share with the very people in the trenches with us. Whatever you do, get the word out to your base and encourage your teammates to share as well.

Media 97

Media B2B Groups Conference 97

Sword and the Script

FEBRUARY 21, 2017

What’s old is new again in sales and marketing, according to Ted Seward. The hype over trends like account based marketing is in many ways just a return to good marketing fundamentals: research, data, sales alignment and ROI. What has changed the most about marketing over the course of your career?

Marketing 64

Marketing System Data Tools 64

PR Fuel

OCTOBER 30, 2018

I hope you enjoy the reviews below, where I cover email marketing, email customer service, and email pitching. Whether you are posting on social media, writing a blog post, or commenting on another thread, the impression that people get of you and your business will stick. 7 Tips on Writing the Perfect Welcome Email.

Communications 40

Communications Pitching Writing Social Media 40

PR 20/20

OCTOBER 31, 2017

Disclaimer: this is not your average end-of-year tips and tools blog post. We get that annual planning is a beast, and marketers everywhere are wrought with expectation and reporting woes. And if your numbers are up, what can you do to keep climbing? 7 Tips & Tools for Marketing Strategy & Performance.

Enterprise 57

Enterprise Tools Strategy Marketing 57

Cision

NOVEMBER 25, 2015

When you think of content marketing, you probably think of blog posts. But they’re just one of the many types of content that can help you establish your brand as a thought leader in your industry and attract new leads. By diversifying the types of content that you share, you attract different people with different needs.

Content Marketing 120

Content Marketing Marketing Infographics Software 120

Beyond PR

DECEMBER 21, 2017

According to research from Content Marketing Institute, 65 percent of businesses using content marketing have experienced an increase in ROI compared to a year ago. For content marketers, this is good news — as it indicates that content marketing is still as effective as it has always been.

Content Marketing 75

Content Marketing Marketing SEO Engineering 75

Waxing UnLyrical

NOVEMBER 18, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Automation in Public Relations Measurement: Yea/Nay? Traditional and social media measurement tools usually provide 3 broad types of automation: 1. website visitors and sales leads) 3.

Measurement 80

Measurement Publicity Analysis Tools 80

Sword and the Script

MAY 22, 2018

If you’re into the technology marketing scene, chances are you do too – because he’s everywhere. After working on the in-house side of marketing and learning what he liked and didn’t about working agencies, he hung out his own shingle. He’s been an independent consultant since 2006 and helps B2B companies with online marketing.

Marketing 62

Marketing B2B Print Technology 62

Katie Paine's Measurement Blog

MAY 25, 2023

Typically, it’s, “My organization uses XYZ and they’re no longer meeting our needs and we don’t want to renew. Too often the perfect plan that meets all your needs is not in your budget. So, I have some advice for all you potential clients out there: Don’t talk to a vendor until you have your goals in place.

Measurement 52

Measurement Communications Survey System 52

PR 20/20

JANUARY 14, 2020

Last week, HubSpot shared a pretty powerful blog post about the state of today’s enterprise marketing software. It’s generally clunky, difficult to use, and doesn’t offer the power modern marketers need. Marketers no longer have to settle for either/or. Enter: HubSpot’s Marketing Hub Enterprise. Blog posts.

Enterprise 52

Enterprise Marketing Software Energy 52

Cision

APRIL 18, 2016

To organize these features for you, I categorized each change into one of these five buckets: Content Improvements – Changes that give publishers more access to Facebook, hoping to increase interaction on content. UX Improvements – Changes that give users a better experience when using the Facebook platform. Content Improvements.

Facebook 0

Facebook Mobile Analytics Advertising 0

Sword and the Script

AUGUST 6, 2019

For reference, I’m tracking 27 different vendors and if you work a vendor, this page has everything you need to know about how to get tracked, how this works, and how to get in touch to share news and views. Panelists included yours truly and alongside these illustrious PR experts: Sangeetha Sarma ; Shalon Roth ; and Curtis Sparrer.

Marketing 63

Marketing Pitching Corporate Tools 63

Contently - Strategy

DECEMBER 5, 2019

Sure, marketers in these industries deal with more regulations and bureaucracy than someone who works for Red Bull. It’s a wide umbrella, spanning everything from consumer banking, investment banking, credit cards, fintech, insurance, and more. million for their content marketing budgets in 2019, per Contently research.

Financial 83

Financial Industry Report Insurance 83

Waxing UnLyrical

NOVEMBER 21, 2010

These posts should get you on your way. Why: it’s one of the most important questions we can – and need to – ask. Don’t sweat the Twitter metrics , by Seth Duncan at Context Analytics’ blog (now Beyond Analytics). Automation in public relations measurement: yea/nay? pts Settings.

Measurement 47

Measurement Analytics Conference Web 47

Contently - Strategy

DECEMBER 29, 2022

The feeling that your hard work is (finally) out in the world, and you can breathe a momentary sigh of relief, sit back, and admire the final product. But your work isn’t really done yet. These tasks get your content into the right hands at the right time, ultimately maximizing your return on the investment used to create it.

eBook 120

eBook Product Launch Software Internal 120

Frederik Vincx

DECEMBER 11, 2015

Reading Time: 24 minutes This guide provides you with a thorough 5-step plan to evaluate and improve the workflow of your PR team. The goal is to make your team adaptable for increasingly fast changing communication requirements. Better work, happier clients, and more time left to sell to other clients. The result?

How To 60

How To Software System Employee 60

Sword and the Script

DECEMBER 12, 2017

Fittingly, I asked a whole bunch of folks for predictions to include in a blog post here (if you want to be invited next year, you can sign up here ). Here we go…20 insightful PR and marketing predictions for 2018 follows below. Here we go…20 insightful PR and marketing predictions for 2018 follows below.

Marketing 102

Marketing Content Marketing Crisis Management Data 102

Sword and the Script

DECEMBER 11, 2018

As I’m wont to do at year’s end, I ask many brilliant marketing and PR types for their take on what might transpire over the next twelve months. This year, more than 20 professionals – real people that do real marketing and PR work every day – responded and with high-quality ideas that I found to be invigorating and thought-provoking.

Social Media 91

Social Media Marketing Media Creativity 91

Marketwired

FEBRUARY 23, 2016

This is post 2 of our 5-part #CreativePR blog series. Stay tuned for posts 3 – 5, which will look further into some of the tools, tactics, and strategies that innovative PR professionals are using today. . But you have to know what you need before you can select the proper tool.”. Here are 5 Leta recommends.

Tools 125

Tools Analytics Software B2C 125

Masters in Communications

FEBRUARY 12, 2022

Today, we use many information sources to see what is going on around us, locally, nationally, and globally, with more emerging all the time. Mass communication aims to meet these needs. Through new media, smaller organizations have more access to mass communication much cheaper than was previously afforded.

Ethics 52

Ethics Communications Print Television 52