The Hoyt Organization

MARCH 25, 2024

Have Clear PR Objectives Setting detailed PR objectives is foundational in shaping any successful healthcare public relations campaign. All your goals should be SMART – Specific, Measurable, Achievable, Relevant, and Time-bound. Therefore, the content should address their specific concerns and needs.

Healthcare 61

Healthcare Strategy Publicity Pharmaceuticals 61

Sword and the Script

FEBRUARY 12, 2019

Writers that report success with blogging share the following characteristics: They are more likely to write longer or more in-depth content; They tend to spend six or more hours writing a post; They are 2.5 They always use analytics to measure performance. 1) How long should a blog post be? Analysis: .

Blogging 106

Blogging Survey B2B Analysis 106

Sword and the Script

DECEMBER 30, 2017

The news cycle was faster, social media was hitting the early majority in the Geoffrey Moore sense, and blogs…blogs were everywhere. We started a blog for our employer, a startup in the IT operations space. Some of the newer and smaller startups that had been blogging for a while ran circles around us.

Blogging 72

Blogging B2B Content Marketing Trade Shows 72

Sword and the Script

DECEMBER 31, 2019

There were 62 posts published on this blog in 2019. In going through the reader analytics for the full year, these are the top 10 most-read posts on this blog about public relations (PR) and marketing. If you’ve been a reader in 2019, thank you! You can subscribe to the newsletter here.

Blogging 80

Blogging Publicity Marketing Survey 80

The Resolution Blog

JANUARY 8, 2018

Tip of the month: “Take someone in finance to lunch and learn how you make money ” This is just one of the amazing tips from the Queen of metrics Katie Paine in this interview on PR News. She always explains clearly how to demonstrate organisational impact from your PR work. What do you guys think?

Tools 136

Tools Publicity Measurement SEO 136

The Resolution Blog

OCTOBER 4, 2019

Within the PR and advertising industries, there’s often talk about the PESO model (paid, earned, shared, and owned media). For PR practitioners, paid promotion can sometimes feel like the black arts, and vice versa for those who work in paid media. This is even more prevalent online, where everything is far more measurable.

Advertising 120

Advertising Advertising Measurement Storytelling 120

Sword and the Script

AUGUST 4, 2020

Summary of monthly PR tech news: Critical Mention adds a media database; Talkwalker acquires Nielson Social; Watch out for fine print in media monitoring contracts As a term, earned media made a big splash in search trends in late 2004 or early 2005…and then interest waned. Over time, the digital community warmed to the term again.

Media Relations 149

Media Relations Media Print Software 149

The Proactive Report

MARCH 1, 2016

Our guest today on the #Digital PR Twitter chat is Katie Paine. You can follow her on Twitter @queenofmetrics. Q1: 13 years ago Don Bartholomew said he hoped to see holistic PR measurement being used. A1: Almost all the dashboards I design these days integrate internal and external, traditional and digital PR numbers.

Twitter 100

Twitter Measurement Digital PR Hotels 100

The Proactive Report

MARCH 1, 2016

Our guest today on the #Digital PR Twitter chat is Katie Paine. You can follow her on Twitter @queenofmetrics. Q1: 13 years ago Don Bartholomew said he hoped to see holistic PR measurement being used. A1: Almost all the dashboards I design these days integrate internal and external, traditional and digital PR numbers.

Twitter 100

Twitter Measurement Digital PR Hotels 100

Katie Paine's Measurement Blog

MARCH 9, 2023

Making up Metrics I was recently on a conference call with a respected nternational measurement organization and a new member of the group was explaining how she’d been pressured by her CEO to put a dollar value on her efforts. “So There should be a special place in measurement hell for people who make up bad metrics.

Measurement 52

Measurement How To System Comparison 52

The Resolution Blog

NOVEMBER 25, 2015

New tool ‘Automated Insights’ could be a game-changer for our future PR work-flows. Watch our video to find out how to make your PR coverage more visible on Google. You can even convert it back to PDF. If you try it & can’t get at least 1 good content idea for your next campaign I’ll cry.

eBook 120

eBook Google Tools Analytics 120

Sword and the Script

DECEMBER 21, 2021

Professionals across the globe share analysis and perhaps, aspiration, in offering up PR and marketing predictions for 2022. As I’ve done for the last several years , I solicited and compiled a list of predictions from professionals across the PR and marketing community. PR grows more in demand. Blogger outreach gets personal.

Marketing 214

Marketing Content Marketing Social Media Employee 214

Critical Mention

SEPTEMBER 3, 2019

As the importance of earned media continues to grow, PR pros and marketers are seeking alternative ways to drive brand awareness without spending on advertising and then access all of their mentions across the web. Before you jump into completing an earned-media strategy, it’s best to identify your brand goals. Establish Benchmarks.

Strategy 75

Strategy Media Analytics Radio 75

Sword and the Script

DECEMBER 4, 2018

As we close in on the year’s end, I looked back over these marketing and PR statistics in an effort to surface those points that in some way, shape or form, help to summarize 2018 as a year. Each statistic links to the blog post that covered that particular study or survey and links to the underlying source. of revenue in marketing.

Survey 104

Survey Marketing B2B Content Marketing 104

Sword and the Script

OCTOBER 25, 2016

How did you hear about us? Many digital savvy marketers will point out in lieu of such a question, a variety of web metrics are inherently available through tagged-links, analytics and marketing automation. These metrics are usually geared towards campaigns or initiatives. 5 Categories of PR Metrics Pros Should Measure.

Measurement 60

Measurement Marketing Web System 60

Sword and the Script

JANUARY 3, 2023

We interviewed ChatGPT about public relations and while it does well with high-level questions, it becomes repetitive when those questions were more nuanced; the system says it is “unlikely” that it “or any other AI system will fully replace public relations (PR) professionals”. Second, any links in the text were added by me and not ChatGPT.

Interviews 99

Interviews Publicity Technology Social Media 99

Sword and the Script

JUNE 9, 2020

75% of PR and comms pros say media relations is getting harder – up 25% over three years; here are some practical techniques for adapting A majority of public relations and communications professionals say media relations keeps getting harder. Three-quarters (75%) of PR said so this year, according to the 2020 JOTW Communications Survey.

Media Relations 111

Media Relations Media Survey Pitching 111

Sword and the Script

JANUARY 28, 2020

Few in PR had ever heard or Notified or its parent company. Its parent company has re-branded, rolled out integrations to other PR tech products it has acquired, and formally launched Notified in the US at a PR conference late last year. It’s the basis for this PR tech briefing. Measure is the dashboard and analytics.

Software 115

Software Tools Publicity System 115

OnePitch

SEPTEMBER 8, 2022

While she’s focused generally on consumer PR over her nearly 20 years in the industry, she’s had deep experience in food and beverage, restaurants, and retail communications while working at everything from boutique to global PR agencies in Chicago and Columbus. If you are one expert of many, response timing is critical.

Pitching 98

Pitching Consumer How To Education 98

Shift Communications

JULY 18, 2016

Advertising Measurement. In this final part in our series, how do we measure our advertising? Let’s look at how to measure more thoughtfully. Measurement Pre-Requisites. Before we measure anything, we must know that we have accurate data. Common Diagnostic Metrics: Syndication. KPI vs. Diagnostic.

Advertising 60

Advertising Advertising Measurement Publicity 60

Cision

MARCH 30, 2015

It is also an inexpensive way to augment the original content that you’re producing. If there’s one overarching theme of this post, it is that you must focus on your reader’s experience. So much so that trying to curate without a clear purpose can lead you down some unexpected rabbit holes.

Google 120

Google Measurement Content Marketing Engineering 120

Sword and the Script

APRIL 6, 2021

This time last year was the first PR Tech Sum published after the Coronavirus was declared a global pandemic. Things are definitely picking up though and from where I sit, there’s a renewed sense of optimism across the PR and marketing community. To that end, there’s a little bit of everything in this month’s PR Tech Sum.

Media 106

Media SEO Analytics Analysis 106

Presspage

SEPTEMBER 5, 2018

When it comes to measuring success , public relations and corporate communications professionals tend to get the short end of the stick. Three pretty obscure metrics that, in at least one case, are simply defined as “positive, negative or neutral.” and engagement. Obviously, the more positive and neutral press, the better.

Measurement 68

Measurement Analysis Analytics Reputation 68

Sword and the Script

OCTOBER 24, 2017

These are the metrics B2B lead gen measure. Here are the lead generation metrics the survey says B2B marketers are measuring: 52% say cost of conversion. An email, PPC or webinar campaign that performs amazingly on the first try, for example, is likely to have diminishing returns and higher in subsequent efforts.

B2B 64

B2B Report Marketing Survey 64

Sword and the Script

MAY 14, 2019

Recently, I’ve begun looking more closely at PR technology , companies. This is an effort to illustrate some of the interesting innovations occurring within the PR vendor community – and provide an agnostic source of information on tools and technologies I believe PR professionals should have on their radar.

Case Study 117

Case Study Software Data Web 117

MaccaPR

JANUARY 5, 2016

Just as every parent thinks their own sons and daughters are the best looking and most brilliant children on Planet Earth, too many companies and marketing agencies – our Minneapolis PR firm included – are convinced that their blogs could hardly be better. I ask you: how could anyone improve upon perfection? Ah, hubris.

Blogging 48

Blogging Creativity Agency Mobile 48

Presspage

AUGUST 14, 2017

In the coming years, however, PR is expected to take big steps in its growth as well. The Global Communications Report , a worldwide survey of more than 1000 senior PR executives worldwide, reveals that the worldwide PR industry is predicted to grow from its current estimated size of 14 billion dollars to 19.3

Trends 118

Trends Leadership Measurement B2C 118

ReimaginePR

OCTOBER 24, 2015

You can do the same with an awesome plan. But my old boss’s plans were like falling into the internet; you could have a map, a calendar, an atlas, wikipedia, and a cat video to explain it all to you. And sometimes, we’d actually get the thing that really should have been out of reach. Do you need investment?

Measurement 120

Measurement Wikipedia Analysis Strategy 120

Shift Communications

DECEMBER 31, 2015

Want to see how to do this for your blog? Our top posts from the fourth quarter of 2015 focused on best and worst times for press releases, connecting PR and sales, and measuring PR for 2016 planning. Ah, the question on every PR pro’s mind. No surprise, it’s before 5:30pm on a business day. Here’s how.

Measurement 60

Measurement Tools Agency Blogging 60

Sword and the Script

JUNE 13, 2017

The 5 Stages of Grief in Content Marketing. How Long Should a Blog Post Be? [A B2B Blog Metrics: 4 Effective Categories to Measure Success. Stage 5: Acceptance. If you enjoyed this post, you might also like: PR is the Best Kept Secret in Effective Content Marketing. Talk to Us!

Content Marketing 78

Content Marketing Marketing B2B Analytics 78

Waxing UnLyrical

AUGUST 24, 2015

If you want to compete in today’s fast paced business environment, you have to be social. How can you track your social media efforts to ensure that your strategy is up to par? This week’s roundup introduces you to some best practices for social media metrics. 5 Shifts to Fix Your Social Media Metrics.

Social Media 40

Social Media Media Measurement B2B 40

Cision

APRIL 20, 2015

If you’re developing digital content in any capacity, you’ve probably run across some of the following advice: Develop a content strategy. You could develop a content marketing strategy , but that doesn’t mean that it will be a good strategy, or that it is related to the corporate goals in any meaningful way.

Content Marketing 120

Content Marketing Marketing Mobile YouTube 120

Sword and the Script

OCTOBER 3, 2017

For all the upbeat indications in the study, an alarming statistic made a debut late in the report: Just 35% of B2B marketers are measuring content marketing ROI. 38% they need an easier way to measure ROI. 21% said it was too time consuming to measure ROI. 38% they need an easier way to measure ROI.

Content Marketing 64

Content Marketing B2B Survey Analysis 64

Waxing UnLyrical

NOVEMBER 23, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Is Pay-to-Post Blogging The New Advertorial? A few weeks ago, they asked a question about paying for blog posts. One my faves is #pr20chat run by Heather Whaling and Justin Goldsborough.

Blogging 73

Blogging Twitter Facebook Measurement 73

Stuart Bruce

SEPTEMBER 3, 2015

I haven’t had an opportunity to study them in depth or speak to everyone involved in the new Barcelona Principles 2.0 , but I do have some first thoughts: 1) Goal setting and measurement are fundamental to communication and public relations. Old: Importance of goal setting and measurement. This is a lot better.

Measurement 60

Measurement Training Course Agency 60

Wildfire

AUGUST 1, 2018

As PR agencies go, Wildfire is unashamedly nerdy. While we are a group of creatives in a beautiful riverside boathouse in suburban London, we’re also bunch of mad scientists who like to conduct experiments on all aspects PR — and we like having a logical, methodical approach to our work. PR has a reputation of being beastly to measure.

Measurement 49

Measurement Analytics Google Agency 49

Waxing UnLyrical

JULY 29, 2016

Last week I started a series on practical measurement that seems to be resonating with a LOT of people. – though I really wish you’d leave them as actual comments on the blog. Dude can’t afford to lose his job, but he also doesn’t want to be seen as a PR “outlaw.” NOT MEASURE AT ALL.

Measurement 40

Measurement Banking Meeting Local 40