Polaris

DECEMBER 18, 2014

New social media platforms will launch while existing platforms evolve and change—likely in a way that’s disadvantageous to marketers unless they invest in paid media. The lines between public relations, social media, content marketing—and every other marketing discipline—will continue to blur.

Trends 135

Trends Marketing Pinterest Social Media 135

Cision

APRIL 5, 2016

As a content marketer, you spend tremendous time and money to create content – be it brand awareness, thought leadership or lead generation pieces. Hope is a terrible strategy. Instead, we must now actively push our content out to our intended audience. And then…no one sees it. users, it’s 40 minutes!

Advertising 120

Advertising Advertising Facebook B2C 120

Sword and the Script

AUGUST 19, 2017

“In recent years, marketing has become more and more tactical and we have lost the art of developing clear strategic direction first,” said Mark Ritson , a Marketing Week columnist , who Ms. We like to debate the knobs and dials of communication, but do not have a clear strategy for our brands first.”. Fletcher wrote.

Leadership 63

Leadership Study Analytics Survey 63

Marketwired

FEBRUARY 11, 2016

So now that we have re-framed the relationship PR has with Content, the question is…what are YOU going to do about it? Rebekah Iliff is the Chief Strategy Officer for AirPR, a technology platform to increase PR performance. Tell us @AirPR. Also feel free to take us to task. We like that. She holds a B.A.

Conference 100

Conference Big Data Pitching Employee 100

Polaris

MARCH 31, 2015

The report, called Social Insights: CMO Edition, How CMOs Engage with People Brands and Content on Twitter , examines how marketing executives use social media to connect with their peers and learn about marketing strategies, as well as best practices. President of @convince – A strategy consulting firm.

Twitter 60

Twitter Social Media Big Data Sports 60

PR 20/20

JULY 24, 2019

As marketers, we’re obsessed with trends and technologies that make us more efficient, drive better campaign results and simplify performance reporting. The majority of marketers wear multiple hats—juggling strategy, implementation and performance (among the nitty gritty details between each stage)—for our companies or clients.

Marketing 59

Marketing Data Technology Analytics 59

PR in High Definition

NOVEMBER 23, 2016

According to research , 52% of online marketers hold personalisation as a central theme in their strategy. So, how do marketers accurately personalise communications? Many content marketing brands are keen to discuss personas, but without in-depth and intelligent research, these can simply represent stereotypes.

Big Data 63

Big Data Financial Data Fashion 63

Onclusive

DECEMBER 22, 2017

Media’s Executive Editor of Content Strategies, recently sat down with AirPR to discuss sponsored content, PR, storytelling and the future of the industry. With decades of experience in journalism, PR and content marketing, Jon is now in charge of content for Inc. Jon Gelberg, Inc.

Interviews 294

Interviews Strategy Content Marketing Advertising 294

Cision

NOVEMBER 10, 2016

A successful entrepreneur is one who knows how to use data insights to make better business decisions. One such decision would be to determine what kind of content strategy would generate more leads and facilitate more sales. But you can’t make a well-informed decision or craft a strategy unless you democratize data.

Data 292

Data Big Data Strategy How To 292