Communications Conversations

OCTOBER 3, 2017

Bank, which launched its “Power of Possible” Podcast earlier this year. Our brand voice is to be relatable and earnest for a large bank. Bank focused podcast wouldn’t work. However, we have so many experts across the bank and we really wanted to reach the consumer audience. Companies like U.S. This is key.

Banking 60

Banking Financial Employee Meeting 60

ImPRessions - Crenshaw Communications

SEPTEMBER 9, 2020

The best PR programs are designed to meet business objectives, from product visibility to expansion into new markets. It’s how a product or service fits into a broader category, where it stands out, and why it’s different or better. The campaign issued a call-to-action for users to “Break Up With Your Bank.”

Banking 327

Banking Financial Employee Technology 327

Reputation Us

NOVEMBER 28, 2022

Whether or not Musk succeeds remains to be seen, but behind those headlines is a mission-oriented strategy, a performance initiative, and a customer plan that bank and credit union leaders should learn from. Bank and credit union leaders are looking on — perhaps in horror, perhaps in amusement — but they do look on.

Twitter 78

Twitter Banking Financial Employee 78

Frederik Vincx

JULY 25, 2023

Clientele includes heavyweights such as Audi, Axa Bank, Danone, IKEA, Samsung. Lead product design and marketing. First designing and programming the initial product. The below presentation gives a visual overview of the process we used to find product-market fit. Driving around the country to sell it to brands.

Software 78

Software Banking Resources Government 78

Sword and the Script

APRIL 30, 2024

Sometimes statistics shared on social media take on a life of their own – that’s a problem if we don’t understand the source and methodology; here’s the source on the “95:5 rule” Only 5% of B2B prospects that vendors are trying to reach are in the market for a product. By contrast, 95% are not in the market currently.

B2B 128

B2B Marketing Advertising Advertising 128

Contently - Strategy

JULY 12, 2021

“Investment banking is just glorified content marketing.” In banking, you’re selling your unique insights. Because of that response, MD Financial’s audience doubled, and conversions to product pages increased 3x. The investment bank had 96 of the top 100 B2B pieces of content in our analysis.

Financial 144

Financial Banking How To Marketing 144

ImPRessions - Crenshaw Communications

JUNE 5, 2019

This is particularly important for early-stage businesses that don’t have lengthy track records.For products, the implied third-party endorsement can work hard to elevate a solution within a sea of sameness. Customers trust reviews and profiles from third parties, and such content often influences brand preference and product choice.

Technology 246

Technology Company Banking Education 246

PRSay

FEBRUARY 18, 2022

They suggested that I focus on results, offering examples such as “increased sales among Gen X women by 80 percent” or “saved company $500,000 by redesigning product package.”. A sustained program of communications that builds goodwill for the company among its key constituencies is like saving money in a bank.

Banking 172

Banking Leadership Government Financial 172

5W PR

MARCH 26, 2024

Make sure to articulate what sets the product or service apart. Underscore that the company puts user privacy first, sticks to the necessary guidelines, and fortifies user data like a bank vault. They must weave a captivating story, one that resonates with potential clients and investors alike.

Strategy 78

Strategy Privacy Financial Guidelines 78

5W PR

MAY 4, 2022

Blockchain is a distributed ledger that allows users to make secure payments and store currency without the need for a bank or credit card company. It provides faster, cheaper, and more secure transactions than traditional banking systems. Blockchain is not something that is simply marketed like products and services.

Technology 88

Technology Publicity Banking Newspapers 88

Wadds Inc.

APRIL 26, 2023

The fundamentals are well understood and the Bank of England intervention is working, but not as quickly as we would like. May has three Bank Holidays, with two back-to-back. It may help lift consumer spending, especially if the weather is good, but it won’t do anything for productivity. Therein lies our biggest challenge.

Agency 98

Agency Publicity Marketing Banking 98

Stern + Associates

NOVEMBER 28, 2023

“If you have happy employees, you’re going to have less turnover and you’re going to have more productive, committed workers.” Dunn’s insightful TED Talk on how helping others can make us happier has been viewed more than four million times.

Employee 117

Employee Financial Resources Construction 117

ImPRessions - Crenshaw Communications

JUNE 28, 2023

Disruptive tech and the role of PR In a shifting tech landscape, innovation gives way to new and complex products that can be difficult for the average person to grasp. PR helps navigate the challenges linked to new technologies, from ensuring comprehension and managing controversy, to addressing technical and product-based pitfalls.

Technology 170

Technology Strategy Privacy Healthcare 170

Mindful Marketing

DECEMBER 4, 2022

by David Hagenbuch - professor of marketing at Messiah University - ​author of Honorable Influence - founder of Mindful Marketing Famous people have promoted products for centuries, encouraging others to buy everything from cereal to cigarettes. Babe Ruth promoted tobacco products. Doris Day endorsed a steamroller.

Financial 80

Financial Banking Consumer Ethics 80

Stern + Associates

OCTOBER 26, 2023

Exciting developments in finance, healthcare, education and more have taken humanity to new heights in speed and productivity. There’s no doubt that advancements in artificial intelligence have pushed our society to the next level of technological breakthroughs. Reid Blackman , Ph.D.,

Ethics 116

Ethics Privacy Technology Government 116

Agility PR Solutions

MARCH 3, 2019

Everyday influencers are the one in 10 consumers with large social networks who frequently make product and service recommendations.

Skype 123

Skype Report Brand Branding 123

Stephen Waddington

JUNE 6, 2020

The reputation of an organisation has a direct impact on recruitment, retention, productivity, sales, and financial performance. If an organisation exists for no other reason than to generate profit, such as a bank, it should at least be honest about it, says Langham.

Reputation 153

Reputation Financial Case Study Banking 153

Mindful Marketing

NOVEMBER 20, 2022

” No organization exists without demand for its products and services. 4) LINKBANK : When people of a certain age think of banks, they likely envision people – tellers, loan officers, etc. For more than a decade, demand for higher education has declined throughout much of the nation, mainly because of demographic trends.

Nonprofit 84

Nonprofit Banking Retail Insurance 84

5W PR

MAY 31, 2022

Product Pages. Websites that have poor descriptions of their products tend to lose out on a lot of sales. The best way to avoid this problem is for companies to start focusing on the benefits that the customers can get from making a purchase, instead of the features that a product has.

Banking 88

Banking Customer Service Software Data 88

ImPRessions - Crenshaw Communications

JUNE 5, 2019

This is particularly important for early-stage businesses that don’t have lengthy track records.For products, the implied third-party endorsement can work hard to elevate a solution within a sea of sameness. Customers trust reviews and profiles from third parties, and such content often influences brand preference and product choice.

Company 120

Company Banking Education B2C 120

Stephen Waddington

OCTOBER 18, 2018

This might include Bank Holidays and Easter, political events such as a budget or election, and notable dates such as Mothers’ and Fathers’ Day. Often organisations make announcements simply based on when they are ready to be made such as appointments, financial results and product announcements.

Tools 203

Tools Web Banking Wikipedia 203

Buchanan PR

JULY 31, 2023

This cost-effectiveness allows businesses, especially smaller ones with limited marketing budgets, to get their name out without breaking the bank. For instance, a cosmetics brand seeking to promote a new line of vegan and cruelty-free makeup could collaborate with a microinfluencer who is a passionate advocate of ethical beauty products.

Banking 77

Banking Community Ethics Consumer 77

Critical Mention

JANUARY 29, 2021

World Bank forecasts a 5.2 For instance, Facebook is an ideal platform to promote consumer-centric products and Twitter for business-centric ones. People trust influencers’ opinions owing to the reputation that they’ve built with their content, which they then leverage to market products. Influencer Type. Engagement.

Brand 135

Brand Branding How To Radio 135

Cision

JUNE 7, 2017

In 2012, I responded to a query that said, “Do you have a product you want to take to the next level (national television).” I asked for and got a meeting with the president of a $40 billion bank. It has enabled me to sell my product to an audience I never could have reached on my own. How to Earn Brand Recognition.

Google 319

Google Reputation How To Television 319

Reputation Us

APRIL 4, 2019

PORTLAND, OR, April 3, 2019 — ReputationUs (RepUs) and DHM Research today released results from a first-time study on the importance of reputation—good or bad—when buying a product or service, investing in a company and being employed by an organization. Columbia Sportswear, Tillamook Creamery and Umpqua Bank also ranked favorably.

Reputation 60

Reputation Study Consumer Banking 60

Contently - Strategy

FEBRUARY 12, 2024

Many forms of financial content marketing from banks take on an advisory role , educating readers on touchy topics like debt and investments. It’s okay to point out the reality of, say, gender wage gaps while writing honestly about the helpful products your financial services company offers.

Financial 52

Financial Content Marketing Marketing Banking 52

Flack's Revenge

APRIL 11, 2019

VC funding is generally required due to the heavy lifting needed to develop a product that is robust enough to survive in the market and meet regulatory requirements. Here are some of the observations and takeaways, regarding marketing, and other aspects of building a fintech: Qapital got great results with Product Hunt.

Banking 120

Banking B2B Facebook Education 120

NewsWhip

OCTOBER 31, 2022

Tesla often appears in these blogs due to the actions of Elon Musk, but this time it was the product itself that featured prominently. This was heavily covered by local publishers in various states, but the top story about the driver came from KSLA and earned over 139k engagements. . Tesla owners’ issues earn public interest .

Brand 158

Brand Branding Film Banking 158

PRSay

AUGUST 30, 2023

It could make sense for two of these brands to team up for a collaborative product that speaks to their shared audience of snackaholics, inherently resulting in dual success.

Brand 132

Brand Branding Film Insurance 132

Remote PR Jobs

SEPTEMBER 25, 2023

Don’t just mention that a college student would use your product. Give your hypothetical user a name and share details about his or her life to personalize the product’s benefits. Instead, tell your team the story of Betty, a grandmother in Iowa who uses your video app to connect with her grandchildren overseas.

Reddit 100

Reddit Storytelling Meeting Case Study 100

OnePitch

MAY 3, 2022

“For me personally though, I’m looking at fintech and what that means, that a crypto publication is that we look at the way crypto intersects with fintech to say, I did a feature on neo-banks that are built on top of decentralized finance rails, or neo-banks are trying to be built on decentralized finance rails.”. [00:02:42]

Banking 52

Banking Product Launch Pitching Interviews 52

Reputation Us

AUGUST 28, 2023

” Aftab Pureval “People of color trust crypto currency more than banks and credit unions because lack of trust in financial institutions.” –Products will be more functional. “It is continually important to know the human on the other end of the product.” and largest grocer ( Kroger ).

System 78

System Technology Banking Community 78

Cision

JULY 26, 2017

Here is a list of categories and selected subtopics (note that there are specific targeting opportunities within each subtopic as precise as “Likely to dine at Starbucks,” and “Bank with Fifth Third Bank.”): Auto -> (loans, owners by vehicle type). Dining -> (Dining categories, Dining restaurants).

Social Media 233

Social Media How To Insurance Insurance 233

Barokas

MARCH 31, 2020

You want to be the first in line at the bank, not the last. product, you should consider multiple geographies for production and parts. For instance, a venture firm that doesn’t use leverage (debt/banks). It just may allow you to hire more people across the globe to diversify. your geos and make hiring easier.

Employee 129

Employee Banking Policies Travel 129

Reputation Us

MAY 7, 2020

law firm, bank, restaurant) or product (e.g., Your reward is simply the ability to offer your talents and products in times of crisis. They’re just doing their job with courage, passion and humbleness. The spotlights have been coming to them naturally. If you’re a business offering a service (e.g., Be like nurses!

Crisis 88

Crisis Financial Banking Community 88

Shift Communications

MARCH 15, 2022

Publishers are very much banking on subscriptions and other membership models as their primary revenue driver. If your PR approach is still largely based in proactive pitches aimed at getting reporters to write articles about your company/product/executive, then you are missing nearly every one of their stated goals.

Strategy 103

Strategy Media Journalism Banking 103

Konnect Agency

FEBRUARY 6, 2024

By sharing real people using your product the way your customers do, it can serve as a powerful vehicle for embodying authenticity in your organic social media feed. It also eases some worries off of your social media manager’s plate by providing a bank of content to turn to for their content calendar.

Trends 52

Trends Banking Social Media Consumer 52