Contently - Strategy

JANUARY 26, 2023

These include videos, webinars, podcasts, articles, and social media posts. Consider the following examples: Kroger Uses Video to Elevate the Pharmacist’s Expertise You can find pharmacies in Kroger grocery stores all over the country. Many of them offer COVID-19 vaccinations. Many of them offer COVID-19 vaccinations.

Leadership 145

Leadership Content Marketing Healthcare Google 145

Deirdre Breakenridge

APRIL 17, 2017

Watch a video summary of this article on the CommunicationsMatch YouTube Channel. The site has 5,000 agencies and consultant profiles in areas including crisis communications, public relations, internal communications, government affairs, investor relations, content marketing, social media, SEO, website development, photography, and video.

Measurement 247

Measurement Communications Banking Crisis Communications 247

ImPRessions - Crenshaw Communications

DECEMBER 27, 2016

2016 had plenty of the kind of the kinds of news-making crises that public relations people dread. After it came to light that millions of fake customer accounts were set up by Wells Fargo staff to pad their sales figures, the bank agreed to pay $185 million to settle claims, and CEO John Stumpf apologized and vowed to do better.

Banking 202

Banking Pharmaceuticals Crisis Management Journalism 202

Cision

JULY 26, 2017

There are a lot of best practice blogs about how to increase reach that may or may not be effective (some people believe that liberal use of videos and images may increase reach to an audience), but the big picture of Facebook reach is that brands cannot consistently reach most of the fans and followers with organic Facebook posts.

Social Media 233

Social Media How To Insurance Insurance 233

ImPRessions - Crenshaw Communications

DECEMBER 29, 2019

For most experts in public relations , it’s easy to identify episodes where companies or individuals made mistakes, often making a bad situation worse. The breach was potentially very serious, involving the Social Security numbers and Canadian Social Insurance numbers as well as bank account numbers of Capital One customers.

Crisis Management 218

Crisis Management Insurance Insurance Crisis 218

Cision

DECEMBER 6, 2017

What do you think — will the term “public relations” accurately portray the work you do in five years? The vast majority of PR executives do not think so — nine out of ten say that the term “public relations” will not describe the work they will do in five years. And what’s the AVE?

How To 223

How To Marketing Storytelling Measurement 223

Cision

JULY 14, 2015

The worlds of public relations and advertising have merged to form integrated marketing. The result is advertisements and corporate communication so clever that they lead to earned/free media expanding the circulation for free. The result—Chipotle was laughing to the bank. Laugh Factory. Share your thoughts and views below.

Advertising 120

Advertising Advertising Content Marketing Case Study 120

PRSay

NOVEMBER 15, 2019

For weeks, the new streaming service on the block has been the talk of the tech world, showing everyone just how powerful Disney’s public relations and marketing can be. Disney was able to launch their streaming service with a huge bank of ready-made content. Sure, public relations is far more than ads and exposure.

Analytics 159

Analytics Television Banking Data 159

PRSay

OCTOBER 25, 2017

“If you’re not paying for your social media campaigns, then no one is seeing them,” said Haworth, who recalled her childhood in small-town Indiana as one of eating “government cheese” from food banks and spending the Christmas season with her parents who couldn’t afford presents. pictured above ), during an Oct.

Social Media 117

Social Media Conference Media Corporate 117

Burrelles Fresh Ideas

OCTOBER 17, 2023

We use technology for everything from banking and shopping to communication and entertainment. How public relations can help with cybersecurity awareness Public relations pros can play a pivotal role in helping organizations spread the message about National Cybersecurity Awareness Month. But are companies truly doing enough?

Education 112

Education Employee Measurement Agency 112

ImPRessions - Crenshaw Communications

DECEMBER 31, 2019

For most experts in public relations , it’s easy to identify episodes where companies or individuals made mistakes, often making a bad situation worse. The breach was potentially very serious, involving the Social Security numbers and Canadian Social Insurance numbers as well as bank account numbers of Capital One customers.

Crisis Management 156

Crisis Management Insurance Insurance Crisis 156

Sword and the Script

DECEMBER 20, 2022

This will contribute to even more noise, and it will make high-quality corporate content both more appreciated and harder to find.”. Brands will look to public relations professionals to help them not only write compelling content but also place it in industry trade publications and other media outlets that may be a fit.

Marketing 196

Marketing Content Marketing Data Social Media 196

Communications Conversations

JULY 14, 2016

In fact, if you do a few quick searches for popular (or effective) corporate podcasts, you really won’t find much. Take a peek at what GE, Prudential and Umqua Bank are doing with podcasting. Makes sense for GM since Kevin also oversees the blog and other corporate social accounts. Not really.

Internal 60

Internal International Resources Banking 60

Reputation Us

MAY 12, 2020

As the president of ReputationUs and with 28 years of experience behind me, I have been striving to refine the art of managing corporate reputations during a crisis into a well-honed specialty. Since then, I’ve been advising banks and credit unions on issues ranging from hurricane relief efforts to active shooters and cyberattacks.

Crisis 78

Crisis Financial Banking Crisis Management 78

PRSay

APRIL 7, 2021

Another assault was also captured on video on a New York City subway train as an Asian American man was assaulted to the point of unconsciousness. While the history of Asian Americans and Pacific Islanders is rarely taught in our public education system , the rich contributions the AAPI community has made to our great country are endless.

Community 147

Community Training Education Television 147

Sword and the Script

JUNE 3, 2020

Each mention shows the accompanying video and most of these show Brady’s ‘shot of the match’ and the Under Armour logo on his shirt.” Article level data helps PR “to understand which journalists and publications perform best” and in turn “focus efforts on the journalists who move the needle.” in 2019, reaching a record $4.5

Product Launch 97

Product Launch Survey Banking Pharmaceuticals 97

Sword and the Script

DECEMBER 15, 2020

Michelle Garrett | Garrett Public Relations. Many brands have already embraced the genius of user-generated content (UGC) – videos, memes or other works which seem to come more from a place of genuine excitement rather than schlocky, paid placement – to sell their products or services. Brand-to-brand collaboration.

Marketing 174

Marketing Employee Content Marketing Training 174

The Stalwart Blog

APRIL 14, 2017

United will also break into their piggy bank to reimburse every passenger of that infamous Flight 3411 for their troubles; somewhere around $14,000. A court of law may agree, but the Court of Public Opinion saw things differently. Corporations take note. You’ll notice it’s almost polar opposite to United.

Airlines 74

Airlines Banking Fashion Crisis 74

Sword and the Script

DECEMBER 21, 2021

Video gets even bigger. Public relations is HOT right now. These pros will continue to be in demand – and those in need of public relations assistance should be aware of all the options available to them, including consultants, agencies, and of course hiring in-house.”. Tom Pick , Digital Marketing Consultant, Webbiquity , LLC.

Marketing 215

Marketing Content Marketing Social Media Employee 215

Sword and the Script

NOVEMBER 4, 2014

Corporate crisis communications provides a demonstration because there are very clear constraints: Unknown unknowns – the effort to understand what is happening. As a corporate sponsor this was Chevy’s big moment to showcase some of the finer points about the vehicle they were about to handover to the World Series MVP.

Crisis Communications 117

Crisis Communications Creativity Crisis Communications 117

Waxing UnLyrical

JULY 12, 2018

If I have learned one thing in the process of building brands for multinational corporations and my own company, it is that the key to success is simplicity. Founder and publisher of Waxing UnLyrical, Shonali Burke helps smart businesses make bank by taking their communications from corporate codswallop to community cool™.

Brand 74

Brand Branding Banking Financial 74

Waxing UnLyrical

FEBRUARY 13, 2017

Here’s what’s in the recently-upgraded course site: 34 recorded video lessons (5+ hours) plus 25+ workflows, hacks, mind maps, and formulas that I’ve developed over the years, which you can apply in your own work and that are not available anywhere else. So much goodness I’m about to pee my pants.

Course 67

Course Training Banking Community 67

Melissa Agnes

MARCH 28, 2016

“You’re bringing the plague into America,” was one of thousands of panicked comments that Emory and the CDC received from the general public at the time. Not just in crisis exercises, but in all forms of corporate communication, everyday. So I want to leave you with a video that I recently came across.

Crisis Management 100

Crisis Management Crisis Viral Community 100

Solo PR Pro

APRIL 18, 2017

sole proprietorship, corporation, etc.)? Check the tax publications to see what activities qualify. Keep separate bank accounts – For practical purposes, it’s a good idea to have a bank account that’s solely designated for your business so that you can keep your personal and business finances separated.

Small Business 40

Small Business Banking Software Mobile 40

Beyond PR

JUNE 13, 2017

We see it every day: fast food chains challenge devotees to gather retweets for “ nuggs ,” personal care products advocate for women’s equality and airlines get called out — for both successes and major fails — in viral videos. Many consumers don’t just want to buy a product; they want to buy-in to a tribe.

Blogging 77

Blogging Company Engineering Airlines 77

Solo PR Pro

APRIL 5, 2016

sole proprietorship, corporation, etc.)? Check the tax publications to see what activities qualify. Keep separate bank accounts – For practical purposes, it’s a good idea to have a bank account that’s solely designated for your business so that you can keep your personal and business finances separated.

How To 40

How To Small Business Banking Resources 40

Sword and the Script

DECEMBER 10, 2019

This may be complementary product or service vendors, editors at niche publications, bloggers, or others. Microenterprises increasingly rely on public relations. In the daily struggle for attention and visibility, small companies do not leave the field to large corporations. Michelle Garrett | Garrett Public Relations.

Marketing 105

Marketing Content Marketing Advertising Advertising 105

Waxing UnLyrical

APRIL 4, 2016

Why: “With the help of social media, brands are increasingly turning to the general public to come up with creative ideas and share them with the world,” says Jack Simpson as he explores why this “encourages people to engage with a brand in a more meaningful way than something like watching an ad.”

Banking 40

Banking Social Media Storytelling Training 40

MaccaPR

JULY 20, 2015

Snapchat is a mobile photo- and video-sharing tool; with 100 million daily active users and 400 million snaps sent each day, it’s one of the top 20 most used smartphone apps in the country. The Live Story broadcasted behind-the-scenes, Samsung-branded photos and videos combined with user-generated shots from the crowd and red carpet.

Brand 48

Brand Branding Marketing Mobile 48

Waxing UnLyrical

DECEMBER 5, 2016

Ladies & Gents, I give you the latest entrant into the Social PR Spotlight: Amanda Roe, Global Public Relations and Research Manager for Biamp Systems! I’m Amanda Roe, and I’m the Global Public Relations and Research Manager for Biamp Systems. Take it away, Amanda. Introduce yourself – who are you and what do you do?

System 40

System Training LinkedIn Banking 40

Waxing UnLyrical

AUGUST 8, 2016

I live in mid-Michigan and first started my career at a full-service public relations firm in Lansing, MI, where I spent three years working to move Michigan forward through integrated public relations. You’re never done learning, so read voraciously and never stop growing your public relations (and overall) toolkit.

Course 40

Course Local Creativity LinkedIn 40

MaccaPR

AUGUST 5, 2015

That seemingly simple question - asked of our Minneapolis PR firm last month by a client - reminded me of what happened with the first corporate blog our firm helped create. Why should you name the authors of your corporate blog posts? Bylined Bloggers Suggest You Have a Broad Bank of Talent. Let me count the ways….

Blogging 48

Blogging Employee Corporate Google 48

Masters in Communications

FEBRUARY 12, 2022

It covers things like public broadcasting services: National Public Radio, and Public Broadcasting Service. With printed media, the audience actively seeks a publication and engages with it They use the environment to broadcast a message Printed media may print thousands of items to send to one person or a group of people.

Ethics 52

Ethics Communications Print Television 52

Sword and the Script

DECEMBER 26, 2023

Public relations will be pivotal in elevating trust through promotions of client wins, industry accreditations, awards, analyst remarks and influencer endorsements. ” ~ Megan Paquin , APR, CPRC, Managing Director, Paquin Public Relations 10. ” ~ Khaner Walker , Senior Director, Corporate Communications, Syneos Health 16.

Writing 198

Writing Communications Marketing B2B 198

Sword and the Script

DECEMBER 11, 2018

I believe there will be an acceleration towards humanizing brands, putting individuals in front of a corporate identity, in an effort to emotionally connect with customers.”. – BJ Schaknowski | Vertafore. Chawla | Adfactors Public Relations | India. . – Betsy Hindman | Hindman Company. 3) Emotional connection with customers. “I

Social Media 96

Social Media Marketing Media Creativity 96

Waxing UnLyrical

APRIL 2, 2016

In a nutshell, though, The Draw Shop , which creates whiteboard videos, showcases its #madskillz by using – you guessed it – a lot of video. corporate sponsors, attracted by the influencers participating as Champions. Element #3: Content. Content is at the heart of what we do. … and so much more.

Strategy 40

Strategy Case Study Community Creativity 40

Contently - Strategy

APRIL 24, 2019

Think of it this way: RBC’s personal and commercial banking division will care about different topics than the insurance division. That engagement sparked discussion for a bigger video budget. If you only produced blog posts before, maybe scaling means starting to create visual content like infographics and video.

Content Marketing 111

Content Marketing Infographics Insurance Insurance 111