Polaris

FEBRUARY 16, 2015

We’ve all seen the power of media coverage to change attitudes, build businesses and bring corporations to their knees. A few years ago, a media frenzy surrounded Royal Bank of Canada’s (RBC) plans to use foreign workers to replace 45 people in their IT department. 1: Target the media that matter.

Banking 100

Banking Media Local Survey 100

PRSay

NOVEMBER 15, 2019

Disney was able to launch their streaming service with a huge bank of ready-made content. Sure, public relations is far more than ads and exposure. A good media relations team is an excellent example of this kind of relationship-building. Disney, a gigantic corporation, has access to an almost infinite amount of content.

Analytics 160

Analytics Television Banking Data 160

Communications Conversations

MARCH 29, 2019

I give you 15 up-and-coming social media and communications rock stars! Sarah Schoeneck, Media Relations Manager – Patterson Dental (nominated by Arik Hanson). Courtney landed her permanent role off a 6-month social media internship in the Corporate Communications department at UnitedHealth Group.

Social Media 128

Social Media Agriculture Marketing Media 128

Sword and the Script

MARCH 26, 2019

For example, in a traditional media relations setting, how do you know if a media mention is moving the needle on reputation? Six months later the client’s client – a large bank that no longer exists due to industry consolidation – cited that article as a significant influence on their decision to buy their enterprise software.

Measurement 117

Measurement Communications Survey Web 117

Solo PR Pro

FEBRUARY 25, 2021

To the rest of the team, I was just traditional media relations. They asked me to put together a very robust communications plan that included my media relations approach and social strategy and other communication stuff not part of my usual responsibilities. This is when things really started to change.

Agency 76

Agency Creativity Media Relations Nonprofit 76

PRSay

AUGUST 30, 2022

I arrived in Dallas in the mid-1980s, just as the city’s three biggest industries — real estate, banking, and oil and gas — were entering historic downturns. Garg came to represent accusations that corporations treat employees as expendable units. “Layoffs leave staff in shock,” read a recent headline in the Dallas Morning News.

Employee 87

Employee Real Estate Video Internal 87

Solo PR Pro

APRIL 5, 2022

When I left the media relations agency I cofounded after 16 years, I realized I would need an expanded skillset to attract new clients. Michael Ares, MDA Corporate Marketing, LLC. This month, we asked our panel of solo PR pros to share best practices for entering a new niche in their business. Read on for their helpful tips.

How To 104

How To Fashion Banking Industry 104

Doctor Spin

JUNE 29, 2022

There are serious problems with this approach: One problem is that the return on the PR investment is a fluctuating valuation rather than a net income; it’s not “money in the bank.” ” This creates an imbalance in the formula: ROI = (valuation t1 — valuation t0 ) / cash loss.

Public Affairs 52

Public Affairs Crisis Banking Crisis Communications 52

Waxing UnLyrical

FEBRUARY 13, 2017

The course comprises everything from getting started with a solid foundation , to messaging , to content , to media relations in a social world, to smart metrics – an area of Social PR I am particularly known for, because of my innovative and practical approach.

Course 67

Course Training Banking Community 67

Solo PR Pro

SEPTEMBER 6, 2022

If you’re concerned about allowing a chunk of change to sit in your bank account without doing anything — or worse, having its value slowly eroded by inflation — it may help to think of your emergency fund as an insurance policy. Just like other types of insurance, you have it in the hopes that you don’t have to use it. “So

Financial 52

Financial Strategy Insurance Insurance 52

Sword and the Script

DECEMBER 31, 2016

4) Media Relations: Proven Ways to Get More Out of It. 5) 11 Shrewd PR and Marketing Predictions You Can Bank On. 6) Survey says PR Best Positioned to Manage Corporate Social Media. Social media fit well in the PR workflow, though a digital skills gap remains. This post explains why. Did these come true?

Blogging 104

Blogging Content Marketing B2B Social Media 104

Sword and the Script

DECEMBER 21, 2021

I recently saw new research showing that brand purpose is even more important to B2B buyers than to B2C customers, which is surprising but probably makes sense given the longer selling cycle and relationship to corporate reputation. 2017: One Prediction Each for PR, Content Marketing and Social Media. third party tracking (e.g.

Marketing 214

Marketing Content Marketing Social Media Employee 214

Waxing UnLyrical

MARCH 14, 2016

Why: Pam Lontos explains why “adaptation is the foundation for creating your hook” when you work in media relations. Founder and publisher of Waxing UnLyrical, Shonali Burke helps smart businesses make bank by taking their communications from corporate codswallop to community cool™.

Storytelling 40

Storytelling Banking Training Writing 40

Waxing UnLyrical

OCTOBER 4, 2017

So the “president of international” of one of the biggest agencies in the world (WE is how Waggener Edstrom rebranded itself a couple of years ago) is essentially telling PR to step back into its media relations box and ignore pretty much EVERYTHING we KNOW about smart comms in the digital age.

Internal 43

Internal International YouTube Nonprofit 43

Waxing UnLyrical

JUNE 6, 2016

What a Duck Can Do For “Social” Media Relations. Why: Can “old” and “new” media be successfully blended together, and can one help drive success for the other? Author information Shonali Burke President & CEO at Shonali Burke Consulting, Inc.

Case Study 40

Case Study Study Communications Banking 40

Bianchi Biz Blog

FEBRUARY 22, 2021

In 2018, with the support of my publisher and corporate leadership, I enrolled in a 12-week professional truck driving course at Waukesha County Technical College in Waukesha, Wisconsin. What story or stories are you most proud of? to the actual preparation and driving of the vehicle itself.

Groups 55

Groups Meeting Transportation Media 55

Waxing UnLyrical

APRIL 22, 2016

In May, the #measurePR chat will focus on measuring media relations – a part of PR some love, some hate, and most of us love to hate! Anne Isenhower a media relations expert and social media enthusiast who works with nonprofits and Fortune 500 CEOs… and once placed an interview with a sheep. (Or

Marketing 40

Marketing Nonprofit Measurement Banking 40

Shift Communications

MAY 7, 2015

Mary says her writing skills are a huge help in PR and that she’s never intimidated by titles now after interviewing CEOs of major corporations and managing directors of investment banks on a daily basis. For all you budding PR pros, Ty also recommends making time to consume as much media as possible.

Agency 60

Agency Industry Healthcare Banking 60

ImPRessions - Crenshaw Communications

JUNE 15, 2023

But most PR programs comprise a whole lot more than earned media, also known as publicity. Elements like category research, business and marketing strategy analysis, messaging, and planning will precede and inform media relations. Opinion content can convey brand and corporate values.

Reputation 156

Reputation Brand Branding Media 156

Waxing UnLyrical

AUGUST 15, 2016

For me, however, I really liked some of the smaller how-to tips, such as the “6-Pronged, Twitter-Inspired Media Relations Mind Map,” the “15-Minute/Day Signature Listening Formula,” and the “How to Set-Up Tracking URLs Using Google’s URL Builder.”. Author information Shonali Burke President & CEO at Shonali Burke Consulting, Inc.

Advertising 40

Advertising Advertising Course Training 40

Sword and the Script

DECEMBER 20, 2022

b) More pay-to-play opportunities to participate in national media relations opportunities. c) More companies create their own content and channels to reach audiences instead of traditional media channels. There is a new corporate scenario that directly impacts all audiences and communication channels.

Marketing 189

Marketing Content Marketing Data Social Media 189

Waxing UnLyrical

JULY 22, 2016

Create tracking links generated via Google Analytics’ URL builder (free, and I’ve been talking about the need for PR to do this for a looong time ) for each category of “media” you’re going to be working with. links when you’re sharing links in social media, give them out to influencers, etc.

Measurement 40

Measurement Analytics Google System 40

Sword and the Script

AUGUST 13, 2019

It included email (iContact), press releases (PRWeb), media relations (HARO), and social media (North Social and Engine 140), bundled in what was pitched as an easy-to-use and all-in-one product. based provider of briefings for corporate and government executives, for $71.8 7) March 27, 2017 : Bulletin Intelligence.

Technology 12

Technology Software Company Marketing 12

Burrelles Fresh Ideas

OCTOBER 17, 2023

We use technology for everything from banking and shopping to communication and entertainment. Media relations and outreach: PR professionals can leverage their journalist and media connections to secure news coverage for NCSAM-related events, initiatives, and expert commentary.

Education 111

Education Employee Measurement Agency 111

Stern + Associates

SEPTEMBER 29, 2023

Indifferent? Try this quick exercise. In a word, how do you feel about: Apple? Your local hospital? Your credit card company? It’s likely you feel great about some of these institutions … and less so about others. And there are probably some you don’t quite think of at all.

Company 99

Company Exercises Banking Groups 99

Prohibition

AUGUST 4, 2021

The Internet and social media have changed the game for all businesses, from large corporations to Mom-and-Pop shops. Prohibition PR offers a range of services that will help you address issues as they arise, including crisis communications and media relations advice, content creation, social media monitoring, SEO analysis and more.

Reputation 62

Reputation Company Engineering Banking 62

Sword and the Script

DECEMBER 26, 2023

Continued consolidation of media outlets. High demand for experienced communicators “Corporate communications professionals will continue to advance into top organizational leadership roles as their unrivaled combination of business strategy and stakeholder insight continues to become more essential. Return of increased PR budgets.”

Writing 192

Writing Communications Marketing B2B 192

Sword and the Script

DECEMBER 10, 2019

“The early adopters have been educating the market in the last few years about the successes that can be had with integrating own, earned and paid media. Firms that stick to being mere providers of media relations will continue to lose market share.” Microenterprises increasingly rely on public relations.

Marketing 100

Marketing Content Marketing Advertising Advertising 100

Sword and the Script

AUGUST 6, 2019

But before we dive in, please allow me a quick plug: Richard Carufel , the longtime editor of Bulldog Reporter , moderated and recorded the session on media relations in challenging times. It’s all part of the Earned Media Mastery online summit that Agility PR Solutions is hosting on August 22, 2019 – which just a few weeks away!

Marketing 63

Marketing Pitching Corporate Tools 63

Sword and the Script

SEPTEMBER 17, 2016

This is all sage advice, but it’s the minimum barrier to entry in effective media relations, and yet it gets recycled and re-polished on a continual basis. You can absolutely build relationships with content, and content marketing absolutely plays a role in media relations. There’s probably a good reason for that.

Pitching 60

Pitching Infographics SEO Creativity 60

Waxing UnLyrical

MAY 16, 2016

And the reason I’m such a diehard Social PR fan is that, by putting such a strategy in place, you’re building a community of supporters to back your cause … which means you don’t have to rely solely on media relations to get the word out. Enter today’s roundup. How Do You Say “Good Morning”?

Strategy 44

Strategy Pitching Banking Community 44

Sword and the Script

DECEMBER 11, 2018

I believe there will be an acceleration towards humanizing brands, putting individuals in front of a corporate identity, in an effort to emotionally connect with customers.”. – BJ Schaknowski | Vertafore. Strong visuals will be one way to make an impact.”. – Rachael Wolensky | ALM Media. . – Betsy Hindman | Hindman Company.

Social Media 91

Social Media Marketing Media Creativity 91

Waxing UnLyrical

APRIL 2, 2016

Whether you work in influencer marketing, or media relations, or corporate communications, or are really hands-on with social media… content is what you dream up, produce, disseminate, and use to educate, cultivate, and motivate your audiences into action. Element #3: Content. Content is at the heart of what we do.

Strategy 40

Strategy Case Study Community Creativity 40

Sword and the Script

DECEMBER 15, 2020

With the barriers to work from home falling and the realization across the board that productivity still happens in home offices, it’s going to be more common to see solo public relations and marketing professionals hired. Public relations won’t become any easier in 2021. Jo Detavernier | Detavernier Strategic Communication.

Marketing 168

Marketing Employee Content Marketing Training 168