The Hoffman Agency

FEBRUARY 14, 2024

Changing consumer behavior — where consumers are more selective, value quality and rely heavily on online reviews and ratings to make purchasing decisions — and the need to choose sides in a global context add further complexity, making effective communication strategies crucial for success.

Local 36

Local Government Banking Policies 36

ImPRessions - Crenshaw Communications

OCTOBER 4, 2019

Few corporate CEOs will deny that a company’s reputation colors every aspect of business, including marketing, talent recruitment, employee relations, shareholder relations, and the customer experience. Even seven months later, some 30% of consumers said they would not fly on United. In fact, the 2017 U.S.

Reputation 203

Reputation Crisis Management Airlines Corporate 203

MaccaPR

JANUARY 8, 2021

From TikTok, LinkedIn and Twitter to Pinterest, Instagram and Facebook – if you’re in marketing, you’re eager to predict how your brand can more effectively use social media in 2021. You’re seeing brands forced to use more user-generated content.” Listen To and Welcome Employees on Social. What about Twitch? LinkedIn video?

Social Media 62

Social Media Trends Marketing Viral 62

Communications Conversations

JUNE 8, 2017

Bank and that I get to do all the “fun stuff.” Bank Stadium). 2–In 2016, you helped spearhead the PR efforts around the new US Bank Stadium. Bank Stadium was a really fun time for us at the bank. Bank Places to Play, a three-year $1 million grant funding program in partnership with the MN Vikings.

Banking 113

Banking Sports Financial Corporate 113

Landis PR

APRIL 29, 2024

According to the Bank of Finland’s March 2024 interim forecast , GDP will contract by 0.5% It is not advisable to have an employee of a communications firm present in the interview situation. At the moment mainly in Western Finland, there are plans for 225 billion euros worth of industrial investments. This applies to the media also.

Radio 64

Radio Pinterest Television Government 64

Karen Freberg

NOVEMBER 3, 2021

It’s a new courseware program with a book and new simulation with Stukent on personal branding! I realized when I was preparing for my latest ProfCon conference last year, it was all about personal branding. In fact, all of the work I had done with Stukent for their conferences and digital events was on personal branding.

Conference 64

Conference Education Banking Brand 64

PRSay

OCTOBER 25, 2017

“If you’re not paying for your social media campaigns, then no one is seeing them,” said Haworth, who recalled her childhood in small-town Indiana as one of eating “government cheese” from food banks and spending the Christmas season with her parents who couldn’t afford presents. Meet people where they are. Prepare in advance.

Social Media 119

Social Media Conference Media Corporate 119

Deirdre Breakenridge

AUGUST 26, 2014

Those with a penchant for finance may go the IR route or look to represent banks or investment products, as someone with a love of travel takes a position with a destination or tourism bureau. Techies, for example, might enjoy working with a mobile start-up, while fashion gurus would rather work at a boutique PR firm.

Industry 316

Industry Fashion Travel Tourism 316

Polaris

FEBRUARY 16, 2015

A few years ago, a media frenzy surrounded Royal Bank of Canada’s (RBC) plans to use foreign workers to replace 45 people in their IT department. It started when one of the displaced employees went to the media to tell his side of the story. In September 2001, I was working on a credit card launch for a Canadian bank.

Banking 100

Banking Media Local Survey 100

Konnect Agency

AUGUST 24, 2020

At least, that’s what many businesses are banking on this holiday season now more than ever. For many consumers, back-to-school truly signals the kick-off to the holiday season. In a COVID-19 landscape, this year’s competition will be especially stiff as consumers’ new lifestyles will shape holiday purchases.

Trends 52

Trends Retail Consumer Banking 52

PRSay

MAY 12, 2023

Consider your average employees — each day before that first cup of coffee is poured, they are likely inundated with messages from a variety of sources. The average American consumes nearly 13 hours of media each day, according to 2022 industry research firm Insider Intelligence. Find employee voices. Show don’t tell.

Employee 150

Employee Communications Storytelling Corporate 150

ImPRessions - Crenshaw Communications

JUNE 15, 2023

In today’s highly connected world, a positive brand reputation is an asset for nearly any business. One way to help build a strong brand is through strategic press relations resulting in earned media coverage. Different tactics like branded content and executive speaking opportunities might complement it.

Reputation 156

Reputation Brand Branding Media 156

Communications Conversations

MARCH 29, 2019

From helping communicate “the move” – when Sleep Number’s corporate employees moved from their Plymouth HQs to downtown Minneapolis – to hosting IG-live sessions at the Super Bowl, Jordan is building a great foundation for a well-rounded comms career. Bank (nominated by Monica Wiant). A true gent, Jordan is an A-team player.

Social Media 128

Social Media Agriculture Marketing Media 128

Contently - Strategy

AUGUST 22, 2019

When asked to recall your favorite online content, you probably don’t think about stuff made by banks. Unless, of course, your job is to make content for a bank. When most of us sit down to research where to bank, we’re not really jumping for joy. That’s not a knock on finance content at all, by the way.

Banking 111

Banking Content Marketing Examples Industry 111

Melissa Agnes

FEBRUARY 10, 2015

You have a responsibility to your customers, clients, members, employees and even to your organization to take this initiative. And you don’t need to be a major brand or organization to have this risk threaten your very livelihood. Do you and your employees use smart phones and tablets? Tweet this!). Until it does.

Crisis Communications 180

Crisis Communications Crisis Data Communications 180

Ethical Voices

MAY 8, 2023

We look at their culture of ethics – how are they supporting a strong culture where employees are comfortable using their voices? I don’t think anybody who’s been following Silicon Valley Bank’s meltdown would say that governance is not important. It has a couple of component pieces. We look at five categories.

Ethics 70

Ethics Training Financial Survey 70

Sword and the Script

OCTOBER 4, 2022

Axios , which seems to have done an actual interview, which is rare these days, noted: “The money will also help co-founders, chief executive officer Greg Galant and chief technology officer Lee Semel, as well as early employees, liquidate some of their investment.”. Meltwater reviews “strategic alternatives”. PR tech mentions.

Technology 82

Technology Company Analytics Writing 82

ImPRessions - Crenshaw Communications

NOVEMBER 23, 2020

This is particularly true for marketing, and the same applies to brand and corporate communications. Remote work will be a permanent option for many employees, and all internal and externally focused campaigns must be fully digital. The stakes rise for employee engagement. Livestream goes mainstream.

Trends 407

Trends Communications Employee Corporate 407

Ethical Voices

MAY 6, 2023

We look at their culture of ethics – how are they supporting a strong culture where employees are comfortable using their voices? I don’t think anybody who’s been following Silicon Valley Bank’s meltdown would say that governance is not important. It has a couple of component pieces. We look at five categories.

Ethics 52

Ethics Training Financial Survey 52

Sword and the Script

DECEMBER 20, 2022

They enable consumer brand marketers to connect with influencers who have large followings on Instagram, TikTok, and YouTube, in a straightforward transactional manner. I predict brands will look to the PESO model (which stands for paid, earned, shared and owned media) to make more of their owned media.

Marketing 190

Marketing Content Marketing Data Social Media 190

Sword and the Script

DECEMBER 26, 2023

PR still builds trust “Authentic customer testimonials, peer and employee reviews will increase in importance in 2024. To enhance empathy and connection with their teams and clients, organizations will foster employee brand ambassadors, highlight origin stories, show behind-the-scenes videos, and encourage user-generated content.

Writing 194

Writing Communications Marketing B2B 194

ImPRessions - Crenshaw Communications

DECEMBER 28, 2018

Against the backdrop of an ever-faster news cycle, 2018 has featured brands and personalities who seized unexpected opportunities to generate positive PR. There have been too many apologies that later rang hollow, and its bank of good will is nearly empty. but in 2018, his behavior was a nightmare for the brand he created.

Banking 257

Banking Facebook Reputation Crisis 257

Sword and the Script

JANUARY 22, 2019

He is Greg Kihlström and his latest book is The Agile Brand: Creating authentic relationships between companies and consumers. GK: I wrote The Agile Brand because I have always been fascinated with marking moments in time that significant evolutions are occurring. 2) Do customers really want relationships with brands?

Brand 79

Brand Branding Banking Consumer 79

Sword and the Script

DECEMBER 10, 2019

3) Brands blur the lines between company and friend. We’re used to seeing communications and interactions with brands that are personalized. Similar to the algorithms which drive many of our online purchases, brands will begin to communicate with their customers as if they have personal connections with them. 16: Ted Seward.

Marketing 101

Marketing Content Marketing Advertising Advertising 101

Stephen Waddington

JANUARY 4, 2021

Artificial intelligence, climate crisis, media chaos, COVID-19 impact and the reorganisation of organisations themselves, are among key trends identified by think tanks, analysts, consultants, agencies, brands, and other self-interested organisations. Thanks to Daniel Eckler for scouring the internet and collating reports.

Trends 155

Trends Technology Television Banking 155

Contently - Strategy

DECEMBER 5, 2019

It’s a wide umbrella, spanning everything from consumer banking, investment banking, credit cards, fintech, insurance, and more. Companies in this space have a unique opportunity to build meaningful relationships with consumers. Brands spend large sums of money on content marketing. Money affects everyone.

Financial 111

Financial Industry Report Insurance 111

Presspage

AUGUST 12, 2022

Those who’ve achieved it have to focus harder on details like procedures and training manuals, as the size of the business separates the founders from employees and formal processes replace face-to-face contact. Scale is a strange thing, isn’t it. And in today’s world, incidents don’t have to be very big to cause you major problems.

Enterprise 78

Enterprise Communications Privacy Pharmaceuticals 78

Presspage

AUGUST 12, 2022

Those who’ve achieved it have to focus harder on details like procedures and training manuals, as the size of the business separates the founders from employees and formal processes replace face-to-face contact. Scale is a strange thing, isn’t it. And in today’s world, incidents don’t have to be very big to cause you major problems.

Enterprise 78

Enterprise Communications Privacy Pharmaceuticals 78

Waxing UnLyrical

MAY 11, 2012

These are all great employees of the Ritz-Carlton in New Orleans, but perhaps the one who touched me the most was a Most Delightful Old Gentleman – perhaps on the Bell Desk? They are engaging in actions that leave a better, or elevate an already good, impression of the Ritz Carlton brand on the hotel’s guests. I don’t know.

Publicity 92

Publicity Hotels Customer Service Banking 92

Waxing UnLyrical

AUGUST 30, 2012

These are all great employees of the Ritz-Carlton in New Orleans, but perhaps the one who touched me the most was a Most Delightful Old Gentleman – perhaps on the Bell Desk? They are engaging in actions that leave a better, or elevate an already good, impression of the Ritz Carlton brand on the hotel’s guests. I don’t know.

Publicity 75

Publicity Hotels Customer Service Meeting 75

Stephen Waddington

MARCH 15, 2021

Certainly ask yourself the five questions in my presentation and look within your ranks of employees to see if there is a suitably qualified Black or Asian person ready to be promoted that has been overlooked because “they don’t fit” the usual profile of leadership (essentially being White and sharing your thoughts and behaviours).

Google 119

Google Data Government Social Media 119

Konnect Agency

MAY 15, 2020

Subsequently, brands and influencers alike have become more active on the platform, resulting in higher frequencies of cross-platform syndication. Never before have brands been able to create virality on such a massive scale. New Audiences. Engaging Content.

Viral 52

Viral Video Social Media Creativity 52

Sword and the Script

DECEMBER 12, 2017

Convenience’ (more of it) and ‘friction’ (less of it) are going to be critical terms for brand messaging in 2018, whether through marketing or PR efforts. Today’s buyers (whether an organization or consumer) are more informed and choosy about who they decide to do business. BJ Schaknowski , CSMO | Vertafore.

Marketing 104

Marketing Content Marketing Crisis Management Data 104

Sword and the Script

DECEMBER 11, 2018

“The cultural divide due to ‘fake news’ and distrust of media will deepen in 2019 forcing marketers and PR to push harder on content distribution with their own consumer channels as the most direct line of communication with the company or client. 9) Brands across the aisle. “I 2) Microtargeting augmented by social surround sound. “B2B

Social Media 93

Social Media Marketing Media Creativity 93

ImPRessions - Crenshaw Communications

DECEMBER 29, 2019

They may be about the brand that punches above its weight, one that makes a comeback against the odds, or even the crisis that didn’t happen. This one’s a controversial entry for the winners’ column because reaction to the brand’s 2019 ad campaign was sharply divided. Those are harder to assess. Gillette Gets Woke.

Crisis Management 218

Crisis Management Insurance Insurance Crisis 218

ImPRessions - Crenshaw Communications

DECEMBER 31, 2019

They may be about the brand that punches above its weight, one that makes a comeback against the odds, or even the crisis that didn’t happen. This one’s a controversial entry for the winners’ column because reaction to the brand’s 2019 ad campaign was sharply divided. Those are harder to assess. Gillette Gets Woke.

Crisis Management 156

Crisis Management Insurance Insurance Crisis 156

MaccaPR

AUGUST 5, 2015

There’s no corporate personality for consumers to grab onto with giant PepsiCo, but grafting Beyonce’s charisma and popularity on the 274,000-employee, $66+ billion corporation helps humanize it. Bylined Bloggers Suggest You Have a Broad Bank of Talent. Bylined Bloggers Build Employee Retention.

Blogging 48

Blogging Employee Corporate Google 48