PR in High Definition

MARCH 28, 2023

Social media marketing is an essential string to any comms professional’s bow in today’s industry landscape. Increasingly, B2B and B2C businesses alike are engaging with influencers as part of their social media marketing strategies, and this means managing influencer relations.

How To 62

How To Local B2C Social Media 62

5W PR

MAY 6, 2022

Media Relations. Fintech products, from a B2C perspective, can seem complicated and intimidating. The success of the new fintech product will depend on many factors. By covering how the product works to what the product can do, the company can generate interest among their target consumers.

How To 88

How To SEO B2C Content Marketing 88

ImPRessions - Crenshaw Communications

JUNE 14, 2018

Long ago, the PR gods handed down a set of rules around media relations and competitive engagement for the business of public relations. As a principal analyst at Forrester put it, “Like it or not, B2B just got B2C-ed; the consumerization in B2B is here to stay.” For the most part, those unwritten rules stand up well.

B2B 147

B2B B2C Enterprise Pitching 147

wiredPRworks

FEBRUARY 14, 2022

Barbara Rozgonyi, CEO of CoryWest Media and host of the podcast “Growing Social Now,” will moderate an expert panel with four intrepid social media marketers representing B2B, B2C, NFP, and Startups. Social Media Trends for 2022 Expert Panel. About Barbara Rozgonyi CEO, CoryWest Media.

Social Media 52

Social Media Trends B2C Media 52

Prohibition

MARCH 17, 2023

Build relationships with the media Having a third-party advocate for your brand via successful media coverage is a really effective way to build awareness and also plays a key role in building trust among your target audience. Get in touch with us today to find out how we could support you with your Public Relations.

Publicity 62

Publicity Brand Branding How To 62

Shift Communications

JANUARY 12, 2018

From a B2C public relations perspective, here are two trends that stand out as attention-worthy: integration across the board and the ability to take a stand. Now we turn to the new year and think about impending industry evolutions and how to get ahead of them. Integration.

Consumer 83

Consumer B2C Viral Fashion 83

Prohibition

OCTOBER 13, 2022

Inject personality into your media relations. Recent PR and social media campaigns that have caught our attention. At Prohibition, we work with a range of brands across all sectors, B2B and B2C, to create innovative PR campaigns that deliver real ROI and help meet business goals.

Storytelling 62

Storytelling B2C B2B Consumer 62

ImPRessions - Crenshaw Communications

MAY 17, 2016

The visibility generated from a smart PR program can move a brand into the consideration set in a consumer’s mind for a B2C brand, or help fill the funnel for a B2B company offering products or business services. But in the ideal world, the two work together and reinforce one another to reach business goals.

Brand 195

Brand Branding Marketing Advertising 195

ImPRessions - Crenshaw Communications

OCTOBER 22, 2019

Whether it’s a B2C company that needs a high volume of sales or a B2B with a slower selling cycle, every high-growth business invests heavily in customer acquisition. Many businesses use a mix of email marketing, paid search, SEO, content marketing, and social media marketing to create prospects and turn them into customers.

B2C 120

B2C Product Launch SEO Storytelling 120

ImPRessions - Crenshaw Communications

MAY 13, 2016

Whether you’re in B2B tech or B2C public relations , the work you do is often described in military terms: we have a mission or we go into attack mode; some teams are positioned as “boots on the ground.” Mishandling media. PR f aux pas. Proposing tactics in search of a strategy. Shuffling team members.

B2C 120

B2C Case Study Construction B2B 120

Prohibition

MAY 4, 2023

This can lead to earned media opportunities, which help to raise brand awareness, elevate your brand’s authority and enhance its overall reputation. At Prohibition, we work with various brands across all sectors, B2B and B2C to create innovative PR campaigns that deliver real ROI and help meet business goals.

Leadership 62

Leadership Brand Branding Publicity 62

The Resolution Blog

OCTOBER 26, 2015

Media relations is the core skill and transparency is the belief. Our firm was created and is grounded in the belief that total client transparency is the key to a successful media relations campaign. What mix of skillets are behind your success? What are the tools your team couldn't live without? Email and a phone.

Education 120

Education Measurement B2B Meeting 120

Sword and the Script

NOVEMBER 22, 2022

Not everyone does just media relations, employee comms, or marcoms. I’d love to see the formula for calculating it – although I imagine it’s much easier to determine in an e-commerce or B2C business than in B2B. Overall, there are no real surprises here. While the percentage volume has shifted some, I wouldn’t dwell on it.

Measurement 85

Measurement Survey Web Software 85

Prohibition

APRIL 18, 2023

At Prohibition, we work with various brands across all sectors, B2B and B2C to create innovative PR campaigns that deliver real ROI and help meet business goals. Get in touch with us today to find out how we could support you with your Public Relations.

Measurement 62

Measurement How To Comparison B2C 62

Sword and the Script

JUNE 6, 2023

Nearly three-quarters (73%) say they are using gAI, according, to a survey of 1,000 B2B and B2C marketing professionals in March by Botco.AI. The results present a stark contrast to the number of marketers that are using AI. How is it being used?

Survey 144

Survey Software B2B Pitching 144

Prohibition

SEPTEMBER 27, 2022

Whether its earning links through coverage in target media titles or simply communicating your brands messaging, products or services to new potential customers, PR can directly assist with reaching existing and potential customers in impactful ways – often leading to lead generation and conversion.

Publicity 62

Publicity Brand Branding SEO 62

Waxing UnLyrical

APRIL 11, 2019

SA developed a website for the campaign and focused on social media and media relations to build awareness. Dawn is an accredited public relations practitioner (APR) with 18 years of experience in public relations and marketing. Healthy Birth Day developed a mobile app to make it easy to track and record movements.

Agency 80

Agency Nonprofit Real Estate Public Affairs 80

ImPRessions - Crenshaw Communications

DECEMBER 18, 2017

Where is your company in its public relations planning for 2018? Whether a brand needs B2B or B2C PR next year, the steps to manage the process are similar.

Exercises 136

Exercises Comparison Internal International 136

Reputation Us

APRIL 17, 2019

She has a proven track record of success with global, entrepreneurial and local brands that engage government, B2C and B2B audiences. Jeanie Lunsford-Batson has 25-years’ experience in communications, marketing and public relations.

Nonprofit 68

Nonprofit Banking Financial Crisis Communications 68

Prohibition

NOVEMBER 15, 2021

At Prohibition, we work with a range of brands across all sectors, B2B and B2C, to create innovative PR campaigns that deliver real ROI and help meet business goals. Get in touch with us today to find out how we could support you with your Public Relations. When Instagram & Facebook are down. pic.twitter.com/mVFlVOOCOC.

Film 62

Film B2C Facebook Retail 62

Prohibition

MARCH 11, 2022

Even in a time of frustration – you can always rely on social media to keep you entertained in one way or another… At Prohibition, we work with a range of brands across all sectors, B2B and B2C, to create innovative PR campaigns that deliver real ROI and help meet business goals.

Social Media 71

Social Media B2C Viral Trends 71

Waxing UnLyrical

DECEMBER 4, 2018

Dawn is an accredited public relations practitioner (APR) with 18 years of experience in public relations and marketing. Her expertise encompasses public affairs, media relations, community relations, social media and digital communications.

Trends 77

Trends Marketing Real Estate Public Affairs 77

Sword and the Script

DECEMBER 21, 2021

I recently saw new research showing that brand purpose is even more important to B2B buyers than to B2C customers, which is surprising but probably makes sense given the longer selling cycle and relationship to corporate reputation. Retention will be as important as recruitment, and smart companies will double down on employee comms.

Marketing 214

Marketing Content Marketing Social Media Employee 214

Prohibition

JANUARY 15, 2020

At Prohibition, we work with many brands across B2B and B2C sectors delivering PR services to get them featured in national, regional, lifestyle and trade media that has seen real results for their business. If you’d like to find out how we can help meet your businesses objectives, please do get in touch.

How To 62

How To B2C Trends B2B 62

Critical Mention

JUNE 19, 2019

For B2C businesses, 22% of marketers allocate their total budget to content marketing, and 37% of marketers expect their content marketing budget to increase ( Izea ). For B2B businesses, marketers allocate an average of 26% of their total budget to content marketing, and 38% of marketers expect their content marketing budget to increase.

Content Marketing 128

Content Marketing How To Marketing B2B 128

Beyond PR

JUNE 26, 2018

It would be a mistake to lump B2B media relations in with general PR practices; simply because it is so unique and layered. B2C PR deals with the everyday consumer whose priorities are probably quite different from the corporate folk that B2B companies are trying to communicate with. Understand Key Decision Makers’ Pain Points.

B2B 45

B2B Media Relations B2C Media 45

OnePitch

APRIL 14, 2022

She’s been working in PR/communications for over 10 years and has experience servicing B2B and B2C clients of all sizes and in almost every industry. Today, she currently serves as ARPR’s HealthIT Practice Group Director, overseeing the management and strategy of her agency’s robust – and growing – healthcare technology client roster.

Healthcare 52

Healthcare How To Pitching Product Launch 52

Prohibition

APRIL 24, 2020

People are interested in people and what others are doing and showing yourself as a brand that has this mindset will be really appealing for consumers and the media. At Prohibition we work with a variety of brands across all sectors in both B2B and B2C industries. We create engaging PR campaigns that deliver real ROI.

Pitching 62

Pitching How To B2C Meeting 62

Prohibition

JANUARY 20, 2021

Obviously, this guarantees large profit margins for your advertising and will cause traction in the media towards your business which will ultimately lead to more profit. At Prohibition, we work with a range of brands in B2B and B2C sectors to deliver strategic, considered and creative public relations services that deliver real ROI.

Company 62

Company Software Crisis Management Agency 62

Landis PR

JANUARY 30, 2024

Note: This is a reposted blog by our Public Relations Global Network Partner, Michelle Lyng, Novitas Communications. Many people understand that public relations can drive reputation, but some struggle to recognize that public relations can drive revenue. For the Photo courtesy of Pixabay original blog, please visit here.

Leadership 105

Leadership SEO Measurement Reputation 105

ImPRessions - Crenshaw Communications

OCTOBER 29, 2020

It’s the same way in public relations. What do PR and Halloween have in common? They can both be scary as well as fun. Here’s what I mean. Planning is the key to both. Ever wait for the last minute to plan your costume and feel like a loser at the party? For fans of Halloween the planning starts weeks or even months in advance.

Creativity 243

Creativity Groups Retail Media Training 243

Landis PR

FEBRUARY 26, 2024

Note: This is a reposted blog by our Public Relations Global Network Partner, Chip Taylor, Novitas Communications. Photo courtesy of Pixabay At the intersection of public relations and public policy is an opportunity for communication professionals to exert considerable influence. For the original blog, please visit here.

Policies 59

Policies Publicity Community Construction 59

Landis PR

SEPTEMBER 18, 2023

Photo courtesy of Pixabay Note: This is a reposted blog by our Public Relations Global Network Partner, Danielle Dickinson – The Castle Group. For the original blog, please visit here.

Government 69

Government Measurement Groups Corporate 69

Waxing UnLyrical

MAY 27, 2016

I’ve held on to a theory for a while now: Social media and media relations are a paradox. In today’s media landscape both are critical in public relations , but my theory begs the questions: Can the old and the new be blended together, and (bigger question) can one help drive success for the other? Help a Child.”

Media Relations 50

Media Relations Social Media Media Real Estate 50

The Proactive Report

JULY 23, 2018

According to research from the Content Marketing Institute, 91 percent of B2B brands and 86 percent of B2C brands use it. Only 37 percent of B2B marketers and 38 percent of B2C marketers have a content marketing strategy.). Earned Media. That’s earned media. Media relations is all about earned media.

Google 113

Google Guidelines Web B2C 113

Sword and the Script

DECEMBER 20, 2022

b) More pay-to-play opportunities to participate in national media relations opportunities. c) More companies create their own content and channels to reach audiences instead of traditional media channels. PR finds owned media programs complement media relations efforts. “I see a few things.

Marketing 187

Marketing Content Marketing Data Social Media 187

Polaris

DECEMBER 15, 2014

10th, the most viewed title during the 30-day binge blogging challenge was “ Blogger Outreach Versus Media Relations: What Marketers Need To Know ”. Over the course of the binge, Social Media Today published 17 of our articles. On the bright side, I now have tons of evergreen content I can return to and share down the road.

Blogging 156

Blogging B2C Social Media Storytelling 156