Sword and the Script

DECEMBER 21, 2021

Now more than ever, brands are understanding the importance of building trust and being transparent with their audiences, not to mention the value of clear communication. This year, we’ve seen brands and agencies alike trying – and struggling – to find and hire strong PR pros. The metaverse, Web 3.0, PR grows more in demand.

Marketing 214

Marketing Content Marketing Social Media Employee 214

ImPRessions - Crenshaw Communications

MARCH 10, 2020

Social media helps us and our clients connect to customers, drive web traffic, and even develop or convert leads. Creating a channel and producing relevant content for a brand are just the start. B2C marketers will want to grow a list of followers that they closely and frequently engage with.

Social Media 156

Social Media Trends Media Instagram 156

Landis PR

JANUARY 30, 2024

Metrics such as web traffic, page views, bounce rates, time spent on the website, and SEO ranking, all rely on PR tactics. An intangible, yet essential, aspect of PR’s impact is brand recognition. That example is less quantifiable, but brand recognition also can be measured through polling and surveys.

Leadership 105

Leadership SEO Measurement Reputation 105

Melissa Agnes

AUGUST 18, 2014

” – Mitch joel. “Companies need to view themselves as constant learning organizations” – Donald Schön quoted in “ The Moment of Clarity ” by Christian Madsbjerg and Mikkel B.

Mobile 194

Mobile Crisis B2C B2B 194

Waxing UnLyrical

AUGUST 2, 2018

You are drowning in emails, ads and brand messages – and so are your prospects and clients. Here are three examples: Facebook is best for B2C companies that share short, consumable content (see below) and special offers or discounts for first-time buyers. Instead, use hashtags that are already popular and align with your brand.

Content Marketing 49

Content Marketing Marketing Brand Branding 49

Flack's Revenge

JANUARY 10, 2019

Drew Neisser: What’s not safe is ignoring social conversations, especially those related to your brand and category. Interestingly, brands that take a stand, even a controversial one, are generally way ahead of those that sit on the sidelines. Too many brands still operate in output-only mode and then wonder why no one has noticed.

How To 159

How To Facebook Social Media Advertising 159

Cision

APRIL 5, 2016

As a content marketer, you spend tremendous time and money to create content – be it brand awareness, thought leadership or lead generation pieces. Facebook, of course, now knows the web visitor history over a huge swath of the Internet. And it isn’t just for B2C. And then…no one sees it. Hope is a terrible strategy.

Advertising 120

Advertising Advertising Facebook B2C 120

Cision

JANUARY 13, 2016

Eighty-three percent of B2C marketers and 84 percent of B2B marketers say sales is an important content marketing goal, according to an annual report by the Content Marketing Institute and MarketingProfs. Identify a need that only your brand can fulfill. Your brand will stand out, and your audience will remember you.

Content Marketing 120

Content Marketing B2C Construction YouTube 120

Prohibition

JANUARY 6, 2023

A brand using video marketing effectively will enjoy an increase in sales, conversions, and brand image. When launching a campaign, video has great storytelling potential – showcasing your brand’s campaign findings far and wide. Drive Awareness. video marketing important, good video pr, best pr video.

Video 62

Video Strategy SEO Engineering 62

Cision

DECEMBER 15, 2016

Steve: While we recognize there are a number of ways, with increasing levels of sophistication associated to measure share of voice, at Sodexo we use a very basic ‘brand mention’ method to establish our baseline. Steve: Of the metrics we currently use at Sodexo, share of voice (SOV) and Brand Sentiment resonate with our C-Suite.

Measurement 120

Measurement B2C Construction Analysis 120

Prohibition

FEBRUARY 13, 2020

Only 5% of all branded content online content gets 90% of consumer engagements, so standing out from the crowd and ensuring campaigns and convert has never been more important – or more difficult. Ultimately it builds brand awareness which in turn is likely to lead to a greater number of conversions for your campaign.

Measurement 62

Measurement Marketing SEO B2C 62

Beyond PR

MARCH 6, 2018

The digital and content revolution has empowered customers to seize control of their path to purchase, forcing brands to retire their sledgehammer marketing tactics. Today, brands must attract customers with high-quality content, impacting their target audience through an array of online channels. Or simply put — driving revenue.

Strategy 67

Strategy How To B2C Content Marketing 67

Polaris

JANUARY 2, 2015

Marketing bloggers sometimes focus too much on what brands are doing wrong. In November, I edited the post, changed the title to Creating a Content Strategy for B2B and B2C Marketing Success and posted it on the Polaris blog where it was subsequently syndicated on Social Media Today and Business2Community. Let us know in the comments.

Content Marketing 100

Content Marketing Blogging Marketing B2C 100

PR 20/20

OCTOBER 11, 2018

Pathmatics is a digital advertising intelligence solution used by brands, agencies, ad tech companies, and publishers to build competitive advantages in their brand management, advertising, and business development activities. Sitecore is a software development company providing web content and customer experience management solutions.

Tools 71

Tools Marketing Enterprise Software 71

Prohibition

JULY 14, 2017

It’s the bread and butter of the sector and it’s an essential tool to ensure brands are putting out the right message and engaging their audience; whether they’re corporates, consumers or stakeholders. The audience, the consumer – whether B2B or B2C – is savvy, savvier than ever. We’re used to consuming media on mass.

Content Marketing 48

Content Marketing Marketing B2C SEO 48

Beyond PR

APRIL 5, 2018

Today’s digital media landscape has created more channels and influencers that can positively or negatively affect your brand than ever before, which means there’s a lot you could be missing. You need to actively monitor across all media channels for key mentions that pertain to your brand, product or service.

Company 73

Company Media Crisis Insurance 73

Beyond PR

APRIL 28, 2017

For consumer B2C brands and retailers, Instagram and Facebook reign supreme. Web analytics owners can be a good place to get valuable data about your target audience. Marketing CRM (B2C) and sales automation systems (B2B) are also worth the outreach. The social networks can be helpful for this. Data Mappings: Sentiment.

Storytelling 45

Storytelling Data B2C B2B 45

Shift Communications

OCTOBER 28, 2015

Above, we see that in my personal web analytics, Twitter brings my audience back, rather than being a source of new audience. Certainly, almost every social media influence tool uses Twitter as its database of record for influence calculation, and barring significant changes to Twitter’s data APIs, that’s unlikely to change soon.

Twitter 60

Twitter Analytics Comparison Mobile 60

Prohibition

MAY 9, 2018

Influencer relations is nothing new, in fact I don’t think I’ve seen a B2C campaign that omits influencer investment of some sort for the past two years. So then, why are B2B brands more hesitant when it comes to embracing the influencer? Consider your audience and consider their audience. These days data and influence means money.

B2B 48

B2B Marketing Strategy Corporate 48

Prohibition

MAY 9, 2018

Influencer relations is nothing new, in fact I don’t think I’ve seen a B2C campaign that omits influencer investment of some sort for the past two years. So then, why are B2B brands more hesitant when it comes to embracing the influencer? Consider your audience and consider their audience. These days data and influence means money.

B2B 48

B2B Marketing Strategy Corporate 48

Waxing UnLyrical

NOVEMBER 30, 2018

Did you know that 47% of B2B marketers and 34% of B2C marketers don’t measure content marketing ROI? The higher the organic traffic for your web pages, the better is the SEO effectiveness of your content. Brandon Brown is the CEO of Grin , an influencer marketing software solution for brands. Guest Post by Brandon Brown.

Content Marketing 76

Content Marketing Measurement Marketing SEO 76

Beyond PR

AUGUST 31, 2016

With 88% of B2B and 76% of B2C marketers saying their organization uses it, the art and science of content marketing have exploded over the past few years. While content strategy has always been important, more brands are waking up to how important it is. Content marketing is all grown up. – 12:50 p.m. From boring to brilliant.”

Content Marketing 52

Content Marketing Conference Video Analytics 52

PR 20/20

OCTOBER 9, 2018

Additionally, our annual research is the biggest piece of content that we put out each year that is repurposed into blog posts, online conversations, social posts, curated posts by members of our community, embedded in posts from other brands, and so much more. We do have some overlap, but not like a traditional B2C or B2B organization.

Content Marketing 61

Content Marketing Marketing eBook Nonprofit 61

Prohibition

JANUARY 29, 2024

It’s really important for boosting online visibility, driving web traffic, establishing credibility, staying ahead of the competition, and captivating your audience – making it a pretty powerful tool when used correctly! A poorly designed blog or web page can instantly put off visitors. As long as that suits your brand image!

Blogging 62

Blogging SEO Engineering Mobile 62

The Proactive Report

JULY 23, 2018

According to research from the Content Marketing Institute, 91 percent of B2B brands and 86 percent of B2C brands use it. Only 37 percent of B2B marketers and 38 percent of B2C marketers have a content marketing strategy.). Your audience finds your content in many ways, but one of the main ones is through search.

Google 113

Google Guidelines Web B2C 113

Sword and the Script

DECEMBER 26, 2023

To enhance empathy and connection with their teams and clients, organizations will foster employee brand ambassadors, highlight origin stories, show behind-the-scenes videos, and encourage user-generated content. Expanded brand collaboration “Partnership Paradise: 2024 will be the year of brand partnerships.

Writing 192

Writing Communications Marketing B2B 192

Buzzstream

JANUARY 5, 2024

Luckily, several free tools on the web help with email address verification. Ask a Company’s Site Chat Many brands incorporate customer service chats directly into their website. Ask On Social Media Some brands are very active on social media; you can simply ask to connect to the correct person.

How To 83

How To LinkedIn Tools Google 83

Sword and the Script

DECEMBER 20, 2022

There are several platforms out there to simplify and manage B2C influencer marketing, such as Paladin, Heepsy, HypeAuditor, and InBeat. They enable consumer brand marketers to connect with influencers who have large followings on Instagram, TikTok, and YouTube, in a straightforward transactional manner.

Marketing 189

Marketing Content Marketing Data Social Media 189

PR 20/20

JULY 9, 2020

Research: Analyze billions of data points across the web to get actionable insights. Influencers: Find and follow leading authors, channels, and voices who can amplify your brand’s reach. Monitoring: Keep an eye on your brand and its competitors to capture opportunities as they arise. Source: MarketMuse. Source: Canva.

Google 90

Google SEO Trends Content Marketing 90

Contently - Strategy

SEPTEMBER 21, 2018

My friend is a web engineer for a large media company, and whenever we talk shop, I’m always surprised at how big of an impact his tinkering can have on the content we read. No brand wants their content strategy to stall at Phase 0, a hectic and emotionally stressful state we call content chaos. Sound familiar?

Content Marketing 103

Content Marketing Print Analysis Data 103

Shift Communications

DECEMBER 18, 2014

Brands often have baseline style guides, but style guides aren’t enough. When you’re crafting or refining a brand’s identity, understanding where the brand has been, what’s been said, and what competitors are saying is essential. Systems you may be asked about: market research, previous campaign performance data. Earned Media.

Data 157

Data Data-Driven PR System Analytics 157

Polaris

DECEMBER 7, 2014

It’s a versatile template that works well for both B2C and B2B marketers. It specializes in web marketing solutions for mid- to large-sized companies around the world. Format: Downloadable Excel spreadsheet ; (just scroll to the bottom and you’ll find the link). Brilliant! 2: WebpageFX. Format : Google Docs spreadsheet. .

Content Marketing 154

Content Marketing Blogging Marketing B2C 154

Beyond PR

JANUARY 5, 2017

News releases have long been a valuable brand awareness tactic for brands ranging from B2B, to B2C, to non-profit and more. Document and prepare for distribution across your brand’s key channels, which should at the very least include: Web. Paid Media.

Case Study 55

Case Study Study B2C Infographics 55

MaccaPR

DECEMBER 19, 2016

Landing Page - Maximize the web visibility of your content with a dedicated landing page. Resources Library - Amp up your web devotion to content marketing. If you've produced a handful of content already, create a dedicated web space for your thought leadership pieces.

Marketing 48

Marketing Content Marketing Pinterest LinkedIn 48

Sword and the Script

APRIL 17, 2018

It led him down the path of B2C advertising and it all seemed fine until he stumbled into the world of B2B and was hooked. Our paths first crossed years ago when his firm provided web design and graphics services to a tech startup — my then employer — selling service management software to enterprise IT operations.

Marketing 62

Marketing Technology Data System 62

PR Conversations

JULY 5, 2017

In a world where people are glued to their mobile devices even in parks on a sunny day, check out social accounts every other second and happily embrace the culture of liveblogging, it seems natural for brands to incorporate smm policies into overall communication strategies. Some companies allocate budgets for promotion on social media.

Infographics 63

Infographics Corporate Policies Reputation 63

Waxing UnLyrical

NOVEMBER 8, 2019

Whether it’s web or social media or mobile apps, it’s still the content that dominates every digital space. For instance, content on mobile app development tips will be expertise-driven (B2B audience), while content describing the latest gadgets will focus on consumer-specific attributes (B2C). Guest post by Atman Rathod.

Content Marketing 74

Content Marketing Marketing Web SEO 74