Prohibition

APRIL 18, 2023

Website Traffic Similarly to brand mentions, web traffic can be a key indicator of a successful PR strategy as it indicates the level of impact your campaign has had in raising brand awareness and driving engagement. Get in touch with us today to find out how we could support you with your Public Relations.

Measurement 62

Measurement How To Comparison B2C 62

Shift Communications

FEBRUARY 7, 2018

B2B companies pay to retarget in order to close deals, while B2C companies solicit consumer purchases. They only recently released retargeting tools such as the Snap Pixel for advertisers to take advantage of; custom audiences are still limited to web audiences (versus uploading lists). Snapchat notched 37.5% Christopher S.

B2C 74

B2C Web Advertising Advertising 74

Sword and the Script

DECEMBER 21, 2021

The metaverse, Web 3.0, Those who focus on what’s real and relevant rather than trying to turn everything into a Web 3 story will find a welcome reception from journalists dying for a break from the blockchain-backed deluge.”. . ~ Eric Koefoot , President & CEO, PublicRelay , Inc. . Backlash to the blockchain deluge.

Marketing 214

Marketing Content Marketing Social Media Employee 214

Landis PR

JANUARY 30, 2024

Metrics such as web traffic, page views, bounce rates, time spent on the website, and SEO ranking, all rely on PR tactics. PR and content play vital roles in managing and accelerating the sales funnel. Smart revenue marketers employ PR-specific tracking mechanisms to link these metrics back to PR efforts.

Leadership 105

Leadership SEO Measurement Reputation 105

ImPRessions - Crenshaw Communications

MARCH 10, 2020

Social media helps us and our clients connect to customers, drive web traffic, and even develop or convert leads. B2C marketers will want to grow a list of followers that they closely and frequently engage with. For most people social media is a great way to follow trending news, post food pictures and, most importantly, share memes.

Social Media 156

Social Media Trends Media Instagram 156

Flack's Revenge

JANUARY 10, 2019

You could (and they did) spread rumors in ancient Rome the same way you could on a web bulletin board in 1999. If I‘m a B2C brand, I am still investing somewhat in Facebook. In particular, expect to see smaller affinity networks that meet both virtually and physically. Can the ship be righted? Frank: There’s always been disinformation.

How To 159

How To Facebook Social Media Advertising 159

Cision

JANUARY 13, 2016

Eighty-three percent of B2C marketers and 84 percent of B2B marketers say sales is an important content marketing goal, according to an annual report by the Content Marketing Institute and MarketingProfs. But don’t just focus on increasing web traffic. But generating revenue from your content is easier said than done.

Content Marketing 120

Content Marketing B2C Construction YouTube 120

Cision

APRIL 5, 2016

Facebook, of course, now knows the web visitor history over a huge swath of the Internet. And it isn’t just for B2C. In fact, because B2B has been so slow to adopt Facebook advertising, compared to B2C, there may still be some outsized return possible from being an early adopter. But you are not the only one using that data.

Advertising 120

Advertising Advertising Facebook B2C 120

Cision

DECEMBER 15, 2016

For example, a B2C organization may decide that social media engagement is the place to start; an e-commerce-based organization needs a UX-focused web presence, and a B2B firm (like Sodexo) might see media publishing, and in particular media publishing on key business capabilities/offers or thought-leadership.

Measurement 120

Measurement B2C Construction Analysis 120

Waxing UnLyrical

APRIL 8, 2013

Here’s a peek: On the differences between B2B and B2C measurement: A1: Both need meaningful KPIs (key performance indicators) but B2B side usually needs more direct alignment w/ business goals #measurepr. A1: Buying cycles tend to be longer between B2C and B2B too, reflecting need for different benckmarks and altered metrics.

B2C 83

B2C B2B Measurement Twitter 83

Beyond PR

MARCH 6, 2018

Practiced by virtually all B2B and B2C organizations, content has quickly evolved into one of marketing’s staples. Coined the “ future of marketing ” by CMOs, content has the power to solve marketing’s pristine challenges — growing web traffic, converting leads, upselling and retaining existing customers.

Strategy 67

Strategy How To B2C Content Marketing 67

Polaris

JANUARY 2, 2015

In November, I edited the post, changed the title to Creating a Content Strategy for B2B and B2C Marketing Success and posted it on the Polaris blog where it was subsequently syndicated on Social Media Today and Business2Community. You may even find me guest blogging on other marketing blogs around the web. Let us know in the comments.

Content Marketing 100

Content Marketing Blogging Marketing Storytelling 100

Prohibition

FEBRUARY 13, 2020

Today’s web users in particular are seeing straight through click-bait content and corporate messaging, so make sure you develop a brand voice which is relevant to your target audience which is trustworthy and appears authentic.

Measurement 62

Measurement Marketing SEO B2C 62

Shift Communications

DECEMBER 12, 2016

We’ll use a selection of 15,000 links shared at least once, from both B2B and B2C content selected from around the web. Let’s take a large, diverse sample of links and the relevant sharing and trust metrics for each of them. As trust is not a binary state, neither is our trust metric. Instead, it’s a logarithmic score.

Data-Driven PR 60

Data-Driven PR Analysis Data B2C 60

Beyond PR

APRIL 28, 2017

For consumer B2C brands and retailers, Instagram and Facebook reign supreme. Web analytics owners can be a good place to get valuable data about your target audience. Marketing CRM (B2C) and sales automation systems (B2B) are also worth the outreach. The social networks can be helpful for this. Data Mappings: Sentiment.

Storytelling 45

Storytelling Data B2C B2B 45

PR 20/20

OCTOBER 11, 2018

Sitecore is a software development company providing web content and customer experience management solutions. Emarsys is a B2C marketing platform that enables brands to deliver truly personal customer interactions across email, mobile, social, SMS, and web – at scale. Personalization.

Tools 71

Tools Marketing Enterprise Software 71

Waxing UnLyrical

AUGUST 2, 2018

Here are three examples: Facebook is best for B2C companies that share short, consumable content (see below) and special offers or discounts for first-time buyers. Instagram works for both B2C and B2B companies that post inspirational, aspirational and behind-the-scenes images. What web pages are they visiting?

Content Marketing 49

Content Marketing Marketing Brand Branding 49

Waxing UnLyrical

OCTOBER 5, 2011

I’m in B2B, not B2C. They read blogs, they surf the web, and they send and receive emails. So your social media efforts can target them in much the same way a B2C targets its customers. Guest post by Ken Mueller. Whether it’s marketing or public relations, I often have people tell me: “It’s different for me. Horsefeathers!

B2B 82

B2B B2C Creativity Social Media 82

Prohibition

JULY 14, 2017

The audience, the consumer – whether B2B or B2C – is savvy, savvier than ever. And so we see the rise of lifestyle content within the B2B market becoming more successful, and very personalised and strategically relatable content for the B2C market becoming nothing short of essential. We’re used to consuming media on mass.

Content Marketing 48

Content Marketing Marketing B2C SEO 48

Prohibition

JANUARY 6, 2023

Paid advertising campaigns are a huge part of a brand’s strategy, creating extensive paid content to maximise everything from awareness, web traffic or sales directly from the company page. Enhance your Social Ads Performance. digital marketing, social ads, internet traffic, pr strategy, social media platform.

Video 62

Video Strategy SEO Engineering 62

Beyond PR

APRIL 5, 2018

It can also tie into more sophisticated digital marketing metrics such as web traffic and conversion. Lee Ribeiro is a Product Marketing Manager at Cision, where he manages content and communication channels between product and sales teams regarding product updates, new features, and positioning towards B2B and B2C audiences.

Company 73

Company Media Crisis Insurance 73

Shift Communications

OCTOBER 28, 2015

Above, we see that in my personal web analytics, Twitter brings my audience back, rather than being a source of new audience. Certainly, almost every social media influence tool uses Twitter as its database of record for influence calculation, and barring significant changes to Twitter’s data APIs, that’s unlikely to change soon.

Twitter 60

Twitter Analytics Comparison Mobile 60

Prohibition

MAY 9, 2018

Influencer relations is nothing new, in fact I don’t think I’ve seen a B2C campaign that omits influencer investment of some sort for the past two years. Or if your main objective is to drive web traffic, you need to be sure your influencer has visibility across relevant digital channels.

B2B 48

B2B Marketing Strategy Corporate 48

Prohibition

MAY 9, 2018

Influencer relations is nothing new, in fact I don’t think I’ve seen a B2C campaign that omits influencer investment of some sort for the past two years. Or if your main objective is to drive web traffic, you need to be sure your influencer has visibility across relevant digital channels.

B2B 48

B2B Marketing Strategy Corporate 48

Waxing UnLyrical

NOVEMBER 30, 2018

Did you know that 47% of B2B marketers and 34% of B2C marketers don’t measure content marketing ROI? The higher the organic traffic for your web pages, the better is the SEO effectiveness of your content. Guest Post by Brandon Brown. And one of the main reasons is that they find it difficult to measure. Keyword Rankings.

Content Marketing 76

Content Marketing Measurement Marketing SEO 76

PR 20/20

OCTOBER 9, 2018

We do have some overlap, but not like a traditional B2C or B2B organization. Most important for us is our CRM ( Salesforce ), our marketing automation partner ( Act-On ), and our web analytics tools ( Omniture ). Marketing is working on subscriptions, sign-ups, registrations—focusing on the individuals.

Content Marketing 61

Content Marketing Marketing eBook Nonprofit 61

Beyond PR

AUGUST 31, 2016

With 88% of B2B and 76% of B2C marketers saying their organization uses it, the art and science of content marketing have exploded over the past few years. Content marketing is all grown up. Instead of focusing solely on creating content, content marketers now spend most of their efforts on content distribution, analytics, and optimization.

Content Marketing 52

Content Marketing Conference Video Analytics 52

Prohibition

JANUARY 29, 2024

It’s really important for boosting online visibility, driving web traffic, establishing credibility, staying ahead of the competition, and captivating your audience – making it a pretty powerful tool when used correctly! A poorly designed blog or web page can instantly put off visitors. What do they want to know?

Blogging 62

Blogging SEO Engineering Mobile 62

The Proactive Report

JULY 23, 2018

According to research from the Content Marketing Institute, 91 percent of B2B brands and 86 percent of B2C brands use it. Only 37 percent of B2B marketers and 38 percent of B2C marketers have a content marketing strategy.). These rules apply to all your content – web pages, newsroom, articles, press releases, and blogs.

Google 113

Google Guidelines Web B2C 113

Buzzstream

JANUARY 5, 2024

Luckily, several free tools on the web help with email address verification. B2B brands are more active on X or LinkedIn, whereas B2C brands are more active on social platforms like Facebook or Instagram. Depending on your process, you can email an address list in bulk before you send or verify individual emails as you go.

How To 83

How To LinkedIn Tools Google 83

Contently - Strategy

SEPTEMBER 21, 2018

My friend is a web engineer for a large media company, and whenever we talk shop, I’m always surprised at how big of an impact his tinkering can have on the content we read. Whether you’re in B2B or B2C, you can answer the same set of core questions to learn more. Not defining your target audience.

Content Marketing 103

Content Marketing Print Analysis Data 103

PR 20/20

JULY 9, 2020

Research: Analyze billions of data points across the web to get actionable insights. According to HubSpot , only 35% of B2B marketers and 37% of B2C marketers do. Pillar Pages: Create clusters of web-pages around core topics. Influencers: Find and follow leading authors, channels, and voices who can amplify your brand’s reach.

Google 90

Google SEO Trends Content Marketing 90

PR 20/20

NOVEMBER 10, 2022

HubSpot is hard to beat in most instances—it’s the perfect choice for many B2B , B2C, and SaaS businesses. With HubSpot’s website activity tracking, your business can track how a lead interacts with each of your web pages. Website Activity Tracking. Then, if they navigate to a different page, HubSpot shows their path to get there.

Software 54

Software System B2C Tools 54

Sword and the Script

DECEMBER 26, 2023

Humanity over tech “Every B2B tech company has been chasing the clicks of performance marketing since the web went mainstream about 20 years ago. The social platform formerly known as Twitter will continue to deteriorate, which means LinkedIn will dominate for B2B marketers and TikTok will be even stronger in the B2C space.

Writing 190

Writing Communications Marketing B2B 190

Polaris

DECEMBER 7, 2014

It’s a versatile template that works well for both B2C and B2B marketers. It specializes in web marketing solutions for mid- to large-sized companies around the world. Format: Downloadable Excel spreadsheet ; (just scroll to the bottom and you’ll find the link). Brilliant! 2: WebpageFX. Format : Google Docs spreadsheet. .

Content Marketing 154

Content Marketing Blogging Marketing B2C 154

Shift Communications

DECEMBER 18, 2014

Owned media is the gateway to the remainder of the marketing and sales funnel, whether you’re B2B, B2C, small or large. Systems you may be asked about: Web analytics software, marketing automation software, audience metrics systems on and offline. Owned Media. Paid Media.

Data 157

Data Data-Driven PR System Analytics 157

Beyond PR

JANUARY 5, 2017

News releases have long been a valuable brand awareness tactic for brands ranging from B2B, to B2C, to non-profit and more. Document and prepare for distribution across your brand’s key channels, which should at the very least include: Web. But did you know that they can also drive qualified leads for your business? Paid Media.

Case Study 55

Case Study Study B2C Infographics 55