Prohibition

FEBRUARY 2, 2024

While it may have felt like the longest month in existence, it didn’t stop the creative minds of marketers around the world. Combining the use of its classic slogan and the current conversation around AI, KitKat Canada came up with a creative video campaign encouraging us to give AI tools a bit of breathing room. You did it.

Marketing 62

Marketing Film Creativity B2C 62

Bianchi Biz Blog

FEBRUARY 1, 2024

The information in this post originally appeared on Public Relations Global Network’s blog. Faces and Markets of PRGN is a new series of blog posts in 2024 that puts Public Relations Global Network (PRGN) member agencies and their markets in the spotlight. Companies use LINE for mainly B2C communications.

Marketing 106

Marketing Newspapers Print Local 106

5W PR

APRIL 28, 2022

Understanding how the markets — whether it’s B2B or B2C — work is a daunting feat. What I have found unique is the combination of their consistent strategy and spontaneous creativity. The post Five Star Start for 2022: 5WPR Earns Stellar Client Reviews on Clutch appeared first on Public Relations Blog | 5W PR Agency | PR Firm.

Public Affairs 88

Public Affairs B2B B2C Analysis 88

wiredPRworks

FEBRUARY 14, 2022

Barbara Rozgonyi, CEO of CoryWest Media and host of the podcast “Growing Social Now,” will moderate an expert panel with four intrepid social media marketers representing B2B, B2C, NFP, and Startups. Social Media Trends in B2C: Elly Deutch Moody , Digital Customer Satisfaction and Engagement Strategy Manager | McDonald’s.

Social Media 52

Social Media Trends B2C Media 52

Prohibition

OCTOBER 10, 2023

LinkedIn shares five tips for luxury brand advertisers LinkedIn has shared another five tips for those who are looking to advertise luxury products in its platform, this looks at the positioning of the creative, the sound design of the ad and more – quite interesting and a good read for those who don’t necessarily advertise in that space.

Advertising 62

Advertising Advertising Social Media Twitter 62

Critical Mention

FEBRUARY 22, 2019

In this blog, we outline how AI is changing the face of marketing in 2019 and beyond. Customers in the B2B space don’t want to be delivered messaging tailored to B2C consumers, and vice versa. Creative skills (26%). Where humans outperform AI: Creative thinking (70%). Image recognition software (4). None (27%).

Marketing 118

Marketing Data B2C Big Data 118

Prohibition

JANUARY 4, 2023

In this blog, we’re going to be looking at how to integrate digital PR campaigns into your wider digital marketing strategy such as influencer marketing, social media, website content, and content marketing to make your campaigns work harder. This can then be promoted on digital channels to circulate more mentions of your brand online.

Digital PR 62

Digital PR Strategy How To Marketing 62

PR 20/20

OCTOBER 13, 2021

This list is accurate today , the day I’m publishing this blog post, but it will change in the coming months. Right now, asterisks in subject lines increase opens by 22% in B2B emails, and 25% in B2C emails. increases open rates 21-22% across B2B and B2C audiences. We’re always testing and changing our approach. Emojis work.

B2C 52

B2C Comparison B2B Data 52

PR 20/20

OCTOBER 13, 2021

This list is accurate today , the day I’m publishing this blog post, but it will change in the coming months. Right now, asterisks in subject lines increase opens by 22% in B2B emails, and 25% in B2C emails. increases open rates 21-22% across B2B and B2C audiences. We’re always testing and changing our approach. Emojis work.

B2C 52

B2C Comparison B2B Data 52

Prohibition

JULY 21, 2023

Teaming up with Mattel, Crocs have given their Classic Clog and Crush Blog the Barbie makeover. At Prohibition, we work with various brands across all sectors, B2B and B2C, to create innovative PR and social media campaigns that deliver real ROI and help meet business goals.

Wireless 62

Wireless Retail B2C Instagram 62

Prohibition

JUNE 2, 2023

This was a creative take on a Coronation campaign that ultimately falls in line with Uber’s own objectives, to be seen as the taxi company to choose. At Prohibition, we work with various brands across all sectors, B2B and B2C, to create innovative PR and social media campaigns that deliver real ROI and help meet business goals.

Transportation 62

Transportation B2C Social Media Retail 62

Prohibition

NOVEMBER 23, 2022

It’s a creative and engaging way to interact with your target audience. But that doesn’t need to be the case – just because it is corporate content, it doesn’t mean it can’t be a creative masterpiece. This is where the real creative process begins! Make sure you plan ahead for your marketing video.

Video 62

Video Corporate Marketing B2B 62

Prohibition

MAY 10, 2023

UGC can take many forms, including social media posts, blog articles, videos, images, reviews, and more. You can tap into the creativity and time of your audience and leverage their content to build your online presence, this alongside stand out designed creative allows for a balanced and engaging feed.

Social Media 62

Social Media Strategy Media B2C 62

Rock the Status Quo

NOVEMBER 12, 2014

It doesn’t even matter if your client is b2b or b2c – getting creative with out-of-the-box thinking opens the door to a never-ending supply of relevant media opportunities. Are there trade publications, e-zines and blogs related to those industries with short publication cycles for their online platforms?

Real Estate 195

Real Estate Pitching B2C Fashion 195

Prohibition

JULY 10, 2023

From ‘A mutant umbrella tree shaped like a nuclear bomb explosion’ to ‘A latte skatepark in the middle of the desserts in Mars’, the fake prompts are as creative as the photos themselves. Get in touch with us today to find out how we could support you with your Public Relations.

Tourism 62

Tourism Fashion Social Media B2C 62

Sword and the Script

DECEMBER 21, 2021

As anyone with even a slightly popular blog knows, ‘guest post pitching’ has gotten out of hand. I recently saw new research showing that brand purpose is even more important to B2B buyers than to B2C customers, which is surprising but probably makes sense given the longer selling cycle and relationship to corporate reputation.

Marketing 214

Marketing Content Marketing Social Media Employee 214

The Proactive Report

JUNE 17, 2018

91 percent of B2B brands and 86 percent of B2C brands use content as part of their marketing efforts. Don’t slap a stock image on a blog post just because you know you need an image. It must be interesting, different, and creative. Source: Content Marketing Institute 2018) That’s a lot of content being dumped online every day.

B2C 157

B2C Study Exercises Sports 157

Prohibition

FEBRUARY 27, 2023

It’s a creative way to show the power of a strong brand. At Prohibition, we work with various brands across all sectors, B2B and B2C, to create innovative PR and social media campaigns that deliver real ROI and help meet business goals. Get in touch with us today to find out how we could support you with your Public Relations.

Brand 62

Brand Branding Viral Fashion 62

Rock the Status Quo

DECEMBER 10, 2015

Get Creative With WHO You Pitch. Each of these markets have association blogs and trade vertical publications, all ripe for pitching and hungry for free bylines, since they typically don’t have editorial staff to write content. Put on that creative storyteller hat and let ‘er rip. Two words: vertical markets.

Pitching 100

Pitching Real Estate Banking How To 100

Prohibition

JANUARY 6, 2023

In this blog, we will detail the reasons why video should be an essential component of your public relations strategy, and how it can add real substance to your campaign. It also offers an insightful explanation to the campaign instead of reading through extensive copy or blogs. Drive Awareness. Drive Awareness.

Video 62

Video Strategy SEO Engineering 62

ReimaginePR

JULY 25, 2018

SEO leverages creative elements and technical elements which help your rankings, spread awareness about your product or brand and ultimately drive traffic to your site. B2C – Business to consumer. It’s the marketing discipline which helps visitors easily find your site in popular search engines like Google. B2B – Business to business.

SEO 211

SEO Tools Engineering Google 211

Prohibition

JANUARY 23, 2023

With that said, this blog will detail what video content works for some channels and what kind of video doesn’t work for other social media sites. Instagram is a largely B2C platform, with fun and engaging video content at the heart of most users day-to-day interactions on the channel. The solution is captions.

Video 62

Video Social Media Instagram Media 62

Waxing UnLyrical

OCTOBER 5, 2011

I’m in B2B, not B2C. They read blogs, they surf the web, and they send and receive emails. So your social media efforts can target them in much the same way a B2C targets its customers. Find creative ways to reach both groups of people. But be creative, and don’t tell me social media won’t work for you. Balderdash!

B2B 82

B2B B2C Creativity Social Media 82

The Hoffman Agency

FEBRUARY 4, 2021

I was tasked with taking the first crack at the pitch, and it was more creative and consumer-facing than all the other pitches I had written at the time. Having that experience helped me see the differences in writing B2B and B2C pitches. The post No “I” in PR appeared first on "What's HAppening" Blog.

B2C 41

B2C Pitching Writing Internal 41

Critical Mention

OCTOBER 18, 2019

Whether your audience is B2B or B2C, providing the right elements to create this connection is pivotal in influencing them to engage with your brand on social media. Craft Creative Social Posts. Your organization should write social media posts that link back to your site, blog, landing pages, and more.

SEO 80

SEO Social Media Strategy Media 80

Beyond PR

MARCH 6, 2018

Practiced by virtually all B2B and B2C organizations, content has quickly evolved into one of marketing’s staples. Every year, the Content Marketing Institute publishes research surrounding the state of content marketing for B2B and B2C organizations. 88 percent value creativity and craft in content creation.

Strategy 67

Strategy How To B2C Content Marketing 67

The Hoffman Agency

OCTOBER 25, 2019

Insight on working in B2B or B2C communications. Today, Marissa continues creative agency work as a Jr. Juliet Fox, associate creative director. Today, she is an Associate Creative Director where she specializes creative concepting for earned media and digital campaign development. Ashley Nakano, director.

Agency 28

Agency LinkedIn B2B B2C 28

Waxing UnLyrical

AUGUST 2, 2018

Here are three examples: Facebook is best for B2C companies that share short, consumable content (see below) and special offers or discounts for first-time buyers. Instagram works for both B2C and B2B companies that post inspirational, aspirational and behind-the-scenes images. Think ebooks, white papers and even blog posts.

Content Marketing 49

Content Marketing Marketing Brand Branding 49

Sword and the Script

JULY 5, 2017

1) You’ve worked on both B2C and B2B sides; how is marketing different in each category? B2C marketing is more relatable as in most cases you can see yourself being the consumer of that product. It is also faster paced, by this I mean that with B2C marketing you are more likely to get insights to your programs faster.

B2C 55

B2C Education B2B Interviews 55

Prohibition

MARCH 10, 2023

In this blog, we will explore the best tips and tricks for maximising the number of engagements your video will receive. For example, if you’re showcasing the charity of your business, perhaps a link to previous charitable campaigns, a blog post, your latest articles or a sign-up page for volunteering, is the best course of action.

Facebook 62

Facebook Video How To Mobile 62

OnePitch

APRIL 14, 2022

She’s been working in PR/communications for over 10 years and has experience servicing B2B and B2C clients of all sizes and in almost every industry. That said, I’ve always loved writing – the creative aspect of it and getting to tell a story in a way that you believe may really resonate with someone. Want more blogs like this?

Healthcare 52

Healthcare How To Pitching Product Launch 52

Beyond PR

APRIL 13, 2016

When you consider the number of marketers promoting content these days — a recent Forbes article reports 76% of B2C and 88% of B2B brands include content marketing in their strategy – it’s unsurprising that promotional options now come in every flavor imaginable. Author Jamie Heckler is the Senior Creative Manager at PR Newswire.

Product Launch 40

Product Launch Marketing How To B2C 40

Beyond PR

SEPTEMBER 6, 2016

Just because you’re a B2B company doesn’t mean you need to avoid traditionally B2C channels like Instagram, Snapchat and Pinterest. Or, if your brand storytelling tends to be conservative in style, consider adding some creativity and levity. She believes the key to successful content is balancing creativity, analytics and commonsense.

Marketing 40

Marketing Content Marketing Television Storytelling 40

Onclusive

AUGUST 22, 2019

At the same time, ever since Trout & Ries published *The Battle for the Consumer’s Mind* , B2C marketing executives have known that reach and frequency are key to winning purchase decisions that are made by a single individual with little or no review. This blog was originally published by Geoffrey Moore on LinkedIn.

Communications 199

Communications Marketing B2C Advertising 199

Waxing UnLyrical

DECEMBER 16, 2010

Image: Lars Plougmann via Flickr, Creative Commons Really, if you just read through the comments, there’s your follow-up blog post… but since I promised you one, you’re getting one. I’ll hopefully be expounding on those in a future blog post.&# A Burke always, always keeps her promises! Interesting.

Social Media 89

Social Media Media Facebook Twitter 89

Beyond PR

AUGUST 31, 2016

With 88% of B2B and 76% of B2C marketers saying their organization uses it, the art and science of content marketing have exploded over the past few years. Author Amanda Hicken is a senior marketing manager at Cision, where she directs the demand generation content strategy for PR Newswire’s and Cision’s blogs.

Content Marketing 52

Content Marketing Conference Video Analytics 52

Sword and the Script

DECEMBER 20, 2022

There are several platforms out there to simplify and manage B2C influencer marketing, such as Paladin, Heepsy, HypeAuditor, and InBeat. Marketing turns to creative to stand out from the clutter . The pendulum has swung too far and at the expense of creativity in marketing. Strengthening community-building and connections.

Marketing 189

Marketing Content Marketing Data Social Media 189