Sword and the Script

SEPTEMBER 10, 2019

About 34% of respondents identified themselves as employed by B2B product companies, while another 31% said B2B services, so overall about 60% of respondents are senior leaders in B2B marketing organizations. For B2B product companies that number came in at 7.1% and for B2B services it was 10.1%.

Survey 98

Survey B2B Marketing Trade Shows 98

ImPRessions - Crenshaw Communications

MAY 25, 2023

For B2B tech PR teams in particular, it’s crucial to stay on top of emerging platforms and tools. There are other, similar platforms, but Substack is probably the most suitable for B2B topics and technology issues. One platform that has gained significant attention in recent years is Substack. What kind of writers are on Substack?

Analysis 156

Analysis B2B Interviews Tools 156

Sword and the Script

JANUARY 9, 2024

HARO-like alternatives: PitchRate (free) Help a B2B Writer (free – but many queries are from outside the U.S) A new Gartner report suggests a better corporate intranet can help engage and retain employees. Employee engagement. Staffbase has started a podcast dedicated to internal comms. Meltwater earns ISO infosec rating.

Brand 149

Brand Branding Reddit Pitching 149

Sword and the Script

JUNE 6, 2023

Nearly three-quarters (73%) say they are using gAI, according, to a survey of 1,000 B2B and B2C marketing professionals in March by Botco.AI. Internal comms. Staffbase, which provides an internal comms platform published release notes detailing product enhancements for Q2 2023. Layoffs at internal comms platform.

Survey 146

Survey Software B2B Pitching 146

Prohibition

MARCH 26, 2024

In addition, LinkedIn are making it easier for employees to discover opportunities for roles internally to support growing within the same company and retaining talent.

Creativity 62

Creativity Social Media Facebook Instagram 62

Doctor Spin

FEBRUARY 22, 2024

Improve internal communications. Learn more: Lobbying Internal Communications (IC) “Strengthening internal communication through various methods, including face-to-face communication, can improve employee engagement and build trust between management and employees.” Driving Employee Engagement.

Publicity 52

Publicity Public Affairs Journalism Corporate 52

The Hoffman Agency

MARCH 14, 2023

B2B tech has turned out to be one of the most disruptive and transformative industries out there – the landscape is constantly evolving, and the PR industry has had to evolve with it. The post B2B tech PR – The young professional’s new groove appeared first on The Hoffman Agency. Internships aren’t the only options out there.

B2B 36

B2B Agency Construction Banking 36

The Hoffman Agency

MARCH 14, 2023

B2B tech has turned out to be one of the most disruptive and transformative industries out there – the landscape is constantly evolving, and the PR industry has had to evolve with it. The post B2B tech PR – The young professional’s new groove appeared first on "What's HAppening" Blog.

B2B 36

B2B Construction Agency Banking 36

5W PR

APRIL 26, 2021

If a poll of the company’s employees was taken today, which quadrille would they fall in regarding knowing the brand’s mission, vision and values – up to 25%, 50%, 75% or 100%? This became increasingly acute since the pandemic with many employees working remotely. Most companies would likely register up to 25%.

Corporate 88

Corporate Employee B2C Internal 88

ImPRessions - Crenshaw Communications

JUNE 8, 2021

With this in mind, what are the go-to questions aspiring public relations employees should ask in an interview? . Future employees should be able to list several things they love about their company to make it appealing. Do you want a place that values their employees as much as their work? What is your timeline for next steps?

Interviews 296

Interviews Employee Agency Company 296

ImPRessions - Crenshaw Communications

JUNE 20, 2018

If your B2B service isn’t in the consideration set often enough, you may need to increase the kind of organic visibility that gets your business into the first few pages of a google search. Long-term employees might even be stuck with an outdated elevator speech when asked to describe the business. Big changes are coming.

Education 178

Education B2B Employee Crisis 178

Sword and the Script

FEBRUARY 16, 2021

Business also scored well among those who know it best: their employees. I’d venture stepped up internal communications following the pandemic had a lot to do with these numbers. This data reflects an international sentiment felt around the world. Similarly, 72% of U.S. respondents trust their employer. Did you know?

Government 138

Government Survey Ethics Media 138

Sword and the Script

SEPTEMBER 19, 2022

Goals, channels and metrics for internal comms. Internal communicators are striving to better inform employees – and improve engagement rates. That’s according to a survey of 250 internal comms pros conducted by Ragan in May 2022. 70% said “improving employee retention and engagement.”. Stimulating creativity. “37%

Survey 81

Survey Corporate Communications Financial 81

Sword and the Script

MARCH 17, 2020

Products by B2B cloud software and SaaS companies could be more essential given the mandate for remote work. It’s worth brainstorming internally and examining if and when customers really need to hear from your company at this moment in time. That threshold will be met when a company finds contingency plans directly affect customers.

B2B 80

B2B Crisis Communications Crisis Software 80

Sword and the Script

AUGUST 22, 2023

Over my career, I’ve worked on internal and external communications – both on the in-house and agency side – for dozens of corporate transactions. Need help with B2B marketing or public relations? Hire a B2B marketing and PR consultant that can think strategically and execute effectively.

Corporate 95

Corporate B2B Company Marketing 95

The Hoffman Agency

APRIL 25, 2023

The Hoffman Agency is a growing public relations company that offers a unique and dynamic international experience. Furthermore, Hoffman values the professional development of its employees. At Hoffman, we work mostly in the B2B technology sector, and believe me, there’s never a dull moment!

Internal 36

Internal International Training Employee 36

Sword and the Script

JUNE 30, 2020

>>> Looking for a B2B tech PR with expertise and execution? Two respondents noted a split structure with internal communications reporting to HR, and external communications reporting through sales. The survey solicited respondents from 300 executives in UK-based businesses with 1,000+ employees. What about HR?

Report 118

Report Publicity Survey B2B 118

Bianchi Biz Blog

MARCH 3, 2022

Those in-house employees have much deeper knowledge of your company than any outside agency will ever have. They have internal relationships that can cut red tape, get budgets approved, or smooth ruffled feathers. More effective. More accessible. The in-house team shares your organization’s goals. Isn’t that’s what it’s all about?

Agency 88

Agency B2B Internal International 88

Sword and the Script

MARCH 22, 2022

She continued, “Given communicators’ unique talents in stakeholder relationship management, it would make sense that CCOs and their teams are being asked to play a central role in efforts to improve collaboration and other employee-related outcomes across the organization.”. click image for higher resolution).

Survey 96

Survey Communications Employee Technology 96

Bianchi Biz Blog

JUNE 15, 2023

With three months until the show opens, organizers report there are ample opportunities for suppliers of all sizes to engage with customers, automakers, media, analysts, investors and potential employees at one of the industry’s premier events. Technology Days/AutoMobili-D and the Mobility Global Forum are slated for Wednesday, Sept.

Automotive 78

Automotive Mobile Technology Transportation 78

Critical Mention

APRIL 17, 2019

Social media monitoring tools can assist with these issues by detecting a crisis with up-to-the-minute alerts to help companies find solutions to communicate with their internal and external stakeholders at a moment’s notice. Employee advocacy. B2B platforms. Brand humanization. Interactive Instagram stories.

Social Media 156

Social Media Trends Media Instagram 156

PR in High Definition

DECEMBER 17, 2020

Employee communications after sudden transformation. In this playbook , Charlotte explores the challenges that leadership have faced throughout COVID-19 when it comes to communicating to employees and what organisations can do to unify the workforce following a period of sudden change.A must-read for any internal comms departments!

Reputation 133

Reputation Creativity Crisis Employee 133

ImPRessions - Crenshaw Communications

OCTOBER 4, 2019

Few corporate CEOs will deny that a company’s reputation colors every aspect of business, including marketing, talent recruitment, employee relations, shareholder relations, and the customer experience. According to research by B2B research platform Clutch.co , the widely publicized PR storm actually made some fliers feel less safe.

Reputation 203

Reputation Crisis Management Airlines Corporate 203

Sword and the Script

JUNE 18, 2019

In the B2B technology world, which is the lenses through which I example things, I’ve found PR usually reports to marketing – but supports the whole business – when a company is small or young. 1) “Make sure that employees, customers and the market understand our company, its services and goals.”. 8) “Consult, coach, teach.”.

Employee 148

Employee Print Writing Survey 148

Sword and the Script

MAY 4, 2021

>>> Looking for a B2B tech PR with expertise and execution? Social Chorus said it’s redesigning its employee engagement platform FirstUp Studio. It’s also introducing “content microapps” which are content widgets internal communicators can make and deploy on platforms like SharePoint and Salesforce.

Tools 100

Tools Survey Pitching Analytics 100

Sword and the Script

JANUARY 3, 2023

This can include the media, customers, employees, and the general public. Internal communications: PR practitioners may also be responsible for communicating with employees and stakeholders within an organization. And in B2B marketing it already does. Should companies hire public relations people internally?

Interviews 99

Interviews Publicity Technology Social Media 99

5W PR

OCTOBER 20, 2020

As if in reaction to earlier studies about younger generations and their interests, 95% of respondents agreed that leading with purpose will help employee recruitment and retention. Of those polled, 88% believed that today’s companies must lead with purpose and 91% said they must benefit all stakeholders and not just its owners.

Brand 88

Brand Branding Survey Study 88

Prohibition

MARCH 15, 2023

The campaign launched alongside Football v Homophobia (FvH), an international initiative which challenges discrimination at all levels in football. The Prince’s Trust – #ChangeAGirlsLife To mark International Women’s Day, youth charity The Prince’s Trust launched the Change A Girl’s Life campaign.

Video 62

Video Case Study Sports Creativity 62

Prohibition

FEBRUARY 26, 2021

This month, get to know our creative and talented Account Manager (and also our Employee of the Year 2020), Victoria! It may sound cliched, but I love that every day is different – I can go from planning an integrated B2B campaign, to drafting press features, to filming with macro influencers! How long have you been at Prohibition?

Meeting 62

Meeting Fashion Film Creativity 62

The Hoffman Agency

AUGUST 5, 2022

By Shipra Shukla, Intern. Having spurred my interest to learn more about B2B, social media marketing, SEO, organic search, digital campaigns, promotions and all aspects of designing a brand’s identity, I decided to pursue a graduate degree. I remember the day when I first stepped into the newsroom. Chaos is the right word to sum it up!

Internal 36

Internal International SEO Storytelling 36

ImPRessions - Crenshaw Communications

FEBRUARY 27, 2019

Whether it is handled by an internal team or an external agency, PR is a useful brand-building tool for startups, especially for B2B companies. B2B PR campaigns often involve vertical or trade press, which is easier to penetrate than mass media. But does a startup business always need to hire a PR agency? The answer is no.

B2B 232

B2B Agency Energy Media Relations 232

Sword and the Script

JUNE 30, 2021

That’s according to the 2021 JOTW Strategic Communications Survey – by Ned’s Job of the Week , an email newsletter and Sword and the Script Media, a PR and marketing consultancy for B2B technology. Shel Holtz , Director of Internal Communications, WEBCOR Builders and Co-Host of the For Immediate Release podcast.

Survey 120

Survey Communications Ethics Measurement 120

ImPRessions - Crenshaw Communications

MAY 15, 2017

While some PR firms boast comprehensive intern or entry-level programs, they may be short on actual PR practice and long on busy work. We also encourage everyone – even interns – to write blog posts and try their hand at short videos for social sharing. “Real-world” opportunities from day one.

Skype 147

Skype Agency Meeting Software 147

Shift Communications

DECEMBER 6, 2022

Internal communications are key. LinkedIn remains the most effective for executive thought leadership, especially B2B but B2C, too as it remains the only real platform to connect with talent, potential partners and clients consistently. Like most everything else in communications today, executive communications need to be multichannel.

Communications 78

Communications Leadership B2C LinkedIn 78

The Hoffman Agency

OCTOBER 20, 2023

It was clear to me that the team at Hoffman believed in hands-on learning and trusted interns to contribute meaningfully to the team’s efforts. This approach is not limited to the employees of the Agency, as the team was keen to share their knowledge with those entering the PR industry.

Agency 36

Agency Training Technology Internal 36

Sword and the Script

MARCH 2, 2021

Over the course of my career, I’ve lived through two acquisitions, contributed to internal and external comms for several more, and at different organizations, and even did a divestiture. This blog is just a clever cover story for a boutique and savvy marketing and PR consultancy serving B2B tech. Did you know?

Company 150

Company Tools Technology Software 150

ImPRessions - Crenshaw Communications

JULY 6, 2016

A PR agency employee starting in the business today will be creating programs, telling stories, and reporting to clients in ways very different from just a few years ago, in part due to the rise of digital technology and the blurring of lines between paid, earned, and owned media. Thought leadership isn’t just for B2B brands.

SEO 204

SEO Analytics Measurement B2B 204