Sword and the Script

NOVEMBER 21, 2023

All the other factors considered – leadership, innovation, profitability, sustainability, and employees – all influence the awareness and strength of a brand. In the premise tech environment of yesteryear, most corporate tech spending used to go on the balance sheet because these are assets. It’s a perception. It exists in our minds.

Financial 152

Financial Marketing Survey B2B 152

ImPRessions - Crenshaw Communications

FEBRUARY 1, 2021

PR and marketing are perceived very differently, especially in a corporate environment. PR, on the other hand, with its ties to reputation and crisis management, is thought to play a more defensive role, designed to protect the corporate brand. Corporations raced to tell their publics what they were prepared to do to support them.

Marketing 310

Marketing Product Launch Corporate Viral 310

Sword and the Script

JANUARY 9, 2024

This is because many of the queries aren’t from bona fide journalists, but from corporate bloggers. HARO-like alternatives: PitchRate (free) Help a B2B Writer (free – but many queries are from outside the U.S) A new Gartner report suggests a better corporate intranet can help engage and retain employees. Sober AI edits.

Brand 155

Brand Branding Reddit Pitching 155

Sword and the Script

APRIL 2, 2024

Top stories in today’s summary of PR news: Cision shutters the HARO brand; Agility adds “Intelligent Insights”; PR tech company replaces employees with AI On the first Tuesday of every month, I sort through all the news I can find on PR technology or comms tech and present it in a summary post like this one.

Reddit 178

Reddit Software B2B Technology 178

Sword and the Script

AUGUST 22, 2023

For the vast majority of companies, the only announcement that will top a corporate transaction…is another corporate transaction of greater value (or a terrible crisis). Over my career, I’ve worked on internal and external communications – both on the in-house and agency side – for dozens of corporate transactions.

Corporate 99

Corporate B2B Company Marketing 99

Doctor Spin

FEBRUARY 22, 2024

In an era where consumers are increasingly sceptical of advertising and corporate speak, PR offers a more authentic and credible way to communicate with the public. Coach and prepare corporate spokespeople. Corporate Communication as a Discipline. Managing the narrative: Investor relations officers and corporate disclosure✰.

Publicity 52

Publicity Public Affairs Journalism Corporate 52

ImPRessions - Crenshaw Communications

OCTOBER 4, 2019

Few corporate CEOs will deny that a company’s reputation colors every aspect of business, including marketing, talent recruitment, employee relations, shareholder relations, and the customer experience. Reputation’s soaring value is good news for PR and corporate communications professionals. In fact, the 2017 U.S.

Reputation 203

Reputation Crisis Management Airlines Corporate 203

ImPRessions - Crenshaw Communications

MAY 18, 2018

Especially in today’s atmosphere of increasing corporate activism , a company that takes a stand on a controversial topic can create lasting bonds with customers – even if it alienates others in the process. PR is a primary tool for corporate speech on social issues. But the storytelling should go beyond the founders and employees.

Brand 149

Brand Branding Storytelling B2B 149

Sword and the Script

MARCH 17, 2020

Products by B2B cloud software and SaaS companies could be more essential given the mandate for remote work. If you enjoyed this post, you might also like: How to Deliver a Genuine Corporate Apology [UML]. A good way to evaluate whether external communications is necessary is to establish a threshold. Image credit: Unsplash.

B2B 80

B2B Crisis Communications Crisis Software 80

Sword and the Script

FEBRUARY 16, 2021

Business also scored well among those who know it best: their employees. Employers are more believable than government, media reporters with named sources, major corporations, media reports with anonymous sources, advertising and “my social media.”. To that end, NGOs were categorized as ethical but less competent. Media distrust grows.

Government 143

Government Survey Ethics Media 143

Communications Conversations

APRIL 6, 2015

They’re what I would call “experiential marketing” What about using VR for corporate storytelling? Or, on the B2B side, what about giving customers the chance to tour your manufacturing facility from a trade show floor 1,000 miles away? I even think this has possibilities among corporate communicators.

Storytelling 60

Storytelling Corporate Trade Shows Product Launch 60

Bianchi Biz Blog

OCTOBER 14, 2021

related to Employee Health / Safety. 56% covered Employee Health / Safety. 92% did not cover Leadership / Corporate Governance. This is another ESG reporting area that can help a supplier with investors, automaker customers, employees and recruits. Here’s the category breakdown. related to Environment / Energy.

Report 78

Report Automotive Government Energy 78

Sword and the Script

NOVEMBER 23, 2019

MarketingProfs and the Content Marketing Institute published their 10 th Annual B2B Marketing report with benchmarks, budgets and trends. This year the report sampled responses from 679 in North American B2B companies. B2B content marketers serve an average of four audiences. Webinars are a long-time staple of B2B marketing.

Content Marketing 138

Content Marketing Study Blogging Marketing 138

ImPRessions - Crenshaw Communications

OCTOBER 11, 2018

Good public relations can be an essential way for a brand to stand out from the pack, especially in the B2B/ technology sector. The small B2B software provider Basecamp set out to be different from the moment is began in 1999. There are some PR tactics that can help. 6 PR tactics to differentiate your brand. Do some (real) good.

Brand 196

Brand Branding Reddit B2B 196

Deirdre Breakenridge

MAY 14, 2015

As a veteran of both corporate and agency environments, I know a few things to be true. And put yourself in the corporate hiring manager’s position – when agencies told me they knew my business, I laughed at them. B2B PR isn’t Sexy. This tends to be the case almost all of the time when working in the B2B world.

Industry 150

Industry B2B Corporate Agency 150

5W PR

OCTOBER 20, 2020

A Porter-Novelli survey of 150 business leaders this July revealed that 85% feel it’s no longer acceptable for corporations to simply make money but must also make a positive impact on society. What’s important for CEOs, their boards, and CMOs to know is that there’s a clear difference between corporate mission and brand purpose.

Brand 88

Brand Branding Survey Study 88

Sword and the Script

JUNE 30, 2020

>>> Looking for a B2B tech PR with expertise and execution? The survey solicited respondents from 300 executives in UK-based businesses with 1,000+ employees. It Depends on the Organization Too Because I work in the B2B technology sector I tend to look at things through those lenses. Give our services a try.

Report 118

Report Publicity Survey B2B 118

ImPRessions - Crenshaw Communications

JUNE 12, 2018

But his reputation was mixed; despite his innovative practice of transparency, Lee, like Herb Schmertz 60 years later, was hailed as an innovator but also criticized for working with the “robber baron” corporations of the time. But don’t imagine that he was simply a corporate shill for big oil. Some things never change.

Corporate 178

Corporate Mobile Energy Public Affairs 178

Stern + Associates

AUGUST 3, 2022

My dream was to create an agency grounded in ethical, outstanding, responsive service and respectful treatment of all stakeholders alike: whether clients, employees or the media covering our clients’ stories. We would provide services to reach client goals, and only services at which we excelled.

Groups 104

Groups Employee Strategy Ethics 104

MaccaPR

AUGUST 26, 2015

Corporate histories are important to customers, employees, business partners, and community members. Your corporate story can prove that sound business decisions have been made along the way, pay respect to your employees, build goodwill, and demonstrate long-lasting corporate strength. Source: Unzipped ).

Corporate 48

Corporate Examples Storytelling Brand 48

Sword and the Script

SEPTEMBER 8, 2020

Blogs, including independent and corporate blogs, can be credible. B2B thought leadership drives perceptions, trust and sales A survey of 3,000+ business executives by Edelman and LinkedIn connected B2B thought leadership to trust and sales. More: The 3 Characteristics of Effective Thought Leadership in B2B Marketing 3.

Survey 98

Survey Industry Leadership Study 98

Bianchi Biz Blog

JUNE 15, 2023

With three months until the show opens, organizers report there are ample opportunities for suppliers of all sizes to engage with customers, automakers, media, analysts, investors and potential employees at one of the industry’s premier events. Technology Days/AutoMobili-D and the Mobility Global Forum are slated for Wednesday, Sept.

Automotive 78

Automotive Mobile Technology Transportation 78

Sword and the Script

DECEMBER 21, 2021

Year of the employee. 2022 is going to be known as the year of the employee. My B2B clients are more open to sponsored content. Qualified employees are scarce, and companies recognize that they need to be seen as great places to work and thrive as well as strong brands. The first is the tight market for talent.

Marketing 215

Marketing Content Marketing Social Media Employee 215

ImPRessions - Crenshaw Communications

JULY 6, 2016

A PR agency employee starting in the business today will be creating programs, telling stories, and reporting to clients in ways very different from just a few years ago, in part due to the rise of digital technology and the blurring of lines between paid, earned, and owned media. Thought leadership isn’t just for B2B brands.

SEO 204

SEO Analytics Measurement B2B 204

Bianchi Biz Blog

MARCH 3, 2022

Those in-house employees have much deeper knowledge of your company than any outside agency will ever have. Jim is president at Bianchi PR with 40+ years of B2B PR experience in corporate and agency settings across multiple industries. More effective. More accessible. The in-house team shares your organization’s goals.

Agency 88

Agency B2B Internal International 88

Shift Communications

DECEMBER 6, 2022

Historically, you could get away with the executive team acting as “bullhorns” for company news, pushing product-level messaging and jargon-filled communications and a distinctly corporate voice. In 2023, this approach won’t work; worse, it can severely damage the brand and company positioning. Paid media has a place, too.

Communications 78

Communications Leadership B2C LinkedIn 78

Sword and the Script

DECEMBER 4, 2018

The statistics selected can be grouped are heavily weighted along the following topics: Statistics about – or for – the CMO ; Statistics about digital and B2B marketing ; Statistics about PR or media relations ; and. As a percentage of revenue , B2B product organizations invest 6.3% e) Championing a customer-centric corporate culture.

Survey 104

Survey Marketing B2B Content Marketing 104

Landis PR

NOVEMBER 15, 2021

Are you commenting on serious policy topics, taking a stand on social change or supporting a corporate social responsibility program? Are you a B2B company? If all your employees feel empowered to collect funny stories or photos from that trade show and send them to the content team, you have engaged a content creation team of many.

Leadership 98

Leadership How To Trade Shows Pinterest 98

Bianchi Biz Blog

JANUARY 20, 2022

Some 42 percent fell into the Concerned category, where the main driver is worry about economic conditions, shifts in customer behavior and changes in the expectations of employees. Heck, we are not even a good fit for every client in the B2B automotive / mobility supplier sector that we concentrate on. Author: Jim Bianchi.

Automotive 84

Automotive Agency Tourism Mobile 84

Sword and the Script

JUNE 30, 2021

That’s according to the 2021 JOTW Strategic Communications Survey – by Ned’s Job of the Week , an email newsletter and Sword and the Script Media, a PR and marketing consultancy for B2B technology. Blog: Corporate Communications is Taking More PR Work In-House, finds Survey; Media Relations Gets Even Harder. Blog: What is PR?

Survey 121

Survey Communications Ethics Measurement 121

Bianchi Biz Blog

MARCH 2, 2023

To start with, most corporate clients – marketing directors and procurement executives alike – don’t know many PR agencies … if any. Corporate buyers tell us all the time: “PR agencies all look the same. And frankly, they don’t care about PR agencies. That is, until the moment they need one. A sea of sameness.

Agency 108

Agency Automotive Engineering Education 108

Prohibition

APRIL 7, 2022

From a CSR standpoint, consumers are using Twitter to call for governments and corporations to take more action against climate change in what has been dubbed “The Great Restoration”. Employee advocacy is therefore definitely worth considering for your strategy. Facebook becomes the customer service go to for consumers.

Instagram 62

Instagram Social Media Trends Media 62

Prohibition

APRIL 7, 2022

From a CSR standpoint, consumers are using Twitter to call for governments and corporations to take more action against climate change in what has been dubbed “The Great Restoration”. Employee advocacy is therefore definitely worth considering for your strategy. Facebook becomes the customer service go to for consumers.

Social Media 62

Social Media Trends Media Instagram 62

Sword and the Script

JANUARY 25, 2020

Today, employees were happy, customers were plentiful, and earnings followed suit. Watch it here: Second, the “ Empowering Next-Gen Game Designers ” campaign by Intel is a solid example for B2B marketing organizations. We’re a boutique consultancy dedicated to PR and Marketing in B2B tech. Give our services a try. Talk to Us !

Storytelling 119

Storytelling Examples B2B Chemicals 119

Sword and the Script

JUNE 18, 2019

In the B2B technology world, which is the lenses through which I example things, I’ve found PR usually reports to marketing – but supports the whole business – when a company is small or young. 1) “Make sure that employees, customers and the market understand our company, its services and goals.”. click image for higher resolution).

Employee 150

Employee Print Writing Survey 150

Sword and the Script

AUGUST 17, 2019

1) Earned and branded media drive awareness and trust in B2B. For B2B companies, earned media and branded content ranked the highest. The survey found 30% of B2B respondents cited news coverage as the way they “people learn about new products online that they can use for their day jobs.” Advertising is a distant third.

Study 61

Study Survey B2B Advertising 61

Shift Communications

FEBRUARY 9, 2015

For marketers and communicators, the momentum has reversed in terms of balance between corporations and job seekers. This perspective is confirmed by 10% growth in LinkedIn’s corporate customers portfolio. The major announcement that B2B marketers are waiting for, the relaunch of Bizo, appears to be coming in late Q1 or early Q2.

LinkedIn 60

LinkedIn B2B Advertising Advertising 60