Bianchi Biz Blog

JUNE 1, 2023

In the rapidly evolving automotive and mobility industry, staying ahead of the curve is essential for success, especially for newer entrants in this space offering software-defined vehicle tech, V2X, connectivity, lidar and other sensor and processing technologies for ADAS, autonomous vehicles, electric vehicles, and shared vehicles.

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Automotive Mobile Technology Trade Shows 72

Agility PR Solutions

OCTOBER 26, 2021

The automotive industry ranked #2 out of the 10 industries featured in the 2021 Brand Intimacy COVID Study a study of brands based on emotional connections during the pandemic, from marketing intimacy agency MBLM (pronounced Emblem), which uses emotional science to build and manage more intimate brands.

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Industry Automotive Brand Branding 78

Agility PR Solutions

JUNE 22, 2022

New research from integrated ad agency Arnold Worldwide offers marketing insights for understanding brand equity and the ever-changing factors that drive universal and personal connections with consumers. The post How pandemic and cultural pressures impact consumer connection to brands appeared first on Agility PR Solutions.

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Consumer Automotive Tourism Brand 78

NewsWhip

MARCH 21, 2023

The rise of TikTok has prompted questions about what social media platform will be most valuable for brands in 2023, and it has even been suggested that a veteran like Instagram is going out of style. In fact, since the beginning of 2023, the top 100 brand posts on Instagram have totalled over 92.8 The data, however, proves otherwise.

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Instagram Brand Branding Automotive 78

Bianchi Biz Blog

JULY 20, 2023

While January seems a long way off, it’s not if you’re an automotive or mobility communicator participating in CES 2024. Data from the CES 2023 show is one source of information that can provide some useful insight to the automotive and mobility technology companies looking to maximize their ROI with PR at CES 2024.

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Automotive Mobile Transportation Internal 57

Bianchi Biz Blog

APRIL 26, 2021

The good news is that the path to improvement is wide open – but the automotive industry has to start walking the talk. ESG is the future – especially in the automotive industry. Solid results, all in all – but considering the great importance of ESG issues, especially in the automotive industry, not enough.

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Automotive Study Report Transportation 95

Bianchi Biz Blog

DECEMBER 2, 2021

It’s no secret that the automotive industry is facing more change – and disruption – than at any other time in its history. And we have also heard many opinions, presumptions and theories about the relevance and the impact of automotive PR. Do the new automaker players that are moving into the market know you?

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Automotive Technology Engineering Trade Shows 68

Agility PR Solutions

OCTOBER 14, 2019

The automotive industry continues to be a strong performer and ranked second out of the 15 industries studied in marketing intimacy agency MBLM‘s Brand Intimacy 2019 Study, the largest study of brands based on emotion. Chevrolet topped the automotive industry followed by Harley-Davidson and Ford.

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Automotive Industry Brand Branding 60

Onclusive

OCTOBER 27, 2020

Edmunds is not just a category-leading brand in the automotive industry; it is also a top media publication that caters to both consumers and businesses.

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Measurement Case Study Automotive Media 370

Bianchi Biz Blog

JULY 13, 2023

Visibility, branding, PR and networking opportunities abound for automotive and mobility suppliers from July 31-August 3 at one of the North American auto industry’s top thought leadership events, the 58 th annual Center for Automotive Research’s Management Briefing Seminars. Click here for sponsorship/exhibit details.

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Automotive Transportation Conference Mobile 80

Bianchi Biz Blog

JUNE 12, 2023

Guest Post by Jan Griffiths, president & founder of Gravitas Detroit In today’s fast-paced and digitally connected world, internal communication has become more critical than ever for automotive suppliers. Employees can listen to podcasts while commuting, during breaks, or while performing routine tasks.

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Employee Automotive Storytelling Internal 77

Onclusive

AUGUST 10, 2021

The next question is: what assets do you have that could position your brand as a trusted authority for the media? One Onclusive customer that does this really well is Edmunds, who uses their in-house team of automotive experts as a credible resource to the media by consistently sharing objective car-shopping information and advice.

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Strategy Survey Automotive Data 418

5W PR

MARCH 8, 2023

Since brands have realized the impact that pets have on promoting products and services, there are many pet influencer opportunities for all types of animals. The key to a successful pet influencer marketing campaign is finding the right influencer for the brand and target audience.

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Automotive System Instagram Social Media 88

Presspage

APRIL 11, 2024

How does a small Dutch company grow from a good idea into a thriving global brand within just a few years? Building strong customer relations After 15 successful years, the founders say Presspage still owes its success to building strong customer relations with some of the world’s best-loved brands.

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Enterprise Automotive Company Airlines 117

Bianchi Biz Blog

SEPTEMBER 1, 2022

Now our most popular blog feature, we pose questions to journalists to help PR folks, especially those in the automotive, mobility, commercial vehicle and Detroit business sectors, to better understand how they can better serve journalists. Read about the brand you’re serving or the technology you’re pitching.

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Automotive Pitching Meeting Healthcare 87

Bianchi Biz Blog

JUNE 16, 2022

Automotive and vehicle technology suppliers: The Detroit auto show is back. The reconfigured and revitalized show will feature a blend of hands-on automotive activations, traditional vehicle exhibits and its expanded showcase of automotive innovation and technology, AutoMobili-D. Supplier Opportunities.

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Technology Automotive Mobile Conference 86

ImPRessions - Crenshaw Communications

FEBRUARY 23, 2021

Plus, since journalists at these pubs dive more deeply into industry topics, a mention or focus on your brand helps educate those you need to reach. . This is because the manufacturing beat reporter at, say, Bloomberg, will naturally be following manufacturing trades that cover industries like automotive and heavy equipment.

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B2B Company SMB Automotive 319

Bianchi Biz Blog

SEPTEMBER 26, 2022

I’m the founder of A Girls Guide to Cars , the leading automotive site written for women. Now, in addition to writing and shooting video, I have the pleasure of working with more than 40 female writers, most of them new to automotive. What insights will connect her more closely to the car and the brand? What will she love?

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Meeting Automotive Media Journalism 74

Bianchi Biz Blog

OCTOBER 28, 2021

But early indication looks to be positive, especially for automotive and mobility companies. The audited data from the virtual CES2021 show offered a number of data points that may be helpful to the automotive and mobility technology companies who plan to leverage PR at CES2022. opens up as COVID19 vaccinations continue.

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Data Automotive Transportation Mobile 75

Bianchi Biz Blog

FEBRUARY 29, 2024

Key Takeaway: If they haven’t already, brands should adjust their expectations for earned media. Author: Adriana Van Duyn Adriana is an account supervisor at Bianchi PR with more than 18 years of B2B PR experience representing clients across the automotive, mobility and industrial sectors.

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Report Automotive Media Local 101

Bianchi Biz Blog

SEPTEMBER 7, 2023

It’s becoming more difficult in today’s media environment to generate coverage, especially for automotive and mobility technology suppliers. And YES, it might be easier, but that doesn’t mean it’s the most effective way to promote your brand. Why is that? That way we could control the message, timing and frequency.

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Automotive Media Mobile B2B 73

NewsWhip

NOVEMBER 22, 2022

Managing a brand’s reputation has never been an easy task, and in this day and age, it has also never been more challenging. The Volkswagen Group is one of the largest automotive companies in the world. Batten and the VW team utilize real-time data tools like NewsWhip to understand where their brand stands in the public eye. “We

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Data Automotive System Mobile 78

NewsWhip

APRIL 12, 2023

There is an opportunity to profit from that content, and brands and influencers take full advantage of the fact. Influencers are paid to advertise products to their followers, and in turn, brands can see record numbers flocking to them as a majority of social media users can be easily influenced. Let’s take a look.

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Instagram Fashion Automotive Banking 78

Bianchi Biz Blog

JUNE 29, 2023

9-12, 2024, CES, which has become one of the most important automotive industry shows in the world, brings together manufacturers, developers and suppliers of consumer technology, content, technology delivery systems and more to address the industry’s biggest challenges. Taking place Jan. Start planning today!

Mobile 75

Mobile Technology Automotive Trade Shows 75

ImPRessions - Crenshaw Communications

JANUARY 16, 2020

Consumers expect brands to meet a high bar when it comes to social awareness and inclusivity. Moreover, many shoppers will actually choose brands that meet these standards even if it means spending a few extra dollars or having to wait an extra day for products to arrive. Social consciousness and inclusivity.

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Retail Automotive Conference Data 156

Burrelles Fresh Ideas

FEBRUARY 27, 2024

Additionally, advertisers generated pre-Super Bowl excitement for their brands with teaser ads the week before the game that drove viewership and excitement. It showcased the unparalleled ability of brands to captivate audiences through a fusion of entertainment, creativity, and strategic promotion. and Jermaine Dupri.

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Sports Television Advertising Advertising 86

Bianchi Biz Blog

NOVEMBER 11, 2021

Generating media coverage in today’s fractured media environment is getting more and more difficult, especially for automotive suppliers and vehicle technology providers. YES, it might be easier … but it’s not more effective for your brand. Top Automotive Suppliers’ ESG Reports Focus Mostly on Environment and Little on Governance.

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Automotive Media Report Print 77

Bianchi Biz Blog

JUNE 17, 2021

While the Las Vegas Convention Center has added a new West Hall, where automotive and vehicle technology exhibitors will be grouped, for CES2022, there are already a record number of vehicle technology suppliers signed up, so the longer you wait, the fewer options you will have. Automotive Technology PR Specialists.

Technology 86

Technology Automotive Trade Shows Hotels 86

Contently - Strategy

JULY 28, 2021

“Hero” content consists of bigger, flashier pieces that draw your audience in and build your brand. (To In such a competitive automotive content landscape, figuring out what content to create and what questions to answer are key. To use the most dramatic example, think of Red Bull dropping Felix Baumgartner from space.).

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SEO Automotive YouTube Video 103

Bianchi Biz Blog

DECEMBER 2, 2020

Now our most popular series, we pose questions to key automotive and mobility beat journalists to help PR folks like you better understand their needs. automotive and mobility beat journalists themselves, here are five mobility trends to help inspire your next media outreach: 1 – The COVID-19 Pandemic. What do journalists want?

Mobile 73

Mobile Trends Automotive Technology 73

Presspage

MAY 11, 2018

A global luxury automotive brand with an unwavering commitment to bold, uncompromising design, exceptional craftsmanship, and exhilarating performance, Lexus has developed its line-up to meet the needs of the next generation of global luxury consumers , and is currently available in over 90 countries worldwide. Newsroom Lexus Italy.

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Automotive Media Meeting Consumer 68

Bianchi Biz Blog

AUGUST 21, 2023

As the face of our brand, I am responsible for traveling to industry events and networking with our readers, advertisers and others. It’s an easy job because this industry is truly full of the best people and I enjoy my time with them. You can follow Mary on LinkedIn and Twitter.

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Meeting Automotive Engineering Journalism 72

Cision

JULY 26, 2017

On Facebook, the likelihood of a brand post reaching an intended audience is low. Facebook’s post-IPO algorithm has never been favorable to brands, and their update last year to promote “friends and family” posts over news publishers and brand posts seems to have further diminished the expected reach for any particular post.

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Social Media How To Insurance Insurance 233

Bianchi Biz Blog

MARCH 7, 2022

Vesna Brajkovic has been covering the transportation industry since 2016, including trucking, railroading, the automotive aftermarket and aviation. At the time, I didn’t find a lot of industry coverage on drone usage in this application, and it was all so brand new to me. Reporter for Automotive News. Website: [link].

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Meeting Automotive Media Transportation 81

Bianchi Biz Blog

MAY 26, 2022

And of course, it’s become one of the most important shows for the automotive industry in the world. Taking place Jan. 5-8, 2023, with Media Days Jan. If your company is seeking PR opportunities at the show, which offers a lot of public relations and market attention opportunities, you must act fast. Author: Jaclyn Bussert.

Mobile 87

Mobile Technology Automotive Meeting 87

Cision

JUNE 15, 2017

In the automotive category, highlight fuel efficiency and safety features while considering the extended family, as it truly is a family affair. With the diversity we see in America and the cross-cultural impact of Hispanic America, most brands have the foundation of a product or service that appeals to Hispanics.

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Automotive Resources Strategy Consumer 245

Cision

MAY 16, 2017

Businesses already recognize how mobile technologies and the Internet of Things are transforming the concept of brand value. In fact, more than 70 percent of respondents to the SoDA Report believe that being perceived as an early adopter of technology is “key” or “important” to their brand positioning. The Device Mesh.

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Hotels Mobile Travel Automotive 198