Cision

OCTOBER 17, 2017

You probably won’t be surprised to learn that journalists continue to prefer email as the primary means of contact, with more than 90 percent indicating it as the best way to directly pitch a story idea. You also may not be surprised that there is a lot of conflicting advice about how to make your email pitches resonate.

Pitching 275

Pitching Public Affairs Report Guidelines 275

Cision

JANUARY 17, 2018

In a highly-shared article on The Atlantic recently, senior editor Derek Thompson suggested that struggling media organizations have only one option. Developing just the right pitch has never been easy, however. S/he is reading 100 PR pitches a day. That is the overwhelming rule of PR pitches. Not almost all.

Pitching 215

Pitching Journalism Construction Writing 215

Cision

MAY 2, 2017

It’s the same thing with social media and PR. Social Media = Peanut Butter. Think of social media as the peanut butter. As a business owner, you must be on social media. If you don’t think you need to be on social media, consider the fact that there are over 2.7 PR = Jelly.

Social Media 167

Social Media Media Local Pitching 167

Stern + Associates

DECEMBER 8, 2022

This can save professionals time and effort when drafting timely pitches, strategizing campaigns and staying on top of the latest social media trends. The post A Blog Article About ChatGPT (Mostly) Written by ChatGPT appeared first on Stern Strategy Group.

Blogging 62

Blogging Technology Writing Customer Service 62

Cision

JUNE 8, 2017

Pitching is an integral part of the PR process and communicators are always looking for ways to build meaningful media relationships for themselves and their clients. Here are a few ways you can streamline your pitching process. Plan Ahead for Earned Media Opportunities. Keep (and Maintain) a Solid Media List.

Pitching 225

Pitching Print Conference Local 225

OnePitch

JANUARY 11, 2024

Standing out from the crowd is vital in a consumer media landscape that is flooded with product pitches. To capture a journalist's attention, your pitch should have five elements: accuracy, relevancy, transparency, efficiency, and credibility. Sending inaccurate pitches can often result in no response.

Pitching 93

Pitching Consumer Trends Viral 93

Prohibition

JULY 19, 2022

It generated lots of engagement on social media and was also picked up by most news outlets. ??Boris If you haven’t been following the social media saga that is Aldi’s Cuthbert the Caterpillar versus M&S’s legal team, then what HAVE you been doing!? How to pitch to journalists . Boris x Blackpool??

Social Media 110

Social Media Media B2C Creativity 110

Cision

JULY 13, 2016

Now, thanks to technology (and restraining orders), we have much easier ways to connect, including social media. Today’s journalist is social media savvy. In fact, two-thirds of journalists use social media daily. And still others find their media resources and experts there. Laying the Foundation.

Pitching 120

Pitching Strategy Social Media Fashion 120

Solo PR Pro

OCTOBER 26, 2021

What would help you to pitch smarter — to better target your media list and pitch journalists the way they want to be pitched? How can you build stronger relationships with your media contacts when both you and they are juggling so many projects? What journalists want — straight from the source.

Pitching 111

Pitching Twitter Tools Community 111

Cision

JANUARY 27, 2016

If you’re new to the world of DIY public relations, let’s take a look at one of the essential components of your PR strategy: pitching the media. It takes carefully cultivating a relationship with the media until you reach a point where they trust and like you. It starts long before the pitch. How do you build that trust?

Pitching 120

Pitching Writing Social Media Industry 120

Cision

OCTOBER 3, 2015

Pitching is like a science project. Each pitch is an experiment. In order to discover what works best, you must continue to test your pitching techniques. The dependent variable in this case is your writing, the independent variable whom you are pitching. Go to Social for Small Talk. Want more media coverage?

Pitching 120

Pitching Report Social Media Measurement 120

Buzzstream

JUNE 15, 2020

But as more people are turning to social media for distractions and news articles for information, COVID-19 has brought Americans online like never before. Next, we looked at whether the pandemic is having an affect on the frequency of pitches PR professionals send out. Addressing COVID-19 When Pitching.

Pitching 93

Pitching Survey Ethics Report 93

Sword and the Script

FEBRUARY 20, 2024

PR pitches earn a 45% open rate and a 3% response rate; the top metrics for marcom and PR by segment; Europe is more satisfied with PR agencies than the U.S. What: PR pitching amidst the continuing media layoffs When: February 22, 2024, at 12:00 p.m. The company’s measures are based on the pitches sent through their systems.

Report 105

Report Publicity Marketing Pitching 105

Buzzstream

DECEMBER 5, 2019

When pitching a top publication, it’s important to remember that there’s a person on the other side of the screen. Otherwise, you run the risk of writing pitches that sound robotic and falling into the same bin as the other 200 pitches a writer receives: the trash. . Question #1: What am I pitching?

Pitching 87

Pitching Examples Social Media Trends 87

Sword and the Script

APRIL 2, 2024

Sword and the Script Media can help with B2B marketing, PR and social media. However, I learned a lot about reporters and pitching in that capacity. In simple terms, the idea is that the AI helps to summarize posts and articles captured in the Agility monitoring system. >>> Need an extra pair of hands?

Reddit 174

Reddit Software B2B Technology 174

PR Fuel

FEBRUARY 5, 2021

If you have an upcoming product announcement, interview opportunities with members of your company, or something you think is really captivating that you want the media to write about, a media pitch may be something you want to consider. Members of the media get countless pitches in their inbox every day.

Pitching 101

Pitching Media Writing Interviews 101

OnePitch

SEPTEMBER 8, 2022

What’s the best pitch of yours that resulted in coverage and what elements made it successful? I think our obsession with brevity in a pitch often translates to that same obsession with brevity in a response, but those two are very different things. What information do you always make sure to include in a pitch?

Pitching 98

Pitching Consumer How To Education 98

Cision

OCTOBER 25, 2016

Most communications or marketing professionals realize that social media management is difficult to scale without some automated solution. Keeping track of platforms, direct and indirect messages, social care opportunities, and the competition is difficult for nearly any business, and size makes managing these more daunting.

Social Media 120

Social Media How To Media Customer Service 120

PRSay

APRIL 19, 2017

Working in media relations is not for the faint of heart or the easily discouraged. PR pros shouldn’t expect success every time they pitch a story — having three out of 10 pitches result in a placement is considered a good average — but a good PR professional will want to increase his or her chances of success in every way possible.

Pitching 129

Pitching Report Writing Energy 129

Lauri Pehar Borsh

APRIL 30, 2014

One of the advantages of using social media networks for creating new business opportunities is the ability to share great information without having to rely solely on the traditional sales pitch approach. Good information is the lifeblood of social media networking.

Social Media 83

Social Media Pitching Media LinkedIn 83

Sword and the Script

DECEMBER 19, 2023

Pitching media remains a challenge; Twitter is still a journalist favorite; PR dabbled with generative AI as businesses worried about misinformation Regular readers know I publish a weekly post every Tuesday. Read more: Pithy PR Pitches Get a Better Response Rate Study Says 7. Source: 2023 State of the Media Report by Cision.

B2B 105

B2B Survey Pitching Software 105

Cision

NOVEMBER 11, 2015

You won’t get there unless you learn how to pitch journalists with your story. And believe me: you’re far from the only business that has clamored for media coverage, so you’ve got some stiff competition when it comes to getting a journalist’s attention. The kiss of death is sending a pitch to editor@yourfavoritepublication.com.

Pitching 120

Pitching Newspapers Writing Local 120

Konnect Agency

AUGUST 22, 2019

At Konnect Agency , we proudly take a unique approach to media and influencer relations – PERSONALIZATION. I say unique because not everyone takes the time to personalize each and every pitch, and in a world where there are six publicists for every one reporter , a little personalization goes a long way to help you stand out.

Pitching 73

Pitching How To Instagram LinkedIn 73

Onclusive

JUNE 9, 2021

Onclusive’s research tool, Research Trends , helps communications professionals understand what is trending in the media and on social platforms. Discover the most relevant conversations and topics, what’s hot on social media, who is talking about it and where these discussions are happening.

Data-Driven PR 370

Data-Driven PR Data Measurement Trends 370

Bad Pitch Blog

AUGUST 13, 2012

Byline article pitches usually stink. This is because, even if the pitch is targeted, the article is usually included in the pitch. The recipient assumes the article has been sent to several other blogs or media outlets. So when I finally received a good byline article pitch, I was twice as excited.

Pitching 71

Pitching Digg Pinterest LinkedIn 71

ImPRessions - Crenshaw Communications

DECEMBER 23, 2021

End-of-year reports, final rounds of prediction pitching, and 2022 planning are all top-of-mind as we prepare for a well deserved holiday break. On the eighth day of Christmas, my PR team gave to me … eight scheduled social media posts. On the ninth day of Christmas, my PR team gave to me … nine contributed articles.

Creativity 296

Creativity Interviews Pitching Meeting 296

Cision

AUGUST 26, 2016

So how do you impress this veteran when you send a pitch to his inbox? I prefer to receive pitches which relate directly to this energy focus. It is, of course, nice to get a response with positive comments on an article I’ve written. Follow up on your pitches and stories so we can cultivate a working relationship.

Pitching 120

Pitching Agriculture Report Energy 120

PR for Anyone

SEPTEMBER 8, 2021

They think of people who work for the media as an elite group of untouchables like A-list celebrities or royalty. Yes, they have super important jobs and get to be on TV or publish articles in big named magazines but at the end of the day, they are just like us. Start on social media and be “social.”

Television 221

Television Pitching Interviews Radio 221

ImPRessions - Crenshaw Communications

AUGUST 18, 2021

For PR teams, earned media placements are a key deliverable of a strategic public relations campaign. Typically they’re articles or broadcast segments that feature a given company or brand in a positive way. Earned media offers credibility even though we give up perfect control over the message.

Case Study 390

Case Study B2B Study Interviews 390

Landis PR

MARCH 4, 2024

Targeting audiences PR pros have access to audience statistics on almost any media outlet – digital/print/broadcast/social media/influencers. Example: pitch a story on a newly opened hiking trail to an outdoors editor at a local newspaper who also has a following on social media.

Media Relations 107

Media Relations Media SEO Newspapers 107

Sword and the Script

JULY 6, 2021

OnePitch recommends reporters to pitch; ResponseSource shuts down #journorequest curation; Meltwater acquires Owler; Critical Mention adds “cast & crew” TV data. OnePitch feature recommends reporters to pitch. In a video tutorial, the company says it will start making recommendations after you’ve sent three or more pitches.

Pitching 88

Pitching Report Software Survey 88

Burrelles Fresh Ideas

JULY 17, 2023

Add to that the onslaught of news and other content coming in through your news apps, email newsletters, social media streams, your work and personal email communications, and RSS reader — and you have fatigue from information overload! The news in both your pitch and press release must be obvious. What is information overload?

Pitching 53

Pitching Media Media Relations Writing 53

Sword and the Script

JULY 26, 2022

For any non-marketers out there, paid media is when you pay to place an article with a particular website. Take a look at this piece of paid media from Webex that appeared recently in Forbes. No matter how good the article is, that fact will affect the reader’s perception of the content. How do you earn media?

Media 166

Media Pitching Agency Guidelines 166

Cision

AUGUST 31, 2016

The old way of pitching journalists via email or even snail mail is slowly being replaced by social media. As the latest edition of Cision’s annual Global Social Journalism Study shows, journalists are using social media not only for publishing and promoting their content, but also interacting with audiences.

Journalism 206

Journalism Trends Social Media Pitching 206

ImPRessions - Crenshaw Communications

JANUARY 3, 2023

A bylined article for a tech or business publication, for example, must be written with the right audience and end goal in mind. Keeping the audience in mind makes for an easier drafting process and a seamless pitch effort — or performance. This kind of targeting translates into PR-driven content, too.

Pitching 193

Pitching B2B Examples Interviews 193

Burrelles Fresh Ideas

MARCH 5, 2024

Yes, it’s true that in today’s digital landscape, public relations professionals no longer rely on earned media alone. Most PR pros today use some form of the PESO Model which includes owned, shared, paid and earned media. However, media pitching and media relations to secure earned media still dominate the industry.

Media 97

Media Nonprofit Pitching Analytics 97

Remote PR Jobs

JANUARY 30, 2024

Well-written press releases, social media posts, and blog articles help PR practitioners capture attention, build credibility, and influence public perception. In addition, PR professionals often collaborate with journalists and media outlets to secure coverage for their clients or organizations.

Crisis Management 130

Crisis Management Analytics Creativity Reputation 130