Deirdre Breakenridge

SEPTEMBER 3, 2014

However, Digital Reach sample data relies on sharing activities across social media communities (Facebook, Twitter, LinkedIn, Google+), which increasingly drives web users to the content they choose to view everyday. Many publishers are not obligated to share these numbers and it’s often difficult to find the information.

Communications 383

Communications Tools Google Resources 383

Reputation Us

FEBRUARY 21, 2023

Dime-a-dozen promotions fill the Web, but to build true trust, it takes more than super fabulous and illuminating adjectives. Methods include blog posts, whitepapers, product reviews, ebooks and articles to images and infographics, videos and audio. It takes facts—solid statistics, customer testimonies and proof points.

Reputation 78

Reputation Corporate Content Marketing Survey 78

Buzzstream

DECEMBER 5, 2023

While importing curated lists like the lists from Alltop is a good start, sometimes you’re looking for specific opportunities – like infographic placements or product reviews. For example, having many posts with ‘INFOGRAPHIC’ in the title means the site posts infographics.

Resources 103

Resources Analysis Infographics Examples 103

Cision

JUNE 2, 2017

It’s a big web world and growing at an exponential pace. In the past (I am talking pre-web), it was hard to know unless you asked your customers, poached a competitor’s employee or searched through their garbage bins. A laptop, the web, and a search engine and you have the starter tools to begin this spying caper.

How To 198

How To Real Estate Web Case Study 198

Newsfile

JANUARY 24, 2024

For instance, AI can help you generate ideas for your next blog or article, advertising strategy or any facet of PR. Another alternative is if you know which of your past articles were most popular, you can ask ChatGPT to brainstorm variations of these ideas. Or, what if your competitor has some great articles available online?

Trends 52

Trends Data-Driven PR Analytics Survey 52

ImPRessions - Crenshaw Communications

JULY 21, 2017

Want your audience to sit up and take notice of your posts and articles? Another easy way to take a blog post or other content to the next level is by creating an infographic with help from a site like Picktochart or Venngage. Like many web-based tools, it offers a free trial, and we’re always up for a no-cost test.

Infographics 157

Infographics Writing Tools Google 157

Cision

APRIL 12, 2016

This continuous flow of insightful content will ensure your Web properties attract a steady organic audience, too. Here is how you can leverage the various content types: Text : Create articles and blog posts that the readers will find useful and relevant. Infographics work great for blogs, Facebook and Pinterest. .

Infographics 120

Infographics eBook Content Marketing Video 120

Cision

NOVEMBER 24, 2015

This ongoing case has the public contemplating the way viral content hubs choose and use images in their listicles and articles. Taking frustration with this to the Web, YouTube star Hank Green expressed his opinions on the topic in a Medium article.

Examples 120

Examples Viral YouTube Infographics 120

PR Fuel

OCTOBER 16, 2020

They’re written in an objective way and often contain quotes, statistics, infographics, and eye-catching headlines. A press release will tell you the who, what, why, when, and where of any newsworthy information–just like an article you would read in a paper. What is the Purpose of a Press Release? They Create Momentum.

Infographics 52

Infographics SEO Writing Pitching 52

Buzzstream

DECEMBER 5, 2023

While importing curated lists like the lists from Alltop is a good start, sometimes you’re looking for specific opportunities – like infographic placements or product reviews. For example, having many posts with ‘INFOGRAPHIC’ in the title means the site posts infographics.

Resources 62

Resources Analysis Infographics Examples 62

Buzzstream

DECEMBER 5, 2023

While importing curated lists like the lists from Alltop is a good start, sometimes you’re looking for specific opportunities – like infographic placements or product reviews. For example, having many posts with ‘INFOGRAPHIC’ in the title means the site posts infographics.

Resources 62

Resources Analysis Infographics Examples 62

Buzzstream

DECEMBER 13, 2023

Pricing: Free for 25 monthly searches, $34/mo starter tier Alternatives: ContactOut combines LinkedIn and a web crawler to find email addresses. Ahrefs’ Content Explorer combines some of the features from Site Explorer and Keyword Explorer to find content from the web and identify ideas with search volume (or both).

Digital PR 62

Digital PR Tools Google Pitching 62

Buzzstream

DECEMBER 13, 2023

Pricing: Free for 25 monthly searches, $34/mo starter tier Alternatives: ContactOut combines LinkedIn and a web crawler to find email addresses. Ahrefs’ Content Explorer combines some of the features from Site Explorer and Keyword Explorer to find content from the web and identify ideas with search volume (or both).

Digital PR 62

Digital PR Tools Google Pitching 62

Sword and the Script

AUGUST 16, 2016

The web has obviously changed that – a few quick product searches on a mobile device leads a buyer to reviews and commentary from sources other than the brand. The web has completely changed attitudes and behaviors of buyers – the same way significant events change generational outlook (i.e. Dan’s example is the car dealership.

Content Marketing 60

Content Marketing Marketing Infographics Pitching 60

Shift Communications

OCTOBER 31, 2014

On Friday, October 17, Google released it’s third Penguin update to it’s search algorithm chock full of new penalties and created some additional rules of thumb for creating content on the web that you want to rank well within Google’s search results with a few SEO basics. Disavow harmful links. But there are better ways.

SEO 155

SEO Google Web Infographics 155

Presspage

AUGUST 15, 2017

In a previous article we discussed five trends that will affect public relations professionals in the coming decade. Though today, only big tech companies like Facebook are able to serve content tailored to their users’ likes and dislikes (ads and articles), in a few years this trend will be ubiquitous in PR. thought leadership.

Technology 115

Technology Big Data Video Data 115

5W PR

JULY 15, 2020

published an article tracing the evolution of media kits from the 1960s until today. Today, most media kits are pitched via online newsrooms, or a web page attached to a company’s main site that features all of the company’s most relevant news and public relations information. Evolution and History of Media Kits.

How To 176

How To Media Guidelines Pitching 176

Sword and the Script

DECEMBER 17, 2016

Web analytics have played a pivotal role in the advancement of measurement. Just as the content management systems have made it easier to create and publish, web analytics platforms have made it easier to measure and report. As always below are three articles I’ve read and recommend for your perusal. Facebook Inc. And again.”.

Analytics 60

Analytics Data Report Measurement 60

Stuart Bruce

MARCH 16, 2017

Mobile friendly and work across platform including social media, web sites. Like this example here of me, which took me just a couple of minutes to create: Summaries – create a short looping gif to summarise a news release, a white paper, by-lined article or speech. messaging apps and even email. Faster, easier and cheaper than video.

Corporate 96

Corporate Communications Public Affairs Newspapers 96

Sword and the Script

FEBRUARY 29, 2020

Data analysis of millions of articles and surveys thousands of bloggers find long-form content outperforms short form. 1) Long-form wins in data analysis of 700,000 articles by SEMrush. times as many backlinks than articles of average length. The average article runs 901-1,200 words. Give our services a try.

Content Marketing 78

Content Marketing Study Analysis Marketing 78

PRSay

AUGUST 23, 2016

*This article was provided by Cision , a PRSA partner. The emergence of pictures and videos on the web. Especially on financial web sites, the color red creates a sense of danger, or warning. As no businessman or broker wants to be in the red, these articles are less read than texts that come with pictures in other colors.

Video 60

Video Financial Infographics Web 60

PRSay

AUGUST 10, 2016

*This article was provided by Cision , a PRSA partner. The emergence of pictures and videos on the web. Especially on financial web sites, the color red creates a sense of danger, or warning. As no businessman or broker wants to be in the red, these articles are less read than texts that come with pictures in other colors.

Video 60

Video Financial Infographics Web 60

PR Fuel

MARCH 19, 2021

Your goal is to have the journalist contact you, which may result in a print/online article or TV/Radio interview. Images, videos, and infographics are other effective pictorial illustrations that can bring the story to life. We are a press release service that acquires web traffic and media coverage for our clients.

Small Business 90

Small Business Writing Engineering Infographics 90

Beyond PR

MAY 17, 2018

A lot has changed over the last 12 years — Forsythe is now director of editorial video at McClatchy — with many newsrooms, including McClatchy’s, wanting their journalists to shoot video, find photographs, incorporate infographics and more into their work when they can. I can write three articles in the amount of time I can shoot a video.”.

Infographics 54

Infographics Print Video Real Estate 54

Sword and the Script

NOVEMBER 29, 2016

The web has obviously changed that – a few quick product searches on a mobile device leads a buyer to reviews and commentary from sources other than the brand. I was worried as to whether or not the servers would hold up with all the web traffic surely headed our way. Re-write white papers as long form contributed articles.

Content Marketing 60

Content Marketing Publicity Marketing Television 60

Solo PR Pro

OCTOBER 18, 2022

Laura Frnka Davis (LFD): As a solo PR professional, I offer writing services of all sorts: annual reports, internal communications, press releases, blogs, newsletter articles, and executive communications. Our favorite work integrates services across some or all of these areas, based on the client’s needs, goals, messages and target market.

Media Relations 97

Media Relations Media Social Media Internal 97

Sword and the Script

DECEMBER 22, 2020

Every entry links to both the article I originally wrote – and to the underlying source, report or survey. Journalists produce 10+ articles per week. based Onclusive and Business Wire , which analyzed 15,000 press releases and concluded, “…the best days to put out news releases to generate coverage articles are Tuesdays and Fridays.”.

Survey 174

Survey Marketing B2B Study 174

Cision

MAY 29, 2017

Moreover, about 20 percent millennials are no longer using their desktop to access the Web. For instance, if a blog post does extremely well, you can then make a video, slideshow and an infographic to get a better momentum. According to Statista, the number of smartphone users across the world has increased from 1.5 billion in 2016.

How To 129

How To Content Marketing Engineering Advertising 129

Critical Mention

SEPTEMBER 21, 2018

In an article on its website, MarketingProfs shared an infographic by US Presort that debunks direct mail myths, one of them being that millennials don’t even look through their mail. Social media channels like Twitter, LinkedIn and Instagram are great for generating web traffic, brand awareness and ultimately business.

Advertising 84

Advertising Advertising Privacy Analytics 84

Masters in Communications

DECEMBER 10, 2018

Journalism is the product of every newspaper you read, every news station you watch, and every news article you read online. It often involves the use of statistics, charts, and infographics. Journalism In The Age of the Open Web. At the risk of beating a dead horse, the open web has changed everything.

Journalism 65

Journalism Newspapers Web Data 65

Beyond PR

MAY 15, 2018

Articles often come with videos, interactive graphics, audio clips, photo galleries and more. In some cases, it seems as if the article is accompanying these other media assets, and there can often be no story, in the traditional sense, at all. It can be expensive and time-consuming to create videos, podcasts or infographics.

Marketing 49

Marketing Infographics Video Consumer 49

Cision

APRIL 6, 2016

And in the era of information when more than five exabytes of content are created almost every day, blog posts, videos, infographics and social posts all contribute to this “how” and establish a company’s voice and personality. Rohan is also an avid business and tech writer, with articles featured on The Next Web, Fast Company, and Adweek.

How To 120

How To Tools Viral Exercises 120

Sword and the Script

DECEMBER 24, 2019

“A multimedia release can boost engagement by up to 12% and can increase follow-on articles up to 25%.”. A multimedia release can boost engagement by up to 12% and can increase follow-on articles up to 25%.” 7) Contributed articles are often your best shot at earning coverage. “19% Click To Tweet. Impressions: 66%.

Marketing 78

Marketing Publicity Survey Study 78

Burrelles Fresh Ideas

JUNE 13, 2023

Whether seeking heightened brand visibility or driving more web traffic, success requires focusing on measurable targets upfront throughout execution. Tip 1: Set clear goals and target audience Launching an impactful PR campaign necessitates setting precise goals and identifying your ideal target audience.

Analytics 40

Analytics Content Marketing Measurement Advertising 40

Buzzstream

MARCH 13, 2024

Digital PR vs. Traditional PR Technically, digital PR focuses solely on online media to boost brand awareness, sentiment, and market share on the web. For example, a survey piece, a data study, or a story with heavy visual elements like an infographic or map could all be considered hero content. Let’s take a look at this overlap.

Digital PR 71

Digital PR Construction Case Study SEO 71

Cision

JANUARY 6, 2016

How-to videos, video testimonials from existing customers, infographics about industry trends, and even inspirational quotes set against picturesque background images are fair game for a more exciting social media presence. Rohan is also an avid business and tech writer, with articles featured on The Next Web, Fast Company, and Adweek.

Social Media 120

Social Media Media Airlines Video 120

Communications Conversations

FEBRUARY 25, 2015

First, they shared a news release with specific journalists (as noted, by Coffee, in the PR Newser article). We know people (and media) love video–let’s make sure everyone sees it right at the top (and has the ability to embed it in their stories and posts across the web). Let’s take a closer look.

Company 60

Company Case Study Infographics Study 60