Critical Mention

SEPTEMBER 21, 2018

In an article on its website, MarketingProfs shared an infographic by US Presort that debunks direct mail myths, one of them being that millennials don’t even look through their mail. Integrating both print and digital marketing into is critical to your modern PR campaigns.

Advertising 84

Advertising Advertising Privacy Analytics 84

PRSay

AUGUST 23, 2016

*This article was provided by Cision , a PRSA partner. The emergence of pictures and videos on the web. Especially on financial web sites, the color red creates a sense of danger, or warning. As no businessman or broker wants to be in the red, these articles are less read than texts that come with pictures in other colors.

Video 60

Video Financial Infographics Web 60

Burrelles Fresh Ideas

JUNE 13, 2023

Whether seeking heightened brand visibility or driving more web traffic, success requires focusing on measurable targets upfront throughout execution. Tip 1: Set clear goals and target audience Launching an impactful PR campaign necessitates setting precise goals and identifying your ideal target audience.

Analytics 40

Analytics Content Marketing Measurement Advertising 40

PRSay

AUGUST 10, 2016

*This article was provided by Cision , a PRSA partner. The emergence of pictures and videos on the web. Especially on financial web sites, the color red creates a sense of danger, or warning. As no businessman or broker wants to be in the red, these articles are less read than texts that come with pictures in other colors.

Video 60

Video Financial Infographics Web 60

Norton's Notes

JULY 17, 2014

Several years have now passed since the birth of Web 2.0 Digital journalism can mean many things according to Wikipedia: Digital journalism also known as online journalism is a contemporary form of journalism where editorial content is distributed via the Internet as opposed to publishing via print or broadcast.

Journalism 50

Journalism Digital PR SEO Wikipedia 50

Beyond PR

MAY 17, 2018

With print becoming less important to audiences, telling stories in more visual ways is critical – and public relations professionals can help. The founder of Moneywehave.com, a personal finance and travel site, simply doesn’t have the time or the resources to shoot video or create infographics himself.

Infographics 54

Infographics Print Video Real Estate 54

MaccaPR

DECEMBER 19, 2016

For content marketers seeking to generate leads from that new blog post, white paper, case study, event, infographic, research report, or webinar, here are 33 ways to ensure that your content is found, downloaded, clicked-on and consumed. Landing Page - Maximize the web visibility of your content with a dedicated landing page.

Marketing 48

Marketing Content Marketing Pinterest LinkedIn 48

Waxing UnLyrical

MARCH 26, 2014

Creative web content is all the rage in the marketing world. Below I’ve collected a list of tools to help you put the “art” in your article. The beginner section consists of the most tools, as that will be the foundation for more advanced web graphics. RGB: RGB (red, green, blue) is the color model you’ll need for web images.

Web 77

Web Pinterest Creativity Print 77

Stephen Waddington

DECEMBER 5, 2018

If you read an article about an individual or organisation in your favourite magazine or newspaper you’re likely to view it far more favourably than if you heard the information direct. At the same time, the ability to print fast and cheaply bought about a concurrent revolution. As a result print circulation has fallen dramatically.

Media Relations 115

Media Relations Media Print Newspapers 115

Sword and the Script

OCTOBER 22, 2016

There’s a tag I’ve kept on this blog over the years called “ dynamic web.” It’s a personal interest in just how much the web shifts and changes – and the impact that has on marketing and PR. From native advertising to content marketing , the dynamic web is about the blurry and blurring lines in marketing.

Web 60

Web Google Mobile B2B 60

Sword and the Script

NOVEMBER 29, 2016

The web has obviously changed that – a few quick product searches on a mobile device leads a buyer to reviews and commentary from sources other than the brand. I was worried as to whether or not the servers would hold up with all the web traffic surely headed our way. The same is true in print.

Content Marketing 60

Content Marketing Publicity Marketing Television 60