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How to Write a Pitch That Will Actually Get Read

ImPRessions - Crenshaw Communications

As most PR people know, reporters don’t read every pitch that lands in their inbox. A recent study found that 42% of journalists, writers and bloggers receive 11 to 100 pitches daily, and 5% receive a whopping 100 or more email pitches every day. Are you pitching a feature story or a comment? Personalize your pitch.

Pitching 380
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Writing For Journalism And Writing For PR: How They Differ

ImPRessions - Crenshaw Communications

I was a journalism major, so most of my writing experience in college had a reporting angle. Whether it was through classes, writing for the school newspaper , or my personal blogs, my writing involved reporting facts, interviewing subjects, and taking down their quotes. What are you writing about? You report the facts.

Writing 294
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How to Write a Competitive Media Analysis

Landis PR

As you get further in the research process, see if what’s online is making it into articles. Compile a list of reporters that are covering the competition and include them on your media list to pitch when your client has news. The post How to Write a Competitive Media Analysis appeared first on Landis PR.

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How to pitch an Op-Ed to The New York Times

Remote PR Jobs

Here’s how to go about submitting for the New York media staple. The New York Times encourages authors to write in their own voice. Writing to “seem smart” often has the opposite effect, and it’s best to focus in detail on something specific from a unique perspective. If this is the case, do not be discouraged.

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The Importance of a Briefing Doc and How to Write One

Remote PR Jobs

Did you pitch a specific story idea, or is this a “get to know you” call for potential future inclusion? If a reporter responded to a pitch, include specific pitch details and any special requests from the reporter. Aim for three to four recent articles. Looking for tips on how to land interviews?

Writing 130
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Pitching the Local Media – Tips from the Pros

PR for Anyone

The easiest way to do this is pitching the local media. I interviewed journalists from The Washington Post, The Washington Business Journal , and Inside Nova (a Northern Virginia local publication) about what types of local real estate pitches they like to receive. Don’t pitch me the gourmet kitchen with cathedral ceilings.

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How To Kill It As A PR Assistant

ImPRessions - Crenshaw Communications

Asking a colleague to review an email before I send it or to make sure I’m on the right track when writing a pitch is a huge help. Since this is my first PR job, there are many things I didn’t know – from how to use Cision to how to prep for a client meeting. It gives me confidence and comfort with my daily tasks.

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