The Proactive Report

FEBRUARY 22, 2016

News outlets mostly measure the wrong things,” writes Tom Rosenstiel, a senior fellow with the Brookings Institution and Executive Director of API. So a 1200-word article with real substance will get 23% more engagement and 11% more views. PR lesson: Take the time to produce content of real depth and value.

Analytics 100

Analytics Digital PR Measurement Enterprise 100

Buzzstream

AUGUST 12, 2020

Does this person write on the topic you’re pitching? . For example: Guest post outreach: Share two of your recent articles that have been published in relevant and quality outlets. . Write for your own blog or company’s blog.). You don’t want a journalist writing on their public Twitter about your outreach: . Key point:

Digital PR 62

Digital PR Pitching Interviews Writing 62

Rock the Status Quo

OCTOBER 6, 2015

It’s also coming from those without a lick of public relations experience who are suddenly writing content and pitching bloggers. New options for brand journalism–publishing your own news and building your own audience instead of relying on media audiences–and blogging has brought PR to everyone’s attention.

Digital PR 100

Digital PR Publicity Pitching Social Media 100

Agility PR Solutions

JANUARY 23, 2020

I work at TopLine Comms, a B2B digital PR and SEO agency with a variety of technology and engineering clients, and my day to day work involves writing everything from articles […]. The post PR careers: 6 lessons I’ve learned as a junior copywriter appeared first on Agility PR Solutions.

SEO 106

SEO Engineering B2B Digital PR 106

Beyond PR

MAY 12, 2017

A strong reason for PR pros to start concentrating more on SEO. In the advanced digital landscape and a mobile-first world, digital PR is already closely integrated with SEO. A case in point is that of Google’s algorithms, which apart from the SEO industry, also have a profound impact on the PR industry.

Google 64

Google Digital PR Mobile SEO 64

Rock the Status Quo

OCTOBER 27, 2014

It may not be sexy or glamorous – but if you are integrating digital tactics into your PR, a simple solution to gain visibility for your CEO ( or other leadership executive ) is this: use LinkedIn’s publisher platform. LinkedIn’s on-site blog platform allows a member to post articles on LinkedIn.

LinkedIn 167

LinkedIn Leadership Interviews Digital PR 167

The Proactive Report

JUNE 26, 2017

Write good quality content. There are many resources to help you learn how to write your news and content so that it meets Google’s quality guidelines. Create original visual content that journalists, influencers, speakers and analysts can use in their articles, posts and presentations. Call 888 243 3470.

Google 149

Google Guidelines SEO Digital PR 149

Buzzstream

JANUARY 24, 2024

Link insertions are a common link building tactic of adding a link to an existing article. This tactic typically involves contacting a site (author, webmaster, content creator) and requesting that they add your link to an already published article. is an example of an article link insertion target.

SEO 62

SEO How To Resources Pitching 62

Buzzstream

FEBRUARY 27, 2024

Writing media pitches for data-led stories or studies is very different from writing a media pitch to promote the launch of a new product, service, or event. In this guide, I’ll be sharing my approach to writing media pitches, plus you’ll find a bunch of helpful tips and examples to assist you in writing your own.

Pitching 83

Pitching Writing Film How To 83

Buzzstream

FEBRUARY 25, 2020

In the current climate of link building and digital PR, there’s one thing that’s nearly as important as the story you’re telling, and that’s data. . Speaking very generally, journalists simply don’t have time to do in-depth research for an article or conduct primary data on a topic — but we do. . Social media stats and tools.

Data 115

Data Google Trends Survey 115

The Proactive Report

APRIL 15, 2023

AI-powered tools can help generate headlines, craft social media posts, and even write news articles. Crisis Management: In times of crisis, PR practitioners need to act quickly and decisively. Content Creation: Once you know the audience insights, AI can help you create high-quality content that resonates with your audience.

Social Media 130

Social Media Measurement Tools Data 130

Rock the Status Quo

DECEMBER 18, 2014

As part of my normal content curation this week, I sifted through hundreds of articles but only read a small handful. This article gives you some great advice to help make that happen. Digital PR' I’m down with some sort of hideous stomach thing today, but I wanted to send out a quick post with links of value.

Blogging 124

Blogging SEO Sports Digital PR 124

Buzzstream

DECEMBER 5, 2019

Success in link building and digital PR comes from personalization. . Otherwise, you run the risk of writing pitches that sound robotic and falling into the same bin as the other 200 pitches a writer receives: the trash. . What did the writer not mention in their article? So, it’s important to stay vigilant.

Pitching 87

Pitching Examples Social Media Trends 87

The Proactive Report

JUNE 20, 2015

Writing a press release and posting it on the wire doesn’t get your media coverage anymore. In fact, according to the 2015 Cision Social Journalism Study only 6% of PR pros still do that. This is a marvelous opportunity to connect with them online and discover what they’re writing about or looking for.

Twitter 100

Twitter Media Relations How To Media 100

Buzzstream

OCTOBER 21, 2021

When I got promoted to SEO account manager at my previous digital marketing agency, besides all the excitement, I knew it would be a new challenge to create strategies involving Digital PR, Content, Design and other teams on top of my usual SEO work. Templates – Every campaign has the same steps, only write the tasks once.

Software 151

Software How To SEO System 151

The Proactive Report

JUNE 17, 2018

Do your homework: Find out what is currently available on your topic, what angles have already been covered, and where you can fill a need or write about a new angle. This article gives a different perspective and lays out facts not normally known. Get the Digital PR Tips Newsletter. Need help with your content?

B2C 157

B2C Study Exercises Sports 157

5W PR

APRIL 8, 2021

A condensed article that highlights something newsworthy or interesting about a company or organization is what makes up a press release. Before Writing a Press Release. Once you know your purpose and the 5 W’s, you are ready to write. How to Write the Best Press Release? It is written in a journalistic style. Newsworthy.

Engineering 128

Engineering Writing Social Media Tools 128

Buzzstream

JANUARY 30, 2020

Newsjacking should be a key tactic in any approach to digital PR but before I dive in, let me clarify how I see it. Recognisable logos are a great hook to demonstrate the power of a digital PR tactic, but you need the results to back it up. Newsjacking is adding value to an existing popular conversation online.

SEO 71

SEO Film Reddit Video 71

PR Conversations

NOVEMBER 22, 2023

As a passionate advocate of reflective practice and lifelong learning, it’s always useful to look back at my previous writing/thinking. Thanks go to João Duarte for providing this ‘reflexive moment’ by noting the 15-year anniversary since publication of a PRC article ‘grilling’ James Grunig.

Education 52

Education Reputation Leadership Technology 52

Buzzstream

FEBRUARY 2, 2024

For example, if I write about travel and receive an email pitch, it must be immediately apparent why you are contacting me. Then, prompt them to write your email matching the target style and tone. If you like something about an article your prospect wrote or shared, be specific and include details. Be specific.

Pitching 62

Pitching Mobile Examples Study 62

Solo PR Pro

APRIL 6, 2021

That means staying extremely close to the news and following those reporters writing about key trends on an hourly basis throughout the day. While I still use many of the standard PR tools such as Cision and Muck Rack, I am gravitating more and more towards AI- and SEO-based digital PR tools. We want to hear from you!

Tools 89

Tools Google LinkedIn Leadership 89

Buzzstream

DECEMBER 17, 2020

From pitches to landing coverage and everything in between, Digital PR can be done without a single tool. This tool has myriad features and uses, but I predominantly use it for both ideation and to assist with pitch-writing. This is where BuzzSumo often came into play.

Digital PR 161

Digital PR Tools Pitching Film 161

ZudePR

MAY 17, 2016

If you take one thing away from this post, let it be this.some practical tips you can use when writing your next headline. Flipping a steak, he turned to me and said, with a “let me stop you right there, Dave” look in his eyes: "You're seriously trying to tell me that some PR tool knows more about writing headlines than me?".

How To 60

How To Tools Writing Viral 60

Buzzstream

APRIL 25, 2024

For instance, social media marketing is still digital marketing, a space we play in. If I saw more link building or digital PR terms, this would be even better. So, I always recommend thanking the writer or site owner for including us in their article. I aim for no more than one step removed from your primary focus.

Brand 62

Brand Branding How To SEO 62

Buzzstream

DECEMBER 13, 2023

Over the years, I tested and used almost every digital PR, blogger outreach , and link building tool available. Below, we’ve collected our favorite digital PR tools that have been proven to help launch successful campaigns. The list is broken down by task. All pricing and features are based on the time of publication.)

Digital PR 62

Digital PR Tools Google Pitching 62

Buzzstream

DECEMBER 13, 2023

Over the years, I tested and used almost every digital PR, blogger outreach , and link building tool available. Below, we’ve collected our favorite digital PR tools that have been proven to help launch successful campaigns. The list is broken down by task. All pricing and features are based on the time of publication.)

Digital PR 62

Digital PR Tools Google Pitching 62

Doctor Spin

MARCH 20, 2023

Now that AI is on everyone’s radar, I’m not writing much about it. With so many articles being pumped out daily, I haven’t felt the need to add much hype unless I’ve got a perspective worth adding. Thank you for reading this article. For questions or PR support, contact me via jerry@spinfactory.com.

Corporate 52

Corporate eBook Tools Data 52

ImPRessions - Crenshaw Communications

AUGUST 23, 2017

Do you work in digital PR? The difference between digital PR and “traditional” PR is fuzzy, yet worth examining, because it has transformed our profession in so many ways. In some ways PR hasn’t changed that much. Digital PR practitioners have had to step up and learn new skills.

Digital PR 168

Digital PR SEO Storytelling Analytics 168

Sword and the Script

JULY 2, 2019

Interestingly, PRWeek pointed to some of the competitive pressures in the industry as a result of acquisitive environment: “Business Wire once partnered with TrendKite, the digital PR platform that was acquired by Cision this year. 3) Fewer Reporters Write a Higher Volume of Shorter Articles, says Onclusive.

Trends 60

Trends Media Report Technology 60

Buzzstream

FEBRUARY 3, 2021

I was clueless about the world of Digital PR and what it entailed – until I landed in the industry myself. Unlike its traditional PR counterpart, Digital PR is also conducted with SEO in mind and one of the key aims of outreach is to gain linked coverage on online news publications.

Digital PR 170

Digital PR Industry Strategy Film 170

Buzzstream

JUNE 30, 2021

As a journalist, I’ve seen and deleted thousands of PR emails over the years. As a Digital PR, I’ve probably produced all of the above. One of the most failsafe ways to combat misguided pitches is by reading through an author’s recent articles to understand the type of content they may be looking for. Personalisation.

Writing 71

Writing Pitching Study Data 71

ZudePR

MARCH 22, 2018

Have you always aspired to write a book? In this 8,000-word article , you’ll discover how I – a 45-year-old Brit with no writerly mates – turned my pipedream into a not-so-shitty first draft of 87,000 words. 1 The Seed is Planted #2 Doing the Research #3 Getting the Self-Publishing Mindset #4 What the Hell am I Going to Write About? #5

Writing 83

Writing Google Blogging Exercises 83

The Proactive Report

DECEMBER 24, 2015

There’s a good post in Business 2 Community about the challenges of starting out in Digital PR. If you’ve been trained in traditional PR and technology is fairly new to you, it will seem overwhelming at first. Digital PR Strategy. The activity you see in Digital PR is like the tip of an iceberg.

Digital PR 100

Digital PR Analytics SEO Measurement 100

The Proactive Report

DECEMBER 24, 2015

There’s a good post in Business 2 Community about the challenges of starting out in Digital PR. If you’ve been trained in traditional PR and technology is fairly new to you, it will seem overwhelming at first. Digital PR Strategy. The activity you see in Digital PR is like the tip of an iceberg.

Digital PR 100

Digital PR Analytics SEO Measurement 100

The Proactive Report

DECEMBER 24, 2015

There’s a good post in Business 2 Community about the challenges of starting out in Digital PR. If you’ve been trained in traditional PR and technology is fairly new to you, it will seem overwhelming at first. Digital PR Strategy. The activity you see in Digital PR is like the tip of an iceberg.

Digital PR 100

Digital PR Analytics SEO Measurement 100

Wildfire

AUGUST 1, 2018

For most businesses though, measuring by output is not particularly useful, and yet there are organisations out there that still measure the value of their PR agency by the number of press releases they write. Every agency measures this stuff; it’s the bread and butter of digital PR. Seriously, who cares?

Measurement 49

Measurement Analytics Google Agency 49

The Proactive Report

APRIL 11, 2016

This Inc.com article has soe in depth data on why Google is updating the mobile algorithm and what you need to focus on. Write content that will attract links from authority websites (Google loves natural links that occur because your content is excellent). Just look around you – pretty much everyone has a mobile device.

Mobile 100

Mobile Google SEO Web 100