Cision

DECEMBER 20, 2017

The company has put extensive effort into making itself a valuable resource and gaining a reputation as an expert in the field. Payson even created an app to give users updates on the oil and gas market and help calculate investments. For these reasons, visually-appealing content performs well online. Brainstorm Related Topics.

Industry 222

Industry How To Insurance Insurance 222

PR Fuel

MARCH 17, 2020

Most people focus on three main areas when trying to promote their business: advertising, content marketing , and public relations. A Long-Term Strategy: Content Marketing. Content marketing isn’t a new idea. Your goal with content marketing is not to sell directly to your audience.

Publicity 62

Publicity Small Business Advertising Advertising 62

Contently - Strategy

NOVEMBER 27, 2018

Here are the seven tasks to focus on before you start creating content. A few years ago, athenahealth debuted athenaInsight, its data-driven news publication, to make a serious investment in content marketing. In content chaos , the first mistake marketers make is leaning too heavily on intuition. Enter: Google.

Strategy 112

Strategy How To Content Marketing Analysis 112

Critical Mention

FEBRUARY 10, 2018

With all it encompasses – media relations, reputation management, crisis communications, content development, social media management, influencer marketing – and the list goes on – it’s endlessly fascinating. What the PR team does integrates into elements beyond the traditional marketing umbrella it used to sit under.

Publicity 125

Publicity Storytelling Nonprofit Creativity 125

Deirdre Breakenridge

MARCH 23, 2016

The following article originally appeared on the AirPR blog. . Visuals (photos, infographics, etc.). What that looks like in real life : Our CNN article drove roughly 4,000 potential customers and nearly 14% of them took some sort of action on bacon.com. Earned (publications like The New York Times). Newswires (press releases).

Communications 150

Communications How To Analytics Public Affairs 150

Landis PR

MAY 8, 2023

This can include white papers, speeches, webinars, infographics, videos, blogs or social media posts. To build that kind of reputation, it’s crucial to look at the 3 C’s of Thought Leadership: Content, Credibility, Commitment. Want to learn how your organization can use thought leadership to attain marketing objectives?

Leadership 52

Leadership Infographics Resources Social Media 52

ImPRessions - Crenshaw Communications

JUNE 21, 2018

Journalists look for pitches that are backed up by data in the form of charts, graphs, tables, or interactive infographics. Data-driven PR drives marketing engagement. Infographic from a 2017 article in MarTech Advisor. The overall PR/marketing trend is toward more content, and specifically more visual content.

Storytelling 189

Storytelling Data Data-Driven PR Infographics 189

Cision

APRIL 6, 2016

In fact, as all savvy marketers know, more than “what” you sell, “how” you sell creates a bigger emotional, and thus bankable, impact. Buyer personas have the potential to catapult businesses into the big league with personalized marketing wins. 3 Content Marketing Wins with Buyer Personas. What would you rather read?

How To 120

How To Tools Exercises Viral 120

Burrelles Fresh Ideas

JUNE 13, 2023

Tip 4: Utilize content marketing for PR On a budget, content marketing is a potent tool for enhancing PR efforts. For maximum impact on engagement metrics across target audiences-groups, consider crafting top-tier educational content explicitly tailored to resonate with their interests and unique challenges.

Analytics 40

Analytics Content Marketing Measurement Advertising 40

Buzzstream

MAY 9, 2018

Rather, it is a generic reference to an article or some other piece of information meant merely to signal that the outreach professional has some knowledge of the contact they are reaching out to, without actually having any context about that individual. Contextual Relevance.

Data 120

Data SEO Groups Pitching 120

ReimaginePR

JUNE 27, 2016

Today’s article will help you learn which old, outdated plans have been pushed out of modern PR (for the better!) Your Online Reputation Matters More Than It Used to. Back in the day, having a website was all you needed to build an online reputation. and which are here to stay. Click Here. Now that’s a bare minimum must-have.

Reputation 120

Reputation Brand Branding Product Launch 120

PR 20/20

MAY 23, 2017

You know the drill: You turn to the top content marketing influencers, blogs, publications and resources for a reinforcement. So, what marketing resources do you turn to on a daily basis? PR 20/20’s Guide for Top Marketing Resources. Content Marketing Institute blog ( @CMIContent ): Insight from top names in our industry.

Resources 53

Resources Marketing SEO Engineering 53

Buzzstream

APRIL 10, 2019

Many content marketers view “promotion” as a phase that begins once content goes live. Most community sites will have guidelines on self promotion, so look into those and make sure you have the right post ratio (your content vs. others) and are observing all rules. Pull data or facts and create an infographic.

How To 125

How To Data Community Groups 125

Buzzstream

JANUARY 17, 2018

The truth is that your best articles and blog posts can find a new life in an entirely different form. Extract Data from your Content and Design an Infographic. People love infographics. So why not repurpose your written content into a well-designed and impactful infographic?

eBook 108

eBook Infographics Pinterest How To 108

Buzzstream

DECEMBER 20, 2023

An added benefit of verifying email addresses before sending —especially in the case of bulk emailing— is that it reduces the number of bounced emails, which is critical to maintaining a good sender reputation and avoiding being marked as spam. Here are some of the go-to tools for creating linkable content.

Tools 71

Tools SEO Analysis Google 71

Buzzstream

DECEMBER 20, 2023

An added benefit of verifying email addresses before sending —especially in the case of bulk emailing— is that it reduces the number of bounced emails, which is critical to maintaining a good sender reputation and avoiding being marked as spam. Here are some of the go-to tools for creating linkable content.

Tools 62

Tools SEO Analysis Google 62

Buzzstream

DECEMBER 20, 2023

An added benefit of verifying email addresses before sending —especially in the case of bulk emailing— is that it reduces the number of bounced emails, which is critical to maintaining a good sender reputation and avoiding being marked as spam. Here are some of the go-to tools for creating linkable content.

Tools 62

Tools SEO Analysis Google 62

Buzzstream

DECEMBER 13, 2023

I joined BuzzStream as Director of Content Marketing in November of 2023. But before that, I worked for over ten years with three content marketing agencies and one in-house role. From social media graphics to infographics, Canva streamlines the process with helpful templates for many projects. HARO is free.

Digital PR 62

Digital PR Tools Google Pitching 62

Buzzstream

DECEMBER 13, 2023

I joined BuzzStream as Director of Content Marketing in November of 2023. But before that, I worked for over ten years with three content marketing agencies and one in-house role. From social media graphics to infographics, Canva streamlines the process with helpful templates for many projects. HARO is free.

Digital PR 62

Digital PR Tools Google Pitching 62

Critical Mention

SEPTEMBER 21, 2018

In an article on its website, MarketingProfs shared an infographic by US Presort that debunks direct mail myths, one of them being that millennials don’t even look through their mail. This seems like a paradox: if they have a reputation of being glued to their phones, why are they ignoring online ads?

Advertising 84

Advertising Advertising Privacy Analytics 84

Beyond PR

AUGUST 12, 2016

Trust cannot be built with a haphazard content creation strategy. Earn new followers, build relationships and win more sales by asking yourself these questions before diving into your next content marketing campaign. The right content starts with understanding who makes up your audience. Who is the audience? .

Strategy 40

Strategy Content Marketing Infographics Meeting 40

Contently - Strategy

NOVEMBER 1, 2023

Imagine you’ve just created an outstanding eBook that breaks down the hottest topic in your industry, and now you’re ready to roll out an entire digital content marketing strategy behind it. That means not just creating eBooks but also infographics, videos, blog posts, social media posts, and so on.

Content Marketing 52

Content Marketing Strategy eBook Marketing 52

ReimaginePR

AUGUST 29, 2016

You’ll do that by loading them down with tons of valuable content. In your social streams, 80% of the time,, you’ll link to resources, how-to guides, interesting articles, podcasts that your audience will love and your own commentary on hot topics. You can curate a positive reputation as a brand that always answers back.

Social Media 149

Social Media Marketing Media Facebook 149

MaccaPR

MARCH 7, 2016

When your brand is mapping its media outreach strategy, it’s easy to get hung up on the usual suspects: public relations, paid advertising, social media and content marketing. That doesn’t mean all the content has to “live” in your newsroom; a link to its location is all that’s necessary. Exhibit B: Also Starbucks.

How To 48

How To Media Print Real Estate 48

Flatiron Communications

JANUARY 15, 2016

We also were led to believe that the creation of a compelling piece of content (text, images, infographics, video) stood a chance of going viral. Now that CGM has morphed in name to UGC (user generated content), marketers want a guarantee — in the form of a ready-made audience — to drive awareness and action.

Content Marketing 28

Content Marketing Marketing Instagram YouTube 28

Marketwired

FEBRUARY 23, 2016

Everyone agrees that visual content is a major media trend that will continue to have prominence. Aim to tell compelling narratives through infographics, ensure visual branding is consistent across all marketing collateral, and integrate more imagery into everything you push out. TechCalendar.

Tools 125

Tools Analytics Software B2C 125