Cision

JUNE 18, 2015

Content marketing is an established PR tactic, but it can sometimes feel like wielding a double-edged sword. To increase your content marketing success rate, consider the following five tips: 1. To increase your content marketing success rate, consider the following five tips: 1. Focus on your niche.

Content Marketing 120

Content Marketing Marketing Pitching Pinterest 120

Cision

FEBRUARY 5, 2016

Bernie Borges is executive producer of Social Business Engine , CEO of Find and Convert , an IBM Futurist , a Dell Social Influencer and frequent speaker at marketing conferences and private events. Native advertising is one of the most controversial and least understood concepts in contemporary marketing. Context conscious content.

Advertising 120

Advertising Advertising Journalism Content Marketing 120

Sword and the Script

DECEMBER 21, 2021

Professionals across the globe share analysis and perhaps, aspiration, in offering up PR and marketing predictions for 2022. As I’ve done for the last several years , I solicited and compiled a list of predictions from professionals across the PR and marketing community. Tom Pick , Digital Marketing Consultant, Webbiquity , LLC.

Marketing 215

Marketing Content Marketing Social Media Employee 215

Sword and the Script

DECEMBER 23, 2017

What started as a marketing experiment, has grown into a process that supports audience development. As part of my effort to wrap up this year in content, I decided to distill the deck down to just 20 for a presentation to embed in a post. It supports the notion that marketing at its core, is about advancing the user experience.

Content Marketing 96

Content Marketing Marketing Storytelling Course 96

Waxing UnLyrical

NOVEMBER 8, 2019

Whether it’s web or social media or mobile apps, it’s still the content that dominates every digital space. With the proliferation of digital channels, there’s been an increased demand for content marketing. Simultaneous to this growth in demand, marketers also have made a lot of mistakes that pull down content marketing output.

Content Marketing 74

Content Marketing Marketing Web SEO 74

Cision

FEBRUARY 3, 2017

This news article was written by Courtney Lukitsch, Founder and Principal at Gotham PR in New York and London. No marketing and public relations executive is immune from the educational curve of bringing their client up to speed on the latest in search, bridging the digital and SEO divide on an hourly basis.

SEO 120

SEO Creativity Mobile Journalism 120

The Resolution Blog

JANUARY 8, 2018

A standard in article scoring? We are passionate about exploring ways to demonstrate PR success, especially at an article-level because it’s not easy. Could there be a future standard for article strength? Could there be a future standard for article strength? The 20 most engaging types of content. Do you agree?

Tools 136

Tools Publicity Measurement SEO 136

Shift Communications

OCTOBER 16, 2017

In 1926, psychologist Graham Wallas outlined the basic creative process, which has been the overall framework for understanding and fostering creativity for almost a century. The Wallas process has four general stages: Preparation : loading up your mind to be creative. Who in your industry writes the most inflammatory articles?

Creativity 96

Creativity Product Launch Examples Energy 96

Sword and the Script

APRIL 8, 2017

You can’t tell – even digitally savvy marketers can’t tell – the difference between “content” and “ads” anymore. This is why content marketing is the theme for this week’s Unscripted Marketing links [UML]. 1) Marketing content vs. content marketing.

Content Marketing 72

Content Marketing Social Media Marketing Media 72

ISEBOX

MARCH 14, 2016

As marketers, we tend to notice quality business-oriented multimedia content when it’s time for us to try and tell our company’s story. And their task, just like yours, is to get people to read their article. Producing great content is always easier said than done. Joe Witte is VP of Business and Development with ISEBOX.

Content Marketing 70

Content Marketing Marketing Infographics YouTube 70

Sword and the Script

AUGUST 20, 2016

There may well be a disconnect between strategy and execution in B2B marketing. For all the sophisticated visual representations of the buyer’s journey – Venn diagrams, inverted funnels and figure-eight models – the net result of these meetings often boils down to increasing the volume of email marketing or spending more on PPC.

Content Marketing 60

Content Marketing Marketing B2B Small Business 60

Sword and the Script

FEBRUARY 4, 2017

Yet that’s the central responsibility of the creative marketer – to convert the uninteresting into something interesting. The vast majority of B2B content centers on features, functions and benefits. Even in B2B technology, marketers will find better success focusing on story in which the prospect sees themselves.

Storytelling 60

Storytelling Creativity B2B Film 60

Sword and the Script

FEBRUARY 6, 2018

To prove otherwise, she pulled out her phone, opened up Facebook, scrolled to find the article and then handed me the phone. The article was produced by an outlet that at first glance looked credible. Other readers liked these related posts: The Future of Marketing Looks More like Public Relations. 61% trust academic experts.

Content Marketing 69

Content Marketing Marketing Journalism Financial 69

Burrelles Fresh Ideas

SEPTEMBER 19, 2023

For the past few years, video marketing has become a dominant tool for captivating audiences and expanding brand awareness. Public relations (PR) can be one of the solutions available for marketers and business owners to support their video marketing campaigns. We’ll delve more in-depth into PR and marketing.

Video 109

Video Marketing SEO Social Media 109

Sword and the Script

AUGUST 16, 2016

In this case, market research has consistently demonstrated people favor recommendations from peers over brands. So while content marketing is the new branding , it’s becoming more evident that PR is the best kept secret in content marketing. No easier opportunity exists than in repurposing content.

Content Marketing 60

Content Marketing Marketing Infographics Pitching 60

PR 20/20

JULY 3, 2018

This post originally appeared on the Marketing Artificial Intelligence Institute's blog. The Marketing AI Institute was created and is powered by PR 20/20. What happens when you’re a content marketer who discovers an artificial intelligence system that could take your job? A human must create the NLG template manually.

Content Marketing 40

Content Marketing Marketing Data Technology 40

Wadds Inc.

JANUARY 11, 2023

There are clear applications for artificial intelligence (AI) content generation tools in marketing and public relations but make sure that you fact check. This is already being used to generate a short precis of an article. It can be used to provide an opinion on the tone and sentiment of an article or media coverage.

Publicity 98

Publicity Wikipedia Marketing Training 98

Sword and the Script

OCTOBER 1, 2016

Overall, the study found roughly one-fifth (22%) of 1,102 B2B marketers based in North America that answered the annual survey described their content marketing as “extremely successful” or “very successful.” Page 4 shows us why these B2B content marketers are successful. 88% measure content marketing ROI.

Content Marketing 60

Content Marketing Marketing B2B Survey 60

Sword and the Script

MARCH 24, 2015

As a metric for content marketing, pageviews are flawed according to a white paper – Why Content Marketers Are Using All the Wrong Metrics – published by Contently. The company provides the combination of a talent marketplace and content marketing software to manage projects and campaigns.

Content Marketing 60

Content Marketing Measurement Marketing Analytics 60

Shift Communications

OCTOBER 16, 2017

In 1926, psychologist Graham Wallas outlined the basic creative process, which has been the overall framework for understanding and fostering creativity for almost a century. The Wallas process has four general stages: Preparation : loading up your mind to be creative. Who in your industry writes the most inflammatory articles?

Creativity 76

Creativity Product Launch Examples Energy 76

Sword and the Script

DECEMBER 15, 2020

Dozens of marketing and PR professionals express aspirations for 2020 along with educated guesses about the future . I’ve grouped all predictions this year into categories, which is an effort to make it easier to read: Marketing predictions. Marketing predictions. Efficient marketing execution and measurement.

Marketing 169

Marketing Employee Content Marketing Training 169

Sword and the Script

NOVEMBER 4, 2014

Constraint breeds creativity. The company is getting accolades from other reputable marketers. If there was a way to plan that — marketers would! Related Content: Art or Science: Creative Marketing and PR. 6 Creative PR Ideas for Blended Media. 7 Sexy and Creative PR Ideas.

Crisis Communications 116

Crisis Communications Creativity Crisis Communications 116

ImPRessions - Crenshaw Communications

MAY 20, 2020

For content marketers, Hubspot or a competitor is a must-have. It’s an effective content marketing platform for any industry but especially for PR people. From email marketing, blog optimization, to social media marketing, Hubspot offers a wide range of features to help content marketers. .

Mobile 306

Mobile Content Marketing Pitching Social Media 306

PR 20/20

JANUARY 16, 2023

O ur daily mantra as inbound marketers: stay focused, and be passionate. Hence our obsession with keeping tabs on industry blogs and finding those articles and authors that impact our own ways of thinking. If like us, you’re always looking for new marketing resources, you’ve landed on the right blog post.

Blogging 52

Blogging Marketing Pinterest SEO 52

Sword and the Script

DECEMBER 10, 2019

As I’ve done in recent years, I’ve asked a whole bunch of smart people for their marketing predictions or PR predictions for the next year. And now on with the marketing and PR predictions for 2020. 1) Marketing embraces sustainability. 2) Marketing analytics enable better efficiency. “In 5) Marketers will slow down.

Marketing 101

Marketing Content Marketing Advertising Advertising 101

Prohibition

JANUARY 4, 2023

Digital PR is a great tactic for driving traffic and brand awareness, which can be matched across your offline and online marketing campaigns. Influencer marketing. Social media marketing. Website Content/Content Marketing. ranking components.

Digital PR 62

Digital PR Strategy How To Marketing 62

Remote PR Jobs

SEPTEMBER 25, 2023

WHAT WE LOOK FOR Articles submitted for consideration should be of interest to readers of Fast Company ‘s Leadership section , have a tone that is appropriate for Fast Company , and be written by a person, not a PR department. HOW TO SUBMIT Submitted articles must be 600–900 words. Here’s a little bit about how that works.

Company 100

Company How To Leadership Pitching 100

Waxing UnLyrical

AUGUST 2, 2018

The best way to stand out from the noisy crowd is by employing a few tricks of the content marketing trade. As you work on your content marketing strategy, keep these in mind: Talk to your audience, not at them. The next time you write marketing copy: Use “you” instead of “we”. Segment your target markets.

Content Marketing 49

Content Marketing Marketing Brand Branding 49

PR 20/20

SEPTEMBER 12, 2017

Editor's Note: The following excerpt originally appeared in Content Marketing Fast Forward. See the full article here. Despite advances in marketing automation, much of the technology marketers rely on to plan, execute, and evaluate content marketing campaigns is elementary.

Content Marketing 53

Content Marketing Marketing Analytics Resources 53

Landis PR

JULY 31, 2023

This has created both an opportunity and a potential point of concern for professional marketers and communicators who are wondering: Do the benefits of AI outweigh the threats? Sometimes all it takes is a single word or idea to get the creative juices flowing. The post Is AI a threat or benefit to marketers and communicators?

Communications 97

Communications Marketing Pitching Technology 97

Deirdre Breakenridge

MAY 13, 2019

A Guest Post by Albane Flamant, Marketing Manager – US, Talkwalker. have become essential parts of the marketing and PR toolbox. As previously mentioned in this article, custom models help brands and agencies get the relevant results to surface. Let’s imagine you’re a brand marketer for Apple.

Training 399

Training Video Analysis Data 399

Frederik Vincx

JULY 25, 2023

Lead product design and marketing. Role As a co-founder, my role was broad, mostly focussed on the creative aspects. And later creating an inbound sales engine via content marketing and conversion optimization. The below presentation gives a visual overview of the process we used to find product-market fit.

Software 78

Software Banking Resources Government 78

Sword and the Script

APRIL 20, 2021

She works for a B2B tech company that “doesn’t believe marketing” but she knows they need it desperately. And I don’t think any competent marketing expert that’s being honest can. If I threw all my effort and attention solely in her marketing problem, I could move the needle move a bit, but it would all be for naught.

B2B 108

B2B Leadership Marketing Blogging 108

Prohibition

DECEMBER 12, 2023

These enhances creative options give content creators more flexibility and opportunity to showcase their creative flair. At Prohibition, we work with a range of B2B and B2C brands across all sectors to create engaging social media marketing strategies that allow brands to stay up to date with the latest trends and updates.

LinkedIn 62

LinkedIn Social Media B2C Instagram 62

Sword and the Script

DECEMBER 24, 2019

I review a lot of marketing studies and surveys – and write about the one I think will be helpful for readers. It’s something of a readout on the year in PR and marketing. Read more: 3 Studies with Benchmarks for Content Marketing, Blogging and Webinars [UML]. 2) The average content marketing budget is $185,000.

Marketing 78

Marketing Publicity Survey Study 78

5W PR

AUGUST 21, 2023

One way to do this is through impactful jewelry marketing. By focusing on details and using creative tactics, jewelry brands can create a unique brand identity. Defining the brand identity Defining the brand identity is crucial before implementing marketing tactics. Share the inspiration and creative process behind each piece.

Industry 78

Industry How To Fashion Creativity 78

ImPRessions - Crenshaw Communications

OCTOBER 30, 2019

What about conversions from website visits, or deals influenced by credible articles or analyst reports? Does good PR create more prospects at the top of the marketing funnel? ” Earned media doesn’t work as consistently as email marketing or paid media. But the the key word here is “reliable.”

Storytelling 233

Storytelling Education Software LinkedIn 233