PRSay

MARCH 7, 2024

The Barbie brand is a paradoxical symbol of imagination, comfort, sexism, objectification, feminism and conflicted cultural influence that has entranced and challenged children and adults alike for generations. Fashion and retail media included stories about brand partnerships such as Ruggable, Zara and Crocs. He’s just Ken.”

Film 129

Film Marketing Sports Hotels 129

PR Fuel

OCTOBER 7, 2020

Are you looking to write a press release for your company, but aren’t quite sure how to do it? Check out this guide to learn how to write a press release. Check out this guide to learn how to write a press release. Before we talk about how to write a press release , let’s talk about what exactly a press release is.

Writing 40

Writing How To Viral Pitching 40

NewsWhip

FEBRUARY 7, 2020

For the sake of consistency, any reference to the times and dates that articles were published are standardized to US Eastern Time. This site claimed there were up to 59 cases of undiagnosed viral pneumonia in Wuhan specifically. This was one of the most engaged articles of the week, with 2,297 engagements. Engagements.

Journalism 163

Journalism Viral Writing Report 163

NewsWhip

MARCH 10, 2021

We looked back at the last year to see which brands have received the most coverage, and who they’re partnering with to achieve their goals of providing a genuine alternative for people that want to eat less meat. . The most engaged vegan meat alternative brands. But what is it that was driving the engagement for these brands? .

Company 78

Company Marketing Product Launch Viral 78

Contently - Strategy

NOVEMBER 3, 2021

When a brand is behind a story, there’s bias involved. I treat every story as a valuable source of information for readers—and a valuable gateway to a brand.” Whether I’m penning a reported piece, ghostwriting, or composing a blog post for a brand, there are a few fact-checking measures I always take.

Content Marketing 144

Content Marketing Marketing Viral Study 144

Sword and the Script

DECEMBER 9, 2014

The posts were accented with liberal subheads, short paragraphs, and spotted with lots of bulleted lists – classic web writing if such a thing exists. Dark Social: Antimatter to Viral Fixation. This helps to explain why marketers tend to be so misguidedly fixated on “ going viral ” on social media: we can “see” it happening.

Viral 115

Viral Marketing Web Case Study 115

OnePitch

JANUARY 11, 2024

“It is surprising how many pitches I get that seemed to pitch me like I do write traditional consumer stories. Know what they write about. But this was related to a raw carrot salad that was going viral on TikTok.” We were looking to write it up, but we also wanted to have a professional give their input. BB: “Yes.”

Pitching 94

Pitching Consumer Trends Viral 94

Business Wire

MARCH 20, 2018

Business Insider ’s Tanza Loudenback said that modern media outlets are less structured which gives reporters more flexibility for writing stories that readers want. If we don’t want to write it, no one’s going to want to read it,” Loudenback said. Organic shares are really what make a story go viral.

Reddit 158

Reddit Media Analytics Trends 158

Cision

MARCH 1, 2016

In the Journal of Marketing Management, a group of British researchers write that crisis communication has “implications for brand equity and consumers’ purchase intentions.” They write: “Facebook’s IPO is a flop.” Writing recently in Public Relations Tactics, John J. Monitoring.

Crisis 120

Crisis Crisis Communications Journalism YouTube 120

ImPRessions - Crenshaw Communications

MAY 3, 2016

Still, clever ideas that win earned media and positive brand buzz do exist. If your company falls into a creative category, a DIY design tip could do the trick, such as this article’s practical tips on how to create your own flower bouquet (yes even from the grocery store flower section). Here are a few. Find the niches.

Local 120

Local Viral Survey Consumer 120

5W PR

APRIL 8, 2021

Finally, another great benefit of press releases these days is their ability to potentially go viral, especially since they’re easily accessible via any device that can connect to the internet, which means they’re able to generate a lot of buzz. Before Writing a Press Release. How to Write the Best Press Release? Newsworthy.

Engineering 128

Engineering Writing Social Media Report 128

Sword and the Script

JUNE 3, 2020

And it seems brands are rushing to weigh in. Brands are deeply saddened ,” as Edward Nevraumont wrote. “As As much as we personify brands, we need to remember that they cannot feel anything.” Probably not, but that’s what Cision has announced with “article-level data.” Out of respect, yesterday, I did not publish.

Product Launch 96

Product Launch Survey Banking Pharmaceuticals 96

Rock the Status Quo

AUGUST 15, 2014

” An article in Gawker took it a step further in their scathing indictment of the post. It’s a one-way ticket to social media #virality.” To have their own post go viral, even land new business. Amy also shared these three tips on pitching: Know what the person you’re pitching actually writes about.

Pitching 272

Pitching Viral Interviews Education 272

Critical Mention

NOVEMBER 26, 2018

And in a 2017 TINT article, only 4% of consumers declared trust in marketing in advertising in general. influencers) over brand advertisements. With social media’s marketing power increasing exponentially, brands want to create content that will go viral. They create fresh content. This is where influencers come in.

Marketing 80

Marketing SEO Advertising Advertising 80

Buzzstream

MARCH 31, 2020

There are still many good reasons to do some guest blogging (exposure, branding, increased reach, community, etc.). Write the right, expertly crafted content. Use the Content Explorer in Ahrefs to find content publishers and authors who write about your topic – sort by highest traffic to find the best opportunities.

SEO 125

SEO Google Hotels Strategy 125

David PR Group

OCTOBER 9, 2014

For example, when writing for the general “newspaper-reading” public, you need to make sure your text is crafted at no more than an eleventh-grade reading level. And while writing an article in a journalism class, if you throw-in a bunch of heavy-duty words, you’ll get crucified by the professor. ” Gag me!

SEO 94

SEO Google Storytelling Writing 94

ReimaginePR

SEPTEMBER 26, 2016

However, I come across 10-year-old articles on the first page of Google all of the time. These articles future-proofed themselves a decade (or more) ago by creating customer-centric, authoritative content. But don’t simply post a link on your Facebook page and expect for it to go viral. It won’t live into the future.

Content Marketing 120

Content Marketing Strategy Marketing Engineering 120

ISEBOX

NOVEMBER 18, 2016

It is, after all, where an estimated 52% of people get their news, where things go “viral”, and where your brand ambassadors can help you most effectively, by sharing with their own friends and family. Write for the Platform. In summary, if your message is worth writing, it’s worth sharing.

Pinterest 70

Pinterest LinkedIn Facebook Writing 70

Critical Mention

JULY 18, 2018

Earned media is essentially online word-of-mouth, usually seen virally, such as shares, reposts, mentions, content picked up by 3rd-party sites or recommendations. One of the most effective drivers of earned media is a combination of strong organic rankings in search engines and distributed brand content.

Data 60

Data SEO Engineering Strategy 60

Cision

JULY 20, 2015

Berger writes that products and people that generate a lot of word-of-mouth exhibit six distinct characteristics: Social currency. Berger writes that a public product is one that is conspicuous and whose use can easily be mimicked by others. ” – Jennie Bev, writing in Psych Central. Something else was going on.

Energy 120

Energy Viral Storytelling Community 120

Cision

NOVEMBER 30, 2015

Despite anthropomorphized brand automatons, inspirational quotes and 50 shades of “useful” articles, customers oftentimes want social and digital deals and discounts from brands that they opt-in to subscribe, fan or follow. ” The content in either article would be more or less the same. Practical Value.

Social Media 120

Social Media Facebook Print Advertising 120

prTini

SEPTEMBER 5, 2014

25 Ways to Tighten Your Writing. Want to Go Viral? Brand Anonymity is Dead: Meet Community Manager 2.0. Follow Team Geben on Twitter for more articles and resources throughout the week. Instagram’s #Hyperlapse Racks Up 119k Posts in First Week. The Dangers of Cause Marketing.

Media Relations 49

Media Relations Case Study Viral Instagram 49

Polaris

FEBRUARY 16, 2015

It was a sad story that pretty much went viral. I recently heard Chris Gilpin, founder of Turnstyle , tell an audience of Ivey alumni how one article in a major American business publication led to subsequent coverage in major media across Canada and the U.S. So there was a happy ending … at least for the workers.

Banking 100

Banking Media Local Survey 100

ReimaginePR

JUNE 10, 2015

That’s why I decided to write about it, to see what a difference a year makes. I vividly remember reading a certain article in October 2014 that brought a tear to my eye. The casual spontaneity and lack of branding were part of the mass appeal. Not only can an outbreak like this happen again, but it most certainly will.

Video 120

Video Government Healthcare Viral 120

NewsWhip

MARCH 31, 2021

I mean, certainly even with a NewsWhip when it comes to tracking how stories start to go viral, seeing how that content is being engaged and shared. Are you playing a long game and saying, “We need to write more about these things or potentially engage with these writers,” or is there other things? Bryan: Yeah.

Advertising 131

Advertising Advertising Data Reputation 131

NewsWhip

DECEMBER 14, 2022

In our October edition of the top brand stories we highlighted how Elon Musk steered conversations about Twitter online, with the media reporting broadly about the unfolding situation since he acquired the platform. We can’t forget about the other top brand stories for November. Here are the other brands that stood out. .

Brand 78

Brand Branding Google Instagram 78

Onclusive

JUNE 1, 2023

Forward-thinking brands are already embracing the strategic advantages that social listening tools can offer when it comes to managing brand reputation, crisis detection, and optimising comms strategy. But with social listening you can get a true, real-time view of brand perception.

Strategy 370

Strategy Communications Reputation Measurement 370

Lauri Pehar Borsh

APRIL 30, 2014

With the right strategy and a consistent tactical plan, your social and other online media (blogs, groups/forums) network audiences will eventually start to share, like and even comment on your broadcasted content (original articles, shared content, or back-and-forth conversations, etc.). Bonus: Being entertaining helps make you memorable.

Social Media 83

Social Media Pitching Media LinkedIn 83

Prohibition

JANUARY 14, 2022

A PR crisis is a negative story about your brand that threatens the reputation of your organisation, causes reputational damage, or negatively impacts sales or stock value. In today’s world, a negative story about your brand or organisation could go viral in an instant. Your brand could be dragged through the mud.

Crisis 62

Crisis How To Crisis Management Crisis Communications 62

Lauri Pehar Borsh

APRIL 30, 2014

With the right strategy and a consistent tactical plan, your social and other online media (blogs, groups/forums) network audiences will eventually start to share, like and even comment on your broadcasted content (original articles, shared content, or back-and-forth conversations, etc.). Bonus: Being entertaining helps make you memorable.

Social Media 60

Social Media Pitching Media LinkedIn 60

Shift Communications

DECEMBER 15, 2016

PR people often talk about ideas to make news go viral, but there is no way to predict or plan for when something will be a hit. The story generated millions of positive news impressions for the brand and this truly special employee.”. Julie Staadecker, Account Director. Client: McDonald’s. Taylor Smith, Account Manager. Client: Blink.

Print 60

Print Media Travel Wireless 60

Marketwired

MARCH 10, 2016

If you look at the content that is most virally shared online, it is often shorter-form content, including 90-second videos, vines,gifs, and lists. It’s content that takes little investment upfront from a reader, compared to an 800-word article. Choosing #Content Formats: Are you sure that article shouldn’t be a list?

Viral 116

Viral Banking Content Marketing Video 116

Burrelles Fresh Ideas

MARCH 12, 2024

Creating a strong brand presence should be a priority for your tech startup. A clear and consistent brand builds your reputation in the minds of consumers and helps you stand out from the competition. However, building a brand presence can be tricky if you’re new to the tech industry. Worldwide tech spending recently topped $5.1

Social Media 79

Social Media Strategy Media Reputation 79

Karen Freberg

SEPTEMBER 17, 2017

Well, I was able to participate in a few different events related to several brands and teams I admire and respect, but I also was able to help create content to share with the #SMSports community. Adidas is one of my favorite brands not only for their shoes, but the people they have as part of their community. Erik Mendoza – U.S.

Creativity 40

Creativity Storytelling Sports Social Media 40

prTini

JUNE 1, 2015

Who’s been in a meeting when someone declares the need for a viral video. What tone will stay true to the brand, while also resonating with the desired audience? Also, send links to other brand videos that you like for inspiration. Relating this back to PR, think about writing an article or strategic plan.

Video 28

Video Travel Viral Resources 28

PR Fuel

NOVEMBER 27, 2018

You write down when you have a birthday coming up, or a doctor’s appointment, or any number of important dates. From asking for their feedback to crowdsourcing their involvement in marketing campaigns, there are so many opportunities for brands to interact with their target audience. What damage could your brand suffer as a result?

Survey 45

Survey Company Customer Service Small Business 45

MaccaPR

MAY 28, 2015

AdAge chose “Message to Space” for its Creativity Top 5 and awarded Hyundai the #1 spot on its Viral Video Chart. But then last April 21, Canada’s Globe and Mail published a remarkable article entitled, “NASA Puts Space Between Itself and Hyundai Ad Campaign,” that cast doubt on what occurred in the sky above those autos.

Film 48

Film Marketing YouTube Advertising 48