Agility PR Solutions

SEPTEMBER 27, 2022

Fashion and apparel was by far the most popular category for online […]. The post Brands must keep pace with factors driving consumer behavior—key marketing insights appeared first on Agility PR Solutions.

Apparel 86

Apparel Consumer Fashion Brand 86

Agility PR Solutions

AUGUST 22, 2022

With digital adoption strategies accelerating in the post-pandemic retail landscape, along with physical retail’s continuing struggles, WiFi solutions firm Purple sought the views of 1,500 shoppers with grocery, fashion & apparel, and big box retailers in the UK, US and Mexico. The company’s new report, Retail.

Retail 78

Retail Apparel Fashion Report 78

Agility PR Solutions

JULY 22, 2020

The post Sustainability demand has grown during COVID—and noncommittal brands may lose business appeared first on Agility PR Solutions.

Apparel 145

Apparel Brand Branding Retail 145

Agility PR Solutions

NOVEMBER 20, 2019

Crisis communications befell Nike this year when the sports apparel manufacturer rang up not one, but two crises. Managing one can be an onerous task, but two? Crisis One Duke University’s rising star freshman basketball player, Zion Williamson, fell during a big game at which President Obama was also in attendance.

Crisis 125

Crisis Apparel Sports Crisis Communications 125

Agility PR Solutions

MAY 17, 2020

As stores reopen across the country, a recent study by digital product testing firm First Insight found that the majority of consumers (54 percent) are ready to buy apparel in-store, followed by home improvement (36 percent) and footwear (32 percent).

Apparel 78

Apparel Study Consumer Trends 78

NewsWhip

SEPTEMBER 14, 2023

Burger King employee story resurfaces Every once in a while there’s a story that resonates so strongly with the media and public that it gets a resurgence of coverage even if it’s technically “old news.” But there were other brands that saw less positive coverage this summer, and those included Burger King and Nike.

Brand 78

Brand Branding Viral Apparel 78

Agility PR Solutions

AUGUST 3, 2020

The post Consumers still afraid to shop in-store as more retailers say “mask up” appeared first on Agility PR Solutions.

Retail 78

Retail Apparel Consumer Trends 78

5W PR

MARCH 23, 2023

This could include partnering with local health food stores, sports apparel shops, or outdoor recreation stores. The post Fitness Marketing For Springtime appeared first on Public Relations Blog | 5W PR Agency | PR Firm. By emphasizing such benefits, trainers can capitalize on this opportunity.

Marketing 88

Marketing Exercises Apparel Local 88

5W PR

MARCH 21, 2022

The company’s trademark includes the sales of apparel and footwear, among other things. The post Brands in the Metaverse appeared first on Public Relations Blog | 5W PR Agency | PR Firm.

Brand 88

Brand Branding Apparel Fashion 88

Shift Communications

OCTOBER 12, 2016

Just like with shoes, jeans and boyfriends, in public relations it’s true that one size doesn’t fit all. If you are a brand who recently suffered an external communication crisis, your messaging might focus on what you’re doing to acknowledge and resolve the issue with the goal of improving public opinion. Tell the Story.

Publicity 60

Publicity Apparel B2C Fashion 60

ImPRessions - Crenshaw Communications

DECEMBER 4, 2018

Public relations is an intensely competitive industry. If you’re being interviewed for a role that supports several ad tech clients, for example, you might be expected to rattle off several relevant publications like Adweek, AdAge, Digiday, and AdExchanger. As it has grown, PR has become more specialized, which has affected recruiting.

B2B 159

B2B Apparel Product Launch Agency 159

Agility PR Solutions

APRIL 19, 2019

The average luxury consumer in these generations owns nine luxury fashion items across accessories, apparel, and footwear, according to new research from The NPD Group and Stylitics. Millennial and Gen Z consumers are embracing luxury fashion. But, they have a different style when it comes to the purchase journey.

Fashion 60

Fashion Consumer Apparel Groups 60

5W PR

MARCH 12, 2020

Ruby Love is an apparel company rooted in the belief that periods should never stop women from doing, being and going. Developed by Crystal Etienne in 2015 after helping her own daughter navigate the ups-and-downs of her period, she recognized that the hygiene and personal care industry needed safer, healthier, and easier options.

Apparel 152

Apparel Financial Community Employee 152

PRSay

AUGUST 16, 2022

In addition, Gifts for Good uses offers custom sustainable packaging, social impact story cards, branded apparel, and “in your honor” donation cards. Gifts for Good tracks the impact of all of your company gifting and provides a comprehensive report. I also enjoy gifting to my clients through Gifts for Good. Please share!

Company 154

Company Nonprofit Apparel Banking 154

The Stalwart Blog

JULY 28, 2019

A case in point was Forever 21, the designer apparel store for both men and women, got into a bit of hot water when they caught some social media flack from certain individuals who complained that they received a free Atkins diet bar with their online purchase. Some days even the best-intended actions can cause a crisis PR.

Crisis 60

Crisis Apparel Blogging Social Media 60

ImPRessions - Crenshaw Communications

MAY 29, 2018

We once had a client who set out to market a high-priced item of luxury women’s apparel under a brand that was contrived and downmarket in its style and tone. Part of a PR team’s job is to critique the client’s performance in media interviews and public speaking. Everybody’s a critic, including the PR agency.

Apparel 160

Apparel Construction Agency Interviews 160

Prohibition

JANUARY 20, 2023

The tennis court was made from entirely recycled plastics, bringing in Adidas’ own brand message about their new tennis apparel range, which also incorporates recycled plastic – a great way to promote new products by the brand!

Fashion 62

Fashion Apparel Instagram Social Media 62

Reputation Us

AUGUST 18, 2016

For companies trying to get ahead, here are some examples of how other businesses have used customer relations to win the public relations battle before it ever begins. Nordstrom believes in taking care of its customers even if it means taking back a set of tires that were never even purchased at the apparel store.

Apparel 60

Apparel Strategy Customer Service Financial 60

Reputation Us

APRIL 4, 2019

Companies listed in the survey included those in the apparel, automotive, banking, food, health care and technology industries. The results clearly show that paying attention to how customers may respond to public issues will help businesses navigate quickly during these evolving times.”. REPUTATION: BY THE NUMBERS. About DHM Research.

Reputation 60

Reputation Study Consumer Banking 60

Reputation Us

APRIL 2, 2019

Companies listed in the survey included those in the apparel, automotive, banking, food, health care and technology industries. The results clearly show that paying attention to how customers may respond to public issues will help businesses navigate quickly during these evolving times.”. REPUTATION: BY THE NUMBERS. About DHM Research.

Reputation 60

Reputation Apparel Nonprofit Banking 60

Communications Conversations

MAY 30, 2018

Former role: Vice president of communications and public affairs with Berkshire Hathaway Energy (BHE). Current role: Co-founder and CEO of a women’s apparel startup, Alice Riot LLC. I resigned my last full-time PR job in December 2014, as vice president of communications and public affairs with Berkshire Hathaway Energy (BHE).

Apparel 106

Apparel Public Affairs Training Corporate 106

5W PR

FEBRUARY 28, 2020

Bombas, an apparel company that spent years perfecting socks and t-shirts consumers will never want to take off, is founded on the philosophy of donating socks to those in need. One-for-one giving has gained popularity among brands who are looking to give back.

Company 88

Company Apparel Nonprofit Consumer 88

Polaris

DECEMBER 11, 2014

dpms is a local London business that sells branded apparel, jewelry and products by local artisans. As a seasoned public relations practitioner with a core competency in media relations, I can attest that their grasp of the issue and its subtleties was impressive. Times have certainly changed. It’s only natural.

Apparel 123

Apparel Media Ethics Interviews 123

Cision

AUGUST 2, 2016

Whether it’s high fashion, outdoor apparel, or active wear, et cetera, there are a variety of approaches to PR and you want to find the right fit. It’s a great job when you are working to generate interest in something you are passionate about; it’s a tough gig if you think what you’re pitching is lame.

Fashion 120

Fashion Apparel Pitching Consumer 120

Ethical Voices

OCTOBER 16, 2023

I went to LSU for college and have a degree in textiles, apparel, and merchandising from LSU. I think we all do as public relations professionals, and that just how easy it is to spread misinformation and how quickly that can spread. I grew up in West Monroe, Louisiana. Right after graduation, I moved back home to Monroe.

Ethics 80

Ethics Data Crisis Apparel 80

Cision

JULY 26, 2017

Seasonal (type of shopping) -> (Fall, Spring, Summer, Winter).

Social Media 233

Social Media How To Insurance Insurance 233

Waxing UnLyrical

MAY 10, 2018

These pictures feature artfully crafted breakfast bowls, sweeping landscapes, and trendy apparel. How can you position yourself in a way that makes your key publics want to share their interaction and experience with others? The majority of posts feature user-generated content. Now let’s turn to a more regulated industry—healthcare.

Creativity 73

Creativity Communications Brand Branding 73

Shift Communications

JANUARY 22, 2018

Thus, while memorable, the crisis did not affect customers’ interactions with their apparel. For example, Kenneth Cole’s inappropriate social media posts were a flaw of character, but fundamentally do not change the customer experience with the product itself.

Crisis Communications 98

Crisis Communications Crisis Reputation Communications 98

David PR Group

OCTOBER 12, 2016

On July 4, 2014, American Apparel posted an image on its Tumblr account that someone thought was fireworks but was in reality a stylized image of the space shuttle Challenger explosion from 1986. Companies should expect employees to follow the guidelines in nearly all online public means of communicating. –John.

Policies 40

Policies Social Media Handbook Guidelines 40

Flatiron Communications

JANUARY 29, 2015

will soon name a new agency to handle public relations for its HSN brand. In addition to running the firm, Peter is president of the Publicity Club of New York, writes a column on PR, media and entertainment for Forbes.com, and serves as an editor for Twitter co-founder Evan Williams’ publishing platform Medium.com.

Agency 28

Agency Retail Apparel Mobile 28

5W PR

FEBRUARY 1, 2020

While “branding” a product is all about promoting a term, symbol or a product name, public relations (PR) experts view their job as also pitching something with marketing and advertising efforts. A sports apparel line might get into equipment or exercise programs. Branding and Public Relations.

Brand 109

Brand Branding Publicity Consumer 109

Agility PR Solutions

JUNE 1, 2020

Driven by apparel, footwear and sporting equipment, U.S. -based retail sales recoil amidst the COVID-19 pandemic, new data revealed by cross-border commerce firm eShopWorld found that U.S. brands are seeing significant global e-commerce growth when quickly tapping new markets outside the U.S. The post U.S.

Apparel 78

Apparel Brand Branding Marketing 78

Sword and the Script

FEBRUARY 3, 2018

There are many knowledge nuggets in his piece, but one that really stood out was the difference between thinking of content marketing as a library as opposed to a publication: “A publication relies on getting views from the articles published that week. They end up publishing way too much content in an attempt to maintain traffic.

Content Marketing 62

Content Marketing Creativity Apparel Marketing 62

PR Fuel

DECEMBER 25, 2020

While the vast majority of the public might blow right past it without thinking twice, every word matters to how you are ultimately perceived. Another important aspect of boilerplate copy in public relations is to think like a search engine. ” Define your product or service. Think Like a Search Engine.

Writing 64

Writing Company How To Apparel 64

Sword and the Script

SEPTEMBER 23, 2014

There’s a secret trick that marketers of apparel love to use. Other media, usually more credible and mainstream publications, notice the outrageous stories that gain traction and can’t resist reporting on it also. It’s become a favorite tactic of some apparel brands. Well then, you’re just not thinking outrageously enough.

Company 109

Company Apparel Airlines Crisis Communications 109

ImPRessions - Crenshaw Communications

APRIL 18, 2018

Last week, seven of the public relations industry’s top PR professionals offered unusually candid insights into one of the hottest issues of the day – corporate activism. What’s more, today’s public increasingly expects corporate leaders to take a stand on social issues. It’s a downward spiral.

Corporate 213

Corporate Ethics Apparel Journalism 213

ImPRessions - Crenshaw Communications

NOVEMBER 29, 2018

Our heightened awareness – and the corporate reluctance to address systemic misbehavior – presents serious public relations challenges for established companies in every sector from technology and media to food service and sports. The #metoo movement has claimed the reputations of many high-profile men.

Reputation 165

Reputation Apparel System Corporate 165