Agility PR Solutions

NOVEMBER 20, 2019

Crisis communications befell Nike this year when the sports apparel manufacturer rang up not one, but two crises. Crisis One Duke University’s rising star freshman basketball player, Zion Williamson, fell during a big game at which President Obama was also in attendance. The post When is crisis a four-letter word?

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Crisis Apparel Sports Crisis Communications 123

The Stalwart Blog

JULY 28, 2019

Some days even the best-intended actions can cause a crisis PR. A case in point was Forever 21, the designer apparel store for both men and women, got into a bit of hot water when they caught some social media flack from certain individuals who complained that they received a free Atkins diet bar with their online purchase.

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Crisis Apparel Blogging Social Media 60

Shift Communications

JANUARY 22, 2018

How do we know what to fix in a PR crisis? In previous posts, we’ve shared the basic crisis triangle : Respond with knowledge, speed, and ownership. To develop a more effective crisis communications strategy, we need to understand trust. What constitutes a crisis in each branch of trust, in each of the cores?

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Crisis Communications Crisis Reputation Communications 98

Agility PR Solutions

JULY 22, 2020

The post Sustainability demand has grown during COVID—and noncommittal brands may lose business appeared first on Agility PR Solutions.

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Apparel Brand Branding Retail 145

NewsWhip

SEPTEMBER 14, 2023

Burger King employee story resurfaces Every once in a while there’s a story that resonates so strongly with the media and public that it gets a resurgence of coverage even if it’s technically “old news.” But there were other brands that saw less positive coverage this summer, and those included Burger King and Nike.

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Brand Branding Viral Apparel 78

ImPRessions - Crenshaw Communications

DECEMBER 4, 2018

Public relations is an intensely competitive industry. If you’re being interviewed for a role that supports several ad tech clients, for example, you might be expected to rattle off several relevant publications like Adweek, AdAge, Digiday, and AdExchanger. What’s your crisis PR background?

B2B 159

B2B Apparel Product Launch Agency 159

ImPRessions - Crenshaw Communications

MAY 29, 2018

We once had a client who set out to market a high-priced item of luxury women’s apparel under a brand that was contrived and downmarket in its style and tone. It may want to let a crisis blow over, or just go quiet until the next news cycle, especially if the criticism is undeserved.

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Apparel Construction Agency Interviews 160