Burrelles Fresh Ideas

FEBRUARY 6, 2024

We’re going to explore all of this and then look at the role public relations (PR) plays in the melding of these two booming industries. The early days of sports apparel were primarily driven by functionality, with little emphasis on aesthetics. Here are some ways they incorporate technology into their PR and marketing efforts.

Fashion 85

Fashion Sports Technology Apparel 85

ImPRessions - Crenshaw Communications

DECEMBER 4, 2018

Public relations is an intensely competitive industry. If you’re being interviewed for a role that supports several ad tech clients, for example, you might be expected to rattle off several relevant publications like Adweek, AdAge, Digiday, and AdExchanger. How would you support a product launch for [insert client]?

B2B 159

B2B Apparel Product Launch Agency 159

5W PR

FEBRUARY 1, 2020

While “branding” a product is all about promoting a term, symbol or a product name, public relations (PR) experts view their job as also pitching something with marketing and advertising efforts. It’s typically within an existing product line or, at least, within a product category that is already associated with the brand.

Brand 109

Brand Branding Publicity Consumer 109