Cision

AUGUST 23, 2017

Lendistry , a firm providing funding for small businesses located in southern California, is an excellent example of how to humanize a brand. During #RestaurantWeek, Lendistry team members shared their favorite restaurants, mostly locally-owned eateries as the company’s clientele is local small businesses.

Digital PR 251

Digital PR How To Small Business Analysis 251

ImPRessions - Crenshaw Communications

APRIL 30, 2020

Launched in 2016, Adweek Yeah, That’s Probably an Ad features co-hosts David Griner and Ko Im debating the highs and lows of creativity, advertising, marketing, media and technology. Hosted by John Wall and Christopher Penn, each episode covers all aspects of marketing and business, SEO, analytics, email marketing and more.

Marketing 306

Marketing Advertising Advertising Industry 306

The Proactive Report

JULY 20, 2017

And now that technology is shifting the power from brands back to customers, there are new ways to learn just about everything about your current and potential customers. There’s Artificial Intelligence (AI) and predictive analytics tools too. Small Business. By the third month it was 50%.

Analytics 145

Analytics Small Business Mobile System 145

ImPRessions - Crenshaw Communications

APRIL 30, 2020

Launched in 2016, Adweek Yeah, That’s Probably an Ad features co-hosts David Griner and Ko Im debating the highs and lows of creativity, advertising, marketing, media and technology. Hosted by John Wall and Christopher Penn, each episode covers all aspects of marketing and business, SEO, analytics, email marketing and more.

Marketing 204

Marketing Advertising Advertising Industry 204

Sword and the Script

FEBRUARY 20, 2018

He’s hung a shingle and runs a consultancy focused on marketing technology. I curate a newsletter on marketing technology so I read a ton of articles about marketing every week. Most of the articles are about the latest technology or tool and Scott Brinker makes some great points about this in his book Hacking Marketing.

Technology 61

Technology Marketing Retail Interviews 61

PR 20/20

JANUARY 16, 2023

For Search + Analytics , we like…. Databox ( @databox ): This blog is up-to-date on all things reporting, business analytics, KPIs, and more. KISSMetrics ( @KISSmetrics ): Up-to-date on Google Analytics news and hacks. Run by the makers of the KISSmetrics platform, the blog also offers advice to up your analytics game.

Blogging 52

Blogging Marketing Pinterest SEO 52

Reputation Us

NOVEMBER 15, 2021

The proliferation of data, technology and automation has transformed the composition of companies’ assets. Willis Towers Watson participated along with its partners, including lead insurer Liberty Specialty Markets, and PoleCat, a data and analytics provider. Recognizing The Big Risk.

Insurance 97

Insurance Insurance Exercises Reputation 97

PR 20/20

NOVEMBER 29, 2022

For small businesses, start-ups, and short-term goals, we'd recommend following Ready North's Marketing Growth Hackathon TM to identify quick wins and accelerate success. Marketing analytics reports (automation software dashboards, social, SEO, website). Marketing automation and analytics setup. Evaluate (Steps 1 – 2).

Marketing 52

Marketing Analytics eBook System 52

Sword and the Script

NOVEMBER 23, 2019

About half of businesses outsource some content marketing. Of those, 84% say they outsource content creation; distribution, technology, strategy and measurement were distant followers. 49% check analytics for every post. 50% of respondents said they outsource some aspect of content marketing. 2) Blogging benchmarks.

Content Marketing 136

Content Marketing Study Blogging Marketing 136

The Proactive Report

OCTOBER 19, 2015

The conversation has shifted to: “do we know what we’re doing with technology?” ” The lack of digital skills and how it affects productivity in business has been in the news a lot lately. It’s defined as the ability to manage your work and life tasks using technology. use Google Analytics.

Communications 100

Communications Training Web Analytics 100

Cision

AUGUST 11, 2016

Marketers will no longer be able to ignore new technologies and trends, even if they aren’t sure of the application or ROI. Maximize Social Business. Small Business Branding. Instead, experimentation and evaluation will become paramount when creating and sharing content. Chief Marketer Online. Aimclear Blog. John Haydon.

Marketing 0

Marketing Mobile Nonprofit Engineering 0

Cision

NOVEMBER 15, 2016

When tech expert Katie Linendoll dishes on her favorite trends in technology, people pay attention. More and more small businesses and startups are joining what’s been dubbed the “Not-Com Revolution.” Among her top favorites is “not-com” domain extensions. Yep, hundreds. Influencer Marketing.

Trends 120

Trends Leadership Small Business Analytics 120

Waxing UnLyrical

JUNE 12, 2018

Technology drives our communications, and that’s only going to increase, again and again, and again. You can then use automation to pull analytics which will help you read how successful different messages were, such as including those based on keywords. How can you learn it more quickly and implement it into business practices?

Mobile 65

Mobile SEO Small Business Analytics 65

Burrelles Fresh Ideas

JUNE 13, 2023

Essential metrics like website traffic figures, engagement rates, and conversions may be tracked via tools such as Google Analytics or through analyzing social media insights and website analytics. To continue generating fresh ideas requires staying ahead of emerging trends in technology and cultural shifts.

Analytics 40

Analytics Content Marketing Measurement Advertising 40

5W PR

OCTOBER 21, 2019

When contrasted with the efforts of a sole proprietor or an otherwise small business, often the cost of using the services of an agency can be worthwhile to obtain that wider net. Another way an influencer marketing agency can be useful for a business of any size is reporting.

Agency 74

Agency Marketing Analysis Viral 74

Cision

MAY 18, 2016

Using digital technologies as one of our resources, it is also easier and more efficient for our team to analyze and predict market tendencies, run highly precise search and track competitors’ activities. . Has it improved global corporate communication? Is there any downside? It definitely has. Global companies have diverse audiences.

Corporate 159

Corporate Groups Local Enterprise 159

Deirdre Breakenridge

JUNE 13, 2016

To achieve certification, participants are required to pass an exam covering the six primary content domains of general practitioners in social media: strategic planning; compliance and governance; project and campaign management; social media marketing; community management; and research and analytics.

Social Media 0

Social Media Education Media Training 0

Beyond PR

OCTOBER 31, 2017

While those of us in marketing or PR are quick to applaud technologies that allow us to do more, reach more, or earn more, we don’t seem to have the same attitude about updating our measurement tools and processes. Just as technology constantly changes, so should our response to it. A New, Better Solution.

Measurement 65

Measurement Media System Small Business 65

Burrelles Fresh Ideas

FEBRUARY 13, 2024

Plus, most social platforms have analytical tools to track users’ social and buying behaviors over time. What are the Top Social Media Trends in 2024 In this digitally-driven business landscape, where businesses are quick to embrace new tools, it’s no surprise that 77% of businesses harness social media to engage with customers.

Social Media 86

Social Media Media Mobile SEO 86

PR 20/20

JULY 15, 2020

While traditional marketing technology is built on algorithms in which humans code sets of instructions that tell machines what to do, with AI the machine creates its own algorithms, determines new paths and unlocks unlimited potential to advance marketing, business and mankind. This mostly non-technical audience (i.e.

Marketing 54

Marketing Resources Data Software 54

Sword and the Script

AUGUST 13, 2019

In the course of putting together the monthly PR technology summary ( PR Tech Sum ), I’ve realized that no news site has compiled a complete list of all the acquisitions around Cision. The suite was the weaving together of tools Vocus had acquired into a product aimed at the small business market. 4) October 22, 2014: Gorkana.

Technology 12

Technology Software Company Marketing 12

Cision

JANUARY 14, 2016

The fact is, both of these networks can prove to be worthless from a marketing point of view, particularly if you are a small business and your service or product isn’t too exciting. Thanks to technology, it’s not mission impossible to find out which particular social networks your customers frequent.

Marketing 120

Marketing Pinterest Mobile Social Media 120

Sword and the Script

FEBRUARY 19, 2019

There is no other company, that I know of, that provides fundraising technology and full marketing support as well. If you suddenly got 10% more marketing budget, you’d spend it on… (CS) analytics and insight. * * *. Atlanta Small Business Network: How This Georgia Based FinTech Company is Revolutionizing Fundraising.

Company 66

Company Nonprofit Marketing Software 66

PR 20/20

MAY 23, 2017

For the latest industry trends, we turn to: Orbit Media Studio : From content marketing, to analytics, to design and everything in between, Orbit Media, co-founded by influencer Andy Crestodina ( @crestodina ), is your one-stop-shop for all-things marketing. KISSMetrics ( @KISSmetrics ): Up-to-date on Google Analytics news and hacks.

Resources 53

Resources Marketing SEO Engineering 53

Sword and the Script

JULY 14, 2015

A few weeks ago I saw some referral traffic coming from Forbes in Google Analytics for a corporate blog. There was the LexisNexis Business of Law Blog , a company with a publication focused on developing content for a niche, vertical, B2B industry, right alongside Coca Cola , Dell and luxury retailer Barney’s New York. .

Content Marketing 60

Content Marketing Brand Branding Marketing 60

PR 20/20

OCTOBER 9, 2018

A: Our biggest challenge is that we’re really a small business trying to do big things. We’re all so busy, so taking time to look at vendor and partner solutions, review our needs, take the technology for a test drive, discuss it among our team … it’s very overwhelming and challenging to fit into our current processes.

Content Marketing 61

Content Marketing Marketing eBook Nonprofit 61

Masters in Communications

FEBRUARY 12, 2022

As technology advances, we require up to the minute information quickly and efficiently. Mass communication is a subarea of communications studies in the US, and social science with some elements of physical science - especially when designing systems and technology to transmit messages. Mass communication aims to meet these needs.

Ethics 52

Ethics Communications Print Television 52

Contently - Strategy

OCTOBER 1, 2018

We herald the arrival of a new technology or technique as the latest and greatest approach. As an account manager, I had over 1,000 small business clients, all of which received “scalable sales initiatives” from me and my teammates. On the other hand, we shouldn’t base our decisions on whatever seems newest, either.

Marketing 91

Marketing Google Newspapers Print 91

Contently - Strategy

DECEMBER 29, 2022

Keep in mind that larger organizations may have many more employees involved in the post-publication process compared with a startup or small business. Unless you use an end-to-end solution that measures full-funnel content performance, you may need multiple data analytics platforms in your MarTech stack beyond Google Analytics.

eBook 120

eBook Product Launch Software Internal 120