PR 20/20

DECEMBER 14, 2022

We all should think of old blog posts like aged wine—the older it is, the more satisfying and valuable it becomes—and it takes a lot less time than writing a brand-new post. SEO-optimized. When it comes to SEO, keywords are incredibly important. How to write an effective content edit.

SEO 52

SEO Google Engineering eBook 52

Sword and the Script

APRIL 6, 2021

SEMrush is better known for its SEO tools, but it moved into PR last year with the acquisition of Prowly in 2020. One of the things SEO tools can do, that most media monitoring solutions cannot, is detect backlinks. SEMrush has had an impressive streak in the SEO space. Critical Mention adds Google Analytics integration.

Media 105

Media SEO Analytics Analysis 105

PR 20/20

JANUARY 16, 2023

Beyond content, CMI does break it down into other areas, like SEO, social, and measurement. Ann Handley , the author of Everybody Writes , heads up content at ‘Profs. Buffer authors do their research, writing in-depth posts with ample resources to back up their intelligence. For Search + Analytics , we like….

Blogging 52

Blogging Marketing Pinterest SEO 52

Sword and the Script

OCTOBER 13, 2020

The most effective blogs in B2B marketing tend to publish longer posts, more frequently, with visuals, paid distribution and analytical measurement Blogging doesn’t have the appeal that voice search, personalization or influencer marketing do in B2B marketing, but when it’s done right, it’s surely effective, according to a new study.

B2B 147

B2B Study Blogging Marketing 147

Sword and the Script

AUGUST 29, 2020

According to the survey: social media management (77%) content marketing (77%) influencer marketing (67%); and link building for SEO (56%) Other statistics stood out for me in the report: Measurement. “PR PR professionals still report mainly on traditional media coverage and only 38% report on analytics from influencer campaigns.”

Media Relations 98

Media Relations Report Industry SEO 98

Onclusive

JUNE 21, 2017

Will every PR professional be versed in everything from domain authority to SEO?” Whether it’s getting Google Analytics or Marketo certified, attending a social media conference, or taking an SEO course so you can learn how to improve the searchability of your brand’s owned media, commit to continued education. “It

Storytelling 329

Storytelling SEO Community Engineering 329

PR 20/20

JULY 12, 2016

A lot can be said about SEO for blogging, but maybe you’re just looking to brush up on the basics for your next post. Here’s how to find inspiration: If you have access to search console, take a look at what your site is already potentially ranking for under search analytics. But these are blogging SEO basics, so let’s get real.

SEO 40

SEO Blogging Web Writing 40

Shift Communications

SEPTEMBER 17, 2014

It’s all too easy to write about yourself and your company in a favorable light– it’s your blog after all. Implement SEO best practices ( start here ) and avoid tactics that will get your site on Google’s bad side. Once your content is established and SEO is in check, the next step is to share. Not sure who your audience is?

Blogging 161

Blogging How To SEO Analytics 161

PR Fuel

MARCH 22, 2022

Then, write your press release with that publication’s target audience in mind. If you want to ensure your release is picked up, dedicate time to the writing process. You can save time by writing press releases with the publication’s rules in mind. Then, write a fresh release for that publication.

How To 104

How To Guidelines Writing Pitching 104

Ishmael's Corner

MAY 17, 2015

Why the Pats forgot the SEO part of content marketing is baffling. Because our society revolves around the NFL, the media has been quick to write about the microsite with the requisite backlink as a traffic source. It’s a little like constructing a street, but not paving it. Without the blacktop, you limit the traffic.

SEO 60

SEO Real Estate Google Content Marketing 60

The Proactive Report

OCTOBER 12, 2015

Site Optimization : There is a lot more to this now than just keyword research and writing good content. Editorial Writing : A lot of my friends have serious success when it comes to writing for Fast Company, Inc, Business Insider, Huffington Post , AdAge , and all that — if you have the juice to command it. It’s worth it!

SEO 100

SEO Google Pinterest LinkedIn 100

Waxing UnLyrical

MAY 2, 2013

Having built my first web site ( DVD Verdict ) in April 1999 and managed one of the larger SEO teams in the country from 2006 to 2009, it’s safe to say I’ve seen many changes in web marketing over time. This can also give you inspiration to write something that is deliberately on the upswing in terms of popular usage. Google Analytics.

Blogging 111

Blogging SEO Web Google 111

PR Fuel

JUNE 11, 2020

In this age of social media, you may wonder why your company should even bother to write and issue press releases. Some media will write a story inspired by your release. This enhances your SEO or search engine optimization. When you issue a press release before other people write about your product, you control the message.

How To 98

How To Newspapers Analytics SEO 98

Critical Mention

DECEMBER 10, 2021

From new products to monitor to refined analytics throughout the platform, we invite you to take a look back at all of Critical Mention’s updates and additions to the Earned Media Suite throughout 2021. Early on in her career, she developed a passion for marketing, writing and anything within the communication field.

Radio 116

Radio Instagram Analytics Mobile 116

Sword and the Script

OCTOBER 25, 2022

Clients now expect PR people to also be search experts, content experts, working knowledge of Google Analytics, knowledge of all sorts of tracking tools to measure effectiveness, while filming, producing, and editing video and managing multiple social media accounts.”. Note: Sorry, Press Releases Do Not Help Your SEO Anymore.

Communications 120

Communications Crisis Internal International 120

Critical Mention

MARCH 17, 2022

Not only will your audience grow, but collaborating with influencers can also help boost SEO. Early on in her career, she developed a passion for marketing, writing and anything within the communication field. The key to picking the right influencer is to choose one that’s already involved in talking about your industry.

Social Media 144

Social Media Media SEO Instagram 144

The Proactive Report

MAY 27, 2018

The traditional skills are still in demand – writing, communication and strategy. Analytics is now at 62% and SEO at 41%. “If content creation is the engine for growth, the industry will need to invest in people who can develop world-class creative.”. New Skills for PR. But the new skills are creeping up the list.

Industry 113

Industry Measurement SEO Corporate 113

Sword and the Script

FEBRUARY 14, 2023

Generative AI in PR software Agility PR Solutions , which is owned by parent Innodata (NASDAQ:INOD), launched a generative AI feature “to help write press releases and media outreach emails” according to the company. CoPilot will “help write” and “a shortcut” but not a replacement. But my expectations have been raised.

Software 131

Software Pitching Analysis Community 131

Sword and the Script

AUGUST 30, 2022

The former “founded Weber Shandwick’s analytics practice” and the latter “was former head of strategy at Publicis Media.”. I couldn’t find any financial data on the deal but in a separate piece for Media Post Laurie Sullivan writes that Kelp has 10 employees and “Signal AI has about 220 employees.” Revenue grew to $62.6

Publicity 85

Publicity Survey Enterprise Pitching 85

The Proactive Report

MAY 27, 2018

The traditional skills are still in demand – writing, communication and strategy. Analytics is now at 62% and SEO at 41%. “If content creation is the engine for growth, the industry will need to invest in people who can develop world-class creative.”. New Skills for PR. But the new skills are creeping up the list.

Industry 100

Industry Measurement SEO Corporate 100

The Proactive Report

MAY 27, 2018

The traditional skills are still in demand – writing, communication and strategy. Analytics is now at 62% and SEO at 41%. “If content creation is the engine for growth, the industry will need to invest in people who can develop world-class creative.”. New Skills for PR. But the new skills are creeping up the list.

Industry 100

Industry Measurement SEO Corporate 100

5W PR

MAY 21, 2018

On the other side of the coin, marketing experts can also provide PR teams with insights into the results of marketing campaigns, and critical analytics. It can involve emailing prospects with newsletters, writing content and publishing it on a blog, or even connecting with customers over social media. Better SEO and Rankings.

Strategy 68

Strategy Marketing SEO Web 68

The Resolution Blog

JANUARY 8, 2018

Here he outlines a talk from Yext’s Duane Forrester on what a future SEO job description. All models are wrong, but some are useful… Orin Puniello, part Ketchum Global Research & Analytics team shares why some PR measurement models will never tell you the whole truth. How do you gain access to analytics?

Tools 136

Tools Publicity SEO Measurement 136

Sword and the Script

MARCH 2, 2021

He cautions those writing pitches against using a tool like this for a cursory glance or pretending to have read his work. Shama Hyder writes a contribution for Forbes comparing Cision, Meltwater and Propel. Proof Analytics partnered with Mettle Capital to deliver environmental, social and governance (ESG) data for investor relations.

Company 148

Company Tools Technology Software 148

Sword and the Script

DECEMBER 21, 2021

I believe when people write predictions, they aren’t just saying what they think will happen but revealing a reflection of sorts. So, my prediction for 2022 is that those PR practitioners with stand-out skills like stellar writing ability and a proven track record of success will have unlimited career opportunities.

Marketing 214

Marketing Content Marketing Social Media Employee 214

PR 20/20

FEBRUARY 3, 2020

They also need to blog intelligently, writing about topics that actually produce results. AI could even write part of that next blog post for you. Last, but not least, MarketMuse uses AI to advise writers, editors, SEO specialists, and content strategists what to write about to rank for certain topics.

Blogging 73

Blogging How To Engineering Tools 73

The Resolution Blog

JUNE 25, 2015

On Monday, Google unveiled the platform and announced the project is set to offer tutorials on how to use online tools such as Google News, Google Trends, Google Alerts and Analytics. The best way to optimise a story is to see how people are interacting with it and the best way to do that is by exploring the analytics.

Google 120

Google Analytics SEO Comparison 120

Sword and the Script

NOVEMBER 23, 2019

Year after year this survey shows that successful content marketing programs are resourced appropriately, have a documented content strategy, put their audience needs first, and measure real results with analytics. How long does it take to write the average blog post? 49% check analytics for every post. 2) Blogging benchmarks.

Content Marketing 136

Content Marketing Study Blogging Marketing 136

PR Fuel

OCTOBER 16, 2020

In this age of social media, you may wonder why your company should even bother to write and issue press releases. Some media will write a story inspired by your release. This enhances your SEO or search engine optimization. When you issue a press release before other people write about your product, you control the message.

How To 52

How To Newspapers Analytics SEO 52

PR Fuel

OCTOBER 16, 2020

In this age of social media, you may wonder why your company should even bother to write and issue press releases. Some media will write a story inspired by your release. This enhances your SEO or search engine optimization. When you issue a press release before other people write about your product, you control the message.

How To 52

How To Newspapers Analytics SEO 52

Stephen Waddington

FEBRUARY 10, 2019

This week I’m writing to you on my iPhone on a Grand Central Rail train between London and York. Each podcast platform or service has its own analytics and aggregating data is a tedious spreadsheet driven task. I use Notes on my iPhone or iPad to create the first draft of almost everything. LinkedIn has hit 600+ million members.

Viral 68

Viral Journalism Analytics Case Study 68

Critical Mention

APRIL 5, 2019

Even more disappointing, when you check Google Analytics for that week you’re running the campaign your bounce rate is through the roof. And companies that blog have a whopping 434 percent more indexed pages than businesses without blogs, leading to better SEO. SCHEDULE A DEMO.

Content Marketing 75

Content Marketing Marketing Crisis Communications SEO 75

PR Fuel

MARCH 8, 2022

Perhaps you want to combine your press release and search engine optimization (SEO) strategies. You can generate awareness, traffic, and brand credibility using SEO. For example, perhaps you lack experience writing press releases. Otherwise, determine if they’ll give you access to an analytics platform.

How To 52

How To SEO Engineering System 52

Shift Communications

AUGUST 25, 2017

Success is more than just clicks; it’s also SEO, social shares, engagement and quality of content. In order to make better, more informed decisions about what type of content to create, turn to past successes, and success of your competitors, to justify decisions. How can all of this be measured and analyzed? SHIFT has the solution: SCALE.

Data 92

Data SEO Guidelines Advertising 92

Waxing UnLyrical

JUNE 12, 2018

You can then use automation to pull analytics which will help you read how successful different messages were, such as including those based on keywords. Amanda DiSilvestro gives small business and entrepreneurs SEO advice ranging from keyword research to recovering from Google Algorithm updates and changes.

Mobile 65

Mobile SEO Small Business Analytics 65

Critical Mention

SEPTEMBER 13, 2019

Keep SEO in Mind. SEO plays a big part in today’s digital media marketing. To start, you’ll need to make sure you are writing with voice search in mind. Early on in her career, she developed a passion for marketing, writing and anything within the communication field. SCHEDULE A DEMO. Priscilla Osorio.

Marketing 92

Marketing SEO Radio Video 92

Critical Mention

JULY 18, 2018

Marketing firms and departments have been doing this for a long time, realizing that analytics is an integral part of the communications world–it’s time for PR to take a similar approach. This is why SEO is vital to any organization. Using SEO for earned media coverage. This concept can seem overwhelming.

Data 60

Data SEO Engineering Strategy 60