Stern + Associates

MAY 6, 2024

From shaping brands using integrated marketing strategy to business development to SEO, the role of a digital marketer has the power to transform. Clients often approach us for services such as omnichannel digital marketing strategy development, social media management, content creation and marketing automation implementation.

Strategy 71

Strategy Marketing SEO B2B 71

Critical Mention

OCTOBER 9, 2019

Are you looking to interact with your social media audience, post trending content that’ll boost social engagement and practice top social strategies that’ll increase brand awareness? . Practice Social Media Brand-Consistency. Create a Social Media Posting Schedule. Find your Target Audience.

Social Media 75

Social Media Marketing Media Instagram 75

Critical Mention

NOVEMBER 5, 2019

Social media platforms may have been created for friendly networking, but since then, they’ve evolved into tech hubs where anybody can network with anyone else. So, it’s important for all organizations to acknowledge and react to the impact social media has on consumers. Social Media Improves Customer Service.

Social Media 105

Social Media Media Customer Service Radio 105

Critical Mention

MARCH 15, 2019

In fact, in 2018, Statista stated that 54 percent of all consumers now browse social media on a mobile device at least once a day. This makes it critical to optimize your social media marketing strategy to be mobile-friendly to engage these consumers. Make your Facebook page mobile-friendly. Send links via SMS texts.

Mobile 109

Mobile Social Media Marketing Media 109

Sword and the Script

OCTOBER 13, 2020

The most effective blogs in B2B marketing tend to publish longer posts, more frequently, with visuals, paid distribution and analytical measurement Blogging doesn’t have the appeal that voice search, personalization or influencer marketing do in B2B marketing, but when it’s done right, it’s surely effective, according to a new study.

B2B 151

B2B Study Blogging Marketing 151

Sword and the Script

JANUARY 19, 2021

So, I started tracking the community and publishing three different writing series on PR technology ( PR Tech Sums , PR Tech Briefing s, and Product Reviews ). In media relations , you are constantly on the hunt for reporters and influencers writing about your industry. Integration with Google Analytics for referrals.

Technology 170

Technology Publicity Software Pitching 170

Sword and the Script

APRIL 6, 2021

SEMrush is better known for its SEO tools, but it moved into PR last year with the acquisition of Prowly in 2020. One of the things SEO tools can do, that most media monitoring solutions cannot, is detect backlinks. SEMrush has had an impressive streak in the SEO space. G2 names best media monitoring solutions for 2021.

Media 108

Media SEO Analytics Analysis 108

PR 20/20

JANUARY 16, 2023

Beyond content, CMI does break it down into other areas, like SEO, social, and measurement. Ann Handley , the author of Everybody Writes , heads up content at ‘Profs. For Social Media, we like…. Buffer Social ( @buffer ): Digs into all things social but also discusses blogging and productivity.

Blogging 52

Blogging Marketing Pinterest SEO 52

PR 20/20

DECEMBER 14, 2022

We all should think of old blog posts like aged wine—the older it is, the more satisfying and valuable it becomes—and it takes a lot less time than writing a brand-new post. SEO-optimized. When it comes to SEO, keywords are incredibly important. How to write an effective content edit.

SEO 52

SEO Google Engineering eBook 52

Sword and the Script

DECEMBER 21, 2021

I believe when people write predictions, they aren’t just saying what they think will happen but revealing a reflection of sorts. Engage with the blogger on social media first, personalize your outreach, read and follow any requirements, and provide high-quality content. Social media breakup.

Marketing 215

Marketing Content Marketing Social Media Employee 215

Sword and the Script

AUGUST 29, 2020

According to the survey: social media management (77%) content marketing (77%) influencer marketing (67%); and link building for SEO (56%) Other statistics stood out for me in the report: Measurement. “PR How can you improve technical and SEO skills? What are the new services? Influencer engagement.

Media Relations 100

Media Relations Report Industry SEO 100

Sword and the Script

OCTOBER 25, 2022

“Now need to produce videos and podcasts in-house – something that used to be a once-in-a-while activity and was outsourced – in addition to providing content for every social media platform and continuing all other ‘old school’ communication duties.”. Real effort into digital and social. More emphasis on social media.

Communications 124

Communications Crisis Internal International 124

The Proactive Report

OCTOBER 12, 2015

Site Optimization : There is a lot more to this now than just keyword research and writing good content. Social Media Strategy for Social Signals : Google tends to spend most of its attention on sites that are constantly changing and updating. Social content is one way to keep your site alive and fresh.

SEO 100

SEO Google Pinterest LinkedIn 100

PR Fuel

MARCH 22, 2022

Then, write your press release with that publication’s target audience in mind. If you want to ensure your release is picked up, dedicate time to the writing process. Once you define your target audience, you can start building a media list. Explore media outlets outside of newspapers, too. Start Writing.

How To 101

How To Guidelines Writing Pitching 101

Onclusive

JUNE 21, 2017

Will every PR professional be versed in everything from domain authority to SEO?” Whether it’s getting Google Analytics or Marketo certified, attending a social media conference, or taking an SEO course so you can learn how to improve the searchability of your brand’s owned media, commit to continued education. “It

Storytelling 329

Storytelling SEO Community Engineering 329

Shift Communications

SEPTEMBER 28, 2015

We set up a few tests on Friday as soon as the feature became available to determine if there was any SEO benefit. The short answer: no SEO benefit yet. As of this writing, brand Pages are unable to create Notes. As with all things marketing, it depends on your goals. Here’s how. Christopher S.

SEO 60

SEO Facebook Employee Web 60

The Proactive Report

MAY 27, 2018

Social Media (75%). Media Relations (55%). The traditional skills are still in demand – writing, communication and strategy. Analytics is now at 62% and SEO at 41%. The post Big Changes Ahead in the PR Industry appeared first on Social Media Strategy | Online PR | Proactive Report | Sally Falkow.

Industry 113

Industry Measurement SEO Corporate 113

The Proactive Report

MAY 27, 2018

Social Media (75%). Media Relations (55%). The traditional skills are still in demand – writing, communication and strategy. Analytics is now at 62% and SEO at 41%. The post Big Changes Ahead for the PR Industry appeared first on Social Media Strategy | Online PR | Proactive Report | Sally Falkow.

Industry 100

Industry Measurement SEO Corporate 100

The Proactive Report

MAY 27, 2018

Social Media (75%). Media Relations (55%). The traditional skills are still in demand – writing, communication and strategy. Analytics is now at 62% and SEO at 41%. The post The Scale of Change in the PR Industry appeared first on Social Media Strategy | Online PR | Proactive Report | Sally Falkow.

Industry 100

Industry Measurement SEO Corporate 100

Sword and the Script

MARCH 2, 2021

Brandwatch provides “social listening” which is industry jargon for old-fashioned social media monitoring. In the last several years, Cision has purchased at least four other companies with social media monitoring capabilities. Shama Hyder writes a contribution for Forbes comparing Cision, Meltwater and Propel.

Company 151

Company Tools Technology Software 151

Sword and the Script

FEBRUARY 14, 2023

Generative AI in PR software Agility PR Solutions , which is owned by parent Innodata (NASDAQ:INOD), launched a generative AI feature “to help write press releases and media outreach emails” according to the company. CoPilot will “help write” and “a shortcut” but not a replacement. But my expectations have been raised.

Software 135

Software Pitching Analysis Community 135

PR Fuel

JUNE 11, 2020

In this age of social media, you may wonder why your company should even bother to write and issue press releases. Press releases are still relevant in today’s crowded media landscape. Some media will write a story inspired by your release. This enhances your SEO or search engine optimization.

How To 98

How To Newspapers Analytics SEO 98

Sword and the Script

NOVEMBER 23, 2019

Most marketers used paid media to fuel owned media. Of that segment of respondents, 72% use paid social media channels; 66% use sponsorships; 61% use pay-per-click advertising. How long does it take to write the average blog post? 49% check analytics for every post. 49% check analytics for every post.

Content Marketing 138

Content Marketing Study Blogging Marketing 138

Sword and the Script

AUGUST 30, 2022

The former “founded Weber Shandwick’s analytics practice” and the latter “was former head of strategy at Publicis Media.”. I’m going to tip my hat to Occam’s Razor and call it media monitoring solution. Muck Rack released an integration with Google Analytics (GA) that helps PR measure web traffic from media placements.

Publicity 86

Publicity Survey Enterprise Pitching 86

5W PR

MAY 21, 2018

On the other side of the coin, marketing experts can also provide PR teams with insights into the results of marketing campaigns, and critical analytics. It can involve emailing prospects with newsletters, writing content and publishing it on a blog, or even connecting with customers over social media.

Strategy 68

Strategy Marketing SEO Web 68

Critical Mention

SEPTEMBER 13, 2019

Keep in mind, it’s very important to track earned media KPIs as well. Whether it’s from social media, online publications or broadcast stations, today’s digital marketers must always take advantage of their earned media coverage. Keep SEO in Mind. SEO plays a big part in today’s digital media marketing.

Marketing 92

Marketing SEO Radio Video 92

Shift Communications

AUGUST 25, 2017

Success is more than just clicks; it’s also SEO, social shares, engagement and quality of content. It incorporates organic data from MOZ Open Site Explorer API, SEMRush, and APIs of the top social media platforms. For example, analyzing top-performing posts within an industry will uncover apparent trends. The Application.

Data 92

Data SEO Guidelines Advertising 92

The Resolution Blog

JANUARY 8, 2018

Here he outlines a talk from Yext’s Duane Forrester on what a future SEO job description. All models are wrong, but some are useful… Orin Puniello, part Ketchum Global Research & Analytics team shares why some PR measurement models will never tell you the whole truth. How do you gain access to analytics?

Tools 136

Tools Publicity Measurement SEO 136

Critical Mention

JULY 18, 2018

Marketing firms and departments have been doing this for a long time, realizing that analytics is an integral part of the communications world–it’s time for PR to take a similar approach. This is why SEO is vital to any organization. Owned media is any web property that your company owns outright.

Data 60

Data SEO Engineering Strategy 60

Critical Mention

APRIL 5, 2019

You send it out to thousands of potential customers in your database and on social media, but you don’t get any leads. Even more disappointing, when you check Google Analytics for that week you’re running the campaign your bounce rate is through the roof. SCHEDULE A DEMO.

Content Marketing 75

Content Marketing Marketing Crisis Communications SEO 75

PR Fuel

OCTOBER 16, 2020

In this age of social media, you may wonder why your company should even bother to write and issue press releases. Press releases are still relevant in today’s crowded media landscape. Some media will write a story inspired by your release. This enhances your SEO or search engine optimization.

How To 52

How To Newspapers Analytics SEO 52

PR Fuel

OCTOBER 16, 2020

In this age of social media, you may wonder why your company should even bother to write and issue press releases. Press releases are still relevant in today’s crowded media landscape. Some media will write a story inspired by your release. This enhances your SEO or search engine optimization.

How To 52

How To Newspapers Analytics SEO 52

ImPRessions - Crenshaw Communications

MAY 23, 2017

Obviously, you want to prioritize social media sites frequented by your target audience, but don’t discount the less popular platforms where you may be able to spark additional interest. Then see what the analytics show. Suffice to say that each platform offers different opportunities, and it pays to experiment.

Blogging 136

Blogging Airlines Analytics LinkedIn 136

Critical Mention

SEPTEMBER 19, 2019

The award-winning , Canadian-based agency, a Critical Mention client, provides agile and responsive public relations, content creation, digital advertising and SEO solutions to those in Vancouver and the Fraser Valley area. The combination of SEO, Digital Ads, PR and Social Media allows us to be a one-stop-shop for clients.

Agency 79

Agency Marketing Media SEO 79

Cision

SEPTEMBER 16, 2015

It can also hurt your SEO rankings. “If Ian says you should “spend more time promoting your content than writing it.”. Use a social media analytics tool to monitor your audience and find out where your content will make the most impact. Make sure you’re always using a spelling and grammar tool to check your work.

Content Marketing 120

Content Marketing Tools Marketing Google 120

Sword and the Script

FEBRUARY 12, 2019

Writers that report success with blogging share the following characteristics: They are more likely to write longer or more in-depth content; They tend to spend six or more hours writing a post; They are 2.5 They always use analytics to measure performance. But a small percentage write long-form content. hours to write.”.

Blogging 107

Blogging Survey B2B Analysis 107

PeakMetrics Insights

MARCH 13, 2019

Google Analytics. Google Analytics can supply all this information and more. Watch other nonprofit organizations work, track brand mentions, make lists of backlinks, and more with this SEO and social media tracking tool. Write or Die. To put out quick first drafts, you can’t beat Write or Die.

Nonprofit 40

Nonprofit Tools Strategy Google 40