ImPRessions - Crenshaw Communications

JULY 22, 2019

PR practitioners understand that a brand or personal reputation built through bylined content, executive speeches, legitimate user reviews, and media profiles will earn the credibility that comes from implied endorsement by recognized third parties. PR drives SEO. What is more valuable than a brand (or personal) reputation?

Mobile 244

Mobile SEO Web Journalism 244

ImPRessions - Crenshaw Communications

JULY 6, 2016

PR today is about SEO. If PR is all about content, it follows that SEO is a critical item in the PR practitioner’s toolbox. Any PR pro who lacks basic SEO and web analytics knowledge should seek additional training, even if it’s basic free background like Moz’s analytics tutorial.

SEO 204

SEO Analytics Measurement B2B 204

ImPRessions - Crenshaw Communications

JANUARY 24, 2018

What’s more, a brand or personal reputation that is built through executive speeches, user reviews, bylined content, and earned media coverage will enjoy the credibility that comes from implied endorsement from authoritative sources, not just self-promotion. Earned media boosts SEO. PR is about reputation.

Journalism 185

Journalism Advertising Advertising SEO 185

Sword and the Script

APRIL 6, 2021

SEMrush is better known for its SEO tools, but it moved into PR last year with the acquisition of Prowly in 2020. One of the things SEO tools can do, that most media monitoring solutions cannot, is detect backlinks. SEMrush has had an impressive streak in the SEO space. Critical Mention adds Google Analytics integration.

Media 106

Media SEO Analytics Analysis 106

Burrelles Fresh Ideas

SEPTEMBER 19, 2023

These strategies help brands connect with their audience, stand out in their industry, and create a positive reputation. Effective PR also involves managing the company’s reputation when problems arise during the campaign period. Then, how can PR aid your video marketing campaigns to create top-of-mind awareness?

Video 110

Video Marketing SEO Social Media 110

ImPRessions - Crenshaw Communications

JANUARY 5, 2017

PR and SEO are joined. If PR is all about content, it stands to reason that PR and SEO must work together, and that PR professionals should have more than a passing familiarity with SEO and web analytics. To be shareable, content must be optimized, so fluency in SEO basics is a necessary skill.

Trends 124

Trends SEO Leadership Print 124

PR 20/20

JANUARY 16, 2023

Beyond content, CMI does break it down into other areas, like SEO, social, and measurement. For Search + Analytics , we like…. Databox ( @databox ): This blog is up-to-date on all things reporting, business analytics, KPIs, and more. KISSMetrics ( @KISSmetrics ): Up-to-date on Google Analytics news and hacks.

Blogging 52

Blogging Marketing Pinterest SEO 52

Landis PR

FEBRUARY 5, 2024

Additionally, AI can assist in locating the perfect influencers, crafting captivating content, and maintaining a stellar online reputation. Unleashing the Power: The Advantages of AI in PR The advantages of using AI in PR are manifold: Enhanced Targeting: AI-driven analytics provide deep insights into audience behavior and preferences.

Publicity 59

Publicity Privacy YouTube Analysis 59

Sword and the Script

AUGUST 30, 2022

The corporate reputation sector saw some consolidation this week, as Signal AI, which bills itself as a global external intelligence company, acquired KELP Inc., a reputation platform,” according to reporting by Ray Shultz for Media Post. SEO vendor Semrush Holdings (NYSE: SEMR ) tech startup Prowly announced second quarter earnings.

Publicity 85

Publicity Survey Enterprise Pitching 85

Sword and the Script

DECEMBER 21, 2021

To demonstrate the value of their work to stakeholders, PR pros will need to focus more on analytics and be able to report on the metrics that matter, including media placements, social media engagement, pitches opened or clicked and more. Reputation management is crucial. Of course, this isn’t limited to new channels.

Marketing 215

Marketing Content Marketing Social Media Employee 215

Prohibition

AUGUST 1, 2023

Andrew Bruce Smith is renowned for his work in AI and its applications in digital communication, social media, SEO, and analytics. This also poses a reputational risk for brands, as ethics can be easily misconstrued, so as PRs and marketing professionals, this is where we need to play more of a role.

Marketing 62

Marketing Ethics Retail Tools 62

Prohibition

AUGUST 1, 2023

Andrew Bruce Smith is renowned for his work in AI and its applications in digital communication, social media, SEO, and analytics. This also poses a reputational risk for brands, as ethics can be easily misconstrued, so as PRs and marketing professionals, this is where we need to play more of a role.

Marketing 62

Marketing Ethics Tools Creativity 62

PR 20/20

JULY 12, 2016

A lot can be said about SEO for blogging, but maybe you’re just looking to brush up on the basics for your next post. Here’s how to find inspiration: If you have access to search console, take a look at what your site is already potentially ranking for under search analytics. But these are blogging SEO basics, so let’s get real.

SEO 40

SEO Blogging Web Writing 40

Prohibition

NOVEMBER 16, 2022

Over the past few years, digital PR has become significantly more important for brands and now goes way beyond ‘building links’ It includes increased brand awareness, brand positioning, SEO ranking, marketing share, share of voice, social media performance, organic traffic, sales and more – all encompassed in one.

Digital PR 62

Digital PR Brand Branding SEO 62

The Proactive Report

MAY 27, 2018

Brand Reputation (60%). Analytics is now at 62% and SEO at 41%. The forecast for headcount increase is just 11%. What’s Driving the Growth? Both agency and client-side PR pros point to. Content creation (81%). Social Media (75%). Media Relations (55%). New Skills for PR. But the new skills are creeping up the list.

Industry 113

Industry Measurement SEO Corporate 113

Deirdre Breakenridge

DECEMBER 18, 2017

Long gone are the days when a person could be a website master, social media specialist, analytics guru and paid advertising expert all at the same time. How should Dove repair its reputation among its core audience? A big piece of being a digital professional is providing digital solutions to a company’s problem.

Case Study 224

Case Study Trends Instagram Social Media 224

The Proactive Report

MAY 27, 2018

Brand Reputation (60%). Analytics is now at 62% and SEO at 41%. The forecast for headcount increase is just 11%. What’s Driving the Growth? Both agency and client-side PR pros point to. Content creation (81%). Social Media (75%). Media Relations (55%). New Skills for PR. But the new skills are creeping up the list.

Industry 100

Industry Measurement SEO Corporate 100

The Proactive Report

MAY 27, 2018

Brand Reputation (60%). Analytics is now at 62% and SEO at 41%. The forecast for headcount increase is just 11%. What’s Driving the Growth? Both agency and client-side PR pros point to. Content creation (81%). Social Media (75%). Media Relations (55%). New Skills for PR. But the new skills are creeping up the list.

Industry 100

Industry Measurement SEO Corporate 100

Buzzstream

JANUARY 22, 2024

In the early days of Google, guest posting was seen as a legitimate SEO strategy, and Google didn’t publicly penalize it. Gauge Site Relevance Simply put, in guest posting, choosing sites relevant to your niche is better for your SEO. For example: “write for us” AND “SEO” if I wanted the SEO industry.

Analysis 91

Analysis SEO Guidelines Google 91

Sword and the Script

OCTOBER 25, 2022

Clients now expect PR people to also be search experts, content experts, working knowledge of Google Analytics, knowledge of all sorts of tracking tools to measure effectiveness, while filming, producing, and editing video and managing multiple social media accounts.”. Note: Sorry, Press Releases Do Not Help Your SEO Anymore.

Communications 126

Communications Crisis Internal International 126

The Resolution Blog

JANUARY 8, 2018

Here he outlines a talk from Yext’s Duane Forrester on what a future SEO job description. All models are wrong, but some are useful… Orin Puniello, part Ketchum Global Research & Analytics team shares why some PR measurement models will never tell you the whole truth. How do you gain access to analytics?

Tools 136

Tools Publicity Measurement SEO 136

The Proactive Report

OCTOBER 12, 2015

You also have to learn how to do internal linking, keyword research, Google Analytics and Google/Bing Webmaster Tools integration, integration of Sitemaps, structured data, title and description rewriting and organization, image ALT tag development, site submission, and content recommendation development strategies, etc.

SEO 100

SEO Google Pinterest LinkedIn 100

Prohibition

FEBRUARY 14, 2023

Overview of Tech PR Tech PR is the strategic use of communications and relationships to build the reputation of a brand or business in the technology industry. Tech PR can be used to create positive brand awareness, enhance online reputation, and boost business profits.

Strategy 62

Strategy Brand Branding Technology 62

Burrelles Fresh Ideas

FEBRUARY 13, 2024

Plus, most social platforms have analytical tools to track users’ social and buying behaviors over time. Every interaction, purchase, and share contributes to growing your brand’s reputation. Dominance of TikTok SEO. They provide a treasure trove of data about users’ interests, behaviors, and preferences.

Social Media 87

Social Media Media Mobile SEO 87

5W PR

MAY 21, 2018

They both aim to build awareness for a brand and improve that company’s reputation. On the other side of the coin, marketing experts can also provide PR teams with insights into the results of marketing campaigns, and critical analytics. Better SEO and Rankings. PR and marketing both share an important goal.

Strategy 68

Strategy Marketing SEO Web 68

The Resolution Blog

SEPTEMBER 8, 2015

SEO-led PR is your future. Google has moved the goalposts for Search Engine Optimization, now focusing search algorithms on editorial influence, reputation and trust. PR people should be flocking to engage, capture and harvest the opportunities presented by SEO-led PR. And if you don’t seize the opportunity, others will!

SEO 120

SEO Google Engineering Data 120

ImPRessions - Crenshaw Communications

MARCH 9, 2016

We use social media listening tools, review market research, and create SEO-enhanced content. Most social mentions can be evaluated with the analytics already embedded in major social platforms, or with specially designed tools for social media monitoring and evaluation. Track earned media against web analytics.

Measurement 189

Measurement How To Guidelines Web 189

Shift Communications

NOVEMBER 17, 2014

While a media hit will increase a brand’s reputation and bring it top of mind for consumers, it will also increase a brand’s website traffic, SEO ranking, and a host of other measures. Google Analytics automatically separates social traffic (Facebook, Twitter, LinkedIn, etc.) Check out the chart below.

Measurement 140

Measurement Tools Analytics Data 140

PR Fuel

MARCH 8, 2022

Perhaps you want to combine your press release and search engine optimization (SEO) strategies. You can generate awareness, traffic, and brand credibility using SEO. Otherwise, determine if they’ll give you access to an analytics platform. Consider Your SEO Strategy. Consider the metrics they track as well.

How To 52

How To SEO Engineering System 52

Victorious PR

JULY 25, 2022

By reading about it in reputable publications such as Forbes and Entrepreneur, of course! I’ve also been able to watch the number of people visiting my website and subsequently submitting their information for quotes increase through my Google Analytics.” Think green initiatives, diversity, and the like. That, in a nutshell, is PR.

Real Estate 52

Real Estate How To B2C Banking 52

Stephen Waddington

MAY 5, 2019

CEO Mark Zuckerberg admitted in a keynote speech that it’s an area in which the social media firm has a lousy reputation. Land a media relations pitch with SEO and social audience data If you want to improve your media relations game I recommend reading the 2019 Cision Global State of Media Report.

Privacy 60

Privacy SEO Pitching Instagram 60

ImPRessions - Crenshaw Communications

MAY 23, 2017

Then see what the analytics show. For example, although we sometimes attract more views on LinkedIn by sharing our posts via the “Write an article” function vs. “Share an update,” experts are divided on whether publishing as an article violates the duplicate content rule and adversely affects SEO.

Blogging 136

Blogging Airlines Analytics LinkedIn 136

Cision

SEPTEMBER 16, 2015

A little mistake in your content, such as using the wrong your/you’re or their/there/they’re, can be detrimental to your brand’s reputation. It can also hurt your SEO rankings. “If Use a social media analytics tool to monitor your audience and find out where your content will make the most impact.

Content Marketing 120

Content Marketing Tools Marketing Google 120

ImPRessions - Crenshaw Communications

DECEMBER 15, 2017

Reputation management – more 24/7 than ever. These include old standbys like Hubspot Academy, dedicated to helping PR pros make better use of content marketing, social media marketing and SEO. Then there’s our favorite, Google Analytics training, which if offered by a variety of providers and is always worth a refresher.

YouTube 136

YouTube Training Video Survey 136

Stuart Bruce

MARCH 8, 2017

SEO is another skill that is shockingly low on the sought after skills list from recruiters with just 7% for junior practitioners and 8% for senior practitioners. Alarming when you remember that Richard Edelman refers to Google as “the world’s biggest reputation management engine.”

Publicity 134

Publicity Analysis Public Affairs Measurement 134

Shift Communications

MARCH 12, 2018

First, in any reputable SEO tool, we’ll find a list of searches by month for our brand and many variations on it: We keep a monthly log of branded non-negative searches broadly from SEO tools, to judge how effective we are at reaching the overall audience, whether or not they click on any search results.

Measurement 107

Measurement SEO Policies Reputation 107

Critical Mention

JULY 18, 2018

The crucial question for modern PR pros is, how do reputation management, media monitoring and overall PR strategy translate to business results for a company? This is why SEO is vital to any organization. The bottom line is that the content needs to be optimized for SEO and engaging to receive valuable earned media.

Data 60

Data SEO Engineering Strategy 60