Onclusive

NOVEMBER 8, 2023

PR professionals should create thoughtful, data-backed pitches, engage with reporters on social media, send swag (when appropriate), maintain relevant media lists, and manage all follow-through with reporters and journalists. Experts have often debated the interesting PR problem of measuring the effectiveness of internal communications.

Training 195

Training Media Training Reputation Crisis Communications 195

Onclusive

AUGUST 9, 2021

PR professionals are expected to create thoughtful, data-backed pitches, engage with reporters on social media, send swag (when appropriate), maintain relevant media lists, and manage all follow-through with reporters and journalists. Internal Communications. Relationship building takes time. How do you know what’s working?

Training 370

Training Media Training Reputation Crisis Communications 370

Shift Communications

AUGUST 8, 2016

Recently, Google announced a seemingly minor feature: any Google user could access a new Google Analytics™ Demo Account. The new Google Analytics Demo Account contains live, real information from Google’s eCommerce merchandise store. Four reasons: For sales pitches. Sales Pitches. For training videos and webinars.

Analytics 0

Analytics Google Data-Driven PR Training 0

Sword and the Script

OCTOBER 25, 2022

Clients now expect PR people to also be search experts, content experts, working knowledge of Google Analytics, knowledge of all sorts of tracking tools to measure effectiveness, while filming, producing, and editing video and managing multiple social media accounts.”. More internal comms. More internal comms. climate.”. “A

Communications 126

Communications Crisis Internal International 126

Sword and the Script

JUNE 13, 2023

When you pitch a story, you need to be credible too. Make it clear who or what you are pitching. Draw a correlation between your pitch and their prior coverage. While you don’t have access to their analytics, you still can observe the overall trends. The results found 61% of journalists get 100 pitches a week or more.

Journalism 134

Journalism Media Relations Report Media 134

ImPRessions - Crenshaw Communications

MARCH 15, 2018

Dream up new twists on seasonal pitches. Every season has its appropriate themed pitches, like holiday in December, back-to-school in fall, and so on. Top PR strategists have likely calenderized spring story ideas so that long-lead media pitches are distant memory. Lock in interns and other talent. So check out new tools.

Analytics 130

Analytics Pitching Internal International 130

Mindful Marketing

JULY 11, 2016

In order to prepare yourself and your team, now is the time to start thinking about implementing new measurement standards and, if you haven’t yet, a PR analytics tool to help prove your team’s value. Which of the reports will you share with clients, and which will be for internal learnings only? How is social engagement driving leads?

Analytics 50

Analytics Measurement Training Software 50

Sword and the Script

MAY 4, 2021

In a video review of the product, (embedded nearby) the Influencer Marketing Hub called Klear a “ hybrid social listening and analytics tool.” It gave the product high marks for analytics, which can be used to parse social data to find social media influencers a brand may wish to engage. Talkwalker adds podcast monitoring.

Tools 100

Tools Survey Pitching Analytics 100

ImPRessions - Crenshaw Communications

MAY 28, 2020

For example, a client of ours, Fractal , which is a global leader in artificial intelligence and analytics, powering decision-making in Fortune 500 companies, helps its customers to allocate capital, generate new business opportunities, manage risk and develop new products. Make your pitch schedule timely.

Strategy 287

Strategy Media Measurement Product Launch 287

ImPRessions - Crenshaw Communications

JANUARY 12, 2018

A PR program operates best when the client has tasked an internal manager for the work, and all parties agree on what the agency needs to succeed. One of the greatest accomplishments of a PR partnership is when a client trusts a PR team enough to let them pitch story angles free from oversight and micromanaging. No laurel-resting here!

Publicity 256

Publicity Brand Branding Storytelling 256

Deirdre Breakenridge

OCTOBER 16, 2014

However, I managed to share three big trends along with three new practices for PR professionals in an Expert Express Talk at the PRSA International Conference in Washington, DC ( #PRSAICON ). Understanding diverse environments internally and externally. One of my best examples is from the early days of my career when I was an intern.

Big Data 250

Big Data Data Education Internal 250

NewsWhip

APRIL 27, 2023

RivalIQ RivalIQ is a social media analytics tool that gives insights on how your social media efforts, and the efforts of competitors, are being received by an audience. The tool allows you to monitor the news for potential outreach opportunities, draft a pitch, and generate reports based on your media coverage and campaigns.

Tools 78

Tools Communications Pinterest Analytics 78

Sword and the Script

NOVEMBER 5, 2019

This month was no exception, and perhaps because many of the launches were timed with annual PRSA International Conference which wrapped up recently. Internal data such as survey responses, call center data or customer service email data according to a company representative. What sort of data? Why would you do this?

Internal 64

Internal International Data Media 64

5W PR

MAY 31, 2023

In addition, that person should be familiar with social media platforms, marketing principles, and data analytics tools. The portfolio should showcase writing samples, social media campaigns, media pitches, and other relevant PR work. That includes strong communication, writing, and interpersonal skills.

Publicity 88

Publicity How To Social Media Trends 88

Onclusive

JUNE 14, 2017

PR’s job is to pitch and secure stories that align with the brand, as told through third-party endorsement. Many of the insights Riggs discovered were due to his use of PR analytics and measuring the nuts and bolts of PR campaign success. But then there’s PR, which is commonly treated as a different mechanism altogether.

Marketing 170

Marketing Measurement Trends B2B 170

Onclusive

OCTOBER 12, 2021

Think of it as a sales pitch with robust data and justification. PR analytics, especially PR Attribution , can be a real game-changer when it comes to proving the value of communications. As an example, an increased budget may be necessary to develop new impactful content.

Resources 195

Resources Technology Data Tools 195

Sword and the Script

OCTOBER 29, 2019

Later that evolved to include email distribution and the analytics that are the basis for CRM. Many PR pros will cut and paste a document into a CMS to publish a release – and then cut and paste it again (and again) as they pitch it. You can send these pitches to a list of reporters, or pitch 1:1.

Pitching 64

Pitching Analytics Enterprise System 64

Wadds Inc.

APRIL 26, 2023

Business that in September 2022 would have moved from pitch to contract to delivery within weeks is now taking several months to convert. The UK economy is not in recession, but it is being talked down by organisations such as the International Monetary Fund and critically the media. The slowdown is impacting payments.

Agency 98

Agency Publicity Marketing Banking 98

Solo PR Pro

DECEMBER 12, 2023

And of course, specialists and generalists must be intentional about who they pitch, and why and ensure that you are tailoring your content appropriately. Fire the meteorologists, the interns can do the weather PR has always had a PR problem. Many do not understand the breadth of services we offer and the value we deliver.

Policies 68

Policies Creativity Internal International 68

The Resolution Blog

OCTOBER 26, 2017

And as we’re talking about digital communications, analytics will be almost essential. I know as I have pitched and won these budgets. Read presentation from the PRSA International PR conference above. The answer will come with a clear objective linked to an organisational goal and KPIs in place to meet it. We’ll help you here.

How To 180

How To SEO eBook Measurement 180

Mindful Marketing

SEPTEMBER 26, 2016

In our continued support of the International Association for Measurement and Evaluation of Communication’s (AMEC) “ Measurement Month ,” today’s topic is Coverage Driver. Are you and your team tracking data associated with the type of media pitches that you distribute? How your team can improve pitch to coverage ratios.

Measurement 50

Measurement Pitching Analytics Tools 50

Cision

DECEMBER 18, 2017

Many in PR are familiar with looking at a publication’s calendar to know what to pitch them in a timely manner. However, given the rise in popularity of content marketing, marketers now find value in having an internal content calendar to stay organized with what they publish on their blogs, websites, press releases and social media.

How To 0

How To Content Marketing Conference Analytics 0

The Proactive Report

DECEMBER 27, 2017

There are many tools available to harvest data about your customers and stakeholders, both internally and externally: CRM systems, social media analytics, web analytics and more. The decimation of newsroom staff will continue and there’ll be even fewer reporters, editors and TV producers to pitch.

Trends 124

Trends Data-Driven PR Data System 124

Sword and the Script

JANUARY 3, 2023

Internal communications: PR practitioners may also be responsible for communicating with employees and stakeholders within an organization. Analytics: PR practitioners use a variety of analytics tools to track the effectiveness of their campaigns. Should companies hire public relations people internally?

Interviews 104

Interviews Publicity Technology Social Media 104

Shift Communications

NOVEMBER 10, 2016

Ensure all assets for your owned properties – blog, website, app store copy/approval, Google Analytics and goals , etc. – Each of these groups is comprised of distinctly different publications, thus they must be approached with different storylines and pitches. Balance Strong Foundations with Flexibility. are locked and loaded.

Healthcare 144

Healthcare How To Analytics Mobile 144

Sword and the Script

MARCH 2, 2021

Over the course of my career, I’ve lived through two acquisitions, contributed to internal and external comms for several more, and at different organizations, and even did a divestiture. He cautions those writing pitches against using a tool like this for a cursory glance or pretending to have read his work. PR tech mentions.

Company 154

Company Tools Technology Software 154

Shift Communications

MAY 17, 2023

At SHIFT, we’ve often been an early adopter of new technologies in communications (from social media to Google Analytics ). They are as follows and are based on those internal discussions, as well as on outside perspectives, including the PR Council Guidelines on Generative AI. Compare this to the 4.5 Even TikTok needed nine months.

Publicity 78

Publicity Guidelines Training Transportation 78

Shift Communications

MAY 17, 2023

At SHIFT, we’ve often been an early adopter of new technologies in communications (from social media to Google Analytics ). They are as follows and are based on those internal discussions, as well as on outside perspectives, including the PR Council Guidelines on Generative AI. Compare this to the 4.5 Even TikTok needed nine months.

Publicity 78

Publicity Guidelines Training Transportation 78

ImPRessions - Crenshaw Communications

AUGUST 21, 2018

Internally, data can inform our PR strategy and make our branded content better and more engaging. Plus, AI tools are playing a role on the other side of the media relations coin: journalists are beginning to use AI solutions to read pitches, generate story ideas, and gauge what their audiences want to read. Data and more data.

Trends 157

Trends Privacy Data Reputation 157

Sword and the Script

JULY 7, 2020

Muck Rack focuses on public relations management Muck Rack announced “Public Relations Management” which promises a “unified platform” across the company’s “media database, monitoring, analytics and collaboration tools built for PR teams.” In an interview with PRWeek, the company likened it to a CRM for PR.

Technology 123

Technology Publicity Software Print 123

Sword and the Script

OCTOBER 5, 2021

It also allows for pitching through the platform, which checks off distribution. based PR tech players that offer a contact database, some level of pitching or distribution, and media monitoring include: Cision. As for social listening, the product helps customers monitor Twitter, Facebook, Instagram, YouTube, and TikTok.

Software 159

Software Tools Print Technology 159

Contently - Strategy

JANUARY 26, 2023

Cigna VP Uses Social Media to Discuss Affordable Healthcare Katya Andresen is Cigna’s Chief Digital and Analytics officer. Consider the following options: Sit in on meetings with internal thought leaders to listen for ideas. Contently has a feature to solicit ideas from your freelance team called pitch requests.

Leadership 145

Leadership Content Marketing Healthcare Google 145

PRSay

OCTOBER 14, 2019

RockDove Solutions is a proud sponsor of the PRSA 2019 International Conference in San Diego on Oct. Whether you work for an organization or an agency, one of the most agonizing annual rituals is the pitching of a new crisis plan. We at RockDove Solutions are in a privileged position to understand those changes.

Crisis 87

Crisis Crisis Management Training Mobile 87

Cision

SEPTEMBER 13, 2017

Internally, get company-wide buy-in before the public announcement. You can also garner earned media by pitching targeted journalists, sending out a press release, and securing guest blog postings. Trash all collateral with old logos or branding and replace with updated ones.  5.    Plan for a Launch That Makes a Splash .

Corporate 270

Corporate Brand Branding Guidelines 270

Marketwired

FEBRUARY 11, 2016

Before I go on waxing poetic about how data and analytics have enabled this to a degree – that story has been told, has it not? – And as Lee Odden astutely stated during last week’s PRSA International Conference panel session hosted by Marketwired : “Content is the future of PR.”. Take a look at @AirPR CEO… Click To Tweet.

Conference 100

Conference Big Data Pitching Employee 100

Buzzstream

MAY 2, 2024

Resources Mentioned: Glenn Allsopp’s article on who controls search Cyrus Shepard’s Study on Internal Linking Nate’s LinkedIn Nate’s Twitter Main Takeaways 1. Internal linking is one of the least appreciated jobs in SEO. You don’t want to use the exact same anchor text on every internal link. Positional is now live!

Internal 118

Internal International Insurance Insurance 118

Stephen Waddington

OCTOBER 20, 2017

You’ve two weeks to pitch. Ten days in and we’ve had almost 20 pitches for the CIPR’s anniversary project, covering a wide variety of topics. All pitches will be reviewed on merit and in the wider context of the book. These include diversity, international, internal communications and teaching. Work in progress.

Public Affairs 68

Public Affairs Pitching Community Guidelines 68