Analytics Data-Driven PR International Pitching 
ImPRessions - Crenshaw Communications
FEBRUARY 6, 2024
PR teams use data tools and platforms to glean patterns and insight from media coverage, measure audience engagement, and quantify campaign performance. The ability to pitch via Muck Rack and track things like opens and bouncebacks has helped streamline our targeted media lists.
Shift Communications
SEPTEMBER 18, 2017
In the last post, we reviewed the necessary ingredients to make successful predictions: good data. We defined good data as clean, compatible, and chosen well. Let’s next look at a predictive analytics example every PR practitioner will benefit from. Example: Matching Search Intent to PR. What Would PR Do?
The Hoyt Organization
SEPTEMBER 8, 2023
As businesses become more digitized, paying attention to current trends, like the ever-growing importance of social media and data analytics, helps to promote and protect brand image. Also, it allows professionals to employ the right PR strategies when it matters most. Today, companies expect more from their PR departments.
Shift Communications
AUGUST 8, 2016
Recently, Google announced a seemingly minor feature: any Google user could access a new Google Analytics™ Demo Account. The new Google Analytics Demo Account contains live, real information from Google’s eCommerce merchandise store. The marketing and PR industry responded with a collective yawn. Four reasons: For sales pitches.
The Proactive Report
DECEMBER 27, 2017
Data Driven PR. As you can see from the content strategy, it’s all about the data. And every part of your PR plan should be data-driven now. You have to learn to gather it, slice and dice it, analyze it and extract the insights that drive your PR strategy and actions.
Shift Communications
OCTOBER 15, 2015
That does not mean we are left without resources to help define PR success and set the agenda for an even more data-driven PR program in the New Year. Many of these metrics are easily found via tools in the Moz suite, through the native social platform dashboard and through Google Analytics. Want to know more?
5W PR
JUNE 6, 2022
And as all of those elements are changing, so should the PR strategies that companies are using so they can adapt and cater to everyone’s needs. In fact, using data-driven approaches is relatively new in public relations, especially in terms of the different advancements of tools and technologies in the realm of data analytics.
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