Onclusive

AUGUST 9, 2021

Internal Communications. The truth is that internal communications are really important to how things get done in any organization. Measuring the effectiveness of internal communications is an interesting PR problem that has often been debated by experts. How do you know what’s working? Media Training. Data Journalism.

Training 370

Training Media Training Reputation Crisis Communications 370

Onclusive

DECEMBER 16, 2020

Increased focus on internal communications As companies transition to the “new normal,” remote work is here to stay and everything we do will become increasingly digital. Growth of in-house PR When it comes to communications, no one can understand the company culture and products more than the people actually working in it.

Industry 221

Industry Content Marketing Corporate Analytics 221

Sword and the Script

OCTOBER 25, 2022

Clients now expect PR people to also be search experts, content experts, working knowledge of Google Analytics, knowledge of all sorts of tracking tools to measure effectiveness, while filming, producing, and editing video and managing multiple social media accounts.”. More internal comms. More internal comms. climate.”. “A

Communications 128

Communications Crisis Internal International 128

ImPRessions - Crenshaw Communications

JULY 14, 2020

Below are a few tools every PR pro should master to maximize efficiency and score points with internal or external clients. Survata is a useful tool to produce, showcase and capitalize on research data through the production of surveys. If well designed, a simple survey can garner coverage when there isn’t any original news.

Tools 295

Tools Software Survey Meeting 295

ImPRessions - Crenshaw Communications

JANUARY 16, 2020

From AI and machine learning to in-memory analytics and cloud computing, data was again center stage at NRF 2020. Moreover, many shoppers will actually choose brands that meet these standards even if it means spending a few extra dollars or having to wait an extra day for products to arrive. Emphasis on international expansion.

Retail 156

Retail Automotive Conference Data 156

Onclusive

AUGUST 10, 2021

There might be content that already exists and can be repackaged and promoted through new or additional internal and external channels. For example, a product launch article could be rewritten from the customer perspective. Another effective strategy is localizing your content.

Strategy 418

Strategy Survey Automotive Data 418

ImPRessions - Crenshaw Communications

MAY 28, 2020

For example, a client of ours, Fractal , which is a global leader in artificial intelligence and analytics, powering decision-making in Fortune 500 companies, helps its customers to allocate capital, generate new business opportunities, manage risk and develop new products. Find newsworthy stories in your business plan.

Strategy 287

Strategy Media Measurement Product Launch 287

Onclusive

DECEMBER 17, 2018

The financing will fuel investment in engineering, data science and product development and accelerate the expansion of the company’s international footprint. Judy Luk-Smit , VP of Product at AirPR, previously product management at Dell.

Analytics 150

Analytics Data Big Data Technology 150

Critical Mention

AUGUST 7, 2020

The product roadmap includes major additions to the platform’s analytics capabilities, additional content sets and expansion of international coverage. . Critical Mention offers real-time media monitoring, intelligence, analytics and media contact information for broadcast television, radio, online news and social media.

Technology 125

Technology Television Analytics Radio 125

ImPRessions - Crenshaw Communications

MARCH 15, 2018

Brands should review creative strategies, new product updates and budgets to ensure the current investment is appropriate to reach PR goals. Lock in interns and other talent. Summer interns are already pounding the pavement looking for interesting work. Spring into more accurate analytics. Properly attribute revenue?

Analytics 130

Analytics Pitching Internal International 130

Presspage

JULY 25, 2023

Most importantly, our CRM seamlessly integrates with the entire Presspage product suite, eliminating the need for multiple disjointed, siloed tools and ensuring an optimized experience. This feature enhances the accuracy of your databases and boosts productivity.

Media 78

Media System Analytics Privacy 78

Sword and the Script

APRIL 23, 2024

They gave engineers a percentage of free time to develop new products. Specifically, our survey found, revenue leaders are two to six times more likely to have advanced in-house capabilities such as data science and analytics, marketing automation, and account-based marketing. This is true inside and outside of marketing.

Software 129

Software B2B Company Marketing 129

Buzzstream

MAY 2, 2024

Resources Mentioned: Glenn Allsopp’s article on who controls search Cyrus Shepard’s Study on Internal Linking Nate’s LinkedIn Nate’s Twitter Main Takeaways 1. Internal linking is one of the least appreciated jobs in SEO. You don’t want to use the exact same anchor text on every internal link. Positional is now live!

Internal 118

Internal International Insurance Insurance 118

Sword and the Script

JANUARY 3, 2023

Event planning: PR practitioners may plan events such as product launches, conferences, or charity events to get media attention and generate positive publicity. Internal communications: PR practitioners may also be responsible for communicating with employees and stakeholders within an organization.

Interviews 106

Interviews Publicity Technology Social Media 106

Onclusive

APRIL 15, 2020

For communicators, attribution can be defined as “the measurement of actions, such as visiting a web site, downloading content, signing up for a demo, and purchasing a product or service, taken by people after reading a piece of earned, owned, or newswire content.” First things first: how do you define attribution? .

Data-Driven PR 259

Data-Driven PR Measurement Data Travel 259

Sword and the Script

MAY 4, 2021

You can see it in this month’s summary of news – the 24 th edition of the PR Tech Sum – there’s a corporate transaction, a few new products and a handful of PR surveys at the end. >>> In a video review of the product, (embedded nearby) the Influencer Marketing Hub called Klear a “ hybrid social listening and analytics tool.”

Tools 100

Tools Survey Pitching Analytics 100

Katie Paine's Measurement Blog

JULY 10, 2023

Purchase no measurement product or service until you have mapped out your goals, objectives, senior leadership expectations, and all the parameters of who is using the dashboard and how. What that means for communications is that you will most likely be combining data from your: Web analytics platform (e.g., Here is an example: Tip #4.

Measurement 98

Measurement Communications How To Survey 98

ImPRessions - Crenshaw Communications

FEBRUARY 4, 2021

Have reporters stopped asking to see the full release when you contact them about news – a partnership, company milestone, new product or a big hire? You can also choose to have your press release sent to regional, national, or international media. But are they really? The comprehensive reports can be helpful.

SEO 279

SEO Print Financial Product Launch 279

Mindful Marketing

JULY 11, 2016

September kicks off a very busy PR season – conferences, events, product launches and deadlines galore all take place between September and December. Which of the reports will you share with clients, and which will be for internal learnings only? Most vendors offer a free trial of their software over a period of weeks.

Analytics 50

Analytics Measurement Training Software 50

NewsWhip

FEBRUARY 23, 2023

Internal processes can often be far from real-time themselves, and it’s crucial to have the structure in place to match the speed of the data you have in order to feel its full benefit. Agree these in advance not just with your team but with internal stakeholders too. This way, you have a natural benchmark for comparative purposes.

Crisis 78

Crisis Data Reddit Analytics 78

ImPRessions - Crenshaw Communications

JANUARY 12, 2018

A PR program operates best when the client has tasked an internal manager for the work, and all parties agree on what the agency needs to succeed. The campaign is going well – positive press and analytics that prove people are responding. In media relations, as in so many things, it’s important to take the long view.

Publicity 256

Publicity Brand Branding Storytelling 256

Onclusive

APRIL 15, 2020

For communicators, attribution can be defined as “the measurement of actions, such as visiting a web site, downloading content, signing up for a demo, and purchasing a product or service, taken by people after reading a piece of earned, owned, or newswire content.” First things first: how do you define attribution?

Data-Driven PR 195

Data-Driven PR Measurement Data Travel 195

NewsWhip

MARCH 15, 2024

I am sure lots of research and science goes into that magic, but it would be great to understand what attracted you to Disney and equally as important, into a career in research and analytics? Disney Parks, Experiences & Products have impacted consumers across the globe.

Data 78

Data Social Media Consumer Trends 78

Cision

JULY 11, 2017

Perhaps you have a widespread international pickup to consider. Compile a list of keywords, people, places and products that correlate to your organization’s milestones: Past: Did you recently have a big brand promotion, event, or another noteworthy news item? Future: It’s never too early to plan ahead.

How To 265

How To Media Software Agriculture 265

Sword and the Script

MARCH 26, 2024

Thought leadership can win a spot on the shortlist According to the survey, leadership has a direct impact on product consideration. A majority, (75%) of decision-makers said, “thought leadership has led them to research a product or service they were not previously considering.” Tying it back on the sales pipeline is crucial.

Leadership 138

Leadership B2B Study Survey 138

NewsWhip

APRIL 27, 2023

RivalIQ RivalIQ is a social media analytics tool that gives insights on how your social media efforts, and the efforts of competitors, are being received by an audience. The AI-enabled product also works to understand your preferred writing style, offer you suggestions, and provide feedback on correctness, style, tone and more.

Tools 78

Tools Communications Pinterest Analytics 78

Critical Mention

JANUARY 16, 2020

Internal links: A link on your website that leads to another page of that same website. Internal links direct internet users to another link on your site to gain, helping them learn even more about your brand. Internal links should contain related content to the page site visitors are initially on.

SEO 80

SEO Strategy Engineering Mobile 80

Reputation Us

JULY 13, 2021

They are perceived as providing more value, which often allows them to charge a higher, competitive price for their products or services. Their customers are more loyal and buy broader ranges of products and services. 69% – Job seekers would not take a job with a company with a bad reputation ( source ).

Corporate 78

Corporate Reputation Analytics Survey 78

Reputation Us

JULY 13, 2021

They are perceived as providing more value, which often allows them to charge a higher, competitive price for their products or services. Their customers are more loyal and buy broader ranges of products and services. 69% – Job seekers would not take a job with a company with a bad reputation ( source ).

Corporate 78

Corporate Reputation Analytics Survey 78

Onclusive

JANUARY 10, 2018

Trends will continue to support a wave of education for PR and it’s internal partners to consider and accept PR’s positive impact.”. Brand lift, moving customers through the funnel more quickly, organizational efficiency, customer service, product development – the list goes on and on.

Content Marketing 150

Content Marketing Measurement Interviews Marketing 150

Cision

DECEMBER 18, 2017

However, given the rise in popularity of content marketing, marketers now find value in having an internal content calendar to stay organized with what they publish on their blogs, websites, press releases and social media. If you have a new product coming out, plan your content around it. Pay Attention to Publish Dates.

How To 0

How To Content Marketing Conference Analytics 0

Sword and the Script

JULY 6, 2021

I missed my self-imposed deadline in June as I was simply overwhelmed by events: client work – always my first priority – but also bisdev, podcast production, blog posts, and trying to get this year’s annual JOTW comms survey ready for publication. The service will no longer be available as of August 1st 2021 [sic].”

Pitching 89

Pitching Report Software Survey 89

Onclusive

JUNE 14, 2017

Many of the insights Riggs discovered were due to his use of PR analytics and measuring the nuts and bolts of PR campaign success. Marketing Goal 2: Better position your brand or product. According to a study conducted by B2B International , only 54 percent of B2B businesses have a program in place for measuring brand perception.

Marketing 170

Marketing Measurement Trends B2B 170

Wadds Inc.

APRIL 26, 2023

The UK economy is not in recession, but it is being talked down by organisations such as the International Monetary Fund and critically the media. It may help lift consumer spending, especially if the weather is good, but it won’t do anything for productivity. This is inevitably impacting business and consumer confidence.

Agency 98

Agency Publicity Marketing Banking 98

Sword and the Script

MARCH 2, 2021

Over the course of my career, I’ve lived through two acquisitions, contributed to internal and external comms for several more, and at different organizations, and even did a divestiture. It’s a very credible competitor ( see product briefing ). PR tech mentions.

Company 156

Company Tools Technology Software 156

ImPRessions - Crenshaw Communications

JULY 6, 2016

The smartest PR professionals help product or service companies identify their most powerful differentiators, shape a narrative, and tell their story where it counts. Any PR pro who lacks basic SEO and web analytics knowledge should seek additional training, even if it’s basic free background like Moz’s analytics tutorial.

SEO 204

SEO Analytics Measurement B2B 204

ImPRessions - Crenshaw Communications

MARCH 25, 2016

Take a look on Quora , or talk to someone experienced in working with many different PR agencies, and you’re likely to hear about a range of experiences, from highly productive to sorely disappointing. Ask what they need. Communicate regularly. But things can change over time. Tie PR to business goals. Nip problems early.

Agency 120

Agency How To Product Launch Internal 120