The Proactive Report

FEBRUARY 22, 2016

News outlets are paying attention to analytics in an effort to learn more about what their audiences read and watch – and why. News outlets mostly measure the wrong things,” writes Tom Rosenstiel, a senior fellow with the Brookings Institution and Executive Director of API.

Analytics 100

Analytics Digital PR Measurement Enterprise 100

Cision

APRIL 27, 2015

I started writing this piece with the intention of sharing “best practices” for using Google Analytics to measure PR. Google Analytics without an understanding of its mechanisms is useless hammer. The first question you might have before we dive into Google Analytics is “how much of GA is free?”

Analytics 120

Analytics Google Measurement Data 120

Cision

OCTOBER 19, 2017

But unless you have a full-time SEO expert on staff, it can be frustrating to find the right keywords when you’re in the middle of writing a blog post, creating a web page or writing a press release. I wanted to share some insights and tips for how we put our list together so that you can also benefit from this amazing tool.

Brand 208

Brand Branding How To SEO 208

Cision

JULY 11, 2017

Also, pay attention to how prior media coverage has discussed your brand and note any areas where you may need to do double-duty on your key terms. For instance, if your company name is “Fire & Ice,” some outlets may write it as, “Fire and Ice.” The post Media Monitoring: How to Plan, Execute and Engage appeared first on Cision.

How To 265

How To Media Software Agriculture 265

PR Fuel

MARCH 21, 2021

So you’ve been spending a ton of time writing press releases, but you haven’t been hearing back from any outlets saying they want to use your piece. It’s always better to create your own content, as it will give the reader extra insight into your company and shows the effort you put into this piece of writing.

How To 105

How To Analytics Writing Guidelines 105

Burrelles Fresh Ideas

SEPTEMBER 26, 2023

When considering how to make a brand stronger, business leaders often look to operational influences. Burrelles monitoring allows you to track mentions (and sentiment) in real-time from all media — print, online, broadcast, and social — along with the ability to integrate Google Analytics for comprehensive reporting and evaluation.

Community 90

Community How To Marketing Data 90

Cision

FEBRUARY 22, 2017

If you have Google Analytics, adding UTM tracking code to the link so that you can see leads and goal completions on your website. . You can also use a media database system—like the Cision Communications Cloud —to find and contact reporters who are currently writing about your topic. Maintain a relationship with the reporter.

How To 245

How To Media Report Interviews 245

ImPRessions - Crenshaw Communications

FEBRUARY 22, 2023

This requires a combination of creative thinking, analytical skills, and the ability to develop and execute against plan. Building a positive public image now also means understanding how to increase online engagement and identify opportunities for content. But there’s no need to fear data!

Analytics 170

Analytics Tools Social Media Trends 170

Cision

NOVEMBER 30, 2017

Want to write for Cision®? Know who you’re currently writing to, and who you want to reach, then impart that information to all your contributors as you create your contributor guide. It will reinforce Cision as the world’s best-in-class software provider of monitoring, targeting, creation, distribution and analytics services.

How To 177

How To Guidelines Content Marketing Video 177

Onclusive

JUNE 9, 2021

This week, we’re concluding the series with an overview of how to craft your messaging, identify the right authors and outlets, distribute strategically and proactively, and finally, measure success. Set your messaging, write the story. It’s also useful to find out which reporters write for your competitors but not for your brand. .

Data-Driven PR 370

Data-Driven PR Data Measurement Trends 370

Cision

OCTOBER 4, 2016

What I want to do in this post is to discuss the reasons why your email could get caught in a spam filter and how to triage that situation if it happens. Tell recipients how to unsubscribe from the list. Do this: find out whether you are sending both versions in your emails, and if not figure out how to. Honor opt-outs promptly.

How To 0

How To Reputation Report Marketing 0

PR Fuel

JUNE 11, 2020

In this age of social media, you may wonder why your company should even bother to write and issue press releases. If you know how to draft one, in addition to how to use the best press release distribution channels, you can reach a wide audience with a persuasive message. Some media will write a story inspired by your release.

How To 98

How To Newspapers Analytics SEO 98

Sword and the Script

DECEMBER 17, 2016

Web analytics have played a pivotal role in the advancement of measurement. Just as the content management systems have made it easier to create and publish, web analytics platforms have made it easier to measure and report. Perhaps even, the people behind the platforms that provide analytics, see a misguided incentive for inflation.

Analytics 60

Analytics Data Report Measurement 60

Shift Communications

SEPTEMBER 17, 2014

It’s all too easy to write about yourself and your company in a favorable light– it’s your blog after all. Check your social networks and Google Analytics. Google Analytics can provide demographic and location data about your site visitors. Content creation can be one of the hardest things to plan when you first begin blogging.

Blogging 161

Blogging How To SEO Analytics 161

Sword and the Script

APRIL 22, 2017

Electronic communications have made writing so easy that we don’t put as much thought or effort into the task anymore. At least not to the degree we did when we had to sit in front of a typewriter or hand write a note with a bottle of white-out nearby. Email has made our writing lazy. 3) Words matter in analytics and insight.

Writing 62

Writing B2B Analytics Reputation 62

Shift Communications

DECEMBER 9, 2014

Fortunately, in the age of social media and digital marketing, we have more tools and resources than ever to understand our audiences, to know how we’re doing. For that, we’ll turn to our stalwart, Google Analytics. In this example below, how are we doing? Fire it up and turn on the New Users audience segmentation.

Measurement 161

Measurement Data-Driven PR How To Exercises 161

PR 20/20

FEBRUARY 3, 2020

One of the top challenges marketers ask us about at Marketing AI institute is how to use artificial intelligence (AI) for blogging. They also need to blog intelligently, writing about topics that actually produce results. AI could even write part of that next blog post for you. Write data-driven narratives in seconds.

Blogging 73

Blogging How To Engineering Tools 73

PRSay

DECEMBER 12, 2019

Here’s how to write lists posts that get the word out and boost your content marketing analytics: 1. Do not use more bullets than you get in a six-shooter,” recommends Rick Norton in Online Writing Digest. Learn more about her training, consulting or writing and editing services at WylieComm.com. Got a list?

Web 159

Web Writing Analytics Training 159

Presspage

FEBRUARY 28, 2019

So, here are several tips on how to develop and maintain a global newsroom in today’s fast-paced digital world. Once the newsroom’s main purpose within the content strategy is defined, the targeted audience becomes much clearer—which assists brand journalists and corporate communicators in writing engaging content.

How To 90

How To Local Analytics Social Media 90

Communications Conversations

NOVEMBER 16, 2022

Yes, social media pros do need to understand how to manage social ad campaigns. Telling leaders a story of how social contributes to overarching goals – I had to do this to ask for budget for social campaigns. Analytical mind and basic knowledge of digital marketing landscape. Many of those skills DO apply today.

Social Media 174

Social Media Media Analytics Data 174

Critical Mention

DECEMBER 10, 2021

From new products to monitor to refined analytics throughout the platform, we invite you to take a look back at all of Critical Mention’s updates and additions to the Earned Media Suite throughout 2021. The Help Center has articles on how to create searches, how to build reports, how to create different types of alerts and more.

Radio 116

Radio Instagram Analytics Mobile 116

Onclusive

NOVEMBER 8, 2023

At the same time, PR pros are constantly thinking about how to maximize the reach and impact of their earned media. PR pros will need to either write content themselves or help to drive strategy with a team of writers, editors and guest blog contributors.

Training 195

Training Media Training Reputation Crisis Communications 195

Newsfile

JANUARY 24, 2024

The public relations field covers a wide array of tools and you may find it hard to know how to prioritize your PR efforts in 2024. Writing copy for social media is the most popular use for AI, according to 64% of PR pros. Data-driven PR Data-driven PR uses analytics to guide PR strategies. Eapen, Daniel J.

Trends 52

Trends Data-Driven PR Analytics Survey 52

Cision

DECEMBER 14, 2016

Jes Stiles of Search Engine Journal writes that “Facebook Messenger is the most attractive platform on which to run bots for marketers…due to 1 billion monthly active users, payment, and advertiser integration, as well as a healthy developer ecosystem.” The “I know how to code a bit” chatbot.

Facebook 120

Facebook How To Customer Service Wikipedia 120

ImPRessions - Crenshaw Communications

MARCH 25, 2016

Most PR agency teams have a hunger to know how earned media and other outcomes actually impact their client’s business. But early course-corrections – well articulated and supported in writing – have saved many a relationship. The post How To Get The Best From A PR Agency appeared first on Crenshaw Communications.

Agency 120

Agency How To Product Launch Internal 120

Burrelles Fresh Ideas

JULY 25, 2023

When she isn’t writing, you can find her with her nose buried in a book or hiking with her dog, Charlie. The post How to Integrate Business Management Tools to Streamline Your PR Workflow first appeared on Burrelles. To connect with Katie, you can follow her on Twitter.

Tools 74

Tools System How To Software 74

Burrelles Fresh Ideas

NOVEMBER 21, 2023

According to one report, 88% of PR professionals say that strategic planning will be key to their role in the next five years, yet less than 21% say they feel comfortable working with data and analytics. Get ahead of the game by learning how to research via internet search. Increase your chances of finding trustworthy sites.

Google 79

Google Reputation Analytics Industry 79

PR 20/20

DECEMBER 10, 2019

Based on our own analytic data, the vast majority of you reading this are marketers, sales pros, service professionals, and business executives. Common choices are Google Analytics, marketing automation tools (e.g. There is no wrong answer here so long as the system captures the information you need to write a complete report.

Report 52

Report How To Marketing Analytics 52

PR Fuel

OCTOBER 16, 2020

In this age of social media, you may wonder why your company should even bother to write and issue press releases. If you know how to draft one, in addition to how to use the best press release distribution channels, you can reach a wide audience with a persuasive message. Some media will write a story inspired by your release.

How To 52

How To Newspapers Analytics SEO 52

PR Fuel

OCTOBER 16, 2020

In this age of social media, you may wonder why your company should even bother to write and issue press releases. If you know how to draft one, in addition to how to use the best press release distribution channels, you can reach a wide audience with a persuasive message. Some media will write a story inspired by your release.

How To 52

How To Newspapers Analytics SEO 52

5W PR

SEPTEMBER 11, 2019

It was a natural transition since they already knew how to write appealing pieces and had established relationships with other colleagues in the media. These include strategic planning and communication, new and social media, organizational planning, broadcasting, as well as media relations and writing. Other Support.

Nonprofit 83

Nonprofit Publicity How To Small Business 83

PRSay

FEBRUARY 21, 2023

I don’t know how to get there, but I’m going to try.’” The school imparted “a breadth of knowledge — how to write, how to ask questions, how to speak.” and Baltimore aims to “solve complex research, engineering and analytical problems that present critical challenges to our nation,” according to its website.

Storytelling 66

Storytelling Writing Journalism LinkedIn 66

The Proactive Report

APRIL 7, 2022

It’s time to supplement your skills by adapting your writing for the web, learning how to create high quality content, understanding search engine optimization and why it’s important for PR as well as marketing. Upskilling is a major concern for both workers and employers.

Survey 147

Survey LinkedIn Engineering Web 147

Burrelles Fresh Ideas

OCTOBER 10, 2023

How to use PR to boost your video marketing performance Now that we know how PR and video marketing can work together and become a power duo, let’s move into the nitty-gritty details. Pay attention to their previous work, the types of stories they write, and their social media presence. to access relevant data for your KPIs.

Video 87

Video Publicity Marketing Analytics 87

Cision

DECEMBER 19, 2016

What makes this article extraordinary is the depth of analytics that they share. Deconstructing these: despite over 900 people seeing the video (updated as of this writing), there were only 33 people watching this video live at any given time. The Search Engine Journal article focuses on Facebook Live Video.

Video 120

Video How To Conference YouTube 120

Cision

OCTOBER 14, 2016

“The more your teams can measure, the more you can see where to invest,” writes Laurie Smith in Aligning Strategic Communications with Business Goals. Or maybe email marketing is still strong and steady, while your online ads are stumbling. “Statistics and data can inform direction and planning.

Marketing 120

Marketing How To Measurement Analytics 120

Newsfile

JANUARY 30, 2024

Writing copy for social media is the most popular use for AI, according to 64% of PR pros. Finkenstadt, Josh Folk, and Lokesh Venkataswamy, Harvard Business Review, 2023 How to generate ideas in ChatGPT To generate writing ideas in ChatGPT, you can input the subject area you wish to write about and ask it to generate ideas for you.

Trends 105

Trends YouTube Video Social Media 105