Cision

DECEMBER 18, 2017

With so many moving pieces and parts in your content and social media marketing strategy, it can be challenging to stay on top of it all. If past analytics tell you that blog posts about staying organized do really well in September, you can mark down some possible titles to write in that month.

How To 0

How To Content Marketing Conference Analytics 0

ImPRessions - Crenshaw Communications

FEBRUARY 22, 2023

While traditionally PR work consisted of press releases, pitching, and occasional damage control, today’s PR teams must have a diverse digital skill set, including SEO strategy, social media savvy, data analysis and more. Digital and social media proficiency This one’s a given. But there’s no need to fear data!

Analytics 170

Analytics Tools Social Media Trends 170

Critical Mention

OCTOBER 9, 2019

Are you looking to interact with your social media audience, post trending content that’ll boost social engagement and practice top social strategies that’ll increase brand awareness? . Practice Social Media Brand-Consistency. Create a Social Media Posting Schedule. Find your Target Audience.

Social Media 75

Social Media Marketing Media Instagram 75

PR Fuel

MARCH 22, 2022

Not sure how to distribute press release materials? Then, write your press release with that publication’s target audience in mind. If you want to ensure your release is picked up, dedicate time to the writing process. Once you define your target audience, you can start building a media list. Start Writing.

How To 101

How To Guidelines Writing Pitching 101

Cision

FEBRUARY 22, 2017

Share it on social media. Approximately 79% of American consumers interact with brands on social media at least once a day, and nearly a third use social media to browse for new products to purchase. Pro tip: Tag the media outlet or writer (or both!) Maintain a relationship with the reporter.

How To 245

How To Media Report Interviews 245

Onclusive

JUNE 9, 2021

This week, we’re concluding the series with an overview of how to craft your messaging, identify the right authors and outlets, distribute strategically and proactively, and finally, measure success. Set your messaging, write the story. It’s also useful to find out which reporters write for your competitors but not for your brand. .

Data-Driven PR 370

Data-Driven PR Data Measurement Trends 370

Cision

JULY 11, 2017

Do you need to track social media mentions, online influencers, and hashtags? Also, pay attention to how prior media coverage has discussed your brand and note any areas where you may need to do double-duty on your key terms. Do you have an ongoing social media campaign? Present: Where is your brand now ?

How To 265

How To Media Software Agriculture 265

The Proactive Report

OCTOBER 22, 2017

A while ago I posted a video by Rand Fishkin on how to create 10X content- content that is 10X better than your competitors. So how do you know if your efforts are working? The quality of writing and visuals is very subjective. Tracking Success with Analytics. Can you measure the quality of your content?

Measurement 154

Measurement How To Guidelines Analytics 154

Critical Mention

SEPTEMBER 18, 2019

From engaging with partners to collaborating with influencers, social media marketing provides an abundance of social networking opportunities that could help increase your brand awareness. We urge organizations to leverage social interactions to maximize brand growth. How to Know if You are Mentioned on Social Media.

Social Media 61

Social Media How To Media Radio 61

Cision

OCTOBER 19, 2017

Using keywords that will help the right people find your website is essential for every facet of your marketing strategy from search engine optimization to social media to blogging to PR. I wanted to share some insights and tips for how we put our list together so that you can also benefit from this amazing tool.

Brand 208

Brand Branding How To SEO 208

Onclusive

NOVEMBER 8, 2023

PR professionals should create thoughtful, data-backed pitches, engage with reporters on social media, send swag (when appropriate), maintain relevant media lists, and manage all follow-through with reporters and journalists. PR people may also develop guidelines for interacting with the media or even social media.

Training 195

Training Media Training Reputation Crisis Communications 195

Cision

APRIL 27, 2015

In 2015, it’s safe to say most companies view social media as a necessary communication channel for business. During PubCon Austin 2015 , Boot Camp Digital CEO Krista Neher how to capture the attention of audiences with fleeting attention spans. See what content on your site people are visiting most through analytics.

Social Media 120

Social Media Pinterest Media Infographics 120

PR Fuel

MARCH 21, 2021

So you’ve been spending a ton of time writing press releases, but you haven’t been hearing back from any outlets saying they want to use your piece. It’s always better to create your own content, as it will give the reader extra insight into your company and shows the effort you put into this piece of writing.

How To 105

How To Analytics Writing Guidelines 105

The Proactive Report

APRIL 15, 2023

This is similar to the shift that occurred with the introduction of social media almost 20 years ago. Just as happened with social media, many PR practitioners are not jumping in. AI-powered tools can help generate headlines, craft social media posts, and even write news articles.

Social Media 130

Social Media Measurement Tools Data 130

Burrelles Fresh Ideas

SEPTEMBER 26, 2023

When considering how to make a brand stronger, business leaders often look to operational influences. Burrelles monitoring allows you to track mentions (and sentiment) in real-time from all media — print, online, broadcast, and social — along with the ability to integrate Google Analytics for comprehensive reporting and evaluation.

Community 91

Community How To Marketing Data 91

Onclusive

AUGUST 9, 2021

PR professionals are expected to create thoughtful, data-backed pitches, engage with reporters on social media, send swag (when appropriate), maintain relevant media lists, and manage all follow-through with reporters and journalists. Owned Media & Content Strategy. Owned Media & Content Strategy.

Training 370

Training Media Training Reputation Crisis Communications 370

The Proactive Report

APRIL 7, 2022

It’s time to supplement your skills by adapting your writing for the web, learning how to create high quality content, understanding search engine optimization and why it’s important for PR as well as marketing. Social media platforms add features and change algorithms frequently your social media strategy must be constantly adjusted.

Survey 147

Survey LinkedIn Engineering Web 147

Cision

NOVEMBER 30, 2017

Want to write for Cision®? Know who you’re currently writing to, and who you want to reach, then impart that information to all your contributors as you create your contributor guide. It will reinforce Cision as the world’s best-in-class software provider of monitoring, targeting, creation, distribution and analytics services.

How To 177

How To Guidelines Content Marketing Video 177

Newsfile

JANUARY 30, 2024

Writing copy for social media is the most popular use for AI, according to 64% of PR pros. Social Media Engagement Since the ultimate goal of PR is to manage and enhance public perception and reputation, having a strong social media presence is key. Eapen, Daniel J.

Trends 105

Trends YouTube Video Social Media 105

Shift Communications

DECEMBER 9, 2014

Certainly, you can look downfunnel and see how many closed deals you’re getting in your sales CRM, but if your website is broken or your retail staff are surly, you may not see the results you want no matter how good your PR is. For that, we’ll turn to our stalwart, Google Analytics. For that, let’s look first at social media.

Measurement 161

Measurement Data-Driven PR How To Exercises 161

Presspage

FEBRUARY 28, 2019

However, in today’s world the newsroom has expanded into a global hub of information and through channels such as social media, sharing news and stories is faster and reaches more people than ever before. So, here are several tips on how to develop and maintain a global newsroom in today’s fast-paced digital world.

How To 90

How To Local Analytics Social Media 90

Burrelles Fresh Ideas

OCTOBER 10, 2023

Leveraging PR’s media relations skills: PR’s extensive network of media (and social media) connections comes in handy for enhancing your video marketing exposure. Pay attention to their previous work, the types of stories they write, and their social media presence.

Video 87

Video Publicity Marketing Analytics 87

Lauri Pehar Borsh

SEPTEMBER 9, 2014

Too busy running blogs and social media networks/campaigns for my clients, but I HAD to take a time out today to share this one “theme” again! This article (post) on Ragan.com, one of my regular daily go-tos for all the latest PR/Marketing news, says it all: Study: CEOs aren’t using social media to full potential.

Social Media 114

Social Media Media Analytics SEO 114

Newsfile

JANUARY 24, 2024

The public relations field covers a wide array of tools and you may find it hard to know how to prioritize your PR efforts in 2024. Writing copy for social media is the most popular use for AI, according to 64% of PR pros. Data-driven PR Data-driven PR uses analytics to guide PR strategies. Eapen, Daniel J.

Trends 52

Trends Data-Driven PR Analytics Survey 52

PR Fuel

JUNE 11, 2020

In this age of social media, you may wonder why your company should even bother to write and issue press releases. Press releases are still relevant in today’s crowded media landscape. Some media will write a story inspired by your release. How to Distribute Your Press Release.

How To 98

How To Newspapers Analytics SEO 98

Cision

OCTOBER 4, 2016

Nearly any digital marketer will tell you that email is a preferable communications platform compared to social media. Delivery rate is higher, open rate is higher, click-through rate is higher… it’s not a controversial assertion (although the barrier-to-entry for email is more difficult than most social platforms).

How To 0

How To Reputation Report Marketing 0

Sword and the Script

APRIL 22, 2017

Electronic communications have made writing so easy that we don’t put as much thought or effort into the task anymore. At least not to the degree we did when we had to sit in front of a typewriter or hand write a note with a bottle of white-out nearby. Email has made our writing lazy. 3) Words matter in analytics and insight.

Writing 62

Writing B2B Analytics Reputation 62

Sword and the Script

MARCH 26, 2024

Thought leadership benefits B2B marketing in so many ways – awareness, consideration and even customer retention – but it can have adverse effects when it’s under-resourced and turns out to be light on substance The social media platform LinkedIn and the PR firm Edelman routinely team up to conduct surveys.

Leadership 129

Leadership B2B Study Survey 129

5W PR

SEPTEMBER 11, 2019

In the past, many journalists who left traditional news media migrated into public relations. It was a natural transition since they already knew how to write appealing pieces and had established relationships with other colleagues in the media. What Will I Study? Other Support. Let’s check some out. Utility Player.

Nonprofit 83

Nonprofit Publicity How To Small Business 83

Burrelles Fresh Ideas

JULY 25, 2023

The software system can also play a greater role in managing other content that the public sees, such as social media posts, responses to customer questions or reviews, or aiding the design of PR campaigns. Are certain outreach techniques, such as social media or radio ads, reaching customers more frequently?

Tools 74

Tools System How To Software 74

Sword and the Script

DECEMBER 17, 2016

Web analytics have played a pivotal role in the advancement of measurement. Just as the content management systems have made it easier to create and publish, web analytics platforms have made it easier to measure and report. Perhaps even, the people behind the platforms that provide analytics, see a misguided incentive for inflation.

Analytics 60

Analytics Data Report Measurement 60

Sword and the Script

DECEMBER 20, 2022

And, given the vast amount of time I pour into writing about PR technology , I’m really pleased with the long list of contributions from the PR technology vendor community. be the year that some SaaS vendor figures out how to manage and market B2B influencer marketing at scale. Clay Morgan , Writer and Consultant, Morgan Media, Inc.

Marketing 189

Marketing Content Marketing Data Social Media 189

Karen Freberg

AUGUST 15, 2017

With professors who are teaching social media, this can be a daunting and intimidating task in many ways. How do you try to integrate ALL of the latest changes, case studies, advances, and resources from the previous semester? Teaching social media, as I have written about many times, is a constant prep.

Social Media 69

Social Media Media Resources Education 69

PR Fuel

OCTOBER 14, 2022

Making connections with local bloggers in your community can also help potential customers learn more about your business through social media postings and word of mouth. It’s also important to pitch stories and ideas to the media whenever your business is having a special sale, event, or advertising campaign.

Small Business 95

Small Business Community Local Social Media 95

Sword and the Script

DECEMBER 21, 2021

I believe when people write predictions, they aren’t just saying what they think will happen but revealing a reflection of sorts. Engage with the blogger on social media first, personalize your outreach, read and follow any requirements, and provide high-quality content. Brad Marley , Chief Storyteller, Yelram Media .

Marketing 214

Marketing Content Marketing Social Media Employee 214

Burrelles Fresh Ideas

JANUARY 9, 2024

Search and Monitor Monitoring enables brands and PR agencies to track earned media wins, be aware of up-to-date industry insights, and even keep tabs on competitors from the news (print and online), blogs, social media, and broadcasts in near real-time. This is your opportunity to showcase your results to key stakeholders.

Pitching 95

Pitching Print Measurement Report 95

Beyond PR

DECEMBER 12, 2016

You’ve spent the year focusing more on social media than you ever have in the past. Use the following as your end-of-year checklist to ensure you covered your bases for social media. Therefore, you put effort into diversifying what you posted to social media. But have you done everything you’re supposed to?

Social Media 40

Social Media Media Small Business Analytics 40