The Proactive Report

OCTOBER 30, 2023

The trick to getting good content from an AI service is to learn how to write excellent prompts. Give it an identity to write from, a tone of voice to use, and enough context about the topic so that you get a great response back. Set measurable goals and start tracking right away. Never use it straight from AI.

Trends 182

Trends Marketing Wikipedia Reddit 182

Katie Paine's Measurement Blog

FEBRUARY 2, 2023

So it behooves us to take all measurement predictions with a bucket-load of sand. Good measurement data is the best way to get ready for whatever will crash through your doors in the coming year. But now that Google has incorporated it into their analytics, it’s going to revolutionize how we measure our impact.

Measurement 40

Measurement Analytics Data Reddit 40

Cision

APRIL 27, 2015

I started writing this piece with the intention of sharing “best practices” for using Google Analytics to measure PR. Google Analytics without an understanding of its mechanisms is useless hammer. Shonali Burke , one of the eminent thought-leaders in PR measurement calls these tools ”shiny objects.”

Analytics 120

Analytics Google Measurement Data 120

ImPRessions - Crenshaw Communications

FEBRUARY 22, 2023

This requires a combination of creative thinking, analytical skills, and the ability to develop and execute against plan. We need to be able to use social media platforms to reach and engage curated audiences, as well as measure the success of our campaigns. But there’s no need to fear data!

Analytics 170

Analytics Tools Social Media Trends 170

Cision

DECEMBER 18, 2017

If past analytics tell you that blog posts about staying organized do really well in September, you can mark down some possible titles to write in that month. We do that at Cision — use our own insights and campaign tools to understand the market, craft and implement strategy and measure impact.

How To 0

How To Content Marketing Conference Analytics 0

Onclusive

NOVEMBER 8, 2023

At the same time, PR pros are constantly thinking about how to maximize the reach and impact of their earned media. PR pros will need to either write content themselves or help to drive strategy with a team of writers, editors and guest blog contributors. How do you know what’s working?

Training 195

Training Media Training Reputation Crisis Communications 195

Cision

MAY 11, 2015

“When you talk about tracking user behavior on the web…at the base level everyone put a Google Analytics tag on each page of their site and they could see what page got the most traffic and where people were coming from. Using out-of-date measurement techniques? Using out-of-date measurement techniques?

Measurement 120

Measurement Tools Analytics Google 120

Sword and the Script

MARCH 26, 2024

The 2024 version is out so I spent some time perusing the report to write about it here. So, marketing winds up writing content without talking to a customer ! Measuring thought leadership results Nearly one in five (19%) of the producers surveyed for this report “said they do not have any process in place for measuring effectiveness.”

Leadership 129

Leadership B2B Study Survey 129

Onclusive

AUGUST 9, 2021

At the same time, PR pros are constantly thinking about how to maximize the reach and impact of their earned media. PR pros will need to either write content themselves or help to drive strategy with a team of writers, editors and guest blog contributors. How do you know what’s working? Media Measurement.

Training 370

Training Media Training Reputation Crisis Communications 370

Burrelles Fresh Ideas

MAY 9, 2023

An integrated approach includes all aspects of communications — public relations, marketing, social media, advertising — for a 360-degree view of the planning and measurement process. It’s not enough to just count what’s easy to count; you must measure what really matters. That’s no longer the case.

Measurement 40

Measurement Comparison Advertising Advertising 40

Sword and the Script

DECEMBER 17, 2016

The push for better measurement in marketing and PR has been something of a groundswell over the last decade. The focus on measurement in marketing has become so intense that some argue it’s choking creativity. Web analytics have played a pivotal role in the advancement of measurement. Facebook Inc. Facebook Inc.

Analytics 60

Analytics Data Report Measurement 60

The Proactive Report

APRIL 15, 2023

This makes it easier to develop targeted campaigns, measure the impact of their efforts, and make informed decisions about future strategies. AI-powered tools can help generate headlines, craft social media posts, and even write news articles. They can also measure their return on investment (ROI). Why should you embrace AI?

Social Media 130

Social Media Measurement Tools Data 130

Burrelles Fresh Ideas

SEPTEMBER 26, 2023

When considering how to make a brand stronger, business leaders often look to operational influences. Burrelles monitoring allows you to track mentions (and sentiment) in real-time from all media — print, online, broadcast, and social — along with the ability to integrate Google Analytics for comprehensive reporting and evaluation.

Community 91

Community How To Marketing Data 91

Cision

NOVEMBER 30, 2017

Want to write for Cision®? At Cision, we discuss earned media, identifying and building relationships with influencers, crafting campaigns and monitoring and measuring impact. Know who you’re currently writing to, and who you want to reach, then impart that information to all your contributors as you create your contributor guide.

How To 177

How To Guidelines Content Marketing Video 177

NewsWhip

APRIL 28, 2021

How has the consumer changed the news cycle and impacted PR measurement? David Soutoul, Data + Analytics Manager for APAC Hill+Knowlton Strategies. Communications methods & measurement standards. The consumer-driven news cycle & PR measurement. APRIL 22, 2021 4pm Singapore / 12pm UAE / 9am Ireland.

Consumer 78

Consumer Measurement Local Data 78

Presspage

FEBRUARY 28, 2019

So, here are several tips on how to develop and maintain a global newsroom in today’s fast-paced digital world. Once the newsroom’s main purpose within the content strategy is defined, the targeted audience becomes much clearer—which assists brand journalists and corporate communicators in writing engaging content.

How To 90

How To Local Analytics Social Media 90

Onclusive

OCTOBER 12, 2021

If you’re a communicator tasked with getting budget approval for the PR department, read on to learn how to develop a business case that you can use to get the resources and support you need to achieve your goals. PR analytics, especially PR Attribution , can be a real game-changer when it comes to proving the value of communications.

Resources 195

Resources Technology Data Tools 195

Burrelles Fresh Ideas

JANUARY 9, 2024

Today’s PR pros must not only navigate, research and pitch in an increasingly complex media environment but also track (monitor) and measure the results in a way that resonates with stakeholders. If you are on the Premium platform and do not see this option in saved coverage/folders, ask us how to get it activated.

Pitching 95

Pitching Print Measurement Report 95

Newsfile

JANUARY 30, 2024

Writing copy for social media is the most popular use for AI, according to 64% of PR pros. Finkenstadt, Josh Folk, and Lokesh Venkataswamy, Harvard Business Review, 2023 How to generate ideas in ChatGPT To generate writing ideas in ChatGPT, you can input the subject area you wish to write about and ask it to generate ideas for you.

Trends 105

Trends YouTube Video Social Media 105

Waxing UnLyrical

MARCH 11, 2015

“If you can’t measure it, you can’t manage it.” Odds are that you’ve heard someone say that PR can’t be quantified, or social media ROI can’t be measured, or that a media impression or social post generated an advertising value equivalent (AVE) of hundreds of thousands (or millions) of dollars.

Measurement 40

Measurement How To Analytics Customer Service 40

PR 20/20

FEBRUARY 3, 2020

One of the top challenges marketers ask us about at Marketing AI institute is how to use artificial intelligence (AI) for blogging. They also need to blog intelligently, writing about topics that actually produce results. AI could even write part of that next blog post for you. Write data-driven narratives in seconds.

Blogging 73

Blogging How To Engineering Tools 73

Burrelles Fresh Ideas

JULY 25, 2023

Related read: PR Measurement: An Integrated Approach There’s no mistaking that effectively reaching a target audience is the most important aspect of getting people to take a hard look at and possibly even purchase products. When she isn’t writing, you can find her with her nose buried in a book or hiking with her dog, Charlie.

Tools 75

Tools System How To Software 75

Burrelles Fresh Ideas

OCTOBER 10, 2023

How to use PR to boost your video marketing performance Now that we know how PR and video marketing can work together and become a power duo, let’s move into the nitty-gritty details. Pay attention to their previous work, the types of stories they write, and their social media presence. to access relevant data for your KPIs.

Video 87

Video Publicity Marketing Analytics 87

Cision

OCTOBER 14, 2016

“The more your teams can measure, the more you can see where to invest,” writes Laurie Smith in Aligning Strategic Communications with Business Goals. But start out with one change so you can measure the impact that tweak had. Or maybe email marketing is still strong and steady, while your online ads are stumbling.

Marketing 120

Marketing How To Measurement Instagram 120

Sword and the Script

MARCH 24, 2015

The paper traces the use of pageveiws for measurement to online advertising, where CPM, or cost per thousand pageviews, became standard for advertising fees. Yet pageveiws became the default unit of measurement, according to Contently, out of familiarity as brands transitioned to the publishing focused model in content marketing.

Content Marketing 60

Content Marketing Measurement Marketing Analytics 60

Burrelles Fresh Ideas

NOVEMBER 21, 2023

According to one report, 88% of PR professionals say that strategic planning will be key to their role in the next five years, yet less than 21% say they feel comfortable working with data and analytics. Get ahead of the game by learning how to research via internet search. Increase your chances of finding trustworthy sites.

Google 80

Google Reputation Analytics Industry 80

Waxing UnLyrical

JULY 18, 2016

This week’s roundup takes a look at common measurement mistakes, so you can avoid them before they cause your organization unnecessary headaches. Are You Making PR Measurement Mistakes? Measuring Mobile Marketing Requires Different Metrics. 4 Performance Measurement Mistakes You Don’t Want to Make.

Measurement 0

Measurement Data-Driven PR Mobile Analytics 0

Newsfile

JANUARY 24, 2024

The public relations field covers a wide array of tools and you may find it hard to know how to prioritize your PR efforts in 2024. Writing copy for social media is the most popular use for AI, according to 64% of PR pros. Data-driven PR Data-driven PR uses analytics to guide PR strategies. Eapen, Daniel J.

Trends 52

Trends Data-Driven PR Analytics Survey 52

Waxing UnLyrical

AUGUST 5, 2015

As you can imagine, Snapchat measurement is not straightforward. What I want to do in this post is examine the metrics that you could use to measure Snapchat and the metrics that you should use. ” Of course, a lot of this can be measured. If we adopt them, we are not measuring anything tangible. Screenshots ( S ).

Measurement 40

Measurement How To Marketing Engineering 40

Waxing UnLyrical

JULY 25, 2016

Proper measurement can take your campaigns to the next level. Get inspired as we take a look at some awesome measurement case studies in this week’s roundup. How to Measure PR: A Case Study and Examples. Measuring the Effectiveness of News Releases — A Case Study. The Truth About the Top Five Super Bowl Ads.

Case Study 40

Case Study Study Measurement Pinterest 40

5W PR

NOVEMBER 19, 2021

Some sources found to be valuable for generating content marketing ideas, include: Document customer’s responses and questions and respond to their posts or write e-books responding to their questions. Write content in response. Avoid writing too much about numerous things. Measuring ROI of Content Marketing.

Content Marketing 148

Content Marketing Marketing Measurement Data 148

Onclusive

JUNE 21, 2017

In the past, PR professionals pitched the media and threw events with little proof of how PR moved the needle. Today’s PR strategies are more iterative, forming a continuous loop where outcomes are measured and insights are frequently incorporated back into the strategy. Apply critical thinking before fulfilling the “ask”. That’s all.

Storytelling 329

Storytelling SEO Community Engineering 329

PRSay

MARCH 11, 2019

The ways companies and leaders behave — or misbehave — have made major headlines in an unprecedented fashion this past year,” they write. The Google employee walkout over sexual harassment, for instance, was a key example of how these interests align; it highlighted a workplace culture issue and a company politics one, too.

Trends 151

Trends Communications Employee Enterprise 151

Cision

DECEMBER 19, 2016

What makes this article extraordinary is the depth of analytics that they share. Deconstructing these: despite over 900 people seeing the video (updated as of this writing), there were only 33 people watching this video live at any given time. The Search Engine Journal article focuses on Facebook Live Video.

Video 120

Video How To Conference YouTube 120

Cision

MAY 26, 2017

I always loved to write. It is essential for women to know how to speak their mind and understand that their voice is just as valuable at the table as anyone else’s. How do you help brands create communication that inspires action? How does analytics drive PR strategy? The talent pool is tremendous.

Analytics 227

Analytics Measurement Pitching Travel 227

Contently - Strategy

OCTOBER 9, 2019

How to develop customer empathy, in 10 steps. I got a fresh perspective on their struggles setting KPIs (many CMOs give little direction), tracking content performance (compliance keeps even basic analytics locked away), and inspiring their team to take risks (marketers are incentivized to play it safe). Talk to one person at a time.

Marketing 108

Marketing How To B2B Exercises 108

PR for Anyone

JANUARY 28, 2024

Erica suggests that most companies will adopt some form of a hybrid model, acknowledging the benefits of flexibility while highlighting the need to measure performance effectively. Christina, a proponent of utilizing AI, wonders how this will shift the future of the modern-day workplace.

Employee 130

Employee Policies Creativity Company 130