Cision

OCTOBER 19, 2017

Using keywords that will help the right people find your website is essential for every facet of your marketing strategy from search engine optimization to social media to blogging to PR. I wanted to share some insights and tips for how we put our list together so that you can also benefit from this amazing tool.

Brand 208

Brand Branding How To SEO 208

Onclusive

JUNE 9, 2021

Welcome back to our blog series about data-driven PR campaign planning! This week, we’re concluding the series with an overview of how to craft your messaging, identify the right authors and outlets, distribute strategically and proactively, and finally, measure success. Set your messaging, write the story.

Data-Driven PR 370

Data-Driven PR Data Measurement Trends 370

The Proactive Report

OCTOBER 22, 2017

A while ago I posted a video by Rand Fishkin on how to create 10X content- content that is 10X better than your competitors. So how do you know if your efforts are working? The quality of writing and visuals is very subjective. Tracking Success with Analytics. Can you measure the quality of your content?

Measurement 154

Measurement How To Guidelines Analytics 154

PR Fuel

MARCH 22, 2022

Not sure how to distribute press release materials? Then, write your press release with that publication’s target audience in mind. If you want to ensure your release is picked up, dedicate time to the writing process. For example, you can also look at social media influencers, radio programs, magazines, and blogs.

How To 101

How To Guidelines Writing Pitching 101

The Proactive Report

FEBRUARY 22, 2016

News outlets are paying attention to analytics in an effort to learn more about what their audiences read and watch – and why. News outlets mostly measure the wrong things,” writes Tom Rosenstiel, a senior fellow with the Brookings Institution and Executive Director of API.

Analytics 100

Analytics Digital PR Measurement Enterprise 100

The Proactive Report

FEBRUARY 22, 2016

News outlets are paying attention to analytics in an effort to learn more about what their audiences read and watch – and why. News outlets mostly measure the wrong things,” writes Tom Rosenstiel, a senior fellow with the Brookings Institution and Executive Director of API.

Analytics 100

Analytics Digital PR Measurement Enterprise 100

Cision

FEBRUARY 22, 2017

Pro tip: If your placement is on a blog, you can kindly ask the writer to include a link back to your website or landing page of choice. If you have Google Analytics, adding UTM tracking code to the link so that you can see leads and goal completions on your website. . Include it on your website or blog.

How To 245

How To Media Report Interviews 245

Cision

NOVEMBER 30, 2017

Contributors can use the guide to navigate to their ultimate destination — successful publication on your blog, earned media coverage and online visibility. Want to write for Cision®? Overview of Your Company And Blog/Resources Sections. Or, just interested in seeing an example? Click here to view our contributor guide. .

How To 177

How To Guidelines Content Marketing Video 177

Cision

JULY 11, 2017

Also, pay attention to how prior media coverage has discussed your brand and note any areas where you may need to do double-duty on your key terms. For instance, if your company name is “Fire & Ice,” some outlets may write it as, “Fire and Ice.” The post Media Monitoring: How to Plan, Execute and Engage appeared first on Cision.

How To 265

How To Media Software Agriculture 265

PR Fuel

MARCH 21, 2021

So you’ve been spending a ton of time writing press releases, but you haven’t been hearing back from any outlets saying they want to use your piece. It’s always better to create your own content, as it will give the reader extra insight into your company and shows the effort you put into this piece of writing.

How To 105

How To Analytics Writing Guidelines 105

ImPRessions - Crenshaw Communications

FEBRUARY 22, 2023

This requires a combination of creative thinking, analytical skills, and the ability to develop and execute against plan. Building a positive public image now also means understanding how to increase online engagement and identify opportunities for content. But there’s no need to fear data!

Analytics 170

Analytics Tools Social Media Trends 170

Waxing UnLyrical

MAY 2, 2013

That’s a blog post for another day. This can also give you inspiration to write something that is deliberately on the upswing in terms of popular usage. Google Analytics. Once your site has been around for a while, it pays to check your analytics package (whether Google or other). Let’s dig right in. Finding keywords.

Blogging 111

Blogging SEO Web Google 111

Onclusive

NOVEMBER 8, 2023

At the same time, PR pros are constantly thinking about how to maximize the reach and impact of their earned media. Owned Media & Content Strategy Owned media consists of publishing content on brand-owned channels such as a customer-facing blog, email campaign, or social media outreach.

Training 195

Training Media Training Reputation Crisis Communications 195

Onclusive

AUGUST 9, 2021

At the same time, PR pros are constantly thinking about how to maximize the reach and impact of their earned media. Owned media consists of publishing content on brand-owned channels such as a customer-facing blog, email campaign, or social media outreach. Writing & Editing of Miscellaneous PR Assets. Media Measurement.

Training 370

Training Media Training Reputation Crisis Communications 370

Sword and the Script

APRIL 22, 2017

Electronic communications have made writing so easy that we don’t put as much thought or effort into the task anymore. At least not to the degree we did when we had to sit in front of a typewriter or hand write a note with a bottle of white-out nearby. Email has made our writing lazy. 3) Words matter in analytics and insight.

Writing 62

Writing B2B Analytics Reputation 62

Journalistics

JANUARY 3, 2016

As part of my effort to get the blog back on track in 2016, I spent the past month doing some quantitative and qualitative analysis to better understand how this happened. For the quantitative input – because numbers don’t lie – I did a thorough review of our Google Analytics data going back to 2009 when we launched.

Blogging 64

Blogging Analytics Google Writing 64

Waxing UnLyrical

APRIL 22, 2015

Does your business blog have the livelihood of a funeral? When you look around at your blog and analytics, what do you see? You have absolutely no evidence whatsoever that anyone even cares remotely about your blog. What’s going wrong with your business blog?! No comments. No new traffic. No social media shares.

Blogging 40

Blogging How To Writing Google 40

Presspage

FEBRUARY 28, 2019

So, here are several tips on how to develop and maintain a global newsroom in today’s fast-paced digital world. Once the newsroom’s main purpose within the content strategy is defined, the targeted audience becomes much clearer—which assists brand journalists and corporate communicators in writing engaging content.

How To 90

How To Local Analytics Social Media 90

Newsfile

JANUARY 24, 2024

The public relations field covers a wide array of tools and you may find it hard to know how to prioritize your PR efforts in 2024. Writing copy for social media is the most popular use for AI, according to 64% of PR pros. Data-driven PR Data-driven PR uses analytics to guide PR strategies. Eapen, Daniel J.

Trends 52

Trends Data-Driven PR Analytics Survey 52

PR 20/20

DECEMBER 10, 2019

Based on our own analytic data, the vast majority of you reading this are marketers, sales pros, service professionals, and business executives. Common choices are Google Analytics, marketing automation tools (e.g. There is no wrong answer here so long as the system captures the information you need to write a complete report.

Report 52

Report How To Marketing Analytics 52

PR 20/20

DECEMBER 14, 2022

“I s it okay to edit a blog post months or years after it’s been published?”. In fact, this blog post you’re reading right now will likely become a content edit in a year or two. Great, so how do I know if a post is worthy of being a content edit?”. Once updated, you republish your edited post as a ‘new blog.’ Our answer?

SEO 52

SEO Google Engineering eBook 52

Contently - Strategy

OCTOBER 9, 2019

How to develop customer empathy, in 10 steps. To be honest, I worried that the exercise would be redundant—I’d worked with dozens of clients as a content strategist and interviewed dozens more for our blog over the years. Write up notes immediately, and don’t stop until you’ve interviewed 20 people.

Marketing 108

Marketing How To B2B Exercises 108

Sword and the Script

DECEMBER 24, 2016

Facebook knows how to finish the year with class. Twitter, on the other hand, provides no such feature, although the analytics Twitter provides do offer some insight. Twitter, on the other hand, provides no such feature, although the analytics Twitter provides do offer some insight. How to Conduct Your Own Twitter Review.

Twitter 60

Twitter How To B2B Analytics 60

Newsfile

JANUARY 30, 2024

Writing copy for social media is the most popular use for AI, according to 64% of PR pros. For instance, AI can help you generate ideas for your next blog or article, advertising strategy or any facet of PR. Data-driven PR Trends PR pros are using data-driven analytics to guide PR strategies. Eapen, Daniel J.

Trends 105

Trends YouTube Video Social Media 105

Burrelles Fresh Ideas

JANUARY 9, 2024

Search and Monitor Monitoring enables brands and PR agencies to track earned media wins, be aware of up-to-date industry insights, and even keep tabs on competitors from the news (print and online), blogs, social media, and broadcasts in near real-time. Reporting (Premium) Reporting on monitoring results is where the rubber meets the road.

Pitching 95

Pitching Print Measurement Report 95

Journalistics

JANUARY 3, 2016

As part of my effort to get the blog back on track in 2016, I spent the past month doing some quantitative and qualitative analysis to better understand how this happened. For the quantitative input – because numbers don’t lie – I did a thorough review of our Google Analytics data going back to 2009 when we launched.

Blogging 40

Blogging Analytics Google Writing 40

Waxing UnLyrical

JANUARY 13, 2011

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali How To Get Your Blog Project Approved January 13th, 2011 Tweet Guest post by Shanan Sorochynski Okay, you’ve had nearly half a month to sink into 2011. I manage the University of Regina’s blog.

Blogging 68

Blogging How To Print Facebook 68

Beyond PR

DECEMBER 19, 2017

However, given the rise in popularity of content marketing, marketers now find value in having an internal content calendar to stay organized with what they publish on their blogs, websites, press releases and social media. Or an industry change might spur you to write a new whitepaper to educate your audience about this change.

How To 75

How To Content Marketing Conference Analytics 75

Sword and the Script

DECEMBER 20, 2022

And, given the vast amount of time I pour into writing about PR technology , I’m really pleased with the long list of contributions from the PR technology vendor community. be the year that some SaaS vendor figures out how to manage and market B2B influencer marketing at scale. To that end, this year’s roundup is uh-mazing.

Marketing 189

Marketing Content Marketing Data Social Media 189

Buzzstream

DECEMBER 28, 2023

Over 70 million new blog posts are published each month — and that’s just WordPress alone. With so much content getting produced, it’s easier than ever to find relevant blogs and bloggers open to sharing your content. Here are my go-to tools for blogger outreach and some tips on how to use them effectively.

Tools 71

Tools Blogging Pitching Google 71

Buzzstream

DECEMBER 28, 2023

Over 70 million new blog posts are published each month — and that’s just WordPress alone. With so much content getting produced, it’s easier than ever to find relevant blogs and bloggers open to sharing your content. Here are my go-to tools for blogger outreach and some tips on how to use them effectively.

Tools 71

Tools Blogging Pitching Google 71

5W PR

NOVEMBER 19, 2021

Developing and maintaining a blog is an excellent way for executives to establish relationships and engage with industry thought leaders. For this reason, PR professionals are converting their media publications into blogs and e-newsletters. Write content in response. Avoid writing too much about numerous things.

Content Marketing 148

Content Marketing Marketing Measurement Data 148

PR 20/20

FEBRUARY 7, 2023

Blog posts A blog is great for addressing your prospective customer's specific pain points. Writing informative blog posts on topics related to your product or service can help prospects understand their problem better. 12 Questions You Should Ask Google Analytics Every Month 2.

Examples 52

Examples eBook Infographics Analytics 52

Sword and the Script

DECEMBER 22, 2020

Here’s a look at statistics across PR, marketing, and social media that were surfaced in the various reports and studies covered on this blog throughout 2020. Many of the blog posts published here are based on survey research, analytical studies or other sources of data. Effective blogs tend to publish longer posts.

Survey 176

Survey Marketing B2B Study 176

Buzzstream

DECEMBER 28, 2023

Over 70 million new blog posts are published each month — and that’s just WordPress alone. With so much content getting produced, it’s easier than ever to find relevant blogs and bloggers open to sharing your content. Here are my go-to tools for blogger outreach and some tips on how to use them effectively.

Tools 62

Tools Blogging Pitching Google 62

PR 20/20

JULY 12, 2016

A lot can be said about SEO for blogging, but maybe you’re just looking to brush up on the basics for your next post. In this post, we'll cover crucial keyword research tips, how to select terms, what elements to optimize within an individual post, plus a bonus tip at the end. Let’s get started so you can get blogging.

SEO 40

SEO Blogging Web Writing 40

Buzzstream

JANUARY 22, 2024

Matt Cutts’ infamous blog post advised “sticking a fork in it” because guest posting for links was done. We looked for sites with clear signals that they accepted guest posts, such as post titles and URLs with the words “contribute” or “write for us.” So, you’ll also need to judge the quality of the writing itself.

Analysis 91

Analysis SEO Guidelines Google 91