Burrelles Fresh Ideas

JUNE 13, 2023

Broadening contact lists and building even more robust connections can be accomplished through active participation in numerous community events, such as workshops, seminars, or conferences within specific industries. Sometimes, it just takes a little community spirit.

Analytics 40

Analytics Content Marketing Measurement Advertising 40

PRSay

JUNE 26, 2016

A few years ago, I created the Social Media Strategy Wheel Infographic for PR professionals. The Infographic is a visual graphic broken down into different areas of focus, which are critical during the planning process. The Social Media Strategy Wheel. The wheel was designed to help you during the planning process.

Social Media 113

Social Media Media Infographics Community 113

The Hoyt Organization

MAY 10, 2024

To keep the information fresh and engaging, you can also repurpose existing content by creating new formats, such as infographics, podcasts, or webinars. The content becomes more dynamic and fosters a sense of community by allowing readers to leave their thoughts and opinions.

Google 85

Google Engineering Infographics Policies 85

Newsfile

JANUARY 30, 2024

Brands can enhance their social media presence by creating engaging content, actively interacting with their audience, leveraging SEO, utilizing analytics for strategy refinement and staying updated with new platforms and trends. Data-driven PR Trends PR pros are using data-driven analytics to guide PR strategies.

Trends 105

Trends YouTube Video Social Media 105

Marketwired

FEBRUARY 23, 2016

Aim to tell compelling narratives through infographics, ensure visual branding is consistent across all marketing collateral, and integrate more imagery into everything you push out. Google Analytics. Also, you can improve your analytics skills and deepen your understanding of the platform with their free online courses.

Tools 125

Tools Analytics Software B2C 125

Critical Mention

MARCH 22, 2019

Images, infographics, GIFs, and interactive videos can breathe new life into your content. For example, repurposing your content into an infographic or video is a great way to reach different audiences on all of your social channels, as the platforms require distinct ways to present content. Incorporate visual elements.

Social Media 62

Social Media eBook Infographics Media 62

Prohibition

AUGUST 23, 2023

For example, if you sell sustainable fashion, collaborating with influencers in the eco-conscious community can help you connect with consumers who are passionate about ethical and environmentally friendly products. Track and Measure Performance : Utilise tracking tools and analytics to monitor the performance of your influencer campaigns.

Retail 62

Retail Marketing Advertising Advertising 62

Sword and the Script

JULY 21, 2018

However, I think the marketing community has over-corrected and the more strategic marketers value both the art and science of marketing. 1) Creative and analytics as whole-brained partners. Combining the power of human ingenuity and the insights gleaned from data analytics is a good start. Is Creativity a Skill or Talent?

Creativity 64

Creativity Marketing Analytics Measurement 64

ImPRessions - Crenshaw Communications

MARCH 10, 2017

There are other tangible benefits to guest blogging including landing backlinks from key sites and greater visibility in more than one community. Quora took a stab at estimating how many blogs there are in the world – infographic How Many Blogs are on the Internet puts the figure at 152 million blogs for year 2013.

Blogging 136

Blogging Writing Engineering Analytics 136

The Proactive Report

DECEMBER 24, 2015

There’s a good post in Business 2 Community about the challenges of starting out in Digital PR. That means you have to be able to use analytics or your website, newsroom, blog and the various online platforms you use for content. Infographics. How to use Google Analytics (or whatever program your company uses).

Digital PR 100

Digital PR Analytics SEO Measurement 100

The Proactive Report

DECEMBER 24, 2015

There’s a good post in Business 2 Community about the challenges of starting out in Digital PR. That means you have to be able to use analytics or your website, newsroom, blog and the various online platforms you use for content. Infographics. How to use Google Analytics (or whatever program your company uses).

Digital PR 100

Digital PR Analytics SEO Measurement 100

The Proactive Report

DECEMBER 24, 2015

There’s a good post in Business 2 Community about the challenges of starting out in Digital PR. That means you have to be able to use analytics or your website, newsroom, blog and the various online platforms you use for content. Infographics. How to use Google Analytics (or whatever program your company uses).

Digital PR 100

Digital PR Analytics SEO Measurement 100

Waxing UnLyrical

APRIL 18, 2016

There are many ways to form these relationships, such as through direct or indirect interaction, or through content … or through analytics. User-Generated Content Landmines to Watch Out For (Infographic). How to Use Twitter Analytics to Improve Your Engagement. Here are some ideas. ” 2.

Infographics 40

Infographics Analytics eBook Banking 40

The Proactive Report

OCTOBER 19, 2015

Project Collaboration: We’re creating material like articles, press releases, images, videos and infographics (or you should be!) Since we communicate online and in social media it’s vital to understand the etiquette for digital communication overall, as well as the rules of engagement on each platform.

Communications 100

Communications Training Web Analytics 100

Deirdre Breakenridge

MARCH 12, 2015

PR pros are “ tech testing ” by rolling up their sleeves and learning how to develop infographics with the help of tools including Piktochart and Vizualize.me. From website traffic and social media analytics to interesting sales trends about your customers, the data you have may help you to pitch interesting story angles to the media.

Creativity 150

Creativity Web Social Media Data 150

Sword and the Script

MAY 5, 2020

There just wasn’t (and still isn’t) much coverage about the PR technology community, and so about a year ago , I started summing up the vendor announcements on the first Tuesday of every month. Images and infographics are an excellent way to provide context to your news story. Here’s the list of PR technology companies I’m watching.

Pitching 85

Pitching Survey System Technology 85

Solo PR Pro

OCTOBER 18, 2022

Here's how the Public Relations Society of America defines public relations : “Public relations is a strategic communication process that builds mutually beneficial relationships between organizations and their publics.”. Strategic communications is part and parcel of public relations.

Media Relations 97

Media Relations Media Social Media Internal 97

Sword and the Script

DECEMBER 10, 2019

2) Marketing analytics enable better efficiency. “In In 2020 I think we will see analytics playing a bigger role in helping teams become more proactive in their approach with customers and less reactive. 16) Social media fragments into niche communities. 23) Analytics and emotions unite. The list goes on.

Marketing 105

Marketing Content Marketing Advertising Advertising 105

ReimaginePR

AUGUST 29, 2016

When it comes to generating leads, creating a community, and interacting with your customers, nothing tops social media. Build your community by asking questions, replying to comments, hosting contests and sharing coupons and promotions. Use Twitter Analytics. You’ll do this with the help of Google Analytics.).

Social Media 149

Social Media Marketing Media Facebook 149

Sword and the Script

FEBRUARY 10, 2018

Especially when the economics community is calling creativity an important skill in the future. 3 Tips for Effective Infographics: Data, Design and Distribution [UML]. .” A hypothesis that favoring greater creativity earlier in life could lead to greater comprehension a few years later, sounds like a test worth exploring.

Creativity 67

Creativity Analytics Study Exercises 67

Sword and the Script

FEBRUARY 16, 2019

While clearly data has an important role in marketing decisions, the community is also beginning to recognize data has several limits ( click fraud aside ). By contrast, marketing technology has done well on analytics, but it’s weak on service delivery and collaboration, which is why these segments need attention.

Creativity 77

Creativity Study Survey Advertising 77

Shift Communications

MAY 14, 2015

We’re constantly pushing clients and prospects to embrace elements such as Google Analytics, Twitter advertising, measurement beyond pure clicks and the like. Using a variety of tools like Ghostery and BuiltWith, I took a look at the advertising and analytics tools these companies use on their sites.

B2B 60

B2B Marketing Construction Analytics 60

Waxing UnLyrical

APRIL 19, 2018

Piktochart : PIktochart is an online infographics tool. Community Building and Social Media Hacks. Problem: Nonprofits are driven by community and you know you need to use social to cultivate your supporters, get out your message and engage supporters and donors. Google Analytics : Your time and money is low and fleeting.

Nonprofit 76

Nonprofit Tools Marketing Skype 76

Sword and the Script

JUNE 7, 2016

The top skills CMOs say they need on their team are: a) digital marketing (62%); b) data analytics and insights (49%); and. The firm took the data and published a pretty incredible and interactive infographic that looks at the data by stage in the buying process and cross-tabbed by generation. c) strategic thinking (48%).

Survey 60

Survey Marketing B2B Infographics 60

Buzzstream

DECEMBER 20, 2023

Moz – Measuring Site or Page Authority Moz is a mainstay in the SEO community and has created widely recognized, industry-standard link metrics known as Domain Authority (DA) and Page Authority (PA). Or you can create a fresh, shareable piece of content, such as an infographic or survey campaign , and pitch it for links.

Tools 71

Tools SEO Analysis Google 71

PR 20/20

MAY 23, 2017

For the latest industry trends, we turn to: Orbit Media Studio : From content marketing, to analytics, to design and everything in between, Orbit Media, co-founded by influencer Andy Crestodina ( @crestodina ), is your one-stop-shop for all-things marketing. KISSMetrics ( @KISSmetrics ): Up-to-date on Google Analytics news and hacks.

Resources 53

Resources Marketing SEO Engineering 53

Sword and the Script

APRIL 4, 2017

Yes, content marketing can produce leads, but it’s an effect of growing an engaged community and subscribers over time. It just goes to show that despite the vast arsenal of data and analytics available to marketing today, finding what’s working in marketing still requires a combination of experience, intuition and trial and error.

B2B 64

B2B Study Marketing Survey 64

Buzzstream

DECEMBER 20, 2023

Moz – Measuring Site or Page Authority Moz is a mainstay in the SEO community and has created widely recognized, industry-standard link metrics known as Domain Authority (DA) and Page Authority (PA). Or you can create a fresh, shareable piece of content, such as an infographic or survey campaign , and pitch it for links.

Tools 62

Tools SEO Analysis Google 62

Buzzstream

DECEMBER 20, 2023

Moz – Measuring Site or Page Authority Moz is a mainstay in the SEO community and has created widely recognized, industry-standard link metrics known as Domain Authority (DA) and Page Authority (PA). Or you can create a fresh, shareable piece of content, such as an infographic or survey campaign , and pitch it for links.

Tools 62

Tools SEO Analysis Google 62

Sword and the Script

MARCH 19, 2018

The 2018 JOTW Communications Survey from Frank Strong. The survey was conducted by yours truly and in collaboration with Ned Lundquist, an IABC Fellow , and the community of communicators he’s built over the last 18 years or so. I believe social media is mostly a paid channel. Top tech tools used by PR pros.

Survey 74

Survey Trends Communications Storytelling 74

PRSay

NOVEMBER 18, 2016

Simply put, organic word-of-mouth content from audiences your customers trust…journalists, academics, thought leaders, influencers, community leaders…is viewed as more authentic and trustworthy than paid or owned content. Identifying targets, and the right type of content, is only part of the battle.

Media 60

Media Leadership Enterprise Data 60

Sword and the Script

FEBRUARY 29, 2020

Something similar has happened in content marketing and blogging in the marketing community. Backlinko found that “ list posts get an average of 218% more shares than how to’ posts and 203% more shares than infographics.” Too many marketers believe that short content outperforms long form. List posts earn more shares.

Content Marketing 78

Content Marketing Study Analysis Marketing 78

Buzzstream

APRIL 10, 2019

The first is content collaborators , which can range anywhere from a partner helping create the content, to an influencer whose quote you’re including, to a respected member of a community you ask for feedback. You can get some easy qualified traffic for your content by submitting it to community sites, email newsletters and weekly roundups.

How To 125

How To Data Community Groups 125

PR 20/20

OCTOBER 31, 2017

cool templates for infographics, social media, etc). But to fully automate reporting, we recommend experimenting with a Business Analytics platform—namely Databox (pictured below). PR 20/20 launched the hub in 2016 to be a community by marketers, for marketers, and is packed with how-to content for everyday marketing use cases.

Enterprise 57

Enterprise Tools Strategy Marketing 57

Stern + Associates

AUGUST 13, 2014

Thought leadership is critical to brand differentiation and business growth – and core to effective communications strategies, particularly in today’s complex, crowded and commoditized world. Yet the sales community generally views thought leadership as a fancy name for marketing, outside their job to court new customers and close deals.

Leadership 81

Leadership Reputation Measurement Video 81

The Proactive Report

JANUARY 30, 2015

It works when it is based on research – like monitoring online conversations and tracking success with analytics. Using analytics of past content across all social channels lets you see what resonates with your audience. You can download the full infographic of the 15 skills here. However, you have to know. who to listen to.

Content Marketing 100

Content Marketing Groups Facebook Reputation 100

MaccaPR

MARCH 18, 2015

In this brave new world, marketers are creating their own content – infographics, podcasts, webinars, YouTube videos and more – that are distributed for free via their digital channels. Brian Enderlein , Digital Media, Interactive Marketing & Analytics, 3M. Maura Ryan , Digital Content Marketing Manager, Ameriprise Financial.

Content Marketing 48

Content Marketing Financial Marketing Analytics 48