Agility PR Solutions

MAY 12, 2021

New research evaluating marketers’ creative performance from social competitive intelligence and brand analytics platform BrandTotal reveals that that creative has a lasting impact on social advertising campaign performance—especially when you are tracking competitive digital and social advertising campaigns from your competitors.

Creativity 86

Creativity Marketing Advertising Advertising 86

Cision

OCTOBER 23, 2017

Analytics has opened up an entirely new world to marketers, sending many down the data rabbit hole. Overreliance on analytics overshadows creativity, which can hinder your chances to earn more media. Overreliance on analytics overshadows creativity, which can hinder your chances to earn more media.

Creativity 149

Creativity Marketing Media Analytics 149

Prohibition

JUNE 28, 2023

With their rise in popularity, fashion houses have started to recognize the potential of podcasts as a valuable tool for enhancing their luxury brand image. How luxury brands can benefit from podcasts Podcasts provide fashion houses with a platform to showcase their expertise, creativity, and unique brand identity.

Fashion 62

Fashion Brand Branding Case Study 62

Onclusive

JUNE 2, 2021

An impactful PR campaign can attract positive media attention and influence brand awareness, reputation and sales for your brand for years to come. Before setting your objectives, you’ll need to conduct research around where your brand is today relative to the industry, the competition and the environment that you’re operating in.

Data-Driven PR 369

Data-Driven PR Data Analytics Product Launch 369

Remote PR Jobs

JANUARY 30, 2024

Through skilled communication efforts, PR professionals can articulate key messaging and positioning strategies, effectively influencing public opinion and shaping the narrative surrounding a brand, organization, or individual. Firstly, analytical thinking enables PR practitioners to make strategic decisions based on hard data and evidence.

Crisis Management 130

Crisis Management Analytics Creativity Reputation 130

ImPRessions - Crenshaw Communications

FEBRUARY 22, 2023

To get there, PR teams must have a deep understanding of business objectives, the target audience for the brand or message, and the best ways to reach them. This requires a combination of creative thinking, analytical skills, and the ability to develop and execute against plan. But there’s no need to fear data!

Analytics 170

Analytics Tools Social Media Trends 170

Deirdre Breakenridge

MAY 13, 2019

Once upon a time, brands and agencies relied on human analysts to identify brand mentions and extract insights on their campaigns. In order to make sense of all that “noise”, social listening, monitoring and analytics tools. on the Talkwalker listening & analytics platform. Example of video recognition technology.

Training 399

Training Video Analysis Data 399

Prohibition

FEBRUARY 14, 2023

Overview of Tech PR Tech PR is the strategic use of communications and relationships to build the reputation of a brand or business in the technology industry. It can help to increase brand visibility and credibility in the tech industry, and build trust with key stakeholders and media outlets.

Strategy 62

Strategy Brand Branding Technology 62

ImPRessions - Crenshaw Communications

MARCH 22, 2023

Generative AI jumpstarts creative If you google “Generative AI” you’re likely to see at least five news stories about tech companies using it for search, products and tools. Brands can use generative AI to create new images and videos that are unique and personalized to users.

Advertising 170

Advertising Advertising Analytics Data 170

Prohibition

NOVEMBER 16, 2022

Over the past few years, digital PR has become significantly more important for brands and now goes way beyond ‘building links’ It includes increased brand awareness, brand positioning, SEO ranking, marketing share, share of voice, social media performance, organic traffic, sales and more – all encompassed in one.

Digital PR 62

Digital PR Brand Branding SEO 62

Onclusive

OCTOBER 29, 2018

Industry experts, global brands, and AirPR will share how you can track, analyze, and use one-of-a-kind data to build a powerful communications operation and leave your competition in the dust. It forms accountability by demanding that the creative team deliver business results.”.

Storytelling 30

Storytelling Analytics Creativity Conference 30

Onclusive

JUNE 9, 2021

To determine the right creative angle, ask yourself—why would my audiences care about this topic? It’s also useful to find out which reporters write for your competitors but not for your brand. . Effect of the communications on the target audience, e.g. changed attitudes, increased trust or preference, increased brand consideration.

Data-Driven PR 370

Data-Driven PR Data Measurement Trends 370

ImPRessions - Crenshaw Communications

FEBRUARY 1, 2021

Between the PR and marketing functions of any organization there can be creative tension or even competition. PR, on the other hand, with its ties to reputation and crisis management, is thought to play a more defensive role, designed to protect the corporate brand. A great brand marketing PR campaign can even drive leads and sales.

Marketing 310

Marketing Product Launch Corporate Viral 310

Onclusive

NOVEMBER 8, 2023

Owned Media & Content Strategy Owned media consists of publishing content on brand-owned channels such as a customer-facing blog, email campaign, or social media outreach. Messaging & Positioning Having a clear brand established, along with representation of your values and mission statement, has never been more important.

Training 195

Training Media Training Reputation Crisis Communications 195

PRSay

MARCH 7, 2024

The Barbie brand is a paradoxical symbol of imagination, comfort, sexism, objectification, feminism and conflicted cultural influence that has entranced and challenged children and adults alike for generations. PR pros can take note of the creativity and diversity of the movie’s coverage. No category was left untouched.

Film 118

Film Marketing Sports Hotels 118

ImPRessions - Crenshaw Communications

JANUARY 24, 2022

New York, NY, January 24, 2022 — Crenshaw Communications , a leading New York-based public relations agency specializing in PR for B2B, ad tech, and SaaS technology brands, today announced record increases for 2021 and personnel moves to support continued growth. Cliff Maroney has been promoted to Vice President.

Report 156

Report Communications B2B Enterprise 156

ImPRessions - Crenshaw Communications

OCTOBER 1, 2020

Organic content uses free social media tools to share posts, photos, videos, and stories with the people who already follow a given brand or individual. Builds brand awareness. Paid social connects brands with audiences that would not have discovered its content . There is no cost to use it. Its benefits are obvious.

Social Media 344

Social Media Media B2B Leadership 344

Burrelles Fresh Ideas

MARCH 5, 2024

On the creative side, 57% of PR firms report that earned media has become more important in the current economic climate , but more than half (53%) think that their agencies aren’t viewed as the best option by clients to lead earned-first creative ideas. It can be leveraged for lead generation, brand reputation, and loyalty building.

Media 97

Media Nonprofit Pitching Analytics 97

Communications Conversations

NOVEMBER 16, 2022

Creativity – the ability to think outside the box and quickly for those time sensitive opportunities. It takes time to build a brand, a voice, etc. Communication Skills – Social touches to many teams these days (PR, Creative, etc), it’s important to be able to communicate and work as a team even with those not on your team.

Social Media 174

Social Media Media Analytics Data 174

Burrelles Fresh Ideas

JUNE 20, 2023

With summer on the horizon, now is the perfect time for brands to leverage the popularity of social media influencers to boost their presence. Collaborating with them adds another layer of creativity as they bring their unique perspectives and voices to the table.

Brand 40

Brand Branding Local Instagram 40

Sword and the Script

FEBRUARY 15, 2020

1) Improving CX is the best way to distinguish your brand. The top way marketers say they can distinguish their brands this year is by improving the customer experience (CX). That’s according to the State of Branding Report 2020 by Bynder. (Click or right-click open an image in a new page for a higher resolution version).

Study 78

Study Marketing Brand Branding 78

Sword and the Script

JUNE 8, 2019

However, when I really consider the word innovation in marketing, I tend to think of creativity. While technology can certainly change how we do marketing, it’s still reliant on creative inputs. The analytics and martech tools we have today are far superior to what was available 10 years ago. ideas and execute them? Talk to Us

Creativity 78

Creativity Technology Marketing Web 78

Cision

AUGUST 25, 2015

million live streams on Meerkat and Periscope since March, it’s clear that these apps are finding serious success among audiences and brands. The first question you need to ask yourself is “which live streaming app will work best for my brand?” Choosing the right tool for your brand depends on your goals and needs.

Brand 120

Brand Branding YouTube Video 120

ImPRessions - Crenshaw Communications

JULY 10, 2023

As a PR agency that works with high-growth companies, including many technology brands, we talk a lot about why public relations is important for the tech industry. Amid budget cuts, tools like generative AI are ushering in a new era of creativity. But it’s just as important to ask why technology is important to the PR industry.

Technology 266

Technology Television Web Social Media 266

Onclusive

AUGUST 9, 2021

Owned media consists of publishing content on brand-owned channels such as a customer-facing blog, email campaign, or social media outreach. Having a clear brand established, along with representation of your values and mission statement, has never been more important. Owned Media & Content Strategy. Messaging & Positioning.

Training 370

Training Media Training Reputation Crisis Communications 370

Beyond PR

OCTOBER 24, 2017

Analytics has opened up an entirely new world to marketers, sending many down the data rabbit hole. Overreliance on analytics overshadows creativity, which can hinder your chances to earn more media. Overreliance on analytics overshadows creativity, which can hinder your chances to earn more media.

Creativity 70

Creativity Marketing Media Analytics 70

Prohibition

AUGUST 4, 2023

social media marketing efforts, social media marketing campaigns, entire video, many brands, drive traffic In today’s digital age, social media video marketing has emerged as a powerful tool for businesses to engage with their target audience. For brands, different audiences across all social media platforms.

Social Media 118

Social Media Video Marketing Media 118

Landis PR

MARCH 14, 2022

Five Key Steps to Introducing Your Consumer Brand to a New Social Media Platform. Having a social media strategy can boost your brand and expand your market, but that doesn’t all happen overnight. Being intentional with your social media strategy will give your brand its best chance at success.

Social Media 52

Social Media Consumer Brand Branding 52

Onclusive

DECEMBER 16, 2020

Here are Onclusive’s predictions for what to expect in 2021: Corporate reputation as a key success metric During this era of disruption and uncertainty, corporate values and brand activism have become more important than ever. Request a demo of Onclusive’s industry-leading PR analytics platform today!

Industry 221

Industry Content Marketing Corporate Analytics 221

5W PR

JANUARY 22, 2024

Unlike organic methods that may take time to gain traction, paid ads ensure that th͏e brand’s message is ͏front and center, increa͏sing the likeli͏hood of being noticed by the target audience. Measurable results Paid advertising offers robust analytics and measurement tools.

Advertising 78

Advertising Advertising Exercises Measurement 78

Konnect Agency

OCTOBER 4, 2021

It is extremely important to evaluate the back-end analytics of a potential partner before working with them to ensure your partnership is as impactful as possible at achieving your primary campaign goals. Influencer Marketing Agency Services & Solutions for Back-End Analytics. Brand Awareness. Gaining Followers.

Agency 105

Agency Marketing Analytics Instagram 105

Critical Mention

JULY 13, 2021

Our clients have made it clear to us that Instagram is an important social channel for brand building, so in our continuing effort to provide our clients with all the features they need to be successful, we made releasing Instagram tracking a top priority,” explained Critical Mention President and CEO Don Yount.

Instagram 156

Instagram Industry Media Analytics 156

ImPRessions - Crenshaw Communications

MAY 28, 2020

In a world of nonstop media, how can a PR professional cut through the noise to make a company’s brand stand out? Everything should map back to the overall brand narrative. This way you can better map out the specific milestones that must be reached to identify where creative tactics are needed to achieve desired results. . __ .

Strategy 287

Strategy Media Measurement Product Launch 287

ImPRessions - Crenshaw Communications

MAY 1, 2019

Sometimes PR objectives are described in vague terms, like “increased visibility” or “greater brand recognition.” But the best campaigns are fueled by creativity, yet informed by research. But there are also initiatives that simply come too early in the life of a brand or company. Insufficient research.

How To 257

How To Interviews Measurement Storytelling 257

NewsWhip

APRIL 27, 2023

Their goal is to help you increase brand awareness, online visibility, and get more media coverage through a targeted approach. The platform also enables your comms team to receive alerts on breaking news, trending social media posts, or brand opportunities and crises.

Tools 78

Tools Communications Pinterest Analytics 78

ImPRessions - Crenshaw Communications

APRIL 30, 2020

Because they’re easy to consume and offer a certain intimacy, brands are using podcasts to inform, entertain, and be visible. It features brand marketers and CEOs in travel, retail, FMCG, health and wellness, among other high-growth and heavily COVID-affected industries. Podcasts are mainstream. Adweek Yeah, That’s Probably an Ad.

Marketing 306

Marketing Advertising Advertising Industry 306

Prohibition

JANUARY 30, 2024

Influencer marketing will continue to be a powerful tool for brands looking to connect with their target audiences throughout 2024. In 2023 brands certainly started to recognise the value of these influencers, opting for more authentic partnerships that resonate with niche audiences. This will only grow in 2024.

Trends 62

Trends Marketing Comparison Retail 62