Critical Mention

APRIL 2, 2019

As a PR or marketing professional tasked with keeping your brand strong, you understand how important competitive analysis is. But without competitor analysis tools you simply can’t achieve this. We have five competitor analysis tools that’ll help you stay ahead of your competition! SimilarWeb. Until next time! Critical Mention.

Analysis 74

Analysis Tools SEO Software 74

Buzzstream

JANUARY 30, 2020

Being an SEO first and foremost myself, the impact of what I do is always judged on the impact it had on organic traffic, and more importantly, revenue. gaining coverage for an analysis of Strictly Come Dancing might be all well and good, but this won’t help your relevant ranking performance targeting ‘cheap holidays’. For example.

SEO 71

SEO Film Reddit Video 71

Sword and the Script

FEBRUARY 14, 2023

Generative AI in PR software Agility PR Solutions , which is owned by parent Innodata (NASDAQ:INOD), launched a generative AI feature “to help write press releases and media outreach emails” according to the company. CoPilot will “help write” and “a shortcut” but not a replacement. Predictive traffic analysis. “We

Software 133

Software Pitching Analysis Community 133

Ishmael's Corner

JUNE 16, 2015

Teaming with your browser, the MozBar automatically pulls in key SEO metrics that reduce the time you would otherwise spend on manual research for SEO planning. Again, using the Endicia search phrase “FedEx vs. UPS vs. USPS,” here’s snapshot of the SEO metrics in the MozBar (you can see our client’s post in the No. Http Status.

SEO 60

SEO Tools Comparison Google 60

Sword and the Script

APRIL 6, 2021

SEMrush is better known for its SEO tools, but it moved into PR last year with the acquisition of Prowly in 2020. One of the things SEO tools can do, that most media monitoring solutions cannot, is detect backlinks. SEMrush has had an impressive streak in the SEO space. million of revenues, improving on 2019’s $10.2

Media 106

Media SEO Analytics Analysis 106

Wadds Inc.

JANUARY 11, 2023

Public relations applications: analysis, editing, research and writing The promise of GPT-3 is that it will automate and eliminate administrative tasks. More sophisticated text analysis is also possible. The remainder of the entry read as though it was legitimate but was fiction.

Publicity 98

Publicity Wikipedia Marketing Training 98

ImPRessions - Crenshaw Communications

FEBRUARY 22, 2023

While traditionally PR work consisted of press releases, pitching, and occasional damage control, today’s PR teams must have a diverse digital skill set, including SEO strategy, social media savvy, data analysis and more. Other skills and attributes are more timeless. Just ask Google. But there’s no need to fear data!

Analytics 170

Analytics Tools Social Media Trends 170

Cision

MAY 12, 2017

The PR industry and SEO no longer live in two separate worlds. A strong reason for PR pros to start concentrating more on SEO. In the advanced digital landscape and a mobile-first world, digital PR is already closely integrated with SEO. This includes tracking minor changes in keyword rankings and web traffic.

Google 259

Google Digital PR Mobile SEO 259

Sword and the Script

JANUARY 19, 2021

So, I started tracking the community and publishing three different writing series on PR technology ( PR Tech Sums , PR Tech Briefing s, and Product Reviews ). In media relations , you are constantly on the hunt for reporters and influencers writing about your industry. Did you know? Check out our services.].

Technology 169

Technology Publicity Software Pitching 169

Buzzstream

APRIL 25, 2024

At 46:27 in this Google Office Hours episode , John Mueller explains that unlinked brand mentions don’t pass any SEO value. Some are SEO-based, and others are more specific to the brand, industry, and type of site. Links with a nofollow tag do not directly provide SEO value. Brand mentions are great. Is it even worth it?

Brand 62

Brand Branding How To SEO 62

Buzzstream

NOVEMBER 28, 2023

What’s more, is that relevant links hold value outside of just SEO. Unless, the football blog is writing something like “Top Tailgating Tips from Professional Chefs”.) Competitor Analysis One of the easiest ways to get content ideas is by looking at what successful sites are doing in your niche.

How To 62

How To Google SEO Pitching 62

Landis PR

NOVEMBER 26, 2022

Leverage SEO in Press Releases. Additionally, press releases can give your SEO efforts a huge boost. To write a great press release, you must understand how to communicate effectively with your audience. A case study is an in-depth analysis of your products or services. Leverage Customer Testimonials and Case Studies.

Company 98

Company Communications Case Study Engineering 98

Stephen Waddington

JANUARY 31, 2019

It’s an assertion supported by recent analysis from both OrbitMedia and eMarketer. They’re curating content and writing newsletters. The link between blog content and SEO is well established. But SEO-fuelled blogging is a long term game. There are fewer individual bloggers than ever before and they’re blogging less.

SEO 113

SEO Community Blogging LinkedIn 113

Sword and the Script

FEBRUARY 20, 2024

The top metrics for marketing communications leaders: 46% lead generation; 45% web traffic; 45% social media engagement; 35% conversion rate; 33% sales; 30% brand share of voice; 24% followers/social media; 18% ad impressions/ reach; and 11% SEO rankings. Mathematically, that works out to about 283 pitches per customer per month.

Report 106

Report Publicity Marketing Pitching 106

Buzzstream

MARCH 7, 2024

The key aspects it looks at are: Does the content provide original information, reporting, or analysis? Shouldn’t we always be writing content in this way? You may have heard about the now infamous SEO heist.) Creating content for users, not search engines. But wait a minute, is all of this new? You can see the GPT here.

System 62

System Google Policies Guidelines 62

Agility PR Solutions

JANUARY 23, 2020

I work at TopLine Comms, a B2B digital PR and SEO agency with a variety of technology and engineering clients, and my day to day work involves writing everything from articles […]. I have worked as a junior copywriter for a little over three months now, and in that time, I have learned a vast amount.

SEO 105

SEO Engineering B2B Digital PR 105

Shift Communications

JANUARY 30, 2017

The final part of data-driven PR is to use our data, analysis, and insights to identify who would be most receptive to our pitching. Suppose we take our pitch about SEO, about how trust and linking have a relationship. Should this pitch about SEO land on my desk? Would she be interested in our pitch about SEO?

Data-Driven PR 60

Data-Driven PR Data Pitching SEO 60

The Proactive Report

JUNE 27, 2014

Several SEO experts opined that the reason for this drop was the proliferation of “spammy” press release content on these newswire websites. It’s a sad comment on the state of the PR industry when a search engine has to teach us how to write press releases. A few weeks ago I wrote about how the Google Panda 4.0

Google 174

Google Industry Guidelines SEO 174

Sword and the Script

FEBRUARY 12, 2019

Writers that report success with blogging share the following characteristics: They are more likely to write longer or more in-depth content; They tend to spend six or more hours writing a post; They are 2.5 Again, this year I dived into the survey data again, provided the findings first, followed by my own analysis.

Blogging 106

Blogging Survey B2B Analysis 106

Buzzstream

JANUARY 15, 2024

We also look at the insights and data generated from our recent BuzzStream-powered analysis of 1,000 subject lines sent to 29,095 journalists. The tool helps save countless hours which would otherwise be spent manually writing and sending emails to our contacts.

Case Study 83

Case Study Digital PR Study Tools 83

Shift Communications

SEPTEMBER 17, 2014

It’s all too easy to write about yourself and your company in a favorable light– it’s your blog after all. Implement SEO best practices ( start here ) and avoid tactics that will get your site on Google’s bad side. Once your content is established and SEO is in check, the next step is to share. Not sure who your audience is?

Blogging 161

Blogging How To SEO Analytics 161

Stuart Bruce

MARCH 8, 2017

This makes no sense as it impossible for a senior PR practitioner to be truly ‘strategic’ if they don’t understand the role that measurement, evaluation and data analysis plays in shaping strategy. In 2017 basic photo and video production should be a core skill, just as integral to public relations excellence as writing is.

Publicity 134

Publicity Analysis Public Affairs Measurement 134

Newsfile

FEBRUARY 28, 2024

Sentiment Analysis : Assessing whether coverage is positive, negative, or neutral. The Associated Press (AP) style guide provides guidelines for writing press releases, ensuring consistency in language, formatting, and punctuation. What is SEO PR? Key metrics include: Reach : The number of people exposed to a piece of media.

Viral 52

Viral Crisis Communications SEO Reputation 52

Sword and the Script

DECEMBER 21, 2021

Professionals across the globe share analysis and perhaps, aspiration, in offering up PR and marketing predictions for 2022. I believe when people write predictions, they aren’t just saying what they think will happen but revealing a reflection of sorts. To put it another way, predictions are equal parts analysis and aspiration.

Marketing 214

Marketing Content Marketing Social Media Employee 214

Sword and the Script

AUGUST 30, 2022

Kelp focuses on reputation analysis in sectors like health care, life sciences, aerospace and defense. I couldn’t find any financial data on the deal but in a separate piece for Media Post Laurie Sullivan writes that Kelp has 10 employees and “Signal AI has about 220 employees.” Terms were not disclosed.”. Revenue grew to $62.6

Publicity 85

Publicity Survey Enterprise Pitching 85

Melissa Agnes

SEPTEMBER 4, 2020

If you choose to do it yourself, ReputationDefender still offers you support by providing you with an extensive social media best practice guide that offers additional SEO best practice tips to help you strengthen your rankings and results on your own. Choosing to maintain your online reputation yourself.

Brand 234

Brand Branding Reputation Crisis 234

Critical Mention

FEBRUARY 5, 2019

Being able to identify and respond to trending topics significantly increases your traffic, engagements and SEO. Industry and competitor analysis are also benefits of following trends. When she’s not writing, you can find her at music festivals, hiking or snowboarding. SCHEDULE A DEMO.

Trends 61

Trends Viral Analysis Crisis 61

Critical Mention

APRIL 5, 2019

And companies that blog have a whopping 434 percent more indexed pages than businesses without blogs, leading to better SEO. Real-time media monitoring and analysis tools assist your team in measuring your content marketing efforts by tracking how often your brand’s mentioned online and what your audience is saying.

Content Marketing 75

Content Marketing Marketing Crisis Communications SEO 75

Buzzstream

FEBRUARY 25, 2020

With a huge amount of redundancies from some major publications such as Buzzfeed, HuffPost and Elle in 2019, journalists are being assigned more and more publications, assignments and niches, and are therefore responsible for writing even more articles per day. . Here’s a tutorial on the basics of sentiment analysis using Python.

Data 116

Data Google Trends Survey 116

Sword and the Script

OCTOBER 25, 2022

The addition of marketing, analysis, trade show consultation, managing professional organizational memberships and everything else has made every day a whirlwind of tasks, to-do lists and semi-controlled chaos.”. I’ve found that employers expect not just one skill like writing, but design skills as well.”. Semi-controlled chaos.

Communications 122

Communications Crisis Internal International 122

Cision

JUNE 2, 2015

The more content you analyze, the more accurate your analysis will be – however, it can be a time-consuming process so choose relevant, successful content. Response Analysis: Understand the audience’s conversations – what is the difficulty level of a content piece? Want to create standout content? Is it tactical or strategic?

Content Marketing 120

Content Marketing Data Strategy Marketing 120

Critical Mention

SEPTEMBER 24, 2019

Given those details, it’s important to be able to have access to sentiment analysis so you can better track your audience. Here’s a few of our top SEO tips: Produce trending content . Early on in her career, she developed a passion for marketing, writing and anything within the communication field. Apply Backlinks.

Marketing 85

Marketing Engineering Content Marketing Case Study 85

Critical Mention

JUNE 26, 2019

You can rely on HubSpot’s blog for the latest industry news, analysis and how to stand out in a competitive market. Neil also writes about 34 blogs per week with the sole aim of helping companies generate more traffic and sales. When she’s not writing, you can find her at music festivals, hiking or snowboarding. Marketing Land.

Blogging 92

Blogging Marketing Content Marketing eBook 92

Stephen Waddington

JANUARY 27, 2019

Read my analysis for the #FuturePRoofed community. ?? Help me write a new handbook for 2019 I’m working on a new how-to book for marketing, PR and SEO for 2019. It's a must read for anyone working in PR. There are powerful insights for internal and corporate communication. It’s intended as a practical handbook.

Handbook 60

Handbook Instagram Government Community 60

Burrelles Fresh Ideas

SEPTEMBER 5, 2023

In today’s digital landscape, content writing plays a pivotal role in attracting and engaging both human readers and search engines. This article presents eight practical and effective tips to help content writers strike the perfect balance between user-friendly content and search engine optimization (SEO) strategies.

Engineering 99

Engineering Writing Mobile SEO 99

The Resolution Blog

JANUARY 8, 2018

Here he outlines a talk from Yext’s Duane Forrester on what a future SEO job description. If only we had the perfect formula for content success… Oh wait…Content sharing and analysis heavyweights LinkedIn and BuzzSumo have just delivered it! Can PR ever deliver SEO? Elements of the role may look familiar to you… 6.

Tools 136

Tools Publicity SEO Measurement 136

Shift Communications

DECEMBER 11, 2015

Moving forward using “data” will not be enough, just as writing a few tweets and blog posts didn’t mean implementing real strategies back in the early days of social. It’s going to require deeper analysis that informs strategy; relationships beyond marketing; and the ability to draw conclusions from unexpected findings.

Marketing 60

Marketing Mobile Pinterest Analysis 60