Contently - Strategy

JANUARY 26, 2023

Within that broad strategy, thought leadership content is one category of content marketing assets most often used to fulfill top-of-funnel (TOF) goals like building brand affinity or awareness. Run a gap analysis. Partner with them to author content on your site or speak on stage at industry events. Define your goals and KPIs.

Leadership 145

Leadership Content Marketing Healthcare Google 145

Mindful Marketing

OCTOBER 4, 2023

They’re relevant to the field in at least two ways: Internal marketing : Organizations market to their employees by trying to meet their needs, which can involve the policies they set and the procedures they follow, including ones related to work attire. So, why the apparent double standard?

Policies 98

Policies Sports Interviews Case Study 98

NewsWhip

OCTOBER 26, 2021

At the time, social media listening was still a fairly new discipline, and many big companies were relying on vendors to provide the bulk of their analysis work for them. In early 2014, Disney Parks decided to bring some of their analysis work in-house. What type of trends do you look for when monitoring for consumer insights?

Data 78

Data Social Media Consumer Trends 78

Sword and the Script

FEBRUARY 2, 2022

The model uses AI “transfer learning” which a company product manager likened to “next word auto suggestion” for sentiment analysis. Internal comms platform Firstup – formerly known as SocialChorus – named Nicole Alvino as CEO. Notified said it can now monitor brand mentions on TikTok.

SEO 135

SEO Content Marketing Marketing Software 135

Newsfile

FEBRUARY 27, 2024

These global giants have immense reach and help propel your press release onto the international stage. Content comes from newspapers, journals and magazines, making it a valuable resource for in-depth research and analysis. The Associated Press (AP) The Associated Press is an esteemed institution with a legacy dating back to 1846.

Financial 52

Financial Media Analytics Data 52

Mindful Marketing

MARCH 12, 2021

are important for understanding past events and how they impact us today. She hadn’t watched any episodes because of their graphic sexual content—a good call that may be reason for future Mindful Marketing analysis. The most obvious seems to be historical accuracy. ” Subscribe to Mindful Matters blog.

Film 74

Film Television Examples Analysis 74

Sword and the Script

MAY 1, 2018

There are nearly 7,000 martech vendors across 48 categories in the 2018 Marketing Technology Landscape which means 1,500 have been added since last year. First, let’s define some categories of customer references: Sales references. There are nearly 700 startups in legaltech; funding is at near record-highs; Fintech. Read: low risk.

B2B 62

B2B Marketing Survey Study 62

NewsWhip

JUNE 10, 2021

And the reality and what we always train our internal teams on is to understand, and I’m sure this resonates for a lot of your audience, there’s no action we can take these days as companies that can go unnoticed by the media. That is a risk. Now from there, the question is, how’s that risk perceived? Chris: Yeah.

Reputation 78

Reputation Crisis Management Crisis Enterprise 78

PRSay

AUGUST 12, 2016

Currently, I’m the Public Relations Director for adidas America, working across all brand categories in both Sport and Style. Whether it is during a sporting event or a key culture moment, news makers, story tellers and consumers are all glued to this platform for instant reaction and ongoing analysis.

Storytelling 60

Storytelling Social Media Sports Strategy 60

Buzzstream

FEBRUARY 9, 2024

Types of Press Releases Companies issue press releases for various reasons, so it is crucial to understand the different types of press releases; let’s break down some of the more common types of releases: product or brand launches, company news, event announcements, and reports. But how do you know if your news is …newsworthy?

Examples 62

Examples Product Launch Data Report 62

Prohibition

DECEMBER 17, 2021

It is a process that is designed to respond to a negative event that threatens the image, integrity, and/or financial well-being of the organisation. A crisis is defined as an event that is deemed to be critical and requires a quick and effective response. There are different ways in which crisis communication can be performed.

Crisis Communications 62

Crisis Communications Crisis Communications Crisis Management 62

Sword and the Script

JANUARY 17, 2023

Each category breaks out vendors alphabetically. The all-in-one category are those vendors that offer a contact database, email distribution and media monitoring, analytics and reporting. Q&A: Geek Out with Meltwater on NLP and Sentiment Analysis for PR and Marketing; Off Script No. All-in-one PR software incumbents.

Technology 93

Technology Software Resources Pitching 93

Ethical Voices

AUGUST 21, 2023

I think actually the greater value of AI is more on the analysis and more on the automation of decision making, and I’ll come onto that in a second, than it is on the generation of content. You’re absolutely right to point out that real challenge. I think that’s the stronger use case. I think the potential there is powerful.

Agency 80

Agency Publicity Ethics Analysis 80

Waxing UnLyrical

NOVEMBER 18, 2010

Traditional and social media monitoring vendors often report the quality of their sentiment analysis in terms of “accuracy;” that is, the percentage of stories or posts that the tool’s algorithm and a human reader agree on. Mark as read Approve comment Sentiment analysis is getting better and teachable (Baysian) capabilities are helping.

Measurement 80

Measurement Publicity Analysis Tools 80

Sword and the Script

OCTOBER 31, 2017

Most often, what I’ve found to be effective, is to essentially be an “advertiser” in your own publication with use of the white space, distinct calls to action and event carefully managed content. Internal links. If you build a content hub you should abusively use it to build internal links to your product pages. Use it here.

Engineering 63

Engineering Content Marketing Marketing Analytics 63

Journalistics

MARCH 24, 2015

If your audience consists of heavy users of visual social platforms like Pinterest, Instagram, Vine or Snapchat, you’ll need to have a different approach than audiences that required downloadable PDF guides and how-tos or want to participate in webinars or offline events. Vine, Snapchat and Meerkat fall into this category.

Strategy 72

Strategy How To Measurement Analytics 72

Stephen Waddington

DECEMBER 5, 2018

Indeed, many of the hottest public relations agencies such as Manifest and the Romans, and large international networks such as Golin, Ketchum, and Weber Shandwick, proudly lead with earned media. But modern media organisations operate on low overheads and slim margins, typically supported by other revenue streams such as awards and events.

Media Relations 115

Media Relations Media Print Newspapers 115

Sword and the Script

DECEMBER 15, 2020

I’ve grouped all predictions this year into categories, which is an effort to make it easier to read: Marketing predictions. Podcasts are great for the delivery of credible information and analysis, and storytelling. Rethinking internal and external comms. PR and communications predictions. My own predictions. Permanent changes.

Marketing 170

Marketing Employee Content Marketing Training 170

Masters in Communications

FEBRUARY 12, 2022

It can also include Discovery Channel, The History Channel and National Geographic Bonding : This is everything from group chats with family online during the COVID-19 pandemic, shared experiences of sporting events, or the coming together of people following a tragedy, like Hurricane Katrina.

Ethics 52

Ethics Communications Print Television 52