Wadds Inc.

FEBRUARY 15, 2023

In part two Hartley explores the unique nature of how crises can start and play out online. The analysis of the role of technology and of influencers in particular, when bad stuff hits the fan, is worth the purchase price alone, as influencers become more and more crucial to public relations activities across sectors.

Crisis 98

Crisis Communications Crisis Management Analysis 98

Wadds Inc.

JUNE 5, 2023

She rounds off the book by considering five incident scenarios, demonstrating to public relations professionals how to put theory into practice, before concluding with a review of the key learning points. Everyday Communications Strategies: Manage Common Issues to Prevent a Crisis and Protect Your Brand Amanda Coleman 2022 Kogan Page £19.99

Strategy 98

Strategy Communications Crisis Communications Crisis 98

Sword and the Script

JUNE 6, 2023

Of those that are using it (that 28%, presumably) – how is it being used? The survey found: 57% are crafting pitches; 48% are writing copy for social media; 48% are writing press releases; 44% are using it for research; and 25% say they are using it for strategy and planning. How does PR’s use of gAI compare to marketing?

Survey 149

Survey Software B2B Pitching 149

5W PR

SEPTEMBER 11, 2019

It was a natural transition since they already knew how to write appealing pieces and had established relationships with other colleagues in the media. These include strategic planning and communication, new and social media, organizational planning, broadcasting, as well as media relations and writing. Earn Your Spurs.

Nonprofit 83

Nonprofit Publicity How To Small Business 83

Buzzstream

JANUARY 16, 2024

It offers a structured approach to evaluating the effectiveness of outreach emails, scoring them based on criteria such as the number of no-follow links and mentions of words like “contribute” or “write for us.” You can find detailed insights into meta tags, structured data, internal links, hidden content, and more. Pricing: Free 18.

SEO 83

SEO Web Tools Analysis 83

Prohibition

JANUARY 14, 2022

Here’s how to put your plan together, what to remember and how you can access specialist support. The same goes for your team : the people who will execute your plan should be the same ones who develop it, so they understand its purpose and know how to execute accordingly. How will they deal with the media?

Crisis 62

Crisis How To Crisis Management Crisis Communications 62

ImPRessions - Crenshaw Communications

DECEMBER 18, 2017

How To Plan PR in 2018. Content quality, including a sentiment analysis. Ideally, the organization’s statement of its mission is still relevant to the business environment as well as internal audiences. It should outline the company’s purpose, measures of success, how its offering is valued, and by whom.

Exercises 136

Exercises Comparison Internal International 136

ZudePR

MAY 17, 2016

If you take one thing away from this post, let it be this.some practical tips you can use when writing your next headline. Flipping a steak, he turned to me and said, with a “let me stop you right there, Dave” look in his eyes: "You're seriously trying to tell me that some PR tool knows more about writing headlines than me?".

How To 60

How To Tools Writing Viral 60

Buzzstream

JANUARY 15, 2024

In this case study, we explore how BuzzStream has helped the team of 70+ digital PR specialists working at Reboot Online earn more than 30,000 pieces of organic coverage for our clients. We also look at the insights and data generated from our recent BuzzStream-powered analysis of 1,000 subject lines sent to 29,095 journalists.

Case Study 83

Case Study Digital PR Study Tools 83

Onclusive

JUNE 28, 2017

To ensure our dear leaders make it home for family time, let’s look at a few ways to button up PR and marketing reporting so how we deliver results is as effective as the work itself. If how success is determined isn’t clear from the outset of a campaign, no amount of reporting is going to matter. Consider the ordering of information.

Report 150

Report Marketing Guidelines Internal 150

PR Fuel

FEBRUARY 9, 2021

Blasting out a release to media will help your company get wider exposure as editors write about your product. If you want your news to be shared internationally, ask them if they cover international territories. Ask the distribution service if they’ll provide an analysis of your results. Writing Services.

Writing 65

Writing Internal International Small Business 65

Waxing UnLyrical

DECEMBER 21, 2018

Vision, Statement, Mission, Goals, Organization, Strategic, Planning, Analysis. How do you get it and finally get there? You need to plan, then write your strategy based on these findings. Internal stakeholders can either fill out a document, or, you can sit down face-to-face and develop the material together.

Strategy 88

Strategy Analysis Small Business Measurement 88

Stuart Bruce

MARCH 8, 2017

This makes no sense as it impossible for a senior PR practitioner to be truly ‘strategic’ if they don’t understand the role that measurement, evaluation and data analysis plays in shaping strategy. In 2017 basic photo and video production should be a core skill, just as integral to public relations excellence as writing is.

Publicity 134

Publicity Analysis Public Affairs Measurement 134

Flack's Revenge

APRIL 27, 2021

How to do better? And, guess what: aligning with the hot topics and pain points of end users can be key to journalist buy-in, because ideally you are targetting those who write for these audiences. How to See it from their PoV : Try to understand the worlds they inhabit. How to do better. Read their articles.

Storytelling 177

Storytelling Pitching Interviews Agency 177

Sword and the Script

FEBRUARY 2, 2022

In checking the share price in writing this post, the company is trading at around $18 per share or about 30% above its closing price on the day of its public debut. The model uses AI “transfer learning” which a company product manager likened to “next word auto suggestion” for sentiment analysis.

SEO 135

SEO Content Marketing Marketing Software 135

Burrelles Fresh Ideas

NOVEMBER 7, 2023

How to get agency-ready During the pandemic, the PR Council launched an agency-ready certificate program. During the summer, I had the opportunity to work as a public relations intern in the clean energy space. Find out how Burrelles empowers agencies with media outreach, monitoring and analysis services.

Agency 90

Agency Energy Crisis Management Industry 90

Contently - Strategy

MAY 9, 2024

Writing a white paper is the heavyweight bout of content creation. It’s not just about throwing punches — it’s about knowing the right time to jab with statistics, slip in case studies, and use compelling insights and analysis to deliver a decisive hook. It will help you focus on exactly what you need to cover and where.

Writing 110

Writing Case Study Study Brand 110

Buzzstream

FEBRUARY 6, 2020

So, we decided to investigate: How can marketers create, design, and promote content in the most authoritative way? When creating content, it’s extremely important to consider the source of the information you’re reporting on or writing about, because the core of authority starts with the methodology. DATA ANALYSIS].

Travel 119

Travel Data Survey Analysis 119

Stephen Waddington

JANUARY 27, 2019

Community teaching and newsjacking tools, Edelman on trust, putting the paid in PESO, a how-to book for 2019, Amazon data driven brands, Instagram marketing offline, and more. BETT had an international feel with a notable rise in exhibitors from Asia. There are powerful insights for internal and corporate communication.

Handbook 60

Handbook Instagram Government Community 60

Doctor Spin

NOVEMBER 16, 2023

Here we go: Quicklinks Intelligence vs Clear Thinking Logical Fallacies and Biases Types of Bad Thinking Habits How To Create Knowledge Heuristics: Mental Models Intelligence vs Clear Thinking To begin, I would like to make a distinction: Intelligence. How To Create Knowledge Is that what clear thinking is all about?

eBook 52

eBook Analysis System Data 52

Burrelles Fresh Ideas

JUNE 6, 2023

For the last several years, marketers primarily used AI for data analysis and predictive modeling. Ways marketing communications is currently utilizing AI Data Analysis and Insights: AI enables marketers to analyze vast amounts of data and extract valuable insights quickly. Most of them are using AI for some internal work.

Communications 40

Communications Marketing Technology Data 40

Sword and the Script

AUGUST 14, 2018

Also, see these related posts: How to Generate Media Referenceable B2B Customers with a Blog. 21% said “AI/machine learning [for analysis] on the back end;”. No one wants to write a story few people read, and many people, fortunately, or unfortunately, get their news on social media. It’s an opportunity for those that are ready.

Survey 102

Survey Report Media B2B 102

Sword and the Script

JULY 6, 2021

In my own defense, it’s the only one I’ve missed since I started writing the PR Tech Sum roundups 25 months ago. clients as “part of its overall measurement stack which combines data and insights from multiple sources, both externally and internally from across Publicis Groupe.”. The Onclusive relationship is directly with MSL.

Pitching 90

Pitching Report Software Survey 90

Cision

JULY 28, 2016

In this interview, Fred discusses why research is essential for developing a strategy, how to prepare for crises and the constant evolution of the PR industry. How did you get your start in PR? So, I looked at my high school curriculum, and journalism was the only class that would allow me to write every day. I was hooked.

Pharmaceuticals 120

Pharmaceuticals Nonprofit Healthcare Travel 120

PR 20/20

MARCH 21, 2017

While we expect marketing automation companies to rapidly develop and integrate AI capabilities in the months and years ahead (through both acquisitions and internal R&D), for now, marketers need to piece together AI-powered products and integrate them into their core marketing technology stack. Write content. Optimize content.

Marketing 42

Marketing Analytics Analysis Technology 42

The Resolution Blog

APRIL 23, 2018

Sense check your data sources, just one entry in a list of 500 items of coverage can completely skew your measurement and insights” Here Steph Bridgman shares 6 tips on how to clean up your data: 1.Choose Was The Wall Street Journal categorised as an international title or a national newspaper? The other figure was 30 times higher!

Data 120

Data Measurement Examples Tools 120

Solo PR Pro

DECEMBER 8, 2015

The free Solo PR Pro ebook, Get It In Writing! Solo PR PRO Premium members can access our client intake interview * questionnaire, covering key considerations such as primary internal stakeholders (e.g., success factors, objectives, SWOT analysis, current value statement and key messaging, etc.) senior management team, etc.),

How To 40

How To eBook Measurement Resources 40

PR 20/20

JULY 25, 2017

Internal reports are a pain. Other brands, however, learn plenty from their analytics data, but spend hours of effort and analysis to create reports. In some cases, AI solutions may even be configured to automatically write reports from other systems as well, such as Narrative Science’s integration with Tableau.

Marketing 41

Marketing System Analysis Analytics 41

Solo PR Pro

DECEMBER 22, 2020

In between writing press releases and managing content, it's difficult to find the time for professional development — still, the benefits are too good to overlook. The virtual conference held this year focused on the post-pandemic world and how to lead the agency of the future. Who doesn’t want that? AMEC Global Summit on Measurement.

Conference 58

Conference Content Marketing Community Education 58

Burrelles Fresh Ideas

MAY 9, 2023

For background: AMEC (the International Association for the Measurement and Evaluation of Communications) is “the world’s largest media intelligence and insights professional organization, representing organizations and practitioners who provide media evaluation and communication research.” This isn’t new to us.

Measurement 40

Measurement Comparison Advertising Advertising 40

Karen Freberg

NOVEMBER 28, 2017

I couldn’t wait to write this review of the book! Here are some of the things I wanted to share with you based on my analysis of the book: Introduction to a new way of thinking and digital paradigm. Traditionally, we have explored what is happening internally first, and then what is happening outside.

Data 42

Data Media Case Study Social Media 42

Waxing UnLyrical

MAY 9, 2016

Now, I did write a monster post back in April where I gave you an in-depth analysis of the framework with examples. C6 (Collaboration) Case Study: How to Grow Your LinkedIn Group Beyond 50k+ Members [Case Study]. C7 (Calibration) Case Study: Blogger Outreach for Oxfam America’s International Women’s Day 2012 Campaign.

Case Study 40

Case Study Study Training Small Business 40

Contently - Strategy

DECEMBER 1, 2022

Conduct a features, advantages, and benefits (FAB) analysis. Defining yours will require a round of internal interviews with the executive team, the human resources department, and relevant members of management. How do you develop employees? Write a company mission statement based on your findings. Write your one-liner.

Strategy 138

Strategy Brand Branding How To 138

Maxim Behar

OCTOBER 15, 2023

But in the end, the truth is that we who do business with this and seriously advise large international companies do our job the same way our colleagues in Germany, France, and the UK do theirs. We were advising them on how to present themselves to the media, to their employees, and to the public. Host: How do you perceive this?

Newspapers 59

Newspapers Meeting Ethics Social Media 59

Waxing UnLyrical

MARCH 28, 2017

The March #measurePR chat was the day following the 2017 recognition of International Women’s Day , so Shonali had some of the PR measurement world’s female superstars as her guests on the chat this month. Hone your writing skills. Guest Post by Jen Zingsheim Phillips. Dawn Buzynski (@dawnbuzy) March 9, 2017. No silver bullet.

Measurement 40

Measurement Financial Crisis Internal 40

Waxing UnLyrical

JUNE 13, 2016

Yup, I’m heading across the pond for what promises to be one of the year’s best conferences, the AMEC International Summit (as in: the same Summit that, some years ago, saw the Barcelona Principles become a household name… if you work in PR, that is). AVES – we moved on years ago!

Education 40

Education Measurement Government Interviews 40

Stephen Waddington

MAY 8, 2018

In her analysis upfront #FuturePRoof founder and editor Sarah Hall pulls no punches. The greatest challenge is not how the NHS is funded but how to have an honest conversation with the public about its future. Arguably everyone in the NHS, from porter to surgeon, and midwife to Trust chairman, works in communications.

Communications 63

Communications Healthcare Print Community 63