Sword and the Script

AUGUST 4, 2020

Many of the PR technology vendors I track for the monthly PR Tech Sum put a greater emphasis on earned media than media relations in their messaging. Look for our session titled, “Earned Media Trends and Best Practices Revealed in an Analysis of the 2020 JOTW Communications Survey.” At the same time, the words vendors use have shifted.

Media Relations 149

Media Relations Media Print Software 149

Stephen Waddington

SEPTEMBER 5, 2018

The promise of the social web is the opportunity for organisations to listen to their audiences or publics and gain insights for business improvement. The technology is stuck firmly in public relations and marketing departments as a reputation and marketing insight tool. unsplash-logo Rahul Chakraborty.

Web 68

Web Social Media Tools Enterprise 68

Reputation Us

APRIL 12, 2023

Generating human-sounding text is valuable for language translation, dialogues, and increasing business efficiency by improving data collection and analysis capabilities. You may want to conduct a survey among executives, staff and customers to understand their current comfort levels. This can help drive your messaging.

Reputation 78

Reputation Financial Training Enterprise 78

Flack's Revenge

DECEMBER 7, 2020

I like “secret sauce” Most who work in IT understand that this refers to the magical ingredient that sets a technology or solution apart. Company founder Asa Candler initiated the veil of secrecy that surrounds the formula in 1891 as a publicity , marketing , and intellectual property protection strategy. Sans Sauce.

How To 194

How To Wikipedia Engineering Web 194

Burrelles Fresh Ideas

JUNE 6, 2023

One thing is certain, this giant step in the technological revolution is here to stay and only growing more extensive and impactful daily. For the last several years, marketers primarily used AI for data analysis and predictive modeling. Related: AI in Customer Service: The Race to the Bottom?

Communications 40

Communications Marketing Technology Data 40

The Resolution Blog

MAY 7, 2019

Adam Hirsh We recently got the chance to chat to Adam Hirsch , former COO at Mashable and current senior vice president of emerging media and technology at Edelman Digital , about AI in PR. I actually had the task of understanding all the technologies we use and finding the points where AI exists in those tools and platforms.

Technology 120

Technology Analysis Data Tools 120

Cision

MAY 18, 2015

According to a paper published by the Semantic Technology Institute , social listening may encompass one or all of the following functions: Reputation management. Competitor analysis. Influencer detection and customer relationship management. Probably the least exciting aspect of social listening is customer service.

Customer Service 120

Customer Service Social Media Analysis Data 120

Reputation Us

DECEMBER 5, 2018

The IRP team consists of four cybersecurity functions and specialists: Peter Marchel of Marchel & Associates Risk Consulting, Sean Hoar of Lewis Brisbois (legal), Carl York of Clifton Larson Allen (technology) and Casey Boggs of ReputationUs (public relations/reputation).

Banking 60

Banking Insurance Insurance Policies 60

Bianchi Biz Blog

FEBRUARY 2, 2023

Another area where AI like ChatGPT can be beneficial to PR and marketing pros is data analysis. Also, for companies that receive a high volume of customer service requests, ChatGPT can be used to generate customer-facing responses and support.

Automotive 80

Automotive Training Customer Service Data 80

Cision

OCTOBER 16, 2017

Chris Lynch: I think they are, and I think that’s being driven in part by just how granular we can look at communications now due to the technology that we have in place to measure it. We were in this publication and we had an executive showcased.” . That’s fantastic!” “We

Media 202

Media Storytelling Technology Data 202

Cision

NOVEMBER 17, 2016

The technology is changing, as are the ways that readers receive information. Investigative journalists today are generally very accomplished in the use and analysis of data and gathering information online. If you could abolish one piece of modern technology, which would it be and why? Automated customer service.

Journalism 120

Journalism Film Fashion Report 120

Sword and the Script

NOVEMBER 5, 2019

Every month when I go to write this PR technology summary, I’m surprised at just how many new tools and features are being brought to market. And now, here’s this month’s PR technology summary…. Talkwalker has introduced a new feature it’s calling Customer Data +. 2) TVEyes launches podcast monitoring service.

Internal 63

Internal International Data Media 63

Sword and the Script

DECEMBER 3, 2019

In each one, I aim to explain in jargon-free language, what is new with the vendors making technology that helps PR pros to do their jobs. Meltwater improves sentiment analysis. This granularity promises to provide better sentiment analysis in its media monitoring tool. Detailed briefing here. See item #2 here for more.

Data 87

Data Enterprise Survey Instagram 87

Sword and the Script

JANUARY 7, 2020

sentiment analysis. Below is a look at a sidebar analysis showing media type, sentiment, estimated reach (as provided by integration with Similar Web), and other metrics: 3) Social media monitoring in Agility. I perused several of these and noted some accolades for customer service and also some squabbles over sales agreements.

Tools 83

Tools Comparison Media System 83

Stephen Waddington

DECEMBER 30, 2019

The greatest of these is the shift away from media relations as the dominant means of public engagement to working across all forms of media. First, the ease with which disinformation can be created and spread via social media has huge implications for public engagement and discourse in society. Representing the public that we serve 4.

Government 103

Government Education Print Ethics 103

Sword and the Script

JULY 2, 2019

I call it the PR technology summary ( PR tech sum ) and here’s what I found over the last 30 days. The press release doesn’t spell out any specific technology initiatives, so it seems this is merely an agreement allowing each business to sell the others’ products. “Q4 Here we go…. The company has raised a total of $66.3

Trends 60

Trends Media Report Technology 60

Waxing UnLyrical

MARCH 19, 2013

In Justin Goldsborough’s great recent piece on social media-fueled customer service, originally titled “ Technology has changed, Customers’ expectations haven’t ,” he points out that. “a What kinds of analysis or data do you use to integrate community cool while holding the deluge of codswallop at bay?

Community 95

Community Communications Case Study Customer Service 95

Burrelles Fresh Ideas

FEBRUARY 13, 2024

Collaborate with CSR and public relations (PR) experts to review the content and claims, ensuring accuracy and identifying any potential risks associated with the social media post. More Organic Social Media Approaches for Ecommerce Leverage Product Reviews — Highlight customer reviews on your social media profiles.

Social Media 86

Social Media Media Mobile SEO 86

Prohibition

JANUARY 7, 2022

This would result in having to pay damages to the injured customer and could damage your reputation as well as cause financial loss due to lost customers and damaged reputation. Technological breakdowns. Public health safety information, such as a product recall, should be communicated as soon as possible.

Crisis Management 62

Crisis Management Crisis Reputation Financial 62

NewsWhip

JUNE 10, 2021

I don’t know if it even exists anymore, but basically I wrote a lot of user manuals on how to use technologies when people needed that. It comes down to every customer service interaction. It starts with public interest and then carries over to media interest. Chris: We have to be aware of everything, quite frankly.

Reputation 78

Reputation Crisis Management Crisis Enterprise 78

Sword and the Script

DECEMBER 20, 2022

And, given the vast amount of time I pour into writing about PR technology , I’m really pleased with the long list of contributions from the PR technology vendor community. Michelle Garrett , Public Relations Consultant and Writer, Garrett Public Relations. My own predictions are listed at the very bottom.

Marketing 189

Marketing Content Marketing Data Social Media 189

Sword and the Script

MARCH 15, 2022

Truescope is a new media monitoring technology that’s launching in the U.S. Instead, these are analogous to the way technology vendors brief Gartner or Forrester. This includes key charts such as volume of coverage, share of voice, and sentiment analysis. Truescope is a new media monitoring tool that just raised $6.2

Tools 158

Tools Media Software Analysis 158

Newsfile

JANUARY 30, 2024

List and rank the top five most effective PR strategies for the technology industry, focusing on new product launches. Social Media Engagement Since the ultimate goal of PR is to manage and enhance public perception and reputation, having a strong social media presence is key. Offer exceptional and empathetic customer service.

Trends 105

Trends YouTube Video Social Media 105

Prohibition

DECEMBER 17, 2021

Crisis communication refers to the fast-paced process of using the right channels, the right words, and the right timing to handle a crisis, especially when there is a public relations, or a marketing issue. Public relations team. Information technology team. What is crisis communication? Managers and supervisors.

Crisis Communications 62

Crisis Communications Crisis Communications Crisis Management 62

Mindful Marketing

JANUARY 29, 2023

Such breeches of academic integrity are apparently well-underway, as evidenced by the number of impassioned faculty conversations on the topic and by the creation of countervailing technology designed to detect AI infractions. ” Subscribe to Mindful Matters blog.

Ethics 98

Ethics Guidelines Fashion Transportation 98

Sword and the Script

JANUARY 16, 2024

That’s true in any market – and public relations (PR) is notwithstanding. As a professional services leader, he says he struggled to find technology built around his team’s needs – especially those that would help his firm manage media relationships. Yet now and then a software product comes along and makes an impression.

Software 138

Software Pitching System Analytics 138

Shift Communications

AUGUST 24, 2016

This mindset ignores more cutting edge analysis such as customer journeys, and even more “traditional” marketing funnel aspects related to PR. Data analysis skills , starting with Excel skills and moving beyond to basic statistics for things like standard deviation, are not in the humanities/English major toolkit.

Data 60

Data Marketing System Google 60

Sword and the Script

DECEMBER 11, 2018

Instead, what you’ll find here are well-considered ideas that equal parts analysis and aspiration. Brands have already come forth in 2018 wearing a political armband, and this creates complexity in marketing and public relations strategy. 13) Simplifying personalization and recommendation services.

Social Media 91

Social Media Marketing Media Creativity 91

Stephen Waddington

NOVEMBER 19, 2017

Here’s my analysis of the opportunities and challenges that I believe public relations faces in the next 12 months. This is an article and deck about the outlook for public relations and social media in 2018. 1 Professional status: public relations. They’re not so much predictions as a work in progress.

Publicity 164

Publicity Ethics Data Community 164

PRSay

MAY 18, 2016

The big data revolution has pushed the public relations industry forward. Public relations success in today’s world requires consistently reviewing and revamping metrics, and that’s something you can see from the leaders in the industry. If data is communication fuel, analysis is the racecar that gives it purpose. Conclusion.

Data 106

Data Meeting Measurement Guidelines 106