Burrelles Fresh Ideas

FEBRUARY 13, 2024

Understanding Social Media Ecommerce Marketing, Social Selling, and Social Commerce Social Selling Social selling is the process of forging relationships that lead to sales later. Think of it as using social media to find and cultivate potential customers interested in your offer. Access to a Vast Market.

Social Media 86

Social Media Media Mobile SEO 86

Communications Conversations

FEBRUARY 6, 2019

Here are 7 things I learned from the report: 1: Marketers need to get smarter about measuring success on IG stories. Even though 57% of marketers said Stories were very effective or somewhat effective, a whopping 35% said they were “uncertain” of overall effectiveness. Are you freaking kidding me? The worst part?

Report 76

Report Analysis Video Instagram 76

Waxing UnLyrical

JUNE 12, 2013

Expectations are everything in customer service, and PR professionals play an important role in creating customer expectations. Where do customer expectations come from? Marketing, word-of-mouth, and online commentary are just a few examples. What Doesn’t Get Measured Is Still Important.

Customer Service 103

Customer Service Publicity Film Measurement 103

Doctor Spin

APRIL 17, 2023

He argues that founders should not underestimate the power of compound growth and should measure their startup’s progress through weekly growth rates. Although growth eventually slows down, startups can transition from manual to less manual methods once they gain traction in the market. Ritz-Carlton. 2012, May 17).

Strategy 52

Strategy Customer Service Airlines Hotels 52

Cision

NOVEMBER 30, 2015

It also presents businesses a conundrum: the need to reach and convert online consumers has accelerated, yet much belief about digital and social customers is counter-intuitive. Take a look at Kohl’s Twitter replies and Facebook replies , and you’ll see that many customers use social media to resolve their issues with the brand.

Social Media 120

Social Media Facebook Print Advertising 120

The Resolution Blog

MAY 7, 2019

At the end of it, actually; in the analysis part. Understanding the analysis, like finding out how the audience interacted with a certain piece of content is where AI can have the most impact. This could really solve some of the measurement issues that PR has had over the years. Or when we’re productively pushing our content?

Technology 120

Technology Analysis Data Tools 120

Cision

NOVEMBER 20, 2015

Each delved into how social intelligence can help you listen to conversations online to benefit your brand’s customer service, marketing, product development, sales and PR initiatives. Measurement. Pauline Chow , a data scientist at Clique Inc., Reputation as a destination for inspiration. Knowledge of its audience.

Media 120

Media Social Media Community Measurement 120

Sword and the Script

JANUARY 7, 2020

All in all, I had access to the platform for about two months and several phone and email exchanges – questions and answers – with both marketing and support representatives. Cision kept the press release distribution service, while Innodata, then operating as MediaMiser, got the Agility media database and the media monitoring solution.

Tools 82

Tools Comparison Media System 82

Cision

OCTOBER 16, 2017

Each month we’ll hear from c-suite level communicators and marketers as they discuss challenges and opportunities facing companies in an ever-changing business climate. Previously, Chris ran product marketing and go-to-market strategy for Oracle’s Marketing Cloud business. Chris welcome to the Earned Media Rising podcast.

Media 202

Media Storytelling Technology Data 202

Sword and the Script

JANUARY 3, 2023

This can include the media, customers, employees, and the general public. Public relations professionals create and maintain a positive image for their organization, often through the use of marketing, branding, and communication strategies. How is public relations different from marketing? How is public relations measured?

Interviews 98

Interviews Publicity Technology Social Media 98

Mindful Marketing

JULY 15, 2015

The PR analytics and PR measurement landscape are continually evolving with the advent of owned vs earned media, social channels, the Barcelona Principles and a growing demand for standards around measurement and analytics. So we know PR measurement has changed and continues to evolve (thankfully). By Seedepth.

Analytics 50

Analytics Measurement Crisis Communications Tools 50

Stephen Waddington

DECEMBER 30, 2019

There are long standing issues such as alignment with management, measurement, talent and diversity where incremental progress is made each year. Other disciplines, notably marketing, have encroached on PR practice in areas that lead with paid media, such as influencer marketing and search engine optimisation (SEO).

Government 103

Government Education Print Ethics 103

Sword and the Script

NOVEMBER 5, 2019

Every month when I go to write this PR technology summary, I’m surprised at just how many new tools and features are being brought to market. The feature enables “enterprises to analyze customer conversations from owned data sources” and let the Talkwalker AI engine analyze it. 2) TVEyes launches podcast monitoring service.

Internal 63

Internal International Data Media 63

Sword and the Script

DECEMBER 20, 2022

Marketing and PR predictions aren’t merely forecasts, but often a reflection of our aspirations and perhaps advice – mistakes we’ve made we’d like to help others avoid. “Be Pay to pay, content grows; influencer marketing cools. “I d) Influencer marketing to cool off as far as the amounts of money companies are paying influencers.”.

Marketing 187

Marketing Content Marketing Data Social Media 187

Onclusive

JUNE 1, 2023

Yes, that’s right, it’s not just for marketing teams! It’s a reactive measurement for campaign analysis and overall performance reporting. Social media listening is more proactive , capturing quantitative and qualitative data to anticipate trends, sentiment, and consumption styles.

Strategy 370

Strategy Communications Reputation Measurement 370

Beyond PR

AUGUST 31, 2016

Content marketing is all grown up. With 88% of B2B and 76% of B2C marketers saying their organization uses it, the art and science of content marketing have exploded over the past few years. “Content marketing is sometimes ineffective because people don’t realize what it’s intended to do. – 11:15 a.m.

Content Marketing 52

Content Marketing Conference Video Analytics 52

Waxing UnLyrical

MAY 9, 2016

Now, I did write a monster post back in April where I gave you an in-depth analysis of the framework with examples. C2 (Creativity) Case Study: How The Draw Shop Uses Email Marketing To Turn Website Visitors Into Paying Customers. C4 (Conversation) Case Study: Best Buy Uses Twitter to Enhance Customer Service.

Case Study 40

Case Study Study Training Small Business 40

Sword and the Script

JULY 2, 2019

“Q4 is excited to offer Business Wire’s services and together we look forward to delivering significant value to our clients,” said Q4 CEO Darrell Heaps in a press release. Q4 sells customizable investor relations (IR) websites, webcasting, for quarterly earnings with analysts, and marketing intelligence. g) Do Execs Know What PR Is?

Trends 60

Trends Media Report Technology 60

Prohibition

JANUARY 14, 2022

Corporate impropriety, such as fraud, theft, negligence, corruption, deception, poor customer service etc. Having someone from legal, customer service, communications, and public relations on the team ensures that all bases are covered. Who will liaise with the affected departments, such as marketing and communications?

Crisis 62

Crisis How To Crisis Management Crisis Communications 62

Onclusive

AUGUST 30, 2023

As the guardians of a company’s image and narrative, PR, comms, and marketing professionals have the unique power to shape perceptions , amplify awareness, and cultivate customer loyalty. We then look at how well your messages are landing in the media, helping you measure and understand your reputation for sustainability.

Brand 195

Brand Branding How To Reputation 195

Prohibition

JANUARY 7, 2022

The following is an outline of what you should include in your plan: Risk analysis. The first step in many crisis management plans is a risk analysis. Post-crisis analysis. Researching your competitors’ online reputation can also help agencies anticipate problems that might develop in your industry or market niche.

Crisis Management 62

Crisis Management Crisis Reputation Financial 62

Newsfile

JANUARY 30, 2024

AI Integration in Daily Tasks According to the latest annual McKinsey Global Survey on the State of AI , the most commonly reported uses of generative AI tools are in marketing and sales, product and service development and service operations. Sentiment Analysis : Assesses whether mentions are positive, negative, or neutral.

Trends 105

Trends YouTube Video Social Media 105

Sword and the Script

MARCH 15, 2022

This is a fairly crowded market already with startups, incumbents and reincarnations – and Truescope isn’t bringing anything new, per se. The company’s core thesis is that many of the products on the market today are result of being “cobbled together.” Truescope is a new media monitoring technology that’s launching in the U.S.

Tools 157

Tools Media Software Analysis 157

Prohibition

AUGUST 4, 2021

Still, by taking matters into your own hands and utilising various strategies for maintaining these measures, you can shape perceptions online like never before. No longer can brands provide a steady, reliable comfort from generation to generation, focusing on product quality and customer service.

Reputation 62

Reputation Company Engineering Banking 62

Stephen Waddington

APRIL 14, 2019

Wifi in the sky, fake news toolkit, Wikipedia’s gender bias, ethics of AI manipulation, marketing and PR measurement, and farewell social for Lush. The toolkit is based on a RESIST model: Recognise; Early warning; Situational insight; Impact analysis; Strategic communication response; and Track outcomes. But not for Lush.

Wikipedia 74

Wikipedia Ethics Case Study Google 74

Prohibition

DECEMBER 17, 2021

Crisis communication refers to the fast-paced process of using the right channels, the right words, and the right timing to handle a crisis, especially when there is a public relations, or a marketing issue. This is done to ensure that the brand and company are protected and that the issue is resolved quickly and in a positive manner.

Crisis Communications 62

Crisis Communications Crisis Communications Crisis Management 62

Journalistics

MARCH 24, 2015

Content marketing? Influence marketing? What outcomes will you measure? – what do you want to measure? User generated content or influencer marketing-generated content may be more valuable. If you can’t measure performance against your goals and KPIs, you need to adjust them. All of the above?

Strategy 72

Strategy How To Measurement Analytics 72

Beyond PR

OCTOBER 25, 2017

And, not only do they need to prove the impact, they need to do it at the same level of granularity as their marketing counterparts in the owned and paid media space. On average, brands are able to generate a 650 percent ROI for every dollar invested in influencer marketing. Based on this feedback, we have delivered exactly that.

Communications 73

Communications Analytics Analysis Data 73

Shift Communications

AUGUST 24, 2016

However described, PR and Marketing is awash is data. This mindset ignores more cutting edge analysis such as customer journeys, and even more “traditional” marketing funnel aspects related to PR. Data could uncover underperformance in key areas or significant blind spots that PR and Marketing “should” have identified.

Data 60

Data Marketing System Google 60

Sword and the Script

DECEMBER 11, 2018

Instead, what you’ll find here are well-considered ideas that equal parts analysis and aspiration. As I’m wont to do at year’s end, I ask many brilliant marketing and PR types for their take on what might transpire over the next twelve months. 5) Alignment of marketing and customer success. “A

Social Media 90

Social Media Marketing Media Creativity 90

Stephen Waddington

NOVEMBER 19, 2017

Here’s my analysis of the opportunities and challenges that I believe public relations faces in the next 12 months. 12 months is an arbitrary period to measure change in a sector that is rapidly innovating in some areas such as artificial intelligence and digital media; but woefully slow in others such as diversity and ethics.

Publicity 164

Publicity Ethics Data Community 164

PRSay

MAY 18, 2016

In June, we saw AMEC upgrade its 5-year-old measurement guidelines to Barcelona Principles 2.0. If data is communication fuel, analysis is the racecar that gives it purpose. In a more positive example, suppose you see a measurable traffic spike after a particular campaign. Data Closes Deals. What would be even better?

Data 92

Data Meeting Measurement Guidelines 92