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Consumers recognize benefits of AI for personalization, but marketers must work to prove value

Agility PR Solutions

While consumers are open to the benefits of personalization that AI provides, marketers still have work to do to make those interactions feel truly personal and valuable, new research from customer data platform (CDP) industry analysis firm CDP.com reveals.

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Tapping into AI With Beauty

5W PR

It gives customers the confidence to make informed purchasing decisions without physically trying the products. Skincare Analysis and Customization AI can analyze skin conditions and provide personalized skincare analysis. This information can be used to recommend customized skincare routines.

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The Value of B2B AI

5W PR

This leads to better insights generated by AI marketing tools. It automates tedious tasks like data entry and customer service, freeing up employees to tackle more strategic work. Increased Sales AI B2B marketing can boost sales by finding new leads and opportunities. This results in better outcomes and higher profits.

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6 industries that benefit from influencer marketing campaigns

Agility PR Solutions

It’s used for marketing, branding, PR, and even customer service. The post 6 industries that benefit from influencer marketing campaigns appeared first on Agility PR Solutions. Not only has social media permeated our daily lives, but it has also become a staple in the world of business.

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AirPR Interview Series: Content Marketing and PR Experts share measurement predictions for 2018

Onclusive

With the explosion of Artificial Intelligence (AI) technologies, an increased focus from the C-suite on business- and metrics-driven KPIs, and a new trend toward Growth PR , PR & content marketing measurement is changing – radically and rapidly. I want marketers to think more creatively and broadly about what to measure.

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Why AI and marketing automation is the future of content creation

Agility PR Solutions

AI chatbots, for example, are helping with customer service. The post Why AI and marketing automation is the future of content creation appeared first on Agility PR Solutions. These tools streamline workflows, resulting in greater efficiency. AI recruiting tools help with talent management.

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Understanding the market for social media and web listening tools

Stephen Waddington

A new Forrester report explores the application of social media listening tools and characterises the market. It’s a nascent market but one that has grown sufficiently large to attract the attention of enterprise analyst and research company Forrester. Services vary between basic queries to complex search strings.

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