Sword and the Script

AUGUST 20, 2016

In other words, we spend lots of time mapping what content is needed, for what persona, at what stage – and then wind up sending more emails offering discounts. It’s been a trend in content marketing too. B2B marketers seem to think that buying content by the pound and then throwing it at Google is the path to scale.

Content Marketing 60

Content Marketing Marketing B2B Small Business 60

Stephen Waddington

MAY 23, 2018

These findings are from a new report called Humans still needed: An analysis of skills and tools in public relations , published today by the CIPR’s #AIinPR panel. A further 27% of the practitioner’s skillset benefits from the support of some technology to assist in analysis and decision making.

Analysis 60

Analysis Technology Tools Exercises 60

PR 20/20

SEPTEMBER 12, 2017

Editor's Note: The following excerpt originally appeared in Content Marketing Fast Forward. Despite advances in marketing automation, much of the technology marketers rely on to plan, execute, and evaluate content marketing campaigns is elementary. AI Takes the Human Guesswork Out of Content Marketing.

Content Marketing 53

Content Marketing Marketing Analytics Resources 53

Sword and the Script

DECEMBER 21, 2021

Professionals across the globe share analysis and perhaps, aspiration, in offering up PR and marketing predictions for 2022. To put it another way, predictions are equal parts analysis and aspiration. We need to bring back the conversation, the private event and up our creativity to navigate the changing media landscape.

Marketing 214

Marketing Content Marketing Social Media Employee 214

Wadds Inc.

JANUARY 11, 2023

Text at the click of a button There’s a great deal of excitement about the technology as it seemingly is able to mimic human creativity and generate and edit content incredibly quickly. More sophisticated text analysis is also possible. It can also use machine learning to summarise text.

Publicity 98

Publicity Wikipedia Marketing Training 98

Sword and the Script

DECEMBER 4, 2018

The statistics selected can be grouped are heavily weighted along the following topics: Statistics about – or for – the CMO ; Statistics about digital and B2B marketing ; Statistics about PR or media relations ; and. Statistics about content marketing. Read more: How Creative, Agile and Metrics can Sing in Marketing Harmony.

Survey 103

Survey Marketing B2B Content Marketing 103

Burrelles Fresh Ideas

SEPTEMBER 19, 2023

There are many more creative approaches to achieving a positive image. It involves strategic planning by the PR and marketing team to create video content, deliver messages, and leverage platforms and events that align with the campaign objectives. #2. Related read: Why Combining Content Marketing and PR is a Smart Move #8.

Video 108

Video Marketing SEO Social Media 108

Contently - Strategy

JULY 12, 2021

“Investment banking is just glorified content marketing.” This makes sense; compliance approvals for content marketing are a notorious challenge in the industry. However, we saw a shift on that front in our 2021 report on the state of finance content. Invite compliance into the creative process.

Financial 109

Financial Banking How To Marketing 109

Sword and the Script

FEBRUARY 12, 2019

Again, this year I dived into the survey data again, provided the findings first, followed by my own analysis. It’s important for readers to keep in mind my world view is heavily filtered from the perspective of B2B marketing and PR. Analysis: . Analysis: . 1) How long should a blog post be? Imagery matters.

Blogging 104

Blogging Survey B2B Analysis 104

Communications Conversations

JULY 26, 2018

Absolutely no critical analysis is happening. Unfortunately, I see very little of that on today’s marketing/communications teams. After all, these people are getting paid for their analysis and ideas! Another article I read last week claimed 65 percent of marketers plan to increase their martech spend in the years ahead.

Technology 84

Technology Social Media Tools Trends 84

Burrelles Fresh Ideas

JANUARY 23, 2024

These assess what components of websites, digital content, and online press releases consumers are and are not psychologically engaging with. Your team could provide data on this to machine learning-driven generative web design and content development platforms.

Technology 76

Technology Training Data Consumer 76

Sword and the Script

JULY 31, 2018

In the last 10 years or so, content marketing has emerged as a way for businesses to build an audience of their own. When done properly , it becomes its own channel and powerful addition to the marketing mix. There’s a lot of noise in the market and publishing useful and relent content of uniformly high quality is hard work.

Publicity 60

Publicity Software Government Content Marketing 60

Sword and the Script

AUGUST 14, 2018

It’s also a key reason why blogging and content marketing has become an important tool in the media relations toolkit. based reporters said, “ensuring content is 100 percent accurate is the most important” in their organization. Comment: Content marketers should borrow this hint from reporters in their own work.

Survey 101

Survey Report Media B2B 101

ReimaginePR

JULY 25, 2018

It’s the marketing discipline which helps visitors easily find your site in popular search engines like Google. SEO leverages creative elements and technical elements which help your rankings, spread awareness about your product or brand and ultimately drive traffic to your site. Looking for comprehensive link analysis?

SEO 211

SEO Tools Engineering Google 211

Sword and the Script

OCTOBER 8, 2016

11 Simple Ways for PR to Score Content Marketing Points. Personalization is a marketing trend that’s forever on the horizon. Analysis of personalization varies: some call it creepy , while others call it key , and still others say it’s the path to the next level in marketing. 2) Personalization is Optimization.

Marketing 113

Marketing Pitching Survey Study 113

Sword and the Script

NOVEMBER 8, 2016

Social media is making marketing lazy. It’s created a “ cut and paste ” content marketing culture. So said Simms Jenkins speaking on a panel in Atlanta hosted by the team from the Oracle Marketing Cloud. That problem is an enormous gap in knowledge of strategic marketing including positioning and messaging.

Strategy 116

Strategy Crisis Marketing B2B 116

Beyond PR

MARCH 6, 2018

The digital and content revolution has empowered customers to seize control of their path to purchase, forcing brands to retire their sledgehammer marketing tactics. Today, brands must attract customers with high-quality content, impacting their target audience through an array of online channels. But is it really that easy?

Strategy 67

Strategy How To B2C Content Marketing 67

Sword and the Script

JANUARY 3, 2023

Creativity: PR practitioners must be able to think creatively and come up with new and innovative ideas for campaigns and projects. If anything, AI tool that writes will make creative writing more important, because when everyone has the same tools to write content, it will all sound the same.

Interviews 98

Interviews Publicity Technology Social Media 98

Sword and the Script

MAY 11, 2019

I have seen firsthand in my own analysis – across many B2B tech press releases – that readership has fallen precipitously. Additional reading: PR, Social Media and the Imperative of Content Marketing [UML]. Why Content Marketing and Public Relations Need Each Other. No one will read it.

Study 138

Study Media Relations Media Measurement 138

Sword and the Script

AUGUST 25, 2015

The organization published a well-written press release that drew me in and pointed to one overarching conclusion: Most view their content marketing process as ad hoc, decentralized and driven by internal stakeholder interests. Content marketing is maturing slowly and steadily.

Survey 60

Survey Content Marketing Report Corporate 60

Sword and the Script

DECEMBER 24, 2016

In fact, those analytics are a principle influence on the three articles I recommend each week for the Unscripted Marketing links roundup. It’s a little more involved to perform an analysis of tweets for an entire year, but it can be done with a little creative use of the export tool and some spreadsheet yoga.

Twitter 60

Twitter How To B2B Analytics 60

Solo PR Pro

DECEMBER 22, 2020

The AMEC Global Summit on Measurement attracts delegates from over 35 countries, so you’d get to dive into the best practices of communication measurement and evaluation, plus analysis and actionable insights from an unparalleled line up of global speakers. Content Marketing World. I got both: knowledge and inspiration.”.

Conference 58

Conference Content Marketing Community Education 58

Prohibition

NOVEMBER 7, 2023

Staying on top of your game is a must when it comes to content marketing. Having various marketing strategies across multiple platforms can be hard to keep on top of – so having the right tools at your disposal can be a game-changer. Working with experts can ensure your content is hitting the mark.

Content Marketing 62

Content Marketing Tools Strategy Marketing 62

Sword and the Script

DECEMBER 30, 2017

3) Basic, Advanced and Bridge Building: Boldness in Content Marketing [UML]. Everyone is doing “more content” when what might actually make the budget go further is a little planning, creativity and even daring to be different. 4) Context in Marketing Campaigns, Mediums and Measurements [UML]. Proceed with Caution.

Blogging 72

Blogging B2B Content Marketing Trade Shows 72

Beyond PR

OCTOBER 4, 2016

Only a few years ago, it was relatively easy to jump onto social, build an audience and promote your content. It takes savvy, creativity and a penchant for experimentation to connect with audiences. Stay on top of audiences’ shifting preferences by regularly running a media channel analysis. Find a newsworthy story angle.

Strategy 96

Strategy How To Software Media 96

The Resolution Blog

JANUARY 8, 2018

The content you should be creating 2018 plans are underway and creatives are about to be brought to life. Just before you tie down the exact detail for content take a look at this research from content share experts BuzzSumo. The 20 most engaging types of content. What do you guys think? Watch the recording now.

Tools 136

Tools Publicity SEO Measurement 136

PR 20/20

JANUARY 14, 2021

BuzzSumo : I’ve said it before, and I’ll say it again: BuzzSumo is a must-have for every content marketer, and it just keeps getting better with age. In addition to content discovery and research, BuzzSumo is my go-to tool to track what’s happening on social media and which influencers have the most pull. See for yourself.

Technology 65

Technology Marketing Tools Google 65

Sword and the Script

MAY 13, 2017

And that’s the theme for this week’s Unscripted Marketing links [UML]. As it is every week, below you’ll find three articles I’ve vetted, along with analysis and links, for your weekend reading. 3) Measuring an influencer marketing program. Also see: Revenue Attribution and Proving Value in Marketing [UML]. Talk to Us!

Strategy 75

Strategy Marketing Measurement B2B 75

Beyond PR

AUGUST 31, 2016

Content marketing is all grown up. With 88% of B2B and 76% of B2C marketers saying their organization uses it, the art and science of content marketing have exploded over the past few years. “Content marketing is sometimes ineffective because people don’t realize what it’s intended to do.

Content Marketing 52

Content Marketing Conference Video Analytics 52

PR 20/20

MARCH 21, 2017

It then offers content marketing management and measurement to illustrate how content marketing impacts company goals. You can also explore Scoop.it , which uses AI to recommend content that will generate more traffic and leads. Test content. Create ad copy. Drafting and publishing social media updates.

Marketing 42

Marketing Analytics Analysis Technology 42

Waxing UnLyrical

MARCH 31, 2019

AI is not inherently creative, nor is it good at crafting messages. Every indication I have seen shows more powerful algorithmic analysis and computations, not actual sentient thinking. Does the data include all of your customer data in your disparate CRM, social and marketing systems? Will people (e.g.

Analytics 65

Analytics Data Pinterest System 65

Sword and the Script

APRIL 2, 2019

Similarly, and though we don’t use the terminology, big businesses hire panels of marketing agencies too – PR, creative, SEO, social, digital, advertising. The important point here is, it added to what Michael Porter called the “threat of new entrants” to the legal market. Enter the Big Four into Legal and Marketing.

Agency 92

Agency Trends Marketing Survey 92

Critical Mention

DECEMBER 6, 2019

If you’re in charge of marketing a professional basketball team, create content asking your audience about the upcoming game or create polls asking who they think will score the most points on the team by the end of the season. There are endless ways to get creative and interact with your specified audience.

Strategy 83

Strategy Communications Marketing Social Media 83

Sword and the Script

OCTOBER 23, 2018

B2B organizations that find content marketing effective are committed to these programs. These organizations have a content marketing plan in writing. Those are among the top-level findings from an annual survey of content marketers by the Content Marketing Institute and Marketing Profs.

Content Marketing 106

Content Marketing B2B Study Marketing 106

Shift Communications

OCTOBER 9, 2014

Content marketing isn’t a panacea. More important, however, is that content marketing can hit diminishing returns very quickly, in a phenomenon first described by marketing expert Mark W. Earlier this year, Mark Schaefer proposed the idea of what he calls content shock. Are we talking to the right audience?

Content Marketing 158

Content Marketing Marketing Facebook Creativity 158

Communications Conversations

SEPTEMBER 15, 2020

But, I’ve always tried to use and develop lists that are interesting, built on editorial curiosity and based on a mix of background and analysis (and sometimes, data). Kristina was doing content strategy before it was even a thing (at least, in the modern-day content marketing sense).

Agency 78

Agency Trends Social Media Local 78

Sword and the Script

JULY 2, 2019

As I’ve pointed out over and over, this has, in part, contributed the need for PR to get serious about *true* content marketing. That presentation also details an interesting competitive analysis suggesting that Meltwater and Kantar Media are its biggest rivals. new research from staffing firm The Creative Group shows.

Trends 60

Trends Media Report Technology 60